OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Theoretical basis for designing the organizational and economic structure of innovative energy-efficient clusters (Part 1)
Palamarchuk A. G., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s research is devoted to the problems of a new type of cluster structures development − innovative energy-efficient clusters. The author substantiates the relevance of such clusters for the Russian economy modern conditions, taking into account new trends in the high-tech production development and gives the definition of «innovative energy-efficient cluster». The organizational and economic structure of the innovative energy-efficient cluster is being developed, within the framework of which special attention is paid to the digital transformation of its participants, as well as the introduction of a set of energy- efficient technologies at the level of the entire cluster. As a solution to the task of information integration of cluster members, the author proposes the creation of a cloud management system – digital cluster cloud.
Keywords: cluster economy, innovative energy-efficient cluster, digital transformation, production digitalization, energy efficiency, energy service, cloud computing technology

 

Industry in the digitalization era: analysis of the state and main development directions (using the example of mechanical engineering) (Part 2)
Valieva Z. G., applicant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Modern Russian industry is the basis for ensuring national competitiveness, as well as sustainable GDP growth, driven mainly by growing high-tech contents of such segment as engineering. The mechanical engineering development is currently at the junction of two problems that reflect both general trends in the industrial policy development, and taking into account the specifics of digitalization and cluster approaches in the industry. In this regard, a series of two articles is proposed, in which these problems are considered. This article is devoted to the formation of the mechanical engineering leadership potential as a result of the industrial clusters evolution under the digitalization influence.
Keywords: leadership potential of mechanical engineering, evolution of industrial clusters, digital economy

 

Potential of mergers and acquisitions transactions in stimulating digital transformation in the fuel and energy complex..
Kovalchuk Ju. A., doctor of Economic Sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Stepnov I. M., doctor of Economic sciences, professor
Head of Asset Management Department
MGIMO University, Moscow
Professor at the Corporate Finance and Corporate Governance Department
Financial University under the Government of the Russian Federation, Moscow
Deryagina T. I., студентка
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article presents the research results of the feasibility, aspects and advantages of implementing mergers and acquisitions in Russian energy sector. Approaches to assessing the mergers and acquisitions essence and the effectiveness of these transactions, as well as options for integration processes and business consolidation are considered. Quantitative industry trends of the Russian M&A market are determined, taking into account the influence of economic and geopolitical factors. The directions and features of integration processes in the industry and the future energy business transformation are highlighted, taking into account the digital and intelligent network technologies development and alternative energy sources.
Keywords: mergers and acquisitions, digital transformation, business transformation, energy industry sector, trans- action, synergetic effect

 

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INNOVATIVE INVESTMENT ACTIVITY

Conceptual foundations of innovative industry cluster development (Part 1)
Andrianov A. M., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s research is based on a comprehensive analysis of the historical context and methodological aspects of the theory and principles of cluster building development in the modern innovation industry. The author pays special attention to the research of modern normative-legal support development in the sphere of cluster creation, as well as cluster structures already operating in the Russian economy. The role and influence of government ministries on the Russian clusters construction is defined.
Keywords: cluster, innovative industry, state industrial policy, pilot innovative territorial clusters, digital economy, intellectual-technological industrial cluster

 

Fundamentals of the team organization for the intelligent innovation and industrial cluster formation (Part 1)
Anisimov K. V., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the foundations development of the team organization for the intelligent innovative-industrial cluster formation. The author analyses the latest trends in the cluster economics development, determines the need to form a new type of cluster structures – intelligent innovation and industrial clusters. The team structure for this type of clusters formation is being developed, taking into account the powers distribution of its participants in five functional planes corresponding to individual types of tasks for its participants integration. Specific tasks and functions of team members within individual planes are defined.
Keywords: innovation, digital transformation, Industry 4.0, intelligent innovation-industrial cluster, cluster forma- tion team

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Formation of energy efficiency indicators system of the high-tech industrial enterprise
Koshelev A. S., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the formation of energy efficiency indicators system in the context of a high- tech industrial enterprise. Taking into account the need to develop a system solution when analyzing and evaluating implemented technologies aimed at improving energy efficiency, the author conducts a structural indicators system construction with subsequent analysis of the blocks included in it.ующим анализом входящих в нее блоков.
Keywords: energy-efficient technologies, energy saving, visualization, energy saving potential, innovations, indica- tor system, industry, analysis, energy saving assessment, energy efficiency dynamics

 

Using blockchain technologies to improve energy efficiency
Pushkarev M. D., student
Moscow Aviation Institute (National Research University), Moscow
Pushkareva M. B., candidate of Economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article provides an overview of the fundamental principles underlying blockchain technologies, such as system architecture and consensus algorithms. The article analyzes the current state of the market and presents blockchain solutions for the energy industry. The basis of the study was an analysis of 140 research projects and startups, as a result of which the potential and relevance of the use of blockchains in the energy sector was revealed. In the work, the use of blockchain was classified depending on the area of activity, the implementation platform and the fundamental principles used.
Keywords: blockchain, energy industry, innovation, energy efficiency, internet of things

 

Green energy for private consumers: the case of the Republic of Dagestan
Naloeva L. Z., student
Financial University under the Government of the Russian Federation, Moscow
Stepnov I. M., doctor of Economic sciences, professor
Head of Asset Management Department
MGIMO University, Moscow
Professor at the Corporate Finance and Corporate Governance Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article presents green energy’s development assessment in terms solar installations introduction in the private sector on the example of one of the Russian regions characterized by special natural and climatic conditions. The features of the spread of alternative and, in particular, solar energy in the world, advantages and limitations for Russia are determined. The results of the electricity tariff calculations of the solar panels installation by private consumers in the Republic of Dagestan are presented, including a comparison with the current tariffs and investment return assessment from a solar station. The role of state support and prospects for the green technologies dissemination are determined.
Keywords: green energy industry, electricity shortage, solar installations, renewable energy sources, investments

 

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EDUCATION AND PERSONNEL TRAINING

Analysis of the Fourth all-Russian Economic dictation results (Part 4).
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Fourth all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2019 and 2020 is carried out. The important practical result of the action and its further development necessity are noted.
Keywords: all-Russian economic dictation, respondent, participants category, results distribution, economic popula- tion activity, economic population literacy

 

Methodological frameworks for assessing the educational process effectiveness in the pandemic era
Zubeeva E. V.,candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Businova L. S., senior lecturer at the Physical education Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: This article is intended to consider the difficulties and possibilities of assessing the educational process effectiveness in universities in the era of distance learning. The main emphasis concerns such issues as the place of online learning in the distance learning system, the advantages and disadvantages of online learning, tools for assessing the effectiveness of online learning from the perspective of three sides of the educational process: student, university, employer. Conclusions were drawn on the importance and necessity of constant interaction of the participants in the educational process in order to achieve the ultimate goal – the constant improvement of the educational process quality.ва образовательного процесса.
Keywords: university, student, lecturer, online learning, pandemic, questionnaire, assessment, performance, engagement, health

 

