OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Methodological bases of high-tech enterprise’s complex automation
Mylnik V. V., doctor of economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The article is devoted to the methodological foundations development for the construction of integrated automated information management systems (IAISU). In the following research the authors form the methodological principles of IAISU construction. A scheme for the functional IAISU construction are developed, taking into account the hierarchical distribution of individual subsystems in their structure. The classification of the automated control systems functions in the IAISU structure is formed. The classification of problems solved within the automated design systems framework is analyzed. The essence and functions of the IAISU subsystems are considered, as well as the mechanisms of their joint interaction in the projects implementation.
Keywords: production automation, enterprise architecture, integrated automated control systems, process control
Procurement organization improvement in knowledge-intensive production developing and creation
Zaharova L. F., candidate of economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Kudryavtsev M. S., , employee of the Procurement Division
Lavochkin Association, Moscow
Novikov S. V., candidate of economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The article is devoted to the problem of the high-technology industries enterprises’ procurement organization improvement when purchasing R & D at the early stages of the complex high technology oblicit design. The research suggests to use the theory of fuzzy sets tools for contest participants’ final rating formalization, systematization, calculation and the optimal composition of cooperative participants – R & D participants formation in order to obtain high-quality and competitive products of domestic developers.
Keywords: contract system, scientific and technical project, competitive selection, public procurement, R & d, knowledge-based enterprises, innovation
Development of outsourcing organizational mechanism at the mechanical engineering enterprise
Sinyaev V. V., doctor of economic Sciences, associate professor at the «Marketing and logistics» Department, CEO in FSK «VALEX»
Financial University under the Government of the Russian Federation, Moscow
FSK «VALEX», Moscow
Abstract: The purpose of the research are the author’s recommendations about outsourcing organizational mechanism formation. The article notes that outsourcing is an important element of management system improving from the sustainable development perspective. The illustration of the figure reveals the algorithm of outsourcing organizational mechanism building, including the rationale for the economic outsourcing feasibility, tender organization and outsourcing basic forms usage. In conclusion, author notes the need to create an organizational outsourcing mechanism to improve the quality of work, optimize costs and meet the needs of engineering products’ consumers.
Keywords: outsourcer, mechanical engineering, customer, complex outsourcing, enterprise, organizational mechanism
Features of lean production management introduction by Russian industrial enterprises
Soldatova N. F., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: This study examines the main conceptual approaches and prerequisites to the lean production system realization by leading energy companies of the country, studied the content specifics of LP system by Russian enterprises and evaluated the practice of lean production tools usage. The article studies the various factors influence on the LP system results. The author proposed an organization and development algorithm of lean production tools for Russian research and production companies in the energy sector.
Keywords: lean production concept, lean production strategy, lean production tools, company operating sustainability in the energy market, energy company image management, ensuring high quality products and services
INNOVATIVE INVESTMENT ACTIVITY
Investment risks, their assessment and decreasing methods of investing in enterprise innovation
Baranova E. A., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The article shows the need for a serious approach to investing and conducting a comprehensive analysis when planning investment activities. The article defines a number of investment risks, characterizes all types of risks and discusses opportunities to minimize them, provides recommendations on the application of risk mitigation methods such as insurance, hedging and diversification. The article explores the risks when investing in innovative projects and technologies, and also shows that despite the attractiveness of some innovative projects from the point of view of investment, risks can arise at any project implementation stage and the size of such risks can be from minimal to catastrophic. It is concluded that the investment risks management is a top priority in the investment companies’ management.
Keywords:
Key aspects of innovative and technological interaction between enterprises and universities based on the University 3.0 model
Mylnik V. V., doctor of economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The article is devoted to a rather new direction for the universities development in the Russian innovation sphere–the «University 3.0» model. By opening wide opportunities for the innovations commercialization, created in universities, this model allows to use their research and development potential for the high-tech industries development. Among such goals is realization of joint innovation and investment projects by the university and the enterprise, innovation infrastructure formation, clusters creation, etc.
