OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Trends and problems of cluster structures’ development in the conditions of modernization and transition to digital economy
Anisimov K. V., postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The present article discloses importance, need and timeliness of economic processes digitalization. Author’s understanding of digital economy is offered. The interrelation between economy digitalization and industry clustering is described. The problems of innovative industrial clusters formation, connected, first of all, with stuff and infrastructure are noted.
Keywords: digitalization, cluster, digital economy, innovative industry, leadership, innovative and investment structure
«Industry 5.0» as the basis for the development of high-tech industry
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Mylnik V. V., doctor of economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Palamarchuk A. G., applicant of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The article is devoted to the study of the essence, role and distinctive features of the «Industry 5.0» paradigm, which is based on the most progressive directions of intellectual and technological high-tech industry development. The study is carried out by the authors in the context of the relatively new paradigm «Industry 4.0», which laid the foundations for the production’s intelligent automation. Individual elements of these paradigms are considered, as well as the changing man’s role in the production process.
Keywords: innovations, high-tech industry, Industry 4.0, Industry 5.0, artificial intelligence, automation, production robotization, custom manufacturing
Newly created value’s modeling in the industry based on digital twin technology
Kovalchuk Yu. A. , doctor of Economic Sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Abstract: Tendencies of the platform principle active distribution in economy and added chains design aspects in the digital transformation conditions are considered. The digital platform is evaluated as a business model that creates value based on the interactions of its participants. The digital twins possibilities (product elements models, products, technological or business process, systems) for designing and modeling the functioning of the value chain before the real business process start are analyzed.
Keywords: digital twin, value chain, business model, digital platform, networking
About production factors balance in mechanical engineering
Smirnov V. G. , doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Anisimov K. V. , postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Prokofiev D. A. , candidate of economic sciences, assistant at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Titov L. Yu. , doctor of economic sciences, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Abstract: For the first time in the beginning of XX century the Soviet scientist A. A. Bogdanov formulated the essential principles of the solution of the General problem of achieving a balance (equilibrium) of the entire national economy and its components, and at the end of the same century, R. S. Kaplan and D. P. Norton developed the balanced scorecard for industrial enterprises, which provided new opportunities for the effective management and success measurement in business. In the article, the ways and terms of production factors balance achieving, considering in researches of D. R. Latypova, are made.
Keywords: production factors balance, production factors theory, inter-sectoral balance, proportionality between the single system elements, ways to achieve a production factors balance
Strategy map as a high-tech enterprises’ management tool
Danilochkina N. G. , doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Cherner N. V. , candidate of economic sciences, associate professor at the Management Department
Odintsovo Branch of MGIMO-University, Odintsovo
Bobrova M. B. , postgraduate of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: Few managers are indifferent to such a document as «Strategic map». Someone has hopes for the guaranteed strategic plans implementation, someone feels negative emotions because of the simplified and little effective impact on the goals achievement. Despite the large number of advantages, the strategic map’s construction is not a «magic wand « that fulfills all the desires of its developer. If the company is ready for a detailed strategy elaboration, system management by indicators, then this tool is likely to be useful.
Keywords: strategic maps, strategic planning, high-tech enterprise, risk management
INNOVATIVE INVESTMENT ACTIVITY
The role of the benchmarking methods in the innovative activity of economic development
Baranova E. A., head of the International Students’ Educational Center, International department postgraduate part-time student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The article is devoted to the possibilities of benchmarking usage for enterprise management. Benchmarking methods that are actively used in many foreign companies’ management are gradually coming to Russian enterprises, yielding positive results. The author describes benchmarking methods and their types, as well as the opportunities that benchmarking opens for the company. The emphasis is placed on the role of managers who wants to make their company competitive through the innovations introduction developed through benchmarking. The author comes to the conclusion that benchmarking is a necessary component of modern business, which provides gaining an advantage in sales markets.
Keywords: benchmarking, benchmarking types, benchmarking methods, benchmarking conducting methodology phases, management tool, typical errors in benchmarking usage, economic development, strategic goal, innovative potential
Efficiency improving of the industry enterprise activity through management and technology innovations usage
Vartanyan A. A., doctor of economic sciences, candidate of physico-mathematical sciences, professor at the Management and marketing of high-tech industries Department (National University), Moscow
Moscow Aviation Institute (national research university). Moscow
Abstract: The efficiency of enterprise activity, quantity and quality of produced goods fundamentally depend on the management system, competence of employees, as well as on the relevant material and technical base of the enterprise. Timely audit of the enterprise’s current state need to be conducted on the regular basis, including external integrators, information systems usage, which will allow to determine changes in management and resources, to propose a strategy for the development of its human and logistical capacity. Missing competences of the employees can be compensated with the help of the network and individually-targeted training in the framework of basic and further education, and the need for equipment and technologies can be fulfilled via technological innovations.