Lean technologies in the University 4.0 concept implementation for high-tech industries enterprises
Eropkin A. M., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Mezina N. A., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract:
The article considers the introduction of lean production approaches and tools in the educational process of higher professional education as part of the of the modern concept University 4.0 implementation. Special attention is paid to the training of economic and managerial personnel for knowledge-intensive and high-tech sectors of domestic industry. It is emphasized that the concept of University 4.0 clearly sets the task, firstly, to consider the educational process in its triunicity: the educational process itself, theresearch process and the educational process, and secondly, when preparing economic and managerial personnel, pay due attention to the education object orientation, the graduate’s complex knowledge formation, skills in the field of technics and technology designed and implemented in the relevant sectors.
Keywords: University 4.0, lean technology, educational process, personnel for high-tech industries

 

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ANALYTICAL RESEARCH

Analysis of the state and prospects of the mechanical engineering development (Part 2)
Kostygova L. A., doctor of Economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: This article is the second in a series devoted to the analysis of the state and prospects of the mechanical engineering development. It deals with the problem of sustainable development of the machine-building complex in modern conditions. The article articulates and describes the requirements for the mechanical engineering development. It has been established that compliance with these requirements is possible with the industry sustainable development. On the example of Scania-Rus, the world’s leading manufacturer of heavy trucks and buses, the state of sustainable development in mechanical engineering is considered. It was established that further improvement of the sustainable development process in the industry is possible through the formation, analysis and improvement of end-to-end supply chains. The expected results of sustainable development of mechanical engineering in this direction are determined.
Keywords: sustainable development of mechanical engineering, improvement of end-to-end supply chains

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

The theoretical foundations of the industry digital transformation in the context of the Fourth industrial revolution (part 2)
Andrianov A.M., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The technological development intensification of modern industry in recent years has contributed to significant progress in intelligent production automation systems development. The development and active implementation of such systems in enterprises made it possible to achieve a drastic increase in the production efficiency and to combine individual technical subsystems of these enterprises within the common digital infrastructure framework. The scale of changes in the production organization and management due to the these technologies usage allowed leading world scientists and experts to declare the beginning of the Fourth Industrial Revolution, also known as Industry 4.0. In the proposed study, the author analyzes both the prerequisites for the Fourth Industrial Revolution and the positions of individual scientists and researchers regarding its essence and influence on modern industry. In addition, in the final part of the study, the author considers some scenarios for the two Industry 4.0 technologies: digital twins and augmented reality.
Keywords: innovative economy, Fourth Industrial Revolution, Industry 4.0, production digitalization, digital twins, augmented reality

 

Analysis of the russian clusters development dynamics in the conditions of economy digital transformation (part 2)
Anisimov K.V., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s research is devoted to the consideration of the problems of clusters creating and developing in Russia and abroad. The author justifies the relevance of creating clusters for the modern innovative economy, studies the main technological and organizational drivers of their development in the Fourth Industrial Revolution era. The second part of the study deals in detail with major state cluster programmes. The author pays special attention to the main indicators analysis reflecting the cluster formations development in high-tech sectors of Russian industry.
Keywords: innovative economy, the Fourth industrial revolution, economy digital transformation, cluster policy, cluster, cluster development dynamics

 

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INNOVATIVE INVESTMENT ACTIVITY

Сoncept, essence and classification of clusters in the innovative economy conditions (Part 2)
Palamarchuk A. G., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In a modern innovative economy, the development of new forms of scientific and industrial cooperation, including cluster structures, is of particular importance. In the study, the author analyzes the prerequisites of the cluster theory development, the concept and essence of cluster structures. Classification of clusters is being developed on the basis of 10 classification criteria followed by the analysis of certain types of cluster formations reflected in it. The focus of the cluster on improving its own energy efficiency is highlighted as a priority criterion. Taking into account the high economic importance in the economic crisis context , the author’s definition of a new type of cluster structures – innovative energy-efficient clusters is being developed.
Keywords: innovation, Industry 4.0, high-tech industries, cluster, classification of clusters, innovative energy efficient cluster

 

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MARKETING, SALES APPROACH

One-size-fits-all approach to creating a marketing strategy when developing and launching new products
Khasuntsev A. A., postgraduate student at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The role and place of the marketing strategy in the new products development and launch changed along with the innovation process approaches evolution, towards increasing the role and importance. However, at the same time, the decision making goods sale model became more complicated, which significantly increased the time from the origin idea to the new product commercial sale. This problem can be solved by the one-size-fits-all approach to the marketing strategy formation, its place and role within the organizations’ innovative process.
Keywords: marketing strategy, innovation process, chains innovation model, funnel innovation approach, decision-making matrix

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Challenges in implementing energy-efficient technologies in industrial enterprises
Smirnov V. G., doctor of Economic sciences, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Tokareva V. V., student
Lomonosov Moscow State University, Moscow

Abstract: The article describes the problems of introducing energy-efficient technologies that exist in almost all national economy areas, including industry. This situation has occurred because of not yet been given due attention. This led to a low level of consciousness, a misunderstanding the importance of solving this problem both among developers of equipment, technologies, and energy users. This situation is the result of inadequate legislation and a higher degree of complexity in the process of energy-efficient technologies creating. The article also outlines the constraints in implementing energy-efficient technologies.
Keywords: energy-efficient technologies, increasing demand for fuel and energy resources, non-renewable energy resources, global fuel crisis, environmental degradation, climate warming, air pollution

 

Classification of energy-efficient technologies as a tool for systematic implementation of energy-saving measures in industrial enterprises
Koshelev A. S., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the creation of energy-saving technologies classification according to individual classification criteria. The author considers the industry-specific and cross-industry technology. The technologies implemented at the micro -, meso-and macro-levels are analyzed from the point of view of scale. Energy-saving technologies used in engineering networks, power supply systems and ventilation groups of industrial enterprises are described. The relevance of the energy-saving technologies usage based on renewable energy sources is indicated.
Keywords: classification of energy-efficient technologies, industry, energy saving, energy efficiency, energy intensity, technologies, energy efficient technologies, methodology, energy audit, renewable energy source

 

Preconditions and trends of energy saving management in the Russian Federation
Latypov E. R., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Tokareva V. V., student
Lomonosov Moscow State University, Moscow

Abstract: The article is devoted to the energy saving strategy development of the Russian Federation until 2035. The analysis of the electricity consumption statistics, as well as the energy consumption structure, is carried out, the main trends in the energy policy are outlined. The forecast of necessary investments in the fuel and energy complex is also presented. Particular attention is paid to the importance of energy consumption and energy audit. The main measures of the state energy policy of Russia are also noted.
Keywords: industry, energy saving, energy efficiency, energy intensity, technologies, energy efficient technologies, methodology, energy audit, renewable energy sources

 

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EDUCATION AND PERSONNEL TRAINING

Analysis of the Fourth all-Russian Economic dictation results (Part 3)
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Fourth all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2019 and 2020 is carried out. The important practical result of the action and its further development necessity are noted.
Keywords: all-Russian economic dictation, respondent, participants category, results distribution, economic population activity, economic population literacy

 

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ANALYTICAL RESEARCH

Information technology market in the Russian Federation: challenges and prospects
Velmozhko I. I., student
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article is devoted to the issues of becoming one of the key industries in terms of the country’s long-term economic growth, namely, the information technology sector. It examines the key features of the information technology market formation in the modern Russian economy and the main problems that hinder its full-scale development. Also, recommendations were developed to public administration bodies regarding the forms and methods of its regulation in order to realize this market segment potential and the digital economy formation in Russia.
Keywords: information technology, innovation, Internet, IT-services, software, knowledge-intensive industries, economic development

