OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Methods of organization’s material-technical resources planning
Azarovа S. P., candidate of Economic sciences, associate professor at the Marketing Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article discusses deterministic, stochastic and evaluation methods of material resource flow planning. A study has been conducted on the factors affecting the logistics plan development. Problems of material-technical resources planning are disclosed. An assessment of the economic-mathematical modeling method usage in the Decision Equilibrium program in calculating resources is given.
Keywords: procurement budget, material and technical resources, logistics, planning methods, material requirements
Two-vectorial diversification of defense-industrial enterprise (efficiency, tasks and approaches to problem solving with regard for experience obtained by Tulamashzavod). Part 1
Dronov E. A., candidate of Economic sciences, professor, Head of the Armaments Technology Department
Director General
Tula State University, Tula
Tulamashzavod JSC, Tula
Samochkin V. N., doctor of Economic sciences, professor at the Finance & Management Department
Chief Executive Officer
Tula State University, Tula
Tulamashzavod PA, Ltd., Tula
Barakhov V. I., candidate of Engineering sciences, Key Specialist
Tulamashzavod PA, Ltd., Tula
Abstract: The article presents approaches to diversifying defense industry enterprises by creating and managing the development of a two-vector (defense and civil-purpose products) integrated structure, using mechanisms of flexibility, adaptability, restructuring of enterprises, ensuring synergy and its effectiveness. A set of interdependent linkages between the fields of production, procurement, taxation and legislation is shown, and on this basis, tasks and ways of solving them are identified, allowing defense industry enterprises to have opportunities for their development. The research describes the main scientific and methodological materials developed and used in the Tulamashzavod PA , which make it possible to justify management decisions and introduce optimization elements when diversifying the defense industry enterprise, as well as describes the main stages of corporate restructuring based on Tulamashzavod JSC and the results of its implementation.
Keywords: diversification, defense-industrial enterprise, efficiency, civil-purpose and defense products, restructuring, production, flexibility, adaptivity, integrated structure, synergetic effect
Relevance of shopless production at industrial enterprises in the conditions of Industrialization 4.0
Fomin A. N., candidate of Philosophical sciences, Director
Centre for shopless production implementation, Moscow
Abstract: The proposed article substantiates the need to introduce a shopless production structure in industrial enterprises in connection with the sharp competition aggravation in the world economy in the context of the unfolding fourth industrial revolution. The main ideas of the article are based on the experience of developing the theory and practice of shopless management in the nuclear and traditional power industry of Russia, on the practical experience of shopless production implementing at Russian water utilities. The article presents the results of a comparative analysis of shops and shop management structures, shows the fundamental advantages of shopless production in the conditions of Industrialization 4.0. The article’s argument reflects the shopless management concept developed by the author in the previously published books Shopless production and Shopless revolution.
Keywords: shopless management structure, shopless production, shopless revolution, shopless production management, transition to a shopless structure, shopless structure implementation
Strategic performance management in employer branding.
Khromova S. A., postgraduate at the Human resource management Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: The article deals with issues related to managing the effectiveness of an organization’s employer branding based on a key performance indicators system (KPI – Key Performance Indicator). Rules for developing an effective KPI system are given. The algorithm of strategic employer’s brand performance management based on the KPI system is considered, a brief description of algorithm’s individual blocks, using systems analytics technologies in the digital HR platform environment is given.
Keywords: strategic management, organization’s employer branding effectiveness, KPI system, digital economy, employer branding efficiency management algorithm, non-equilibrium level of the system environment, HR information platforms
Classification, grouping and definition of tools usage conditions for efficiency improving of the enterprise’s business system
Kolobov A. V., candidate of Engineering sciences, Business system development Director
Severgroup LLC, Cherepopvets
Glukhov V. V., doctor of Economic sciences, professor, Head of the Rector’s Administrative Apparatus
Peter the Great St. Petersburg Polytechnic University, St. Petersburg
Varfolomeev I. A., senior manager of Severstal Business System Development Center
Severstal Management JSC, Moscow
Abstract: The tools that underpin business systems allow to improve product quality and reduce costs without significant investments. The complexity and ambiguity of the algorithm for using business system efficiency tools are associated with the lack of a formalized approach to their application. The problem raised in this article, the reduction in the effectiveness of the tools implementation due to the methodology, can be partially solved by grouping the tools based on their purpose, formalizing the priority of their usage and determining the conditions for their sustainable usage. To solve this problem, the authors proposed an approach consisting in the interconnected tools packages formation, rules for their use, as well as restrictions on their use depending on the company development level.
