OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Process aspects of project interaction between the participants of a cluster
Anisimov K. V., postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract:
This article studies the technological aspects of cluster projects realization. The role of clusters in the modern Russian economy in the context of qualitatively new challenges is analyzed. The article substantiates the key role of the cluster approach to the systemic economic development of industrial enterprises, which allows to ensure technological sovereignty and import-independence of the Russian economy. Special attention is paid to the project interaction of cluster participants, which becomes the key direction of their cooperation. The article considers the characteristic features of cluster projects. It summarizes specialized software for collaborative management of cluster projects, which allows to form a digital space shared by cluster members to solve a wide range of project tasks.
Keywords: industry, industrial enterprise, cluster, cluster project, digital technologies, collaborative project management, software
Principles of project management in the Roscosmos State Corporation. Part 2
Korsakov S. V., postgraduate student1, an active test cosmonaut of the Cosmonaut detachment2
1 – Moscow Aviation Institute (National Research University), Moscow
2 – Roscosmos State Corporation, Moscow
Smirnov V. G., doctor of Economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract:
The article describes the process of project implementation, ways to solve problems to ensure a stable economic situation of the Roscosmos State Corporation, the implementation of the link between strategic and project management, the specifics of the project management in the rocket and space industry, the model of the project approach.
Keywords: project implementation, ways to solve problems, strategic and project management, project management, rocket and space industry, the model of the project approach
Outlooks for applying digital platforms to provide inter-cluster interaction of industrial enterprises
Polzunova N. N., doctor of Economic sciences, head of the Management and marketing Department
Vladimir State University named after Alexander and Nikolay Stoletovs, Vladimir
Abstract:
This article considers the prospects of digital platforms in the context of digital transformation of clusters. It substantiates the relevance and significance of digital technology implementation for improving the efficiency and competitiveness of enterprises. The article considers the existing views in economic science on the essence and features of digital transformation, as well as on digital platforms as its important component. The article also analyzes examples of successful digital platforms, such as Ozon and Wildberries in the e-commerce sector, SBER and T-Bank in the banking sector, ZIIOT Platform Oil&Gas in the oil and gas industry. Special attention is paid to the role of digital platforms as a key element of digital transformation of clusters, ensuring interaction between their industrial participants and facilitating optimization of their production processes. As an example of a digital platform functioning in a cluster, the author considers the “i.moscow” platform operating on the basis of the Moscow Innovation Cluster. Within this cluster, the platform is successfully used to support small and medium-sized businesses, to coordinate the interaction of cluster participants and to form the necessary infrastructure.
Keywords: digital transformation, industrial cluster, digital platform, digital ecosystem, Moscow Innovation cluster
A system of balanced indicators of an industrial enterprise from the top of the business pyramid in the era of digitalization and sanctions
Vartanian A. A., candidate of Physical and Mathematical sciences, doctor of Economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract:
The Balanced Scorecard (BSС) suggested by D. Norton and R. Kaplan, which allows to identify the economic state of an industrial enterprise, can give its consumers the most objective and complete information to make informed business decisions in a rapidly changing market, if the classic BSС will be supplemented, in addition to its traditional indicators of four perspectives (finance, employees, customers and internal business processes), with indicators on the prospects of all economic resources (material, human, financial and information), external business processes, products and other consumers (partners, investors, competitors, media, etc.). To achieve this, one can use the business pyramid, which gives information about the mission of the enterprise, its products, resources (their logical, experimental and brand components) along with production and sales activities.
Improvement of the IT architecture and integrated information system (IIS) of industrial enterprise management should be performed in accordance with the changing vision of the future world and its mission in the era of crises and universal digitalization, taking into account the preferences of shareholders and other consumers, the dynamics of available economic resources, its target business architecture and strategy. The determinants of change embrace environmental and internal factors, including new information systems that improve the quality of management, products and labor productivity.
Improvement of IIS management and IT architecture can be exercised in accordance with the business requirements of the enterprise and its consumers:
– by adaptation of existing IIS management, business and IT architecture to their target values;
– development and implementation of effective IIS management, business and IT architecture based on various innovations and novelties;
– optimization of IIS management, business and IT architecture within the framework of the selected mathematical model of the external environment and enterprise to achieve extreme target functions within the mission.
The selection of a specific option for improving the IIS should be performed taking into account the assessment of the possible effect of the cost of resources and time for its implementation, which are determined before the start of its design and implementation.
Keywords: balanced scorecard, integrated information system of enterprise management, digital transformation, improvement of enterprise IT architecture
INNOVATIVE INVESTMENT ACTIVITY
Management of sustainable development of innovation-active enterprises in modern conditions of digital transformation
Pronin A. Yu., candidate of Technical sciences, associate professor at the Management Department
MIREA – Russian technological university, Moscow
Abstract:
The modern features of the functioning of enterprises in the conditions of digital transformation are considered. The purpose of the study is to develop an organizational mechanism for the sustainable development of innovatively active enterprises in the context of digitalization. In the process of research, the authors analyzed literary sources and reviews of domestic and foreign authors on the issues of managing the development of enterprises in the context of digitalization. The theoretically and methodologically the study bases upon the methods of comparative and categorical analysis, systematization, generalization and decision-making. As a result of the research, the author suggested a structure for the management mechanism for the sustainable development of innovatively active enterprises in the context of digital transformation, as well as the measures of state support for the development of innovation.