 

Analysis of the electric car market potential consumers’ segment
Nepluhina D. S., student
Financial University under the Government of the Russian Federation, Moscow
Kaminsky M. V., student
Financial University under the Government of the Russian Federation, Moscow
Kovalchuk Ju. A., doctor of Economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article presents the results of an analytical research of the emerging electric cars market and its consumers. A comparative analysis of cars with an internal combustion engine and electric vehicles on the economic and environmental aspects is carried out. The consumer’s assessment of the economy and convenience of using various types of cars, including the cost of operation, access to charging, and technical parameters of using the car, is given. The main target groups for the electric car purchase have been identified, as well as the prospects for the electric car market development in Russia, taking into account the need to modernize the energy industry and state support.
Keywords: industry, market, electric car, environmental friendliness, economy, consumer

 

Industry in the digitalization era: analysis of the state and main development directions (using the example of mechanical engineering) (Part 1)
Valieva Z. G., applicant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Modern Russian industry is the basis for ensuring the countries’ competitiveness, as well as sustainable GDP growth, including such high-tech economy sectors as mechanical engineering. The mechanical engineering development is currently at the junction of two problems that reflect both general trends in the industrial policy development, and taking into account the specifics of digitalization and cluster approaches in the industry. In this regard, a series of two articles addressing these problems is proposed. This article is devoted to the issues of modern industrial policy.
Keywords: industrial policy, digital economy, clusters

 

Analysis of the state and prospects of the mechanical engineering development (Part 1)
Kostygova L. A., cdoctor of Economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Tokareva V. V., student
Lomonosov Moscow State University, Moscow

Abstract: Mechanical engineering is one of the leading branches of Russian industry, so the problems concerning the state of the industry and the processes of its development are of great importance. The main trends in the development of mechanical engineering in modern conditions include digitalization, clustering, and sustainable development. In a series of two articles, these issues are considered. The first article of the series is devoted to the analysis of the state and processes of machine-building industry digitalization. As a result of the analysis, it was found that despite the negative factors (pandemic and sanctions) influence, the decline in mechanical engineering production was no more than 0.5%. Digitalization is a priority direction for the industry development. The industry has experience in the introduction of robotics, flexible systems, automation, the question is about creating a technological platform for Russian digital engineering for functioning on the basis of intersectoral systems and technological chains. An important element of digitalization is the transfer of the “gravity center” from the enterprise level to higher levels: corporate, industry and intersectoral.
Keywords: mechanical engineering state, digitalization based on intersectoral systems and technological chains

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

The theoretical foundations of the industry digital transformation in the context of the Fourth industrial revolution (part 1)
Andrianov A.M., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The technological development intensification of modern industry in recent years has contributed to significant progress in intelligent production automation systems development. The development and active implementation of such systems in enterprises made it possible to achieve a drastic increase in the production efficiency and to combine individual technical subsystems of these enterprises within the common digital infrastructure framework. The scale of changes in the production organization and management due to the these technologies usage allowed leading world scientists and experts to declare the beginning of the Fourth Industrial Revolution, also known as Industry 4.0. In the proposed study, the author analyzes both the prerequisites for the Fourth Industrial Revolution and the positions of individual scientists and researchers regarding its essence and influence on modern industry. In addition, in the final part of the study, the author considers some scenarios for the two Industry 4.0 technologies: digital twins and augmented reality.
Keywords: innovative economy, Fourth Industrial Revolution, Industry 4.0, production digitalization, digital twins, augmented reality

 

Analysis of the russian clusters development dynamics in the conditions of economy digital transformation (part 1)
Anisimov K.V., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s research is devoted to the consideration of the problems of clusters creating and developing in Russia and abroad. The author justifies the relevance of creating clusters for the modern innovative economy, studies the main technological and organizational drivers of their development in the Fourth Industrial Revolution era. The second part of the study deals in detail with major state cluster programmes. The author pays special attention to the main indicators analysis reflecting the cluster formations development in high-tech sectors of Russian industry.
Keywords: innovative economy, the Fourth industrial revolution, economy digital transformation, cluster policy, cluster, cluster development dynamics

 

The main theoretical and practical provisions in the subsidiaries formation and the prerequisites for their development. Part 2
Dronov E. A., andidate of Economic sciences, professor, Head of the Armaments Technology Department
Director General
Tula State University, Tula
Tulamashzavod JSC, Tula
Samochkin V. N., doctor of Economic sciences, professor at the Finance & Management Department
Chief Executive Officer
Tula State University, Tula
Tulamashzavod JSC, Tula
Barakhov V. I., candidate of Engineering sciences, Key Specialist
Tulamashzavod PA, Ltd., Tula

Abstract: The article presents the main theoretical and practical provisions and recommendations used in restructuring large enterprises by combining or allocating structural divisions, production units, as well as creating integrated structures, including the parent company and subsidiaries. Solutions to problems of dedicated departments flexible development, including quantity determination of products in development, are considered. The main results obtained by the authors using the developed models of commodity and cash flows in the production association consisting of the parent company and subsidiaries using the example of Tulamashzavod software are given.
Keywords: theoretical and practical provisions, subsidiaries, flow modeling, flexibility, adaptability, integrated structure, synergy

 

Analysis of financial results inclusion feasibility of the organization’s activities with state participation in its scorecard
Zaripov R. N., Head of the Development of advanced methods of RSI organization and management department
JSC Organization “Agat”, Moscow

Abstract: The purpose of this article is to substantiate the need of balanced scorecard introduction in state- owned enterprises as a more effective alternative to the financial indicators system. To achieve this goal, the domestic regulatory framework analysis and the existing practice of developing and implementing indicators systems for evaluating the performance of organizations (KPIs) was carried out, and the reasons for their lack of efficiency and beneficial effect were identified. An approach is proposed that makes it possible to form a cross-cutting cascaded indicators system that combines the strategic goals of state socio-economic development and the performance indicators of individual economic entities.
Keywords: balanced scorecard, key performance indicators, matrix of indicators, strategic development, state enterprise management

 

New approaches to solving modern problems of system management in industry and machine-building production
Agarkov A. P., doctor of Economic sciences, professor, Нead of the Regional department
Moscow International Academy, Moscow

Abstract: The presented materials are devoted to a hot topic – improving the management of industrial and machine-building production. At present, new approaches to solving modern problems of system production management are needed. Many of the proposed directions of socio-economic development of the country can be implemented only by joint efforts of the state, corporate, municipal levels of government and industrial organizations’ labour collectives in difficult conditions of international relations, the coronavirus pandemic, financial and economic crisis, etc. In these conditions, the key production factors are increasing production efficiency, introducing IT and other high technologies, digital methods and, of course, innovative management solutions.
Keywords: system-integrated approach, system management, industrial and machine-building production, problems of systems development and interaction

 

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INNOVATIVE INVESTMENT ACTIVITY

