OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Social activity of enterprises and employee loyalty formation
Kozlova N. P., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: In the article author discusses the relationship between the industrial enterprise’s social activity and the employees loyal attitude formation. The results of the studies confirming the relationship between the enterprise social involvement increasing, employee satisfaction with their involvement in such a company and its profitability. Also, author reviewes various enterprise’s social activity forms in relation to their employees.
Keywords: social responsibility, social activity, loyalty, business reputation, efficiency
Interaction improvement between agents in the cluster framework
Lapshina S. N., doctor of Engineering Sciences, associate Professor
Federal state Autonomous educational institution of higher education “Ural Federal University named after. The first President of Russia B. N. Yeltsin”, Yekaterinburg
Kalinin V. V., doctor of physico-mathematical Sciences, associate Professor
Federal state Autonomous educational institution of higher education “Ural Federal University named after. The first President of Russia B. N. Yeltsin”, Yekaterinburg
Lordkipanidze M. G., doctor of Economic Sciences, associate Professor
Federal state Autonomous educational institution of higher education “Ural Federal University named after. The first President of Russia B. N. Yeltsin”, Yekaterinburg
Korabelshchikov M. V., undergraduate
Federal state Autonomous educational institution of higher education “Ural Federal University named after. The first President of Russia B. N. Yeltsin”, Yekaterinburg
Chuchkalova E. I., doctor of Economic Sciences, associate Professor
Federal state Autonomous educational institution of higher professional education “Russian State Professional Pedagogical University”, Yekaterinburg
Abstract: The development of scientific-industrial clusters involves close interaction of economic agents of such a cluster. The world practice experience of many clusters shows that while cluster activity efficiency determining, the mutual influence of economic agents is very important. Such interaction can give different results, the main task is the definition of enterprises which should be included in the complex, and the requirements for individual agents..
Keywords: life cycle, economic agents behavior, economic evolution, triangular coordinate system, investment development trajectory
Role of social management in relations formation in group of professionals
Motagali Y. B., postgraduate, senior lecturer at the Economics and management department, Institute of Lifelong Education
Financial University under the Government of the Russian Federation, Moscow
Abstract: In the article the technico-organizational element of social management is investigated as a number of factors, such as a set of success criteria, required technologies selection, etc.; the procedure for organizing the project «group» as the most important criterion for the innovation effectiveness is described; the scientific team management styles is touched upon; various approaches of solving the research groups activity problems are considered.
Keywords: social management, efficiency criteria, social management, approach, quality, project team, employees, leadership style, research group
Methods of social management, characteristics and implementation conditions
Stytsyuk R. Y., Doctor of Economics, professor of «International tourism, hotel business and social management» Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: In the article the author investigates social relationships and the corresponding methods that determine them; social engineering is described as a way of influencing people’s activities; the advanced techniques of social engineering, the mechanisms of social forecasting and design are described; the role and methods of social planning in the modern business space are defined.
Keywords: social relations, social engineering, social engineering, social design, technical and organizational indicator, social management
Classification of innovative technologies of marketing activity information support
Rozhkov I. V., candidate of economic Sciences, associate professor of Management Department, member of the Guild of Marketers
Financial University under the Government of the Russian Federation, Moscow
Abstract: Third Millennium Marketing involves strengthening the relationship between the organization and customers through the modern software usage, social networks, search engines, mobile applications, and so forth. At the same time, modern organizations face the need of processing, accumulating, analyzing and disseminating a significant and growing volume of marketing data that are also unrealizable without appropriate technologies. That is why the problem of studying and systematization of Russian and foreign innovative technologies of support of marketing information activities becomes more and more topical. The author conducted research of the market of marketing activity information support in Russia and abroad, and revealed the most perspective trends of its further development. The result of the research is the classification of modern innovative technologies and information support services for marketing activities, developed by the author.
