OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Creative development management of the hi-tech production systems’ human resource in the knowledge economy conditions
Gubanova S. E., candidate of economic sciences, associate professor, professor at the Management and marketing of high-tech industries Department
Moscow State Aviation Institute (National Research University), Moscow
Annotation: The article presents the necessity of forming and developing the creative potential of high-tech industries using team building, creativity techniques and consulting. On the basis of the research the author’s vision of the enterprise management modern concept is formulated, the distinctive feature of which is the human resource creative development of at the individual and group levels.
Keyword: human resource, capitalized human resource, creativity, creative development management, high-tech systems
Labour organization and rationing on assembly product lines in the fourth industrial revolution era
Komarova N.V., сandidate of technical sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow State Aviation Institute (National Research University), Moscow
Tihomirova A.M., сandidate of technical sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow State Aviation Institute (National Research University), Moscow
Annotation: The article shows the following aspects of the labour’s organization and regulation on assembly lines: сhanges in machine-building conveyor production in the 4th industrial revolution era; relevance of the labor scientific organization; work measurement problems; network planning usage to optimize the number of operators, task complexity of organizing work on production lines; method of labour operational division between performers through the flow cycle; labor process efficiency comparison of the assembly line.
Keyword: labour organization, rationing, 4th industrial revolution, mechanical engineering, robot, machine operator, flow cycle
Marketing strategy of work with personnel of JSC “United Aircraft Corporation”
Ermakov D. N., doctor of economic sciences, doctor of political sciences, professor at the Management Department
Financial University under the Government of the Russian Federation
Repin D.А., doctor of social Sciences, associate professor, Deputy Director of the North-West Institute of Management
branch of RANEPA, St. Petersburg
Annotation: The formation of the enterprise’s potential management effective system is one of the most important tasks of strategic management. The article describes the methodological basis of the enterprise’s potential management system formation, the principles and methods of its construction, its work effectiveness evaluation, as well as the analysis and implementation of the enterprise’s personnel reserve on the example of PJSC “UAC”. The object of research is the Public joint Stock Company “United aircraft Corporation”. The purpose is to study the basics and principles of enterprise’s personnel reserve formation, the reserve and development of measures for the personnel reserve implementation, improvement of work with the enterprise’s personnel potential. The theoretical and methodological basis of the article is in the researches of domestic and foreign scientists, specialists in the field of personnel management. The subject of the research is widely spread in domestic and foreign literature. In particular, in the framework of the bachelor’s thesis authors studied the researches of M. Armstrong, T. Y. Bazarov, V. L. Vesnin, A. P. Egorshin, A. Y. Kibanov, E. V. Maslova. The approaches and principles of the personnel reserve system of the company formation and implementation are described, the practice application of reservists selection and development real methods are showed. The article analyzes all the regulatory documentation for the personnel reserve implementation, details of the work stages from the development of the Provision on the personnel reserve formation to the reservists development modules. The analysis of the enterprise’s personnel and organizational structure is carried out, the specific scheme of project implementation is developed. Positions for the reservists assignment are defined, assessment of the existing competences of JSC “UAC” is made.
Keyword: labour; personnel marketing; personnel reserve; management personnel reserve; personnel reserve program
INNOVATIVE INVESTMENT ACTIVITY
Innovative development of the belarusian industry: problems and prospects
Bondareva T.V.,, senior lecturer at the Сommerce and logistics Department
Belarusian Trade and Economic University of Consumer Cooperatives, Gomel
Annotation: In this article the author made an attempt to present a comprehensive assessment of the main problems that hamper the implementation of the production complex innovative development strategic objectives of the Republic of Belarus, as defined by state and departmental programs until 2030.
Keyword: innovative processes; scientific and technical priorities; high-tech products; transformation of scientific knowledge into innovation; investments; innovative infrastructure; technological structure; Hi-tech; integration of science into production; industrial clusters; IT-technology
Methodological and applied basis for environmental innovations diffusion in the economics re-industrialization context (part 1)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow State Aviation Institute (National Research University), Moscow
Mylnik V. V., doctor of economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow State Aviation Institute (National Research University), Moscow
Annotation: In the article the authors analyze modern trends in the high-tech industry development in economics re-industrialization conditions. Based on the analysis, it is concluded that one of the most important trends in its development is the environmental innovation role strengthening. “Ecological innovatics”, “ecological innovation” definitions are being developed. As a systematic approach to the environmental innovations spread in society, their diffusion is proposed. The theoretical model of innovations diffusion, developed by E. Rogers, is considered. Different directions of ecological innovations diffusion are formed, including the environmental innovations diffusion among consumers and their diffusion between the state and business, within which application models for their distribution are developed.
Keyword: economics re-industrialization, innovations, ecological innovation, ecological innovation, diffusion of innovations
Model of innovative projects management in the company
Korabeltshikov S.A., solution architect
subsidiary Netcracker NEC corporation, Moscow
Firsova I.A., doctor of economic sciences, professor at the Corporate finance and corporate management Department
Financial University under the Government of the Russian Federation
Korabeltshikov A. S.
Annotation: In the world over the past two decades, there has been a rapid new technologies development , and the business processes that have developed in many industries are undergoing a profound change. There is a constant introduction of new business models. This happened, for example, with such companies as Kodak and Nokia. Therefore, in the world there has been a transition from a closed model of managing the new products and services development to the open innovation various tools usage: competitions, business accelerators, venture funds. The study examine the recommended model for managing innovative projects in the company. Due to the fact that this activity is highly risky and since most of the new projects are technically or commercially unsuccessful, the approach to managing business projects of the development initial stage is proposed in the work.