Keywords: management, control, digital transformation, digitalization, production, innovation, innovation-active enterprise, innovative activity, organizational and economic mechanism, high-tech company
Practical aspects of Big Data application in course of digital transformation of industrial enterprises within clusters
Malyshev E. A., doctor of Economic sciences, professor at the Innovative economics Department
Saint Petersburg State Marine Technical University, Saint Petersburg
Abstract:
This article is devoted to the study of practical aspects of using Big Data technology in the digital transformation of industrial enterprises operating in clusters. The author identifies the advantages of the cluster approach to the development of industrial enterprises in the context of the Fourth Industrial Revolution. Big Data technology is emphasized as one of the important technologies used for their digital transformation. The author analyzes the existing approaches to the definition of the concept and essence of Big Data in Russian science. The author analyzes the main directions of application of this technology by industrial enterprises functioning in clusters. Specific examples of the technology implementation at Russian enterprises that are part of cluster formations are given.
Keywords: industrial cluster, digital transformation, digital technologies, Industry 4.0, Big Data, predictive analytics
MARKETING, SALES APPROACH
Specifics of promoting high-tech products in situation of digitalization
Solodova A. D., senior lecturer at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract:
In the current market conditions, the importance of establishing long-term relations between manufacturers and consumers of high-tech products is increasing. At the same time, the problem of effective use of the potential of marketing tools arises directly in connection with the active introduction of the digital component in all spheres of life. In particular, the use of artificial intelligence in business processes as a digital marketing tool covers a wide scope of tasks, ranging from segmentation of the target audience and personalization of offers to automation of customer service and analysis of big data to predict consumer behavior.
The author’s purpose is to study the features of promoting high-tech products in the context of digitalization and the introduction of artificial intelligence into the marketing processes of high-tech companies.
Keywords: marketing communications, promotion of high-tech products, digitalization, artificial intelligence
Analysis of the application of digital technologies for sales organization: current practice and key trends
Leontyev D. V., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract:
The author studies practical aspects of digital technology application within the framework of product sales activities, analyzes current trends of specific technologies. Some scientific theories that influence the development of digitalization are reviewed. Successful examples of omnichannel strategies, the use of Big Data and artificial intelligence, and the impact of social media and online platforms on sales are described. A comparative analysis of traditional and digital marketing methods is provided.
Keywords: digitalization, sales strategy, marketing, omnichannel strategies, Big Data, artificial intelligence, social networks, online platforms, consumer behavior, digitalization risks, competitiveness, efficiency, digitalization
Application of marketing tools to increase sales of industrial enterprise products
Nigmatov R. R., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract:
The article deals with practical tools of modern marketing in industry on the example of JSC SPE Almaz. The study includes the analysis of the current market situation in the key market for the enterprise and the structure of its product portfolio, as well as the factors influencing the choice of product, price, distribution and communication strategies. Some marketing tools are given, the application of which will contribute to improving competitiveness of JSC SPE Almaz. Recommendations for improving the marketing activities of the enterprise are formulated.
Keywords: marketing, industry, product sales, product strategy, pricing strategy, distribution strategy, communication strategy, competitiveness, market analysis, digital marketing, internal environment of the enterprise
EDUCATION AND PERSONNEL TRAINING
Commercializing results of intellectual activity in Russian universities
Tikhonov G. V., candidate of Economic sciences, associate professor at the Economic theory and applied economics Department
Moscow Aviation Institute (National Research University), Moscow
Latypov E. R., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract:
The article presents an approximate list of intellectual property objects, shows the role of higher educational institutions in the realization of the human capital of a university and its technologies, the results of intellectual activity of universities in the context of their commercialization. The analysis of the digitalization process in the sphere of public life is also carried out, the suggested material will ensure the completeness of the implementation of the results of intellectual activity on the market, the optimality of decision-making on the method of commercialization, it will allow approving strategic objectives for the development of innovative activities.
Keywords: innovation, technologies, results of intellectual activity, universities, commercialization, digital law
ANALYTICAL RESEARCH
To assessment of digital maturity of industrial enterprises being on the roles of clusters
Shinkevich A. I., doctor of Economic sciences, doctor of Technical sciences, head of the Logistics and management Department
Kazan National Research Technological University, Kazan
Abstract:
This article considers approaches and models for assessing the digital maturity of industrial enterprises that are members of clusters. The relevance of digital transformation as one of the directions of technological development of Russian industry is determined. Modern scientific research devoted to the cluster approach in industry is analyzed. The concepts and essence of such an aspect of digital transformation as digital maturity assessment are analyzed. Some approaches and models for assessing the digital maturity of enterprises are considered.
Keywords: industry, digital transformation, digital technologies, industrial cluster, digital maturity, digitalization index