OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Organization of innovation management processes while creating aerospace technology
Ageeva N. G., doctor of economic Sciences, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Skutin A. S., postgraduate student of the Industrial management and Marketing Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The state and prospects of management processes development in the innovative products creation for the aviation enterprise require changes of the design processes technique, and development of necessary tools for its organization and management. The aim of the work is the technology system engineering identification, the usage of the fixed step-model “V design process” on the basis of configuration management products for the market and consumers growing needs.
Keywords: aviation, technology, management, configuration management, system engineering, innovative products
Specifics of the lean manufacturing programs implementation for Russian energy companies
Soldatova N. F., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: Russian industrial enterprises are on the position of the lean production strategy selection and implementation, focus of domestic manufacturers is on the development of fundamentally new for Russia, competitive lean manufacturing technologies and tools, administrative apparatus innovative updating, their role and responsibility for the lean production strategy selection and implementation increasing. The aim of this work is to evaluate the emerging practice of Russian energy companies’ lean production programs in the current economic conditions. Instrumental-methodological apparatus of the research is based on the methods of induction, deduction, system analysis separate elements in the electricity sector, based on quantitative and qualitative methods, as well as on the methods of logic and situational analysis. The theoretical results of the research can be used to perform complex analysis of lean manufacturing programs for the company’s management activities transformation.
Keywords: lean manufacturing, business processes, sustainability, energy company, image management, managing resource conservation, high quality products provision высокого качества продукции
INNOVATIVE INVESTMENT ACTIVITY
Evolution of innovative entrepreneurship and the its development problems in Russia
Kuzmina E. E., doctor of economic Sciences, professor, Head of Marketing and advertising communications in the socio-cultural sphere Department
Moscow international University, Moscow
Abstract: The article discusses the enterprise transition to innovative development path. The basic normative- legal documents regulating innovative activities are reflected. The innovative development advantages of the country’s economy and its competitiveness improvement are shown. The reasons for innovative backwardness of Russian entrepreneurship are pointed. The research results conducted by the Center for Economic Analysis under the Government of the Russian Federation and the Institute for statistical studies and Economics of knowledge in Higher School of Economics are summarized. The problems hindering the development of innovative entrepreneurship in Russia are identified.
Keywords: entrepreneurship development, innovative way, legal documents regulating innovative activity, innovative development strategy, innovation development problems
Innovative processes management in the aircraft and space engineering creation sphere
Prozorov D. E., candidate of economic sciences, associate professor of the Industrial Management Department
Moscow State Aviation Institute (National Research University), Moscow
Abstract: The article deals with the problems of managing innovative processes in the creation of the newest aviation and space technology. Particular attention is paid to the discussion of the role of high-tech organizations’ innovation policy in ensuring competitiveness and implementing the strategy of sustainable development and growth. The results of the innovative projects and programs content analysis that take into account their life cycle key factors, innovations types the expected results nature are presented. The necessity of designing a system for maintaining the domestic enterprises’ innovative activity that create perspective aviation and space equipment is substantiated.
Keywords: innovative process, sustainable scientific and technological development, innovative strategies for the aviation enterprises development, innovative project
The main directions of machine-building enterprises’ innovative management in modern conditions
Putyatina L. M., doctor of economic sciences, professor at the Industrial management Department
Moscow State Aviation Institute (National Research University), Moscow
Tarasova N. V., candidate of economic sciences, associate professor at the Industrial management Department
Moscow State Aviation Institute (National Research University), Moscow
Abstract: The article discusses the need to focus on advanced engineering high-tech enterprises to innovative development to establish and sustain competitive advantages. Maintaining these benefits requires constant attention to innovation not only from management but also from each employee. The authors are focusing on the most important aspects of innovation management. The main directions of innovative culture and climate creation are given. In detail modern types of staff stimulation of the enterprises to innovations promotion are considered. Issues of innovative projects justification and selection are reflected. Problems of innovative projects promotion control as important stage of their introduction and also issues of innovations success level forecasting are given.