Keywords: innovations, investments, innovative and investment activity, innovative technologies commercialization, clusters, «University 3.0» model, economy reindustrialization
Structure of investments’ economic justification in fuel and energy companies
Merkulina I. A., doctor of Economic sciences, assistant professor, professor at the Economics of organization Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The need to implement a significant investment amount in infrastructure facilities of the fuel and energy complex is substantiated. Priority attention is given to the identification of investment attraction sources and the regulatory framework for their implementation. The sequence of stages of investments economic substantiation development into objects of fuel and energy complex infrastructure is determined. The content and features of the each stage economic indicators formation are disclosed. The conclusion is drawn that it is necessary to determine a significant number of economic parameters and calculate economic indicators, some of which can be correlated with the analogical objects performance, some should be within the established standard values, and some will be determined by forecast values.
Keywords: fuel and energy complex, infrastructure facility, investment, economic indicator, oil pipeline, efficiency
Investments into the industry, mechanical engineering and in agricultural mechanical engineering (review)
Rusin V. N., candidate of engineering sciences, associate professor
Financial University under the Government of the Russian Federation, Moscow
Rtishchev A. V., candidate of economic sciences, Deputy head of Activities ensuring Department of the Central control Commission
All-Russian political party «United Russia», Moscow
Abstract: For a number of the countries of the world comparison of rates of a gain of production of mechanical engineering is given. Influence of investments into fixed capital on GDP growth in Russia is analysed. The renewability of the equipment in agricultural mechanical engineering is considered. As an example of development of innovative tendencies in mechanical engineering the equipment of new generation is called. This technology of exact agriculture, it has the difficult hinged equipment, allows to save material and fuel resources, including, thanks to application in it navigation systems and digitization of agricultural fields.
Keywords: mechanical engineering, gain, product the main, capital, renewability, new, generation, technician, digitization, field, agricultural
ENERGY SAVING AND ENERGY EFFICIENCY
The liquefied natural gas market development prospects and advantages in Russia
Orlova E. S., postgraduate student of the Management in energy and industry Department
Moscow Power Engineering Institute, Moscow
Abstract: The data on the status and development of the liquefied natural gas market (LNG) is given: LNG extraction volumes in Russia and the world, the main world importers and exporters, LNG export structure in Russia. The main LNG projects realized and planned to realization in Russian Federation are listed. Production of liquefied natural gas on functioning and the LNG plants under construction during the period till 2023 are presented. The prospects of liquefied natural gas extraction development in Russia are characterized. The main problems of LNG projects introduction are given. Key advantages of the liquefied natural gas market development in the Russian Federation are designated.
Keywords: competitiveness, the market of liquefied natural gas, pumps, petroleum engineering
MARKETING, SALES APPROACH
The main approaches to the company’s products selection for exhibiting at the exhibition
Bulantseva L. V., senior lecturer at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The approaches to the machine-building enterprise’s production selection for the exposition formation at a specialized exhibition are considered, the influencing factors are indicated. The approach when the solution choice is complicated by a significant number of products items manufactured by the enterprise is considered in detail and it is required to show the goods of certain groups at the exhibition. The paper describes the methods of ABC, XYZ and combined analysis, which provide the accuracy of the groups and products selection, the achievement of the objectives of the company’s product policy in general and for exhibition, in particular, can improve the efficiency of all exhibition activities.
Keywords: сommodity policy of exhibition exposure, approaches to the exposition formation, ABC-analysis, XYZ- analysis, combined analysis
Branded trade of The Republic of Belarus as sales channel of domestic products
Hurskaya S. P., candidate of economic sciences, associate professor at the Commerce and Logistics Department
Belarussian Trade and Economics University of Consumer Cooperatives, Gomel
Abstract: Increased competition, commercial service quality increasing, strengthening positions of brands and marketing concept in relation to all economy areas, including trade, indicates that the firm trade becomes an essential and the most important element of long-term strategy to promote unique properties and qualities of branded products and services in the market. The author determines the need for branded trade for domestic producers on the basis of competent literature sources review. Legal aspects of branded trade regulation in the Republic of Belarus were covered. Evaluation of branded trade development is given; shortcomings are identified. Directions of brand stores’ working efficiency increasing are determined.
