OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Evolution of the economic interests balance concept
Smirnov V. G., doctor of economic sciences, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D. A., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Dorokhov V.V., postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: The article describes the evolution of the formation of the concept of economic agents’ economic interests balance, the essence of this concept, its role in the market mechanism functioning. The idea of economic interests balance is reflected in the set of economic laws of market mechanism functioning formulated by A. Smith. The main indicators were financial indicators (profit, income), which were a measure of success. However, gradually the market situation changed, entrepreneurs and scientists began to notice that financial indicators have become a business development brake. The industrial era was replaced by the information era. The economy of «tangible assets» was transformed into the economy of «intellectual assets». The attitude to business has also changed. It required a more comprehensive, balanced view of the company’s activities. In the early 1990s, Robert Kaplan and David Norton, based on research, proposed a more advanced system based on the triple balance sheet, called the balanced scorecard, which has found wide application in different industries.
Keywords: economic agents’ economic interests balance, a set of economic laws of the market mechanism, financial indicators, industrial era, information era, tangible assets, intellectual assets, balanced scorecard
Operational production management in the conditions of enterprise’s activity changes
Danilochkina N. G., doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Cherner N. V., candidate of economic sciences, associate professor at the Management Department
Odintsovo Branch of MGIMO-University, Odintsovo, Moscow region
Bobrova M. B., postgraduate of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: In modern conditions the organization of operational production activity is aimed at providing coordination and coherence in work of all enterprise links for competitive products release of the set quality and volume, the defined contracts with customers, at the all best production resources types usage. The purposes of operational production management are presented in article, production management tasks at the present stage are described, spatial implementation of the operational management scheme is presented and changes realization methods are allocated.
Keywords: production management, operational management, management of changes, control, continuity of production
Strategy of small business development in machine building industry
Ogandzhanyan S. B., candidate of engineering sciences, associate professor at the Intelligent monitoring systems Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: Many branches of the machine-building complex have lost their positions in the struggle against foreign manufacturers, yielding to them on such key indicators as the products cost and quality. Mechanical engineering industrial potential analysis revealed a number of characteristics adversely affecting the processes of its development. Based on the analysis results, it is concluded that the small business activation in the satellite enterprises’ form in the mechanical engineering sphere is preferable for the Russian economy.
Keywords: machine-building complex, small enterprise, innovations, satellite enterprises
Pricing strategies within industrial holding in digital economy conditions
Cherner N. V., candidate of economic sciences, associate professor at the Management Department
Odintsovo Branch of MGIMO-University, Оdintsovo, Moscow region
Abstract: The article presents research in the field of pricing strategies within a holding management, in a digital economy. A conceptual scientific and design decision on the formation of a strategic management loop has been developed to optimize strategic pricing within holding management decisions.
Keywords: strategy, inside the holding price control, digital economy
Evaluation of efficiency in x-ray tomography application for workpiece control in machine-building production
Dronov E. A., candidate economic of sciences, Director General
Head of the Armaments Technology Department
Tulamashzavod JSC, Tula
Tula State University, Tula
Samochkin V. N., 2 doctor of economic sciences, Chief Executive Officer professor at the Finance & Management Department
Department Tulamashzavod PA, Ltd., Tula
Tula State University, Tula
Barakhov V. I., candidate of engineering sciences, Key Specialist
Tulamashzavod PA, Ltd., Tula
Abstract: This paper provides one of the approaches to evaluate the efficiency of X-ray computing tomography applied to workpieces quality control in machine-building production. The approach is based on localization of blanks with inadmissible inner defects and intolerable heterogeneity of density distribution in crosssections to eliminate such workpieces from machining process. As the result, both the labour intensity of annual production program and the products cost prices reduce to open up possibilities for additional quantum of output. Computational algorithm of economic effect includes production function and rate of substitution of capital by labour. Submitted herein is the example of economic effect calculation in application of tomograph to check diesel engine cylinder workpieces at Tulamashzavod JSC.
Keywords: economic efficiency, X-ray tomography, workpiece, quality control, labour intensity reduction, diesel engine cylinder, economic effect
INNOVATIVE INVESTMENT ACTIVITY
Prospects for cluster development of industry based on multi-level integration of innovative industrial structures
Anisimov K. V., postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The research treats the concept of clustering as a mechanism for stimulating industry innovative development. The prerequisites and goals for the cluster structures existence are considered. Indicators of industry innovative development are given. The author’s approach to the definition of “innovative- industrial organization” is proposed. The role and importance of modern industrial ecosystems in improving innovations and economy clustering are considered. The special role of innovative-investment projects is highlighted. There are three possible approaches to the innovative-industrial organizations formation– centralized, decentralized, and mixed. Their characteristics are given.