Keywords: marketing, marketing information systems, information technology, information support, marketing 3.0
ENERGY SAVING AND ENERGY EFFICIENCY
Development trends of the biofuel industrial market
Azarovа S. P., candidate of economic science, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article reveals the prospects of renewable energy sources usage in Russia by the method of processing waste into biofuel for the further thermal energy restoration as an integral part of the waste processing problem. The author considers the foreign experience of developed countries in the field of waste processing, compares the group of fuel various types’ indicators, examines the regulatory framework and the renewable energy sources volume in Russia, identifies obstacles and prospects for the domestic biofuel consumption development in Russia, pointing to economic potential.
Keywords: market, biofuel, waste recycling, renewable energy sources, ecological situation
MARKETING, SALES APPROACH
Consumer behavior in the modern industrial markets
Kalinina M. A., candidate of economic sciences Ph.D in Economics, associate professor at the Management Department, General Director of the Project “Chicago Moscow Music Exchange”
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article discusses some issues concerning the process of a “new” customer formation, influenced by digital technologies and innovations. The paradigm of a “digital” consumer means conversion of a “digital” consumer with an old traditional one. This statement has to be taken into consideration by companies in a marketing strategy development process. They need to understand how to get economic value and synergy effect from the “hybrid consumer” who lives and act digital and traditional or on-line and off-line pattern. The success as always depends on the deep understanding or even forming and influencing consumers.
Keywords: customer’s portrait, conversion of digital and traditional customer, on-line and off-line communication mix, communities power, competitive value, choice tools
Enterprises’ social-ethic image formation in the automotive sector sphere
Zhiltsova O. N., candidate of economic sciences, chief editor of scientific journal «Marketing and Logistics», Associate Professor of the Department «Management»
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article reveals the notion of socio-ethical image of enterprises in the automotive sector, analyzes socially responsible marketing as such and mechanisms for resolving reputational problems. The purpose of the article is to identify and form social and ethical marketing tools in forming the image of a brand of the automobile industry to enhance its economic efficiency. The article reveals the notion of enterprises’ socio-ethical image in the automotive sector, analyzes socially responsible marketing and mechanisms for resolving reputational problems. The purpose of the article is to identify and form social and ethical marketing tools in forming the brand image of the automobile industry to enhance its economic efficiency.
Keywords: social and ethical image, automobile industry, socially responsible marketing, brand image, image formation, unique brand position
Тechnology product placement as a company promotion tool
Kolesnikova O. V., candidate of economic Sciences, associate professor of Management Department
Financial University under the Government of the Russian Federation, Moscow
Rebrikova N. V., candidate of economic Sciences, associate professor of Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article considers the product placement technology (by the example of the BMW concern) from the point of view of the company’s promotion tool. Author presents results of research of this technology usage in companies’ practice. The advantages and disadvantages of technology usage are given. Conclusions and recommendations of technology usage possibility in the modern world are made.
Keywords: product placement, advertising, car, market, manufacturers, technology
Customer relationship management on industrial markets
Panyukova V. V., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article characterizes basic stages of client relationship management by industrial enterprises and systematizes main factors, which influence customer relationships stability on B2B markets. Industrial enterprises are advised to deploy proactive marketing and modern information technologies, as well as to improve personnel qualification, which should enable to achieve stable client relations. The article also outlines perspectives for further research in the field of customer relationship management on industrial markets.
Keywords: relationship management, partnership programs, personnel qualification, B2B market, relation’s stability
Outsourcing services of image-making in the mechanical engineering field
Sinyaev V. V., doctor of economic Sciences, associate professor at the «Marketing and logistics»Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article reveals the content of image-making taking into account the specifics of modern directions of outsourcing development in the mechanical engineering field. In a logical sequence author presents the image-making goals and organization principles. For the first time the establishing importance of commercial system for image-making, highlighting its functional dependence on the system object, the process of image- making, customers, customer of the outsourcer are proved. In addition, author describes the interdependence of the image-making systems, such supersystem as society, nature, economy and market. Author illustrates the organic interdependence of the image-making system from outsourcing using the marketing tools and PR technologies. Showing image-making system, the author points the importance of outsourcing usage in order to create financial sustainability of the modern market participant.
