Issue 5/2018

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Methodical aspects of the efficiency estimation in lean production management application
Soldatova N. F., candidate of economic sciences, associate professor at the Department of Management in energetics and industry
National Research University ‘‘MPEI’’, Moscow

Abstract: One of the most important problems of the Russian nuclear industry is the development and application of a comprehensive efficiency assessment of the lean manufacturing management, aimed at optimizing the business process according to the reducing production costs criterion by reducing all types of losses and involving each employee of the company in the process of absolute concentration on the customer needs. The aim of the research is to systematize and present methodological approaches to assessing the expected positive economic consequences of the lean production management system introduction by Russian research and production companies in the nuclear industry, which, together with other factors, should ensure the efficiency increasing in all types of economic resources usage, methods of production organizing and managing, the products quality improving. The instrumental and methodological apparatus of the research is based on the methods of induction, deduction, certain elements of the social marketing management system analysis in the field of electric power industry, based on quantitative and qualitative methods, as well as on methods of logical and situational analysis. The theoretical results of the study can be used in conducting a comprehensive analysis of the lean production management system as a whole and its individual tools, for example, “5C”.
Keywords: lean manufacturing management system, lean manufacturing tools, product value, effective management, efficient process, effective solution

 

Experience of project management tools usage in state space corporation Roscosmos
Bezuglyi S. V., , Deputy General Director
JSC Insurance company ‘‘TIT’’, Moscow
Trifonov P. V., , candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article investigates the methods of direct and indirect impact on the implementation of the development project strategy of the rocket and space industry (RCP) in modern conditions, through the new approaches to resource management introduction, product quality, management processes and document management improvement, as well as personnel management, allowing a positive impact on the key production parameters in modern conditions, taking into account the overall economic markets’ instability, the new global trends and threats emergence. The paper analyzes and prepared comments on improving the management system, taking into account the need to change and adjust the enterprise’s strategic objectives in modern conditions.
Keywords: resource management, process management, quality management

 

Conceptual structure of organizational recovery project concerning russian high-tech enterprises
Dmitriev O. N. , doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Novikov S. V. , candidate of economic sciences, associate professor Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The modern russian high-tech enterprise through the prism of its organizational structure is considered. It is shown that this structure, due to its rather widespread insufficient quality, is often a powerful crisis- forming factor. The corresponding organizational recovery is quite effective in changing the state of such enterprises. It is postulated that the organizational recovery should be scientifically sound and represent an organizational redesign of varying depth. The requirements and conceptual principles of organizational recovery are highlighted. The main emphasis is placed on the organizational recovery project structuring with the substantive stages and categories allocation of expected results of this recovery.
Keywords: enterprise, organizational structure, organizational design, organizational redesign, organizational recovery (improvement), management innovating, recovery project

 

Problems of localization of specialized management of the enterprises and corporations on the price management example
Cherner N. V., candidate of economic sciences, associate professor of Management department
MGIMO University Оdintsovo branch, Оdintsovo

Abstract: Consolidated company and corporation (corporate group) in Russia, operating under the modern conditions are considered. The correctness of allocation of the price intra-corporate and internal management sphere is shown. The problems connected with design and realization of such subject specified management as price management are formulated and discussed.
Keywords: enterprise, corporation, management, subsystem, decomposition, matching, price management, integration, localization

 


 

INNOVATIVE INVESTMENT ACTIVITY

Prerequisites and ways of innovative and industrial clusters formation
Anisimov K. V., postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The present article is devoted to innovative and industrial clusters development in Russia. In article the essence and need of their formation and also the main prerequisites to their creation is considered. Special attention is paid to regional clusters value for the industry. In spite of the fact that regional clusters, according to the author, are clusters of the region innovative development, they cannot be considered a panacea from all social-economic and scientific-technical problems. At the same time economy globalization demands its clustering at the regional and state levels.
Keywords: cluster, digitalization, industry, regional cluster policy, regulatory framework

 

Methodological and applied basis for environmental innovations diffusion in the economics reindustrialization context (part 2)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Mylnik V. V., doctor of economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In the article the authors analyze modern trends in the high-tech industry development in economics re-industrialization conditions. Based on the analysis, it is concluded that one of the most important trends in its development is the environmental innovation role strengthening. «Ecological innovatics», «ecological innovation» definitions are being developed. As a systematic approach to the environmental innovations spread in society, their diffusion is proposed. The theoretical model of innovations diffusion, developed by E. Rogers, is considered. Different directions of ecological innovations diffusion are formed, including the environmental innovations diffusion among consumers and their diffusion between the state and business, within which application models for their distribution are developed.
Keywords: economics re-industrialization, innovations, ecological innovation, diffusion of innovations

 


 

ENERGY SAVING AND ENERGY EFFICIENCY

Possibility of Jeavons paradox in energy efficient economy forming
Pushkareva M. B., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Pushkarev M. D., 1-year student of the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Nowadays many countries are striving to form an energy efficient economy. Along the way, the world community may face the Jevons paradox, which may nullify all efforts to save energy and improve energy efficiency. The article provides relevant statistical data to assess the possibility of the Jevons paradox emergence in modern conditions.
Keywords: energy saving, sustainable development, Jevons paradox, energy efficient economy

 

Roundtable report titled: «Energy-efficient society formation: where to get the staff?»
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: This article presents the results of the Roundtable titled: «the Formation of an energy-efficient society: where to get the staff?» held within the «Russian energy week – 2018». The article analyzes the reports of the leading Russian speakers devoted to the highly qualified personnel training for the sphere of energy saving.
Keywords: energymanager, energy efficient society, «energy efficient competences’ arrow of, innovative development, energy service, model «School – College – University»