Keywords: branded trade, brand store, assortment, distribution channel, domestic producers
Target marketing of helicopter’s works on the level interregional business
Krivolutsky Yu. V., doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The segmented structure of helicopter’s works’ customers and their market significance on the regional business level present a great interest for helicopter manufacturer. The market information is needed not only for fuller customers’ satisfaction, lowering costs and regional social structure development but also for providing more effective usage of the helicopters in flying teams. In the long term, it is necessary to research and target each interregional business area for proper choice of helicopters’ types in the flying teams structure, which fulfill the different kinds and amounts of work, under resources limitation and aviation machines’ import substitution,
Keywords: market segments, target market, marketing research, helicopter’s works, advanced helicopters
Marketing approaches usage in the distribution policy of domestic producers on external markets
Baybardina T. N., candidate of economic Sciences, associate professor, Head of Marketing Department
Belarussian Trade and Economics University of Consumer Cooperatives, Gomel
Burtseva O. A., senior lecturer at the Marketing Department
Belarussian Trade and Economics University of Consumer Cooperatives, Gomel
Abstract: Increased competition in global markets, changing the environment of foreign companies’ functioning, globalization processes taking place in all spheres of international community activity of the put forward specific requirements for research of channel management system distribution efficiency increasing in foreign markets. The ongoing economic processes in the world community necessitate the distribution systems creation that meet the needs of producers, with the aim of the most effective access to final consumers through the appropriate distribution channels. The article describes the development trends of the Belarussian producers’ distribution activities in foreign markets. The authors evaluated and found out the peculiarities of the distribution formation policy by the marketing approach in the management usage.
Keywords: distribution channel, distribution system, distribution activities, intermediaries, distribution policy, domestic producer, marketing management, distribution channels management
Consumer loyalty is an important element of mechanical engineering novelty promotion encouraging
Sinyaeva I. M., doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article reveals the machine-building sector specifics, on which innovations the national economy progressive development depends. It is noted that lots of attention is paid to the development of «artificial intelligence», «robotics (robomobiles)», «smart technologies», «additional reality (AR)» and other areas. At the same time, the leaders of innovative domestic engineering of 2017 are distinguished. Attention should be paid to the disclosure of the loyalty mechanism on the part of the marketing service management of the machine-building enterprise. The author’s conclusion is valid that the loyalty formation contributes not only to the qualitative society’s needs satisfaction, but also forms the image, reputation and financial stability of the machine-building enterprise.
Keywords: innovations, loyalty, marketing, mechanical engineering, novelty, emotional component
Marketing strategy development of public joint stock company «United aircraft Corporation»
Ermakov D. N., doctor of political sciences, doctor of economic sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article analyzed the development of modern marketing strategy of PJSC «United Aircraft Corporation». Key development strategy directions of PJSC «United Aircraft Corporation» for the period up to 2035 is researched. The study used scientific and special methods, in particular: theoretical generalization, systematization and system analysis (in research of theoretical foundations (principles) of enterprise activity diagnostics, disclosure an entity with its internal diagnostic features, place and role in the enterprise management system); induction and deduction method, system analysis and graphical method; economic and statistical analysis, tabular and graphical method, expert and classical statistical methods (analysis of enterprises activities in the context of the internal diagnostic system priorities establishing); the graphical method, generalization, systematization and methods of economic-mathematical modeling (when developing enterprise internal diagnostic system model and theoretical positions and practical recommendations formation for improvement of certain (general and special) system diagnostic purposes, internal diagnostic purposes). The conclusion that it is necessary improve the strategic planning vertical system, which should be based on development strategy, a long-term programme of development and KPI is made.
Keywords: marketing strategy, corporation mission, strategic priorities of corporation development
EDUCATION AND PERSONNEL TRAINING
Formation of competencies in student’s project activity
Azarova S. P., candidate of economic sciences, associate professor at the Department of Management
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article is devoted to the study of the students’ competencies formation by external customers projects implementing. The author considers international terminology, directions and forms of education development, assesses the activities of the Government, the Ministry of Education and higher educational institutions in the field of student»s research work. The article analyzes the traditional format of the scientific circle «Club of Marketers», which the author describes as a popular science. The tasks and the format of the student scientific circle are compared, the contradictions are revealed and its new format is eliminated – the «Club of Marketers», as an infrastructure project for the constant interaction of teachers, administration and university students with customers from the business community for joint projects.
Keywords: competences, education, scientific work, student’s scientific circle