Keyword: innovations, open innovations, strategy, innovative project, company, open innovations model, business accelerator, accelerating program, incubator, mentor, competition, venture fund, start-up, project management model, ranking
MARKETING, SALES APPROACH
Civil passenger aircraft prices formation features
Kalugina G. A.,, candidate of economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow State Aviation Institute (National Research University), Moscow
Annotation: Successful company’s commercial activities depend mainly on properly set prices for products, the level of which affects the demand volume, profit, and profitability. The problem of the competent, justified definition of market prices and the pricing policy choice has a high degree of relevance for aircraft manufacturers. The study of the dominant pricing factors and their specific manifestation in the area under consideration is necessary for the efficient market activity of enterprises producing civilian passenger aircraft.
Keyword: civil passenger aircraft, price, competitiveness, aircraft production company, airline
Sales specificity in the field of intellectual property in the B2B market
Stytsyuk R. Y., doctor of economic sciences, professor at the Management Department
Financial University under the Government of Russian Federation, Moscow
Annotation: In the article modern approaches on classification and definition of objects of intellectual property are investigated. The stages of commercialization of intellectual property are characterized. The author substantiated the efficiency of such a sales channel of intellectual property objects as personal sales and explained that the opinion of experts is decisive when selling intellectual property. It is concluded that the management of sales of intellectual property in the B2B market includes a set of measures aimed at strengthening relations with purchasing centers of the buyer and the formation of a positive image of the seller.
Keyword: object of intellectual property, intellectual property rights, intangible assets, innovative economy, globalization, intellectual property commercialization
Marketing solutions for promoting high-tech products in competition
Rebrikova N.V., candidate of economic science, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Annotation: Marketing promotion of high-tech products is much more difficult task than, promotion of products of daily demand. The article presents the results of desk and field research, based on the opinions of high-tech industry experts about specific marketing solutions and tools that are used in a competitive market.
Keyword: high-tech product, features of high-tech products, types of innovation, marketing
Intellectual property as a subject of sales in the B2B market
Artemyeva O. А., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of Russian Federation
Annotation: In the article the conceptual apparatus of intellectual property in the modern business space is characterized, the branch legislation is examined, the composition of the intellectual property right used in the Civil Code of the Russian Federation is revealed. The guarantees of legal protection are highlighted that contribute to the intensification of innovation processes, the more active introduction of innovations in all sectors of the economy. It is concluded that intellectual property in Russia, including its B2B sector, is still in the initial stage of formation, it is necessary to take into account world trends in the development of the market.
Keyword: sale, B2B market, intellectual property, intellectual activity, legal protection, intellectual property rights
EDUCATION AND PERSONNEL TRAINING
Enterprise environment development in the system of science and technical orientation universities
Stupin R.S., head of design office in MIEM
National Research University Higher School of Economics, Moscow
Kritsyn A. A., project manager, senior lecturer at the Energy service and energy saving management Department
Russian Venture Company, Moscow
Moscow State Aviation Institute (National Research University), Moscow
Annotation: Authors analyze enterprise environment development experience in the engineering universities. Authors consider the main approaches and vectors of the universities’ enterprise environment development, provide the review of the state initiatives. Article may be the base for methodical recommendations development for the universities’ enterprise environment formation.
Keyword: technological business, design training, technological marketing, management of innovations, digital university, university enterprise environment, design and technological training model, enterprise university
ANALYTICAL RESEARCH
Theoretical fundamentals of ecological innovatics in the economics modernization context (part 1)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow State Aviation Institute (National Research University), Moscow
Mylnik V. V., doctor of economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow State Aviation Institute (National Research University), Moscow
Annotation: In the conducted research the authors develop ecological innovation theoretical bases – interdisciplinary scientific direction, aimed to increase the ecological efficiency of high-tech enterprises and their products. Within the first part of the article the concept and essence of the ecological innovatics – ecological innovation was developed. A complex classification of the its applied development directions has been formed. In the context of the new type innovations commercialization, the basic functions of eco-innovation marketing and consulting are defined.
Keyword: economic modernization, ecological innovatics, ecological innovation, co-evolution, environmental management, eco-innovation marketing, eco-innovation consulting
Digital strategic management as a key factor in scientific and technological breakthrough
Stepnov I. M., doctor of economic sciences, research associate, professor at the Energy service and energy saving management Department
Market Economy Institute of Russian Academy of Sciences, Moscow
Moscow State Aviation Institute (National Research University), Moscow
Annotation: The need for digital strategic management in industry as a tool for the scientific and technological breakthrough implementation in the digital economy is justified. It is shown that the subject of management and the object of management in strategic decisions should be presented at least in the form of three elements: the object itself (the subject), its digital representation and a decentralized database, which fundamentally changes the essence of the strategic decision preparing process . It is concluded that the key strategic management direction is the strategic organizational platforms development based on the high-tech solutions coordination. The research was performed by a grant of Russian Science Foundation (project No. 16-18-10149).
Keyword: strategic management, industrial enterprise, digital strategic management, digital economy, “smart” contract, blockchain
Technological structure transformation of russian economy manufacturing sector as the basis for its development
Trifonov P.V., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation
Annotation: The article presents the main characteristics and recommendations for the institutional mechanisms development for the national economy sustainable development. The most optimal economy branch structure is offered, and also the processing industry branch complex structure is offered to consideration, the constraining factors of its development are designated. Bringing the structure of industrial complexes to the optimal and growth-oriented share of high-tech sub-sectors, based on the experience of OECD countries, contributes to the national economy sustainability, as well as will increase the innovation potential and competitiveness of its products.
Keyword: sustainable development, industrial economy, gross value added, manufacturing industry, innovative potential