 


 

MARKETING, SALES APPROACH

Development of C 2C-marketing forms in the Information Society conditions
Rozhkov I. V. , candidate of economic Sciences, associate professor at the Management Department, member of the Guild of Marketers
Financial University under the Government of the Russian Federation, Moscow

Abstract: The traditional marketing communication channels undergo significant changes in the modern conditions of the information society formation and development. The article analyzes the evolution of C2C marketing forms in the context of the information technologies and services development. Such modern forms of C2C- marketing, as referral marketing and marketing of influence are revealed and characterized. The functional of the most promising Russian and foreign C2C marketing services (AdvocateHub, ADMIFY, Flocktory) is analyzed. In conclusion, the article stated the prospects of C2C-marketing development.
Keywords: marketing 4.0, C2C marketing, customer loyalty, referral marketing, influence marketing

 

Search engine optimization as digital marketing element of engineering products
Sinyaev V. V., doctor of economic Sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article notes the importance of digital marketing for the successful promotion of engineering products. In a logical sequence reveals the content of the search engine SEO with the main elements allocation is given. The figure 2 examines the content of the item «traffic channels optimization» with the main indicators of traffic quality. In conclusion, the author rightly notes that search engine optimization is a set of measures aimed at improving the position of the Internet resource as a result of the search engines issuance on the Internet for certain user requests in order to promote the Internet resource.
Keywords: channel, engineering, digital marketing, optimization, traffic, market

 

Orientation on engineering products customer in digital marketing system
Sinyaeva I. M. , doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The introduction gives the machine-building complex importance for the national economy progressive development and stabilization. The machine-building products’ variety and structure intended for civilian consumers, going to the military-industrial complex needs are shown. In a logical sequence, the importance of the customer orientation principle usage in the digital marketing system for engineering products sales increasing is given. The author notes the contribution of classics to the electronic marketing theory development. Figure 2 shows for the first time a customer-oriented model of practical importance. The content of the model blocks is studied: market participation philosophy; marketing research, data analysis and evaluation; customer satisfaction evaluation. Author’s conclusion is that the efforts of marketers in the field of customer orientation will improve the financial stability of the machine-building enterprise, increase commercial success and the organization image.
Keywords: analysis, digital, research, marketing, mechanical engineering, model, evaluation, production, consumer, satisfaction

 


 

ANALYTICAL RESEARCH

Theoretical fundamentals of ecological innovatics in the economics modernization context (part 2)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Mylnik V. V., doctor of economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In the conducted research the authors develop ecological innovation theoretical bases – interdisciplinary scientific direction, aimed to increase the ecological efficiency of high-tech enterprises and their products. Within the first part of the article the concept and essence of the ecological innovatics – ecological innovation was developed. A complex classification of the its applied development directions has been formed. In the context of the new type innovations commercialization, the basic functions of eco-innovation marketing and consulting are defined.
Keywords: economic modernization, ecological innovation, ecological innovation, theory, methodology, regulatory framework, educational programs

 

Cyclicality factor impact in import substitution optimal proportions’ determining in machinebuilding industry
Lobanova E. V., postgraduate student of institute of economics and Management; lecturer of institute of engineering and technology
Immanuel Kant Baltic Federal University (IKBFU), Kaliningrad

Abstract: The article is devoted to the study of the cyclicality factor impact on regional economic growth in context of import substitution implementation. The principle of economy development cyclic nature accounting in import substitution optimum branch proportions formation is considered. Full import substitution becomes a matter of attention with regard to the expediency of import substitution process itself. High import dependence creates risks to ensure economic safety. Important component is import substitution optimal industry proportion of the regional economic system entities, which is an indicator of the protective action decision-making against economic, military or political sanctions. The article has adapted the principle of taking into consideration a economic development cyclical nature in the formation of import substitution optimal industry proportions, based on the procyclical indicators analysis of the Kaliningrad region machine-building industry economic development. The types, phases and time periods of cyclical economic development changes for the inquiry periodare are identified. The research perspective is related with the obtained results and conclusions usage in determining the value of the import substitution optimal proportion of Kaliningrad region machine building industry in within the limits of definite cycle type and its phases.
Keywords: cyclicality, import substitution, machine building industry, proportions, economic cycle phases, Kaliningrad region, economic development, procyclical indicators

 

About some reference points in monetary policy
Tanasova A. S., candidate of economic sciences, expert of institute for energy and Finance, expert of Financial University under the government of the Russian Federation
Financial University under the Government of the Russian Federation, Moscow
Tatusov V. Yu., candidate of economic sciences, expert of institute for energy and Finance, Moscow, expert of Financial University under the government of the Russian Federation
Financial University under the Government of the Russian Federation, Moscow
Tskhovrebov M. P., candidate of economic sciences, expert of Financial University under the government of the Russian Federation
Financial University under the Government of the Russian Federation, Moscow

Abstract: Despite the remaining high interest rates for real economy, Bank of Russia does not exclude the next increase in a key rate for the purpose of inflation growth delay in the nearest future. Besides monetary policy will remain quite rigid. All this will limit demand for the credits from the industry from now on, to narrow domestic demand and to slow down growth economy rates. Extension of sanctions and possible destabilization of a situation in the world markets are additional factors of deterioration in a situation for normal production activity continuation.
Keywords: monetary policy, interest rate, industry profitability, GDP