Сoncept, essence and classification of clusters in the innovative economy conditions (Part 1)
Palamarchuk A. G., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In a modern innovative economy, the development of new forms of scientific and industrial cooperation, including cluster structures, is of particular importance. In the study, the author analyzes the prerequisites of the cluster theory development, the concept and essence of cluster structures. Classification of clusters is being developed on the basis of 10 classification criteria followed by the analysis of certain types of cluster formations reflected in it. The focus of the cluster on improving its own energy efficiency is highlighted as a priority criterion. Taking into account the high economic importance in the economic crisis context , the author’s definition of a new type of cluster structures – innovative energy-efficient clusters is being developed.
Keywords: innovation, Industry 4.0, high-tech industries, cluster, classification of clusters, innovative energy efficient cluster

 

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MARKETING, SALES APPROACH

Social media as a tool for marketing interaction for the aviation industry promotion in the global information field
Bulantseva L. V., senior lecturer at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Vanzhula A. V., bachelor student
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article reveals the concept and essence of interaction marketing as a modern concept, which was started by the marketing of relationships, which relies on maintaining and strengthening long-term relationships with customers. There is a list of tools used in the interaction marketing is presented, among which special attention is paid to social networks as an effective tool for interaction between the company and the target audience to ensure its loyalty both in the present and in the future. Data for January 2021 show the relevance of using social platforms to achieve strategic business goals. The issue of the use of social networks by aviation industry enterprises has been considered in detail. Data on the dynamics of the number of subscribers to the pages of the aviation industry in popular social networks in the second half of 2020 are noted opportunities to use online platforms to promote the aviation industry in the global information field.
Keywords: relationship marketing, interaction marketing, interaction marketing tools, social media, indicators that characterize the relevance of social networks, social media opportunities for the development of aircraft-building enterprises

 

Digital marketing and modern technologies as essential attributes of the successful enterprise
Solodova A. D., assistant at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Fedotova A. V., candidate of Economic sciences, associate professor at the Economic theory Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Digital marketing and modern technologies create not only new conditions for market interaction, but also push the boundaries of the existing solutions application. Today, digital marketing is a necessary attribute for the development and further functioning of any enterprise, and modern technologies help to accelerate all business processes, reducing the distance between the manufacturer and the consumer. The authors make a number of undeniable arguments in favor of the widespread of digital marketing tools usage, reveal their essence, and also give their forecasts for their development in 2021–2022.
Keywords: digital marketing, innovation, state-of-the-art technology, marketing tools, promotion, key performance indicators

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Systematic approach to energy-saving technologies implementing in industrial enterprises
Koshelev A. S., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to systemic improvement analysis of industrial enterprises’ energy efficiency through energy-efficient technologies introduction. The author analyzed the definitions of “energy- saving technology.” Based on the considered definitions, the author has formed his own definition of the “energy-efficient technology,” justifying the importance of systematic approach applying to the practical implementation of technologies in enterprises. Own classification of energy efficient technologies has been developed and described according to individual classification criteria.
Keywords: industry, energy saving, energy efficiency, energy intensity, technologies, energy efficient technologies, methodology, energy audit, renewable energy source

 

Current state and prospects of energy conservation in the world
Latypov E. R., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the analysis of the current state and prospects of energy saving in the world. The author analyses the consumption of world energy resources and their use. The article provides up-to-date data that allow you to assess the prospects for energy saving.
Keywords: energy resources, energy saving, energy efficiency, fuel and energy resources, energy consumption, competitiveness

 

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EDUCATION AND PERSONNEL TRAINING

Analysis of the Fourth all-Russian Economic dictation results (Part 2)
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Fourth all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2019 and 2020 is carried out. The important practical result of the action and its further development necessity are noted.
Keywords: all-Russian economic dictation, respondent, participants category, results distribution, economic population activity, economic population literacy

 

Superindustrial civilization and education
Eropkin A. M., candidate of Economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Zubeeva E. V., candidate of Economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Mezina N. A., candidate of Economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article deals with the requirements to the human capital of the modern economy, based on the signs of superindustrial civilization which is coming to replace the post-industrial society. Special attention is paid to the human capital of high-tech industries. In turn, this requires a change in the approach to the education system that prepares employees for these industries. The article focuses on the training of economic and managerial personnel by strengthening the object orientation of this education. The integrated educational system is considered as a basic tool of such education.
Keywords: HR education program for high-tech industries, integrated education system, superindustrial civilization

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Assessment of financial and economic management transformation in industrial holdings
Kalyakin O. A., postgraduate at the Economics and Management Department
Academy of Labour and Social Relations, Moscow

Abstract: The estimating issues of the financial and economic management transformation in enterprises are considered, a list of effects is formed and analyzed, the declared effects of the main consulting companies in Russia are analyzed. The effects were grouped, which allows suggesting methods for evaluating them for each group. The author, analyzing each group, suggests evaluating it in three main ways: expert, dichotomous, and mathematical. Data for the last two methods can be obtained from automated enterprise systems.
Keywords: improving efficiency, accessibility and transparency of planning, management transformation

 

Role of digital models in product lifecycle management
Seryshev R. V., candidate of Economic sciences, associate professor at the Management and Innovations Department
Financial University under the Government of the Russian Federation, Moscow
Shavlak E. A., master student
Moscow City University, Moscow

Abstract: The digital twin is one of the key concepts related to cyber physical production systems, industrial Internet of Things and Industry 4.0. This article comprehensively examines the concept of digital twins and related theories and existing practices. We are investigating the technological requirements and conditions for the development of a lifecycle management environment for cyber physical products – the basis for the implementation of effective digital twins. In addition, definitions of the digital product model, intelligent product, cyberphysical product, product avatar, digital shadow and digital flow are given, and their relationships are discussed as the main building blocks for the development of the cyberphysical environment of cyberphysical products.
Keywords: product lifecycle management, digital product models, digital twins, Industry 4.0, industrial Internet of Things

 

Role of information support in customer relationship management.
Le Hung Ninh, postgraduate of the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Industrial Revolution 4.0, occurring at an exponentially fast pace, is reshaping the global economic landscape and has a growing impact around the world. For survival and future development, every enterprise needs to understand how to apply new information technologies. It can be noted that the use of information software is important in the enterprise’s activities, contributes not only to improving the enterprise’s efficiency, but also to responding to growing customer demands. The article discusses the application of information technology in customer relationship management and offers a number of solutions for the effective use of IT in the telecommunications business.
Keywords: information technologies, business, clients, telecommunications, marketing

 

Experimental study of multicriterial heuristic algorithms for the distribution of requirements across network nodes
Shikhaliev M. S., postgraduate of the Intellectual transport systems Department
Russian University of Transport (MIIT), Moscow

Abstract: The modern trend of industrial corporate management is characterized by the use of a project approach not only in the projects implementation related to the innovations creation, but also in the organization of basic business processes. To coordinate numerous processes, as a rule, companies create a project office in which information flows are concentrated, the processing of which requires their separation, which makes it very popular to organize computing tasks in a computer network, which allow for uniform loading of network nodes and scheduling of solving many problems on a single computer network. The paper discusses a computational experiment with multicriterial heuristic algorithms for distributing requirements across network nodes.
Keywords: network nodes, uniform loading, heuristic algorithms

 

