OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
The development of cognitive maps of production program’s formation on the industrial enterprise
JSC “Ryazan Radio Plant” Ryazan
Morozov V.I.
JSC “Prio-Vneshtorgbank” Ryazan
Kazelskaia A.V.
Abstract: Management process of the industrial enterprise’s production program which represents a semistructured problem in the conditions of dynamically changing environment is considered. The solution by cognitive situations modeling is proposed, cognitive tools usage in development of the control system providing enterprise’s functional strategy realization is considered. The result is the development of cognitive model of the production program formation, expanding management capabilities.
Keywords: industrial enterprise, production program, cognitive analysis, cognitive modeling, cognitive map
Possibilities of holarchy production systems usage for eff ective industrial organizations formation
Moscow Aviation Institute (National Research University), Moscow
Golov R.S., Doctor of Economic Sciences, Professor
Rozhdestvensky A.V., Doctor of Economic Sciences, Professor
Pushkareva M.B., Candidate of Economic Sciences, assistant professor
Mylnik A.V., Candidate of Economic Sciences, assistant professor
Moscow Institute of State and Corporate Management (Podolsk representation) Podolsk
Agarkov A.P., Doctor of Economic Sciences, Professor
Abstract: Possibilities of the holarchy production systems usage for the effective industrial organizations formation consist first of all in a combination of flexible iteractive approach to rigidity of hierarchical approach.
Keywords: holarchy production system, industrial organization, efficiency, iteractive approach, hierarchical approach
Workers’ distribution on workplaces model
Moscow Aviation Institute (National Research University), Moscow
Romanov В.A., Candidate of Technical Sciences, assistant professor
Abstract: In the implementation of large investment industrial projects workers structure across occupations and quantitative composition may undergo significant changes. In case of workers lack in certain occupations, retraining existing workers and new submission may be conducted. In the article the mathematical model of the workers optimal retraining and their optimal jobs distribution in the investment industrial projects implementation is shown.
Keywords: workers’ professional structure, occupied workers quantity at the industrial enterprise, optimum conversion training, optimum workers on workplaces distribution
INNOVATIVE INVESTMENT ACTIVITY
Investment feasibility of contributions to the country’s innovative system and role of the state
Azerbaijan Architecture and Construction University, Baku
Fatakhova N.R.
Abstract: In the article essence of the foreign investments attraction in national economy, features of increasing interests of investors, the international financial institutions and the economic organizations to Azerbaijan are disclosed. Advantages of Azerbaijan for foreign investors are proved. The analysis of the countries with developing economy are made. The essence of public service of population services rendering (ASAN service) which work is directed on a complete household corruption liquidation is disclosed.
Keywords: economics, investments, establishments interests, industry, human capital, level and quality of population’s life increasing, tasks of the state
ENERGY SAVING AND ENERGY EFFICIENCY
Energy sector: the certain results of development
Financial University under the Government of the Russian Federation, Moscow
Soldatova N.F., Candidate of Economic Sciences, assistant professor
Abstract: The author considers trends and tendencies of national economy energy sector development which are defining for whole national economy development. In article the attention to the macrofactors influencing energy enterprises’ activity is paid. Effective activity of enterprises which are making and transferring the electric power, forms productivity and stability of national energy complex functioning.
Keywords: innovation priorities, economy modernization, energy sector, energy sector sustainability
Features of electrical power branch state regulation in conditions of modern Russia
Moscow State University named after MV Lomonosov Moscow State University, Moscow
Musaev R.A., Doctor of Economic Sciences, Professor
Institute of Natural Monopolies, Moscow
Fadeeva M.P.
Abstract: Role of electrical power branch in economy of Russia, methods of state natural monopolies subjects regulation, and also the main problems existing in branch are considered in the article. In particular, the electrical power branch creates barriers to competitiveness of the Russian economy branches because of the final prices prompt growth. At a choice of state regulation improvement possible ways it is possible to be guided by the international experience, however the special attention should be paid to such important problem as forecasting imperfection of the electrical power branch main statistics.