Keywords: business system, improving efficiency tools, tool packages, business system development levels
INNOVATIVE INVESTMENT ACTIVITY
Innovation and industrial clusters as a way of the Russian Federation economic security ensuring at the present stage.
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Andrianov A. M., postgraduate at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Anisimov K. V., postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Palamarchuk A. G., postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Dorokhov V. V., postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Kritsyn A. A., postgraduate of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: The author’s study is devoted to the analysis of modern problems related to the global economy development in the era of the Sixth Technological Order. Noting the increasing number of geopolitical risks associated with the global crisis phenomena of recent years, the authors observe the increasing influence of the Russian innovative economy as part of the transition to a multipolar world. As one of the key directions of the domestic innovative economy development, the authors identify innovative and industrial clusters, the strategic development of which in the future can take place within the framework of the Eurasian economic space and the CIS (Commonwealth of Independent States), thereby strengthening the international authority of Russia as one of the high-tech industry leaders.
Keywords: innovation, risks, globalization, socio-economic development, innovation-industrial cluster, cluster economy, multipolar world
MARKETING, SALES APPROACH
Features of modern brand management.
Karpova S. V., doctor of Economic sciences, professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow
Ustinova O. E., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Kazakov S. P., doctor of Economic sciences, associate professor at the Department of Company Marketing
Higher School of Economics (National Research University), Moscow
Abstract: The article discusses the features and problematic issues that arise in brand management, taking into account the research conducted on differences in the emotional connections types among consumers. The article reveals the motivation factors of various consumers segments, primarily through the regular customers motivation analysis. The authors discuss the question of how to estimate the share of customers’ spending on a particular brand. The indicators of satisfaction, loyalty and the relative rating of the company’s products in the eyes of the consumer are evaluated. Special attention is paid to the luxury goods branding. Consumers of luxury goods began to flaunt expensive things less, we can talk about the so-called “unobtrusive luxury”. According to the authors, the change in consumer preferences towards modesty will be long-term, not cyclical.
Keywords: consumer, branding, brand, motivation, loyalty, luxury goods
Approaches to consumer behavior classification.
Rozhkov I. V., candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government Russian Federation, Moscow
Abstract: The article discusses various approaches to the consumers’ classification. The author analyzes various types of consumer behavior, the motives for making a purchase decision. The article provides specific examples of products and markets in which one or another type of consumer behavior predominates. The main types of consumers, which also have a significant impact on the decision to purchase in various cases, are also highlighted in the article. In conclusion, it is shown that it is necessary to compile a generalized classification of consumer behavior according to various criteria, adequate to modern market conditions.
Keywords: consumer behavior, classification, decision making, individual consumers, collective consumers
QUALITY PRODUCTION, COMPETITIVENESS
Model of evaluating customer service quality in the context of economy digitization
Do Thi Kuen , postgraduate at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The service sector is increasingly playing an important role in the economy. In particular, service quality is always an urgent problem for the solution that customers expect, and the supplier is most concerned. In the banking sector, it is important to increase customer loyalty in order to gain trust and customer loyalty; banks need to choose the appropriate model for measuring service quality in order to better manage customer relations. This article also identifies the flaws of the models and problems associated with the quality of service in order to allow researchers and managers to have a basis, choosing evaluation criteria or appropriate measurement models when implementing further research projects.
Keywords: service quality, banking, loyalty, customers, model, customer relationship management
EDUCATION AND PERSONNEL TRAINING
Analysis of the Third all-Russian economic dictation results (Part 2)
Голов Р. С., doctor of Еconomic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: The article discusses the Third all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2018 and 2019 is carried out. The important practical result of the action and the necessity of its further development are noted.
Keywords: all-Russian economic dictation, respondent, regional platform, participants category, results distribution
ANALYTICAL RESEARCH
State mechanisms for import substitution policy implementation in the industry.
Psareva N. Yu., doctor of Economic sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The ambiguity of the results of the import substitution policy is noted by scientists of the Russian Academy of National Economy and Public Administration. Despite an active import substitution policy, the share of machinery and equipment in the import commodity structure has not changed. The main obstacle to the import substitution policy implementation is the lack of equipment manufactured by Russian companies, raw materials and components. The purpose of this article is to systematize the state regulation mechanisms of import substitution processes and evaluate their effectiveness.
Keywords: import substitution, mechanisms, regulation