Keywords: management system, management and technological innovations, resource and educational centres, staff, industrial enterprises’ human and logistical capacity, competences, enterprise architecture, information technologies, resource audit, innovation projects
MARKETING, SALES APPROACH
Online marketing specifics in B2B segment
Zemlyanskaya N. B. , candidate of economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Kazakova N. V. , candidate of economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Zubeeva E. V. , candidate of economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The necessity of development, especially the online marketing tools usage in the B2B market during the digital transformation for commercial companies is considered. Industrial online marketing becomes more customer-oriented, begins to use specific IT-tools to interact with customers, supports sales and opportunities to analyze the motivations and behavioral responses of the potential consumers. For modern industrial online marketing, a corporate website should become a high-quality and multifunctional platform for all used online marketing tools synergy and a single communication space of the company.
Keywords: online marketing, B2B market, digital economy, web representation, white-papers, webinars, portfolio, video marketing, infographics, email marketing, organic promotion
EDUCATION AND PERSONNEL TRAINING
Analysis of the Second all-Russian economic dictation results (Part 1)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The article discusses the Second all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2017 and 2018 is carried out. The important practical result of the action and the necessity of its further development are noted.
Keywords: all-Russian economic dictation, respondent, regional platform, participants category, results distribution
The personality of the university lecturer and the process of specialists for high-tech industries’ formation
Mezina N. A., candidate of economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The article deals with the problems of modern higher education, which is responsible for the human resources preparation for high-tech industries. It is concluded that a significant part of the problems lies in the socio-psychological interaction in the system «lecturer-student», despite the fact that the lecturer is the link between the three basic areas of work of any University: the educational process–research– pedagogical work. The article contains the results of the author’s study of students’ views on the personality and professional qualities of lecturers and their impact on the final result of education at the University, focused on high-tech industries.
Keywords: HR education program for the aviation industry, integrated education system, competency model
Report on the final of the Festival of economic science
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: This article is devoted to the results of the Festival of economic science final. The contribution of MAI as a co-organizer of this event is noted. The winning teams that won prizes in the final of the Festival are mentioned.
Keywords: Festival of economic science, Moscow Aviation Institute, Free economic society, team, business case, quiz question
ANALYTICAL RESEARCH
Problems of Russian civil helicopters’ park renovation
Krivolutsky Yu. V., doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: One of the national air transport system components are the airlines associated with the helicopters operation. The airlines existence in the market has set a number of important tasks, the success of which depends on their further development. The airlines are now at the forefront of aircraft fleet updating problem. The article shows that the factors of primary impact on the justification and implementation of the helicopters fleet updating strategy include the physical and moral aging of helicopters, the annual flight hours per helicopter, the price of new helicopters models and their operation cost. The effect of these factors is considered on the example of the Mi‐8 helicopter as the largest in the civil helicopters fleet in Russia.
Keywords: air company, renovation, helicopters fleet, wear, flight hours, price
Aircraft monitoring in agricultural management
Metechko L. B., candidate of economic sciences, associate professor, deputy head at the ecology, life support systems and safety activities Department
Moscow Aviation Institute (national research university). Moscow
Sorokin A. E., candidate of economic sciences, associate professor, Head of the ecology life support systems and safety activities Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The article is devoted to the problems of modern agricultural management development. The author pays special attention to the use of aircraft monitoring systems in solving problems of precision agriculture. The article investigates the means and methods of agro‐ecomonitoring on the basis of agricultural aviation, rotorcraft (helicopters) and unmanned aerial vehicles. The analysis of tools, methods, advantages and disadvantages of existing means of aircraft monitoring in agriculture is made. Advantages of modern high‐ tech equipment application for the georeferenced multispectral imagery implementation of agricultural land in the modern agromanagement usage. On the basis of the conclusions and recommendations analysis of perspective ways of development in the existing problems solution of Russian modern precision agriculture development are formulated.
Keywords: precision farming, agromanagement, agro‐environmental monitoring, the first multispectral photography, agrocluster, ecoinnovative