Keywords: electric power industry, government regulation, regulation methods, main statistical indicators forecasting
Organizationaleconomic conditions of innovative energy technologies usage
National Research University “MEI” (Moscow Power Engineering Institute), Moscow
Tolikova E.E., Doctor of Economic Sciences, Professor
Technical Foundation overhaul of the western administrative district of Moscow
Fedorishchev V.A.
Abstract: The authors examine organizational and economic conditions of using innovative technologies in energy. Also they analyze the possibility of applying them in practice. Smart Grid system, and its application in practice is shown.
Keywords: innovation, energy, intelligent networks
MARKETING, SALES APPROACH
Economic–mathematical approaches and marketing aspects in the processing enterprises’ production capacity planning
Vladimir branch of the Financial University under the Government of the Russian Federation, Vladimir
Gorbatenko E.N., Candidate of Economic Sciences, assistant professor
Iskyanderova T.A., Candidate of Economic Sciences, assistant professor
Manuilov N.N., Candidate of Physical and Mathematical Sciences, assistant professor
Novokupova I.N., Candidate of Economic Sciences, assistant professor
Abstract: The article deals with the market research and planning specifics to hike the vehicles waste tires volume on the basis of constructing a model that allows to assess the required enterprises capacity to solve the tires disposing problem.
Keywords: marketing, radio advertising, radio advertising
Methodological approaches to the communications program development in industrial company
Financial University under the Government of the Russian Federation, Moscow
Stytsiuk R.U., Doctor of Economic Sciences, Professor
Abstract: The article presents the guidelines for the communications program development in industrial company. The close interconnection between the objectives and the process of advertising campaign evaluation is underlined, the necessity of audience economic evaluation preferences and the communication impact on these preferences is proved.
Keywords: industrial marketing, media channel, the advertising budget, message, target audience, marketing and advertising campaign effectiveness
Problems of brending for integrated companies
Financial University under the Government of the Russian Federation, Moscow
Reshetnikova L.A.
Abstract: During the company’s restructuring marketing specialists should answer the question – how to maintain a positive brand reputation and facilitate the new brand identification in the minds of customers? Of course, there is no one scheme for all companies: some of them create a new brand and promote it, and others use the most famous of the previously created brands. In the article the position of the Russian integrated structures is analyzed in the economic instability conditions.
Keywords: brand, restructuring, integration, promotion, competition, loyalty, client, common strategic design, sale
The role of marketing in fi nancial strategy of business development
Financial University under the Government of the Russian Federation, Moscow
Holubtsova D.Yu.
Abstract: In the present crisis conditions companies arises a definite need for the growth strategies development that will enable them to keep their market share, develop new markets and products. The article reveals the marketing growth strategies, and also the interrelation with the financial strategies of business development.
Keywords: marketing research, marketing strategy, diversification strategy, growth strategy, product expansion strategy, acquisition strategy, penetration strategy, market expansion strategy
Strategic approaches to assessing the attractiveness of the target segment and the business advantages of the company
Financial University under the Government of the Russian Federation, Moscow
Artemyeva O.A., Candidate of Economic Sciences, assistant professor
Abstract: The article describes the conceptual apparatus of targeting, highlighting the objectives and reasons for segmentation. Factorial evaluation of attractiveness and business benefits necessary for the bases of the target markets prospects calculation are grouped and presented; determining ratings steps of attractiveness and business advantages of the company are proposed.
Keywords: segmentation, market targeting, target market segment, targeting resources, positioning factors, attractiveness assessment, business benefits
EDUCATION AND PERSONNEL TRAINING
Problems and contradictions between needs in skills and competencies demanded on the labour market
Financial University under the Government of the Russian Federation, Moscow
Firsova I.A., Doctor of Economic Sciences, кандидат пед. наук, Professor
Zabarina A.U.
Abstract: In article the main interaction problems between universities and employers as social partners of educational organizations that manufacture graduates in the competitive labour market are shown. Potential employment channels and success factors on the labour market are analyzed.