Keywords: outsourcer, image making, object, object, customer, information, customer, concept, management, marketing, market, service outsourcing
Specifics of russian energy companies’ social marketing-management
Soldatova N. F., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: In the conditions of economic uncertainty, the rigid need to increase the capitalization of companies, the established practice of preserving and increasing the costs of developing a corporate social protection system, causes discontent among shareholders of the enterprise and owners. In this regard, the functioning and development of the corporate system of social protection of personnel of energy companies, the application of new approaches and technologies of social marketing management, the justification of the relationship with financial performance of the activities becomes of strategic importance. The aim of the work is to assess the emerging system of social marketing management of Russian energy companies in the face of economic uncertainty. Instrumentalno-methodological apparatus of the study based on the methods of induction, deduction, separate elements of system analysis social marketing management in the electricity sector, based on quantitative and qualitative methods, as well as on the methods of logic and situational analysis. Theoretical results of the research can be used in the complex analysis of the motivation system of the staff as a whole and its part – the motivation sub-system for increasing the motivation of the company’s personnel.
Keywords: marketing-management in the electric power industry, social programs, external marketing-management, internal marketing-management
Guerrilla marketing to small and medium-sized enterprises in sherer the commercialization of new products
Sinyaeva I. M., doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article reveals the importance of guerrilla marketing tools in innovations promotion of small and medium-sized businesses. Exploring the contents of guerrilla marketing tools as hidden advertising, the author reveals scientists contribution to the science development of guerrilla marketing. The content of guerrilla marketing, the goals, objectives and principles are given. In a logical sequence author reveals the types of guerrilla marketing. The result of the research is the conclusion that in the conditions of current assets’ acute shortage guerrilla marketing usage is extremely important for successful novelty commercialization.
Keywords: guerrilla, entrepreneurship, innovation, marketing, outrageous, littleisland, ambient media
QUALITY PRODUCTION, COMPETITIVENESS
Competitive behavior of modern organizations of real production sector
Balova S. L., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The enterprise’s competitiveness is provided at the acquired advantages expense in comparison with the basic competitors, namely: economic, financial, investment, personnel, image, etc. The real production sector, for example, the global automotive market, operates in excessive supply conditions, declining demand and fierce competition, so automotive companies, for maintaining leading positions in the world market, have to actively support their brand, develop marketing programs to create demand and stimulate sales.
Keywords: competition, competitiveness, competitiveness analysis, competitiveness factors, brands, car market
EDUCATION AND PERSONNEL TRAINING
Available environment» project of public-private partnership in education
Zabarina A. Y., postgraduate student of the Corporate governance and corporate finance department
Financial University under the Government of the Russian Federation, Moscow
Abstract: Available living environment is a key condition for integrating people with disabilities into society. The ability of this category of people to be independent, to participate in the political, cultural and social life reflects their rights implementation level of the welfare state citizens, creates preconditions for the realization of their potential. For people with disabilities for their social adaptation in society, social well-being improvement, the employment is important. The impossibility of inclusion in active employment activities for persons with disabilities can lead to many psychological problems, including decrease of self-esteem, decline in living status, as well as to create a barrier between disabled and other people.
Keywords: accessible environment, integration of children with disabilities, socialization, public-private partnership
ANALYTICAL INVESTIGATIONS
Characteristics and prerequisites of social management development
Artemyeva O. A., candidate of economic sciences, associate professor at the international tourism, hotel business and social management Department
Financial University under the Government of Russian Federation, Moscow
Abstract: In the article the author considers social processes and social relations within the framework of any level; leads the classification of social relations based on certain characteristics; represents a social community as a collection of individuals; characterizes the term «social institution» as a stable set of formal and informal principles, rules and norms of behavior.
Keywords: social management, social processes, social relations, system, effective management mechanisms, manager, management principles, social relations