Current trends in the ERP systems development in industry.
Trifonov P. V., candidate of Economic sciences, associate professor at the Management and Innovation Department
Financial University under the Government of the Russian Federation, Moscow
Volodina E. V., student of the Distance Education Institute
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article discusses the market aspects of ERP systems development for industry. The most competitive offers in the field of modern ERP systems are also analyzed. Based on international and Russian statistics on the implementation of ERP systems, forecasts are given for choosing the decision support direction for forming a consumption forecast, creating production plans, and timely raw materials purchasing of in the near future. This article examines the reasons for the introduction and principles of choosing an ERP system based on the leading manufacturers experience, as well as the evolutionary aspects of the ICT systems formation and factors influencing the formation and implementation of ERP in production systems.
Keywords: ERP system, planning, production, supply chain

 

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INNOVATIVE INVESTMENT ACTIVITY

Peculiarities of investment planning results’ integration in budget model formation within industrial holdings’ budget planning
Starikova E. A., postgraduate of the Economics and Management Department
Academy of Labour and Social Relations, Moscow

Abstract: The issues of the investment planning results integration in the formation of the budget model within the framework of industrial holdings’ budget planning of are considered, integration options within the mathematical apparatus are analyzed depending on the peculiarities of the processes regulatory procedures. The author forms assumptions and proposes approaches to updating investment projects within the budget campaign framework. As a special case, if it is not possible to synchronize the investment and budget planning processes, an alternative version of data synchronization is proposed.
Keywords: investment planning, budget model, data integration

 

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MARKETING, SALES APPROACH

Role and tools of internal marketing in implementing the needs of company employees
Artemyeva O. A., candidate of Economic sciences, associate professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The development of the modern business space could not but affect the internal marketing of enterprises. The author notes that the task of intra-organizational marketing is to determine and identify motivation tools for each employee of the company. The article interprets the five-step pyramid of A. Maslow’s needs from the point of view of the employee’s work activity, analyzes the levers of influence on the staff, and considers the main tools of staff motivation. The author notes the key role of such criteria as receiving feedback (especially in the case of a horizontal management system), encouraging results’ achievement, and creating a team focused on a single result in the modern organization’s internal marketing system.
Keywords: needs, employees, personnel, motivation, adaptation, employer, working conditions, intra-organizational marketing

 

Industrial marketing: results of application assessment in the Russian market
Soldatova N. F., candidate of Economic sciences, associate professor at the Marketing Department, Institute of marketing
associate professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow
State University of Management, Moscow
Shkarovskiy S. I., candidate of Economic sciences, associate professor at the Marketing Department, Institute of marketing
associate professor at the Statistics, Marketing and Accounting Department
State University of Management, Moscow
Moscow University for the Humanities, Moscow

Abstract: The article examines the marketing concepts that determine the strategy and tactics of an industrial enterprise marketing activities, substantiates the position that modern companies in conditions of economic uncertainty activate the use of marketing practices. The results of a mini-study of small and medium-sized industrial enterprises that use five main types of modern marketing are presented. Special attention is paid to the study of differences between groups of companies that implement different types of marketing and the intensity level of its application. The development of the marketing management system, in a turbulent environment, allows to use the system as part of the company’s anti-crisis management.
Keywords: transactional marketing, active marketing, hybrid marketing, inactive marketing, personal relationship marketing, marketing practices, marketing tools, marketing practice intensity

 

Search marketing model for promoting an intelligent product
Sinyaeva I. M., doctor of Economic sciences, professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The directions of intellectual product promotion in the context of the pandemic and economic sanctions from Europe and the United States are considered. The need for the introduction of new modern technologies, which determine the search and use in practice of new forms and methods of promoting intellectual products on the market, is noted. One of them is search marketing, among the key tasks of which are IT audit, search engine promotion and online advertising, semantic analysis, improving site navigation and usability, content marketing, increasing link popularity, etc. The scientific novelty lies in the proposed model of search marketing for the promotion of an intelligent product.
Keywords: IT audit, innovations, model, search marketing, digital marketing

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Perspectives, opportunities and challenges of energy efficient Smart Cities in Russia and the World
Koshelev A. S., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Pushkarev M. D., student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow
Lyapustina N. G., student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow
Kozlovtsev S. A., student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow
Merkulov M. Yu., student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow

Abstract: Smart City strives to realize the most ambitious hopes of mankind, promising to use the latest technologies for a better life and social harmony. But, according to some residents, the widespread appearance of “smart cities” will lead to conditions in which all life processes will be controlled by artificial intelligence and automated devices. The authors of the article consider the prospects of smart cities and assess the arised risks.
Keywords: Smart Сity, energy saving, technologies, Society 5.0

 

Feasibility of heat supply using local energy sources.
Gorbachev A. N., postgraduate of the Economics and Management Department
Deputy General Director
Academy of Labour and Social Relations, Moscow
LLC EnergoConsult, Moscow
Psareva N. Yu., doctor of Economic sciences, professor, Head of the Department of Economics and Management
Academy of Labour and Social Relations, Moscow

Abstract: In territories where there is no main supply of energy for the heat supply purpose, the heat supply organization efficiency is associated with the use of local energy potential. Reducing the release of chemicals into the environment in energy production is also possible by traditional fossil fuels usage reducing in heat supply systems. The article considers the issues of the feasibility of using local energy sources for heat supply. Economic, social and environmental factors influencing such assessment are considered.
Keywords: heat supply, local energy sources, feasibility assessment, factors

 

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QUALITY PRODUCTION, COMPETITIVENESS

Technology leadership strategies for corporate brand promotion
Balova S. L., candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The strategic role of digital technologies, the high dynamism of international markets, and the internationalization of investment and financial capital determine the ways to create competitiveness and achieve competitive advantages of corporations in world markets and the opportunities to promote their brand. The leadership of modern corporations is based on competitiveness in technology markets. The competitiveness of countries and modern corporations is linked to leadership positions in technology markets.
Keywords: technology leadership strategy, Industry 4.0, technology ecosystems, startups

 

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EDUCATION AND PERSONNEL TRAINING

Analysis of the Fourth all-Russian Economic dictation results (part 1)
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Fourth all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2019 and 2020 is carried out. The important practical result of the action and its further development necessity are noted.
Keywords: all-Russian economic dictation, respondent, participants category, results distribution, economic population activity, economic population literacy

 

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ANALYTICAL RESEARCH

Problems and prospects for development of mechanical engineering in Russian Federation
Velmozhko I. I., student of the Economics and Business Faculty
Financial University under the Government of the Russian Federation, Moscow
Sofin K. A., student of the Economics and Business Faculty
Financial University under the Government of the Russian Federation, Moscow

Abstract: The engineering industry has been and remains one of the leading industries in Russia, determining the ways of its development for the coming years. The article discusses the key difficulties in ensuring high-quality renewal of the machine-building complex of our country and prospects for a radical increase in industrial production productivity.
Keywords: industry, machine-building complex, scientific and technological progress, innovative development, economic growth, reorientation, government support, competitiveness

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Architecture of the flow management system in supply chains
Seryshev R. V., candidate of Economic sciences, associate professor at the Management and Innovations Department
Financial University under the Government of the Russian Federation, Moscow
Shutko O. S., master student
Moscow City University, Moscow