Keywords: innovative development, competitive advantages, innovation culture, motivation, creativity, innovation process, brainstorming method
Investments development in Russia: problems and prospects
Rusin V. N., candidate of Economic Sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The modern role of investments-public or social. To reduce people incomes inequality in the country it is necessary to provide economic height not less than 6-7 % of GDP per year. In many respects modern form of investments for Russia is real options. As direct investments financing the new type of monetary receipts-cryptocurrency will be used soon. Difficulties of investments in Russia are listed in article. Today in our country there is a development bank and target financing of strategic investments under guarantees of the Government of the Russian Federation is carried out. The state should be connected to activization of workers savings transformation into investments.
Keywords: investment, economic development, options, banks, engineering
ENERGY SAVING AND ENERGY EFFICIENCY
Fundamentals of energy-efficient clusters building in high-tech industry
Golov R. S., doctor of economic sciences, professor, Head of the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Mylnik A. V., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D. A., postgraduate at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: The article is devoted to the problem of energy-efficient clusters forming in the high-tech industry sphere. The authors analyze the existing potential of energy saving in industry, on the basis of which the importance of Russian industrial enterprises’ energy efficiency increasing is substantiated. The pilot innovation clusters classification created in Russia is cited, the position of their leadership in relation to the introduction of energy-saving measures in the controlled structures is determined. Concepts, essence and structure of energy-efficient clusters are developed on the basis of distributed energy management system building.
Keywords: energy saving, energy management, high-tech industry, energy-efficient clusters, cluster structure, distributed energy management system
MARKETING, SALES APPROACH
Improvement of internet marketing management process in production organization
Zhiltsov D. A., postgraduate student of the Department of Management
Financial University under the Government of the Russian Federation, Moscow
Abstract: In article internet marketing management process in production organization at the logistic services market for its economic efficiency increasing is revealed. The article relevance is in that 4P classical marketing is adapted by the author in relation to Internet environment taking into account of Russian Internet development factors, increasing numbers of competitors in an Internet environment, the changing legislation, etc. The article novelty, first of all, is in improvement of internet marketing complex by obligatory component called “Internet platform” addition. The purpose of article is in internet marketing complex improvement depending on the chosen Internet platform according to the production organization purposes and depending on target audience types.
Keywords: internet marketing, internet marketing management, internet marketing complex, internet platforms, logistics services market, target audience types
Research of conjuncture-forming factors of civil passenger aircraft world market
Kalugina G. A., candidate of Economic sciences, Associate Professor at the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: The article considers one of the most important marketing research areas – analysis and forecasting of market conjuncture. The primary importance in this case is the identification of the conjuncture-forming factors’ system. On the basis of the civil aviation markets in various regions and countries research, factors that shape the world market conjuncture of such high technology, high-tech goods as civilian passenger aircraft were identified and systematized. The allotted set of the most important factors can be used to perform prospective market research and to plan the activities of aviation manufacturing enterprises.
Keywords: marketing research, commodity market conditions, conjuncture-forming factors, high technology products, civil passenger aircraft
Analysis of the industrial companies media advertising application
Katkova Ya.I., lecturer at the Department of Company Marketing, School of Business Administration, Faculty of Business and Management
National Research University “Higher School of Economics” (HSE), Moscow
Abstract: This article includes the research of the industrial companies’ media advertising application in the Russian market. The study used data of 225 largest industrial companies that produce, sell and promote their products in Russia. The article analyzes their media advertising budgets, shares of the various advertising tools, frequency of their use and other characteristics. It was also carried out the industrial companies comparison of different types of products, industries and origin regions in media advertising. Finally conclusions and recommendations were presented for companies promoting or planning to promote their products on the media market.
Keywords: companies, media advertising, advertisers, advertising budgets, advertising segments
Marketing outsourcing – the starting point in effective business innovation
Sinyaev V. V., doctor of economic Sciences, associate professor at the “Marketing and logistics” Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: In fierce competition conditions, the author notes the impossibility of innovative project execution without outsourcing services usage. This is dictated by the desire of market participants not only to innovate, but also the necessity to employ professionals companies service providers and the latest technology. In logical sequence the author notes the trend of marketing outsourcing services market growth. For the first time the concept of target marketing outsourcing as a multi-faceted process of advanced business technologies and know-how usage for gaining and retaining competitive advantage is highlighted. Illustration of the figure represents the mechanism of interaction between customer and marketing services provider-outsourcer to implement marketing research, brand promotion and positive image creation. In conclusion, the author notes that it is the marketing tools set allows the outsourcer to “shoot” and accurately hit the bull’s eye, that certainly contributes to the effective business creation.