Keywords: social partnership, labour market, competitiveness, graduate, educational organization
ANALYTICAL INVESTIGATIONS
Ways to improve e-commerce sales in crisis
Plekhanov Russian University of Economics, Moscow
Ilyashenko S.B., Candidate of Economic Sciences, assistant professor
Financial University under the Government of the Russian Federation, Moscow
Soldatova N.F., Candidate of Economic Sciences, assistant professor
Abstract: E-Commerce is growing rapidly and the number of online enterprises is growing steadily, offering consumers innovative services to ensure the convenience and ease of shopping. The rapid growth of demand for service increases competition in the market of Internet sales.
Keywords: online trade, trade competitiveness, distance selling, sales promotion
Approaches to radio advertizing effi ciency determination
LLC “Radio Maximum», Moscow
Kokurin S.V.,
Abstract: The article analyzes radio advertising cases from all around the world. It is focused on basic forms of radio advertisement. The article is also aimed to observe factors that make an impact on Key Performance Indicators of radio advertising. The work is based on a research conducted by Absolute Radio in 2009–2013.
Keywords: marketing, radio advertising, radio advertising
Issues of tax control effi ciency increasing in modern conditions
Ural Branch of OJSC “MegaFon”, Ekaterinburg
Andryushina Y.A.
Russian State Vocational Pedagogical University, Yekaterinburg
Stepanova L.A.
Denisov A.D., Candidate of Economic Sciences, Professor
Abstract: Authors discuss topical issues of field tax audits planning and appointment as the most effective form of control in modern conditions. Taxpayers’ selection optimization directions for checks are identified. Specific proposals are presented.
Keywords: tax control, tax inspection, the concept of the planning system, the selection of taxpayers, the process of planning field tax audits
Problems of image and professionalism formation of the government employee in modern Russia
Financial University under the Government of the Russian Federation, Moscow
Kuznetsov I.O.
Abstract: This article analyzes the nature and problems of image and professionalism formation of government employees in Russia; conditions that can ensure productive development of professionalism; ways of government positive image creation.
Keywords: civil service, government employee, administrative professionalism, image, marketing communication
Conditions of oil products internal market management effi ciency increasing
Russian State Oil and Gas University named after Gubkin, Moscow
Shurkalin A.K., Doctor of Economic Sciences, Professor
Abstract: In article the conditions providing fight against in prices increasing oil products, which gained steady character in our country, despite decreasing oil world prices are shown. The major conditions of management efficiency increasing are measures for tax regulation, market demonopolization, including exchange trade forms development of oil and oil products.
Keywords: oil market, tax regulation, tax on mineral extraction, stock trading, price formation, oligopoly
Financial and economic aspects of import substitution
Financial University under the Government of the Russian Federation, Moscow
Mishina O.S.
Chichulina T.A.
Abstract: This article is devoted to the Russian import substitution and mechanisms of stimulation of the national producer to take the product on the external market, without infringement of consumer choice, need of import-substituting projects economic efficiency preservation and their financing expediency is proved.
Keywords: import substitution, imported components and services, domestic products, imported products, innovations, technologies, information security
Loyalty management marketing tools for investment services market
Financial University under the Government of the Russian Federation, Moscow
Skulskiy V.G.
Abstract: This publication describes loyalty management marketing tools for investment services market. The author examines in detail loyalty management marketing tools, identifiestheir specificity, makes recommendations for their use in the market of investment services.
Keywords: loyalty management, relationship marketing, consumer relationship, loyalty measurement, investment reporting
Improvement of mineral fertilizers’ production technologies for import substitution in the agricultural products market (review)
Financial University under the Government of the Russian Federation, Moscow
Rusin V.N., Candidate of Technical Sciences, assistant professor
All-Russian political party “United Russia”
Rtishchev A.V., Candidate of Economic Sciences
Abstract: The energy saving example in technology of the mineral fertilizers (MF) is given. It is revealed that production and application of MU has system character and affects not only the biosphere, but also the person. For the solution of agro chemistry production import substitution goals in Russia it is necessary to increase quality of MU and to carry out industrial production of new generation fertilizers. Sales volumes and the possible markets development directions of two alternative types of fertilizers – mineral and organic are shown.
Keywords: system, biosphere, factor, ecology, person, alternative, market, fertilizers, mineral, organic, replacement, import
Review of A. A. Antropov’s monograph “Interdisciplinary methods of cyclic curves’ generalization techniques”