Abstract: Current market trends require an increasing specialization of companies in the production of individual products, which is accompanied by increased cooperation in network value added flows. Improving the efficiency and production management efficiency is necessary to achieve the production logistics goals, including minimizing the delivery time to customers while increasing at the same time the complexity of value addition processes. This requires an enhanced flow of information between partners. This paper discusses a modern approach to the development of an integrated production planning and management system focused on network value added flow. This approach leads to global optimization of material flows at all stages of value addition in the network, as opposed to local intra-company production processes consideration. The approach includes the following steps: requirements analysis, network modeling, system architecture development, incentive system definition, planning and control optimization.
Keywords: value added, supply chains, planning systems, Industry 4.0, network integration

 

The main theoretical and practical provisions in the subsidiaries formation and the prerequisites for their development. Part 1
Dronov E. A., candidate of Economic sciences, professor, Head of the Armaments Technology Department
Director General
Tula State University, Tula
Tulamashzavod JSC, Tula
Samochkin V. N., doctor of Economic sciences, professor at the Finance and management Department
Chief Executive Officer
Tula State University, Tula
Tulamashzavod PA, Ltd., Tula
Barakhov V. I., candidate of Engineering sciences, Key Specialist
Tulamashzavod PA, Ltd., Tula

Abstract: The article presents the main theoretical and practical provisions and recommendations used in restructuring large enterprises by combining or allocating structural divisions, production units, as well as creating integrated structures, including the parent company and subsidiaries. Solutions to problems of dedicated departments flexible development, including quantity determination of products in development, are considered. The main results obtained by the authors using the developed models of commodity and cash flows in the production association consisting of the parent company and subsidiaries using the example of Tulamashzavod software are given.
Keywords: theoretical and practical provisions, subsidiaries, flow modeling, flexibility, adaptability, integrated structure, synergy

 

Evaluating the success of lean manufacturing methods implementing
Seryshev R. V., candidate of Economic sciences, associate professor at the Management and Innovations Department
Financial University under the Government of the Russian Federation, Moscow
Yablonskaya O. L., master student
Financial University under the Government of the Russian Federation, Moscow

Abstract: Lean manufacturing is widely used to improve the work and productivity quality of in production systems. However, this approach has a number of limitations, such as the consistency lack between the lean manufacturing goals and company strategic management, as well as the lack of reasonable measurements for future effective implementations. Nowadays, it is still difficult to assess the production system efficiency due to the lack of appropriate indicators and methods for assessing them. The article presents a structure to overcome these limitations. This allows the company to assess, justify and ensure the lean production future implementation possibility in accordance with its strategic goals and objectives. This structure is based on real-time information exchange with several information systems, such as the executive production system and enterprise resource planning.
Keywords: lean manufacturing, six sigma, enterprise resource planning, manufacturing execution system, key performance indicators

 

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INNOVATIVE INVESTMENT ACTIVITY

Innovative solutions: from mineral fertilizers to new generation agricultural machinery
Rusin V. N., candidate of Engineering sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: For new techniques of agrochemistry, the digital economy is the development of software for agronomic technologies, as well as the geographic information systems development for new generation agricultural machinery. In this article, when considering the field of mineral fertilizers usage, the food chain “agricultural plant – man” was identified. In this regard, “smart” fertilizers are considered in relation to innovations, and equipment for precision agriculture is allocated from agricultural equipment.
Keywords: digital economy, navigation equipment, precision farming, smart mineral fertilizers, sensors

 

Restructuring as a mechanism for innovative development
Psareva N. Yu., doctor of Economic sciences, Head of the Department of Economics and Management
Academy of Labour and Social Relations, Moscow

Abstract: Modern developmental trend of industrial corporations is communicating with innovational activity. Innovation creation is a complex multi-faceted process that requires the involvement of various actors with diverse competencies, which requires either the organization of specialized structures within the company that create intellectual property, or the involvement of third-party companies that have innovations. Some of the proposed options require business restructuring. This article discusses the reorganization mechanisms in the form of mergers and joins, as well as the simple partnership contract as options for ensuring innovative development. The need to change the management system based on the project approach and the desirability of focusing on the ISO 56000 series international standards is justified.
Keywords: innovation, reorganizing, mergers, connection, project approach

 

International trends in standardization of innovative processes
Boyarkin V. S., postgraduate at the Economics and Management Department
Academy of Labour and Social Relations, Moscow

Abstract: Striving to standardize innovative processes is a prerequisite for building effective industrial corporations that are highly competitive in the market. The international and domestic standardization experience usage in the practice of industrial corporations makes it possible to organize innovation processes based on a quality management system, taking into account the process approach, risk management tools that can reduce the innovation risks, rational use of resources and other tools provided for by international standards that can improve management efficiency in the context of market conditions changing in industry.
Keywords: industry, innovation, quality management, standards, quality, market, economy, digitalization, trends, development, investment climate, investment, economic growth, processes

 

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MARKETING, SALES APPROACH

Functions, purpose and conceptual goal of internal marketing of the company
Stytsiuk R. Yu., doctor of Economic sciences, professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the role of internal marketing in the corporate marketing system of the modern enterprise, presents the differences between internal PR and marketing. The practical application of internal marketing in Russian companies was considered and it was noted that the focus should be on optimizing all processes related to internal communications. The author pays special attention to the fact that, in developing the internal company’s organizational environment, it is important to bring intangible benefits and values, which will change the attitude towards the organization or the employer as an object as the part of staff and the society.
Keywords: internal marketing, organization, specialist, personnel, loyalty, employer, internal organizational environment of the company

 

Marketing strategy for new products launch based on Gen Z consumer behavior features
Khasuntsev A. A., postgraduate at the Tourism and Hotel Business Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Increasing the purchasing power of Generation Z as it grows older raises the question of effective communication with the consumers of this group. Age characteristics are superimposed on the characteristics of the generation, changes in communication channels and consumer trends. A striking example of the changes of recent decades are representatives of Generation Z. Studying the consumer characteristics of this population group will improve the process of developing and forming marketing strategies for new goods and services.
Keywords: marketing strategy, consumer behavior, Generation Z, marketing communication

 

New aspects of product promotion and implementation in digital environment
Beskov A. A., postgraduate at the Tourism and Hotel Business Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers some new aspects of digital transformations and the development of digital marketing channels and platforms, including those triggered by the 2020 pandemic, which, inter alia, proved to be one of the strongest stimuli to digitalization. If previously digital marketing and promotion channels were combined with offline consuming products or services, year 2020 saw and increasing number of products and services with higher degree of digitalization while consumed. The article concludes that the modern digital environment has expanded not only the range of possibilities for using digital marketing processes, but also the length of the client experience sequence with the company and its product or service, as well expanded the range of issues and problems rising and solved during the marketing, selling and consuming products and services in digital environment.
Keywords: commoditization, marketing, marketing channels, marketing processes, nudges, promoting, digital envi- ronment, digital platform, digital transformation, sharing services, uberisation

 