Keywords: outsourcing, brand, customer, image, concept, marketing, business, strategic roadmap, market, efficiency
Applying augmented reality technologies to evaluate a product during the design phase
Nikolaeva E. G., student of the 4th year of bachelor’s degree in Management
State University of Management, Moscow
Abstract: Decision-making throughout the design process is critical for the success of the finished product, but at present a limited amount of tools are available to support the designer activities, especially in the early stages design. These steps in many ways affect the quality, price and success of the product on the market. Besides, the cost of correcting errors or making design changes increases as the product progresses in the life cycle. In this paper, the author consider the process of making decisions about product design in consumer perception terms. The application concept for a mobile device is proposed, with the help of which designers can receive feedback from the user of the target group.
Keywords: augmented reality, product design, decision making, product evaluation, marketing development
Digital-marketing – the intellectual product commercialization reserve
Sinyaeva I. M., doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: In article, against the background of domestic science high achievements in space researches, the modest national economy contribution to a world moneybox of business-about 2% is noted. In the logical sequence the digital marketing content, its value and role in the course of the design organization, production, intellectual product commercialization reveals. Noting a scientists contribution to digital marketing development of in the innovations sphere, the authors accent on digital tools value-marketing for any participant of the market. The illustrations confirm that electronic marketing instruments penetrate all process from a plan, design, mass production before innovation commercialization. A research aim is justification the intellectual product commercial system maintenance with turning on digital marketing tools. Exploring canals of innovations promotion in the Internet – targeting tools usage are legally recommended. A conclusion about need of system approach usage to intellectual product commercial system development taking into account digital marketing elements is the research result. Authors for the first time recommended the structure of intellectual product commercial system with the digital tools usage-marketing in price, grocery and communication policy.
Keywords: electronic business, Internet space, commercialization, intellectual product, digital marketing, innovations market, targeting, user
QUALITY PRODUCTION, COMPETITIVENESS
Quality ensuring at aerospace branch production development
Aleshina O. N., candidate of Economic Sciences, associate professor at the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Aleshin N. N., Deputy Director of testing center
Federal enterprise “Lavochkin Association”, Moscow
Abstract: Quality management improvement at the large knowledge-intensive enterprises such as aerospace enterprises, demands the large quantity of analytical and project works. The solution of new production development release problem, ensuring of qualitative production release from the first pilot batch is impossible without modern, effective, approved methods application.
Keywords: quality management, quality ensuring, total quality management, total quality control, process approach in quality management, quality management system
EDUCATION AND PERSONNEL TRAINING
Integrated system of training and human capital industry
Eropkin A. M., candidate of economic sciences, associate professor, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Mezina N. A., candidate of economic sciences, associate professor, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Abstract: Issues of creation and development of the integrated training system at the enterprise as means of the human capital maintenance of the aviation industry knowledge-intensive and hi-tech enterprises are considered. The integrated system of training consists of five blocks forming system 5P: vocational guidance, professional selection, personnel training, professional development and retraining. The training system is compared with competences models, which are necessary for the branch organizations.
Keywords: aviation industry development program, human capital, integrated education system, competency model, professional promotion
ANALYTICAL RESEARCH
Methods of expert tasks statement and their adjustment
Sidelnikov Y. V., doctor of engineering sciences, professor at the industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Kalmykov N. S., junior research officer
V.A. Trapeznikov Institute of Control Sciences of Russian Academy of Sciences
Abstract: In the research the general review of the Russian and foreign literature about problem and their adjustment is offered. The review in the technical sphere where the real production arising problems have to be resolved, is selected and approach to expert tasks’ statement and correction has been already created. The existing procedures, receptions and methods used in the course of expert tasks’ statement and their adjustment out the technical sphere including innovative approaches of production organizers which in the production practice have experience of traditional tasks statement effective change are briefly described. The new method of expert tasks’ statement correction is considered.
Keywords: expert task, expert task statement and its adjustment, concept “contradiction”, innovative approaches of production organizers