Features of integrated marketing communications in the digital environment
Rozanova T. P., doctor of Economic sciences, professor, Head of the Tourism and Hotel Business Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article examines the role of integrated marketing communications in increasing profits in the short term and building long-term brand loyalty from consumers. The conditions for the integrated marketing communications usage that are optimal for an enterprise are considered. It is noted that the key factor for the success of integrated marketing communications in enterprises is an integrated approach to the tools used. The author pays special attention to barriers that prevent full interaction with potential consumers. It is concluded that integrated marketing communications are moving into a new technological area – digital marketing.
Keywords: integrated marketing communications, promotion tools, success criteria, communication channel, target audience, brand, digital environment

 

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EDUCATION AND PERSONNEL TRAINING

The role of innovation in educational services to ensure technological leadership
Firsova I. A., doctor of Economic sciences, professor at the Department of Logistics and Marketing
Financial University under the Government of the Russian Federation, Moscow
Korovushkina M. V., senior lecturer at the Department of Foreign Languages and Intercultural Communication
Financial University under the Government of the Russian Federation, Moscow

Abstract: Ensuring technological leadership in the economy depends on the innovations development in the field of education. It is known that the bearer and producer of all new ideas is a person, and the knowledge and experience that he receives during life is embodied in his activities. The modern economy is a knowledge economy, where professions with a predominance of intellectual labour account for the main increase in employment: 85% in the US, 89% in the UK, 90% in Japan. The knowledge economy has become the main characteristic of all socially and economically leading countries. The article substantiates the role of knowledge and education in the modern economy, as well as reflects the relationship between the stages of human capital development and the role of innovation in education.
Keywords: education, technological leadership, knowledge economy, innovation, intellectual labor

 

Framework Scrum as a basis for training personnel for high-tech production
Prikhodko A. Ya., student of Higher management school Faculty
Financial University under the Government of the Russian Federation, Moscow
Trifonov P. V., candidate of Economic sciences, associate professor at the Management and Innovation Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: This scientific article analyzes the prospects for the transition of high-tech production from the Waterfall framework to the Scrum framework, which, according to the author, is more suitable for this type of activity. The disadvantages of Waterfall and the possibility of eliminating them with the help of Scrum were analyzed, the prospects were analyzed, and the options for integrating Scrum for high- tech production were proposed. The competencies that the team needs to switch to the framework and suggested methods for obtaining them for future development teams are also identified. In addition, the experience of switching to Scrum was analyzed, which helped to create applied tips for the future transition of enterprises to Scrum.
Keywords: Scrum, Kanban, projects, technologies, Waterfall

 

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ANALYTICAL RESEARCH

Digitalization of lean production technologies
Aleksanyan O. V., master student
Financial University under the Government of the Russian Federation, Moscow
Seryshev R. V., candidate of Economic sciences, associate professor at the Management and Innovations Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The elements of lean manufacturing seem to have reached the limit of their capabilities in terms of reducing losses in production processes. The combination of widespread lean manufacturing methods with digitalization allows you to introduce its principles, methods and tools in a new way. The article highlights the initial situation and the need for a methodology that supports the assessment of existing lean production systems, as well as the selection of appropriate digitalization technologies. The main structure of this methodology and the content of its four elements are described. Two tasks are a universal description of production systems in the context of lean manufacturing and digitalization technology. Taking into account that lean methods are a static set of rules, it is necessary to take into account the dynamic development of digitalization technologies and on this basis realize the synergistic advantage of the two technologies.
Keywords: lean manufacturing, digitalization, information technology, Industry 4.0, Toyota system

 

Technological leadership of service and science organizations as a basis of country security
Safronova N. B., candidate of Engineering sciences, associate professor at the Department of Organization of Construction and Estate Management
Moscow State University of Civil Engineering, Moscow
Firsova I. A., doctor of Economic sciences, professor at the Department of Logistics and Marketing
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the context of the accelerated technological development of the world economy, Russia’s real competitors are not only leading countries in the field of innovation, but also many developing countries. The economic development period of the leading countries at the next stage (sixth) of the technological structure, the technological revolution in resource saving and alternative energy sharply increase the ambiguity in the development of Russia, the basis of which specialization in world markets is the traditional energy carriers export. The alternative energy development, the emergence of cost-effective technologies for the hydrocarbons extraction from non-traditional sources (shale, oil sands, etc.) can lead to a decrease in demand and prices for key goods of Russian raw materials exports, a reduction in financial resources and, as a result, a decrease in Russia’s importance in geopolitics. The 2009 crisis reinforced the importance of this challenge for Russia. This is primarily due to the fact that investments in technological development, in an innovative breakthrough, are carried out by leading countries, as well as BRICS countries as a key anti-crisis measure. The article substantiates the importance of the country’s technological leadership developing as the basis for the country’s security.
Keywords: technological leadership, economy, national security, service sector and science

 

Canadian aerospace industry: current structure and development trends
Khoroshilov E. E., candidate of Economic sciences, leading researcher
Institute for the U.S. and Canadian Studies, Russian Academy of Sciences, Moscow

Abstract: Canada is one of the world’s leading players in the development and production of aircraft, aviation and space systems and components. The article examines the structure and place of the aerospace industry in the Canadian economy. It is concluded that in recent years, Canada’s position has noticeably weakened in markets for regional and medium-haul aircraft. At the same time, there is a clear trend for growing role of foreign subsidiary companies in the Canadian aerospace industry. This is further evidence of increased international competition and growing monopolization in the aerospace industry.
Keywords: aerospace industry, aircraft industry, aircraft engineering, machinery engineering

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Budgeting as an effective technology of corporate finance governance at the defense-industrial complex enterprises
Bunak V. A., candidate of Economic sciences, associate professor at the Economics of aerospace industry Department
Moscow Aviation Institute (National Research University), Moscow
Sholokh L. S., postgraduate at the Economics of aerospace industry Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Within the framework of this article, the author formulates the current principles of organizing the budgeting process at innovative enterprises, considers the main points of financial structure developing and a holistic budgeting model that take into account the specifics of the innovative enterprise’s activities, including the search for the methodology for the most accurate cost planning of individual innovative projects and the organization’s innovative activities as a whole.
Keywords: integrated structures, innovation activity, targeted budgeting, automated budgeting systems

 

Features of the original value analysis method and its further development
Kovalev A. P., doctor of Economic sciences, professor at the Financial management Department
Moscow State University of Technology “STANKIN”, Moscow

Abstract: The basic principles of the value analysis method, developed about 60 years ago by the American engineer Lawrence D. Miles, are considered. The changes in the methodology made next years and the its development directions in relation to the Russian economy’s current conditions are shown.
Keywords: value, costs, function, analysis, functional approach, design, machinery, equipment

 

Two-vectorial diversification of defense-industrial enterprise (efficiency, tasks and approaches to problem solving with regard for experience obtained by Tulamashzavod). Part 2
Dronov E. A., candidate of Economic sciences, professor, Head of the Armaments Technology Department
Director General
Tula State University, Tula
Tulamashzavod JSC, Tula
Samochkin V. N., doctor of Economic sciences, professor at the Finance and management Department
Chief Executive Officer
Tula State University, Tula
Tulamashzavod PA, Ltd., Tula
Barakhov V. I., candidate of Engineering sciences, Key Specialist
Tulamashzavod PA, Ltd., Tula

Abstract: The article presents approaches to diversifying defense industry enterprises by creating and managing the development of a two-vector (defense and civil-purpose products) integrated structure, using mechanisms of flexibility, adaptability, restructuring of enterprises, ensuring synergy and its effectiveness. A set of interdependent linkages between the fields of production, procurement, taxation and legislation is shown, and on this basis, tasks and ways of solving them are identified, allowing defense industry enterprises to have opportunities for their development. The research describes the main scientific and methodological materials developed and used in the Tulamashzavod PA , which make it possible to justify management decisions and introduce optimization elements when diversifying the defense industry enterprise, as well as describes the main stages of corporate restructuring based on Tulamashzavod JSC and the results of its implementation.
Keywords: diversification, defense-industrial enterprise, efficiency, civil-purpose and defense products, restructur- ing, production, flexibility, adaptivity, integrated structure, synergetic effect

 

About productivity growth strategy at the industrial enterprises
Fomin A. N., candidate of Philosophical sciences, Director
Centre for shopless production implementation, Moscow

Abstract: The article describes the main components of the strategy for increasing productivity in industrial enterprises, reflected in the materials of the national project “Labor productivity and employment support” and specified in the formulas for calculating productivity for various industries’ enterprises. The role of lean production is shown as one of the significant tools for productivity growth in the context of structural enterprises reform on the principles of shopless management. Particular attention is paid to the criterion of the personnel number in ensuring productivity growth and the prospects for number reducing in a shopless production environment.
Keywords: shopless management structure, shopless production, shopless revolution, shopless production manage- ment, transition to a shopless structure, shopless structure implementation

 

Peculiarities of formation and functioning of cooperative relations of the state defense order tasks’ head executor
Bunak V. A., candidate of Economic sciences, associate professor at the Economics of aerospace industry Department
Moscow Aviation Institute (National Research University), Moscow
Savkin N. V., postgraduate at the Economics of aerospace industry Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article considers the concept and structural elements of scientific and industrial cooperation of the state defense order’s head executor. A review of the cooperation formation sequence between state contract executors, ensuring the contractual obligations fulfillment and the Supervisory authorities participation in monitoring and controlling the cooperation organizations activities was made. The problem of regulatory and legal support for the cooperation formation of the state defense order head executor is outlined.
Keywords: cooperative relations, cooperation, national projects, competitiveness, state contract, state defense order, military-industrial complex, defense industry, armament, military and special equipment

 

Prospects for the cyberphysical systems formation in industry in the context of Industry 4.0.
Anisimov K. V. , postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author analyzes the main trends in the modern digital economy development, taking into account the key technologies influence. A comparative analysis of the “digital economy” definitions in the scientific field is being carried out. The relationship between the digital economy and Industry 4.0 is determined. One of the most important areas of Industry 4.0 applied development is considered – the construction of cyber physical systems at enterprises. The author’s definition of “cyber physical system” is being developed, as well as practical experience in creating such systems in foreign industry is being analyzed.
Keywords: digital technology, digital economy, innovation industry, intelligent manufacturing automation, Indus- try 4.0, cyber physical systemа

 

Application of modern business process management technologies in industry
Trifonov P. V., candidate of Economic sciences, associate professor at the Management Department, Head of Master programme Operational Management
Financial University under the Government of the Russian Federation, Moscow
Aleksanyan O. V., master student of Management faculty
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article deals with the business process management issues in the organizations of the industrial complex of the Russian Federation. The main trends in the business process management systems development are identified and described based on a experts survey and manufacturing enterprises’ representatives. The survey revealed that the level of industrial enterprises maturity is low and process management is used for certain key business processes; and a number of enterprises do not have a business process management system if there is an understanding of the need from the management side. An algorithm for the business process management system implementing based on the implementation of SRM system for regulating procurement logistics processes, maintaining a supplier database, and evaluating suppliers by key performance indicators is presented.
Keywords: business processes, manufacturing industry, process management, automation

 

About the conceptual approach to work with the results of scientific and technical activities as an element of the investments efficiency ensuring in scientific and production activities
Tsisarskiy A. D., doctor of Economic sciences, professor at the Economics and production organization Department
Bauman Moscow State Technical University, Moscow
Tsybulevskiy S. E., head of the “Corporate Governance” department
Agat Organization JSC, Moscow

Abstract: The article considers the need to develop and apply the innovative approach conceptual foundations and project management tools related to the foreign practice of forecasting labor intensity and costs in creating assets as part of the government contracts execution for research, development and technological work (R&D), their nomenclature and value, followed by decomposition (using composite results elements) for the benefit of high-tech industries, as well as the recovery of previously created results under the above contracts. Besides, in article the foreign experience of labor input determination and cost of developments in the field of research, developmental and technological works on the example of such agencies, DARPA – agencies defense advanced research projects, and NASA – the national office for Aeronautics and space of the USA.
Keywords: high-tech industries, rocket and space industry, cost forecasting, assets, research and development, recovery of results, innovation and recovery approach in management, decomposition of results

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Analysis of world energy consumption
Koshelev A. S., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the analysis of the world consumption of energy resources. The author reviews their consumption structure by the leading countries in terms of energy consumption. Taking into account the constantly growing demand for energy resources, the author describes the current situation in Russia of “clean” and renewable energy sources usage, which are especially important in this context. Based on the global situation consideration and energy consumption forecasts in the world, the enormous importance of revealing the energy saving potential is justified.
Keywords: energy-efficient technologies, energy saving, natural resources, energy saving potential, innovations, en- ergy intensity of the economy

 

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EDUCATION AND PERSONNEL TRAINING

Model of universal competence formation in financial literacy for non-economic bachelors’ degrees
Pushkareva M. B., candidate of Economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Pushkarev M. D., student of the Engineering Economics and Humanities Institute
Moscow Aviation Institute (National Research University), Moscow

Abstract: For university students, financial literacy knowledge is essential. It should be noted that these skills for the greater extent should not concern only professional activity, but a prosperous life. It is especially important to form a similar skill among graduates of educational programs for training non-economic bachelors’ degrees. As an example, in this article, the bachelor program 43.03.01 Service is selected.
Keywords: universal competence, financial literacy, educational standard, new education paradigm

 

Analysis of the Third all-Russian economic dictation results (Part 4)
Golov R. S., doctor of Еconomic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Third all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2018 and 2019 is carried out. The important practical result of the action and the necessity of its further development are noted.
Keywords: all-Russian economic dictation, respondent, regional platform, participants category, results distribution

 

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ANALYTICAL RESEARCH

Conceptual framework for the digital economy in the context of the Fourth Industrial Revolution
Palamarchuk A. G., applicant of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s research is based on the analysis of those radical scientific concepts and their applied implementation examples, on the basis of which the genesis of the digital economy modern model took place. In the historical sequence, the author considers the evolution of the term “digital economy”, the main stages of which are closely related to the general increase of digital technologies influence on economic and social reality. Particular attention is paid to the main aspects of industry’s technological development in the digital economy context, which is currently taking place in line with the Fourth Industrial Revolution. The author considers the main hallmarks of all four industrial revolutions, with special attention paid to the analysis of the definition of Industry 4.0. The final part of the study, based on the analysis, proposes its own definition of Industry 4.0.
Keywords: innovation, digital economy, e-commerce, production automation, man-machine systems, industrial rev- olutions, Industry 4.0