Keywords: cluster, innovative-industrial organization, innovative-production structure, ecosystem, innovative-investment project
Innovative activities of russian enterprises and its impact on the country economic security
Kuzmina E. E., doctor of economic sciences, professor at the Institute of Tourism and Hospitality
Russian state University of tourism and service, Cherkizovo, Moscow region
Abstract: The article defines innovative activity and its characteristics in accordance with the Federal Law “About Science and the State Scientific and Technical Policy”. The problems hindering its development are revealed. The indicators for the evaluation and efficiency of Russian enterprises and organizations innovation activities are summarized. The dynamics of Russian enterprises’ innovation activities, as well as the dynamics of Russia’s position in the global innovation index (GII) ranking over the past five years are presented. The opinion of foreign experts on the problem of instability in the GII rating is feflected. The influence of innovation activity on the economic security of the country is shown.
Keywords: innovation activity, indicators, dynamics, enterprises, safety
MARKETING, SALES APPROACH
Conceptual mechanism of internal marketing organization at external order implementation
Dmitriev O. N., doctor of economic sciences, professor at the Management and marketing of hightech industries Department
Moscow Aviation Institute (National Research University), Moscow
Novikov S. V. , candidate of economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: A typified organizational and economic scheme of the modern Russian corporate group (сorporation) consisting of high-tech enterprises is considered. The introduction of additional hierarchical pseudosubject complication of the commodity products market for modern Russian conditions is shown and the emergence of cognitive dissonance of subjectivity of the commodity products supplier in the presence of an out-of-сorporation customer is reflected. The main emphasis is made on the conceptual vision presentation of the internal distribution mechanism of the external order, i.e. decomposition of the supply project for the corporation enterprises-members. The mechanism is considered in the aspects of environmental, structural and procedural scientific and project execution. The author proclaims the applicability of the main organizational and economic schemes of corporatization development in Russia in modern conditions.
Keywords: enterprise, corporate group (corporation), order, delivery project, corporation’s internal and external marketing operations, external order, internal distribution mechanism
Practical aspects of production promotion management at the energy market
Soldatova N. F., candidate of economic sciences, associate professor at the Marketing Department at the Institute of Marketing
State University of Management, Moscow
Abstract: The world experience does not consider all aspects of the national energy markets development, especially the Russian market specifics, which is characterized by such trends as: strengthening the economic independence of electric power systems (EPS) and energy enterprises, expanding and deepening the relationship of the EEC with regional authorities, etc., which significantly affects the management methods, forms new management and marketing tools of the EEC, the content of specific management tasks and relations between them. At the moment, it becomes necessary to further develop the existing practical approaches to solve the problems of power systems and enterprises management. From all management directions variety in this article the marketing aspect of management of the enterprise functioning in the power market is considered.
Keywords: energy market, power generation companies, sustainable development marketing, marketing promotion; B2B market; promotion tools; promotion management strategic model
Adaptation of new helicopters’ development and production to the market demand
Krivolutsky Yu. V., doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: Now problems of new helicopters sales and helicopter park updating became aggravated. It is generally recognized that in the condition of homogenous demand and high competitiveness of domestically produced helicopters to keep the earlier gained market shares seems not to be achievable. The maximum adaptation of new helicopters production to the needs of various market segments could be strategically a right solution to the demand stimulation. In order to solve the problem it is necessary to analyze the market as a combination of consumers, to define the target audience and to research the segments and their specific characteristics.
Keywords: adaptation, air company, market segments, consumers, helicopter base model, equipment modification
Features of marketing strategy forming in new products launch
Khasuntsev A. A., postgraduate of the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: Successful new product launch is impossible without a high-quality marketing strategy. New products development can become a competitive advantage and contribute to incremental revenue growth. The marketing strategy formation begins long before the launch of the product in serial production. In this article, we will look at the features that arise in developing and shaping the new product marketing strategy, as well as the dependence of the product strategy on the company’s strategy.
Keywords: marketing, marketing strategy, new products development, market share, segmentation
EDUCATION AND PERSONNEL TRAINING
Methodological analysis of certain issues of the All-Russian Economic Dictation
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Kostikov Yu. A., candidate of physico-mathematical sciences, Head of the Mathematics Department
Moscow Aviation Institute (national research university). Moscow
Romanenkov A. M., candidate of engineering sciences, associate professor at the Mathematics Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The paper analyses the distribution of options for answers to the questions of the All-Russian Economic Dictation, which took place on October 4, 2018 with the support of the Free Economic Society of Russia. The focus of the work is on the analysis of methodological and methodological nuances, which were revealed after the questions analysis of the All-Russian Economic Dictation and answers to them. The distribution of correct and incorrect answers in tasks that involve multiple choices of correct choices is clearly shown. From these diagrams it is possible to draw conclusions about complexity, correctness and importance of this kind in the economic dictation. With this data, specialists and experts can offer recommendations for improving the tasks of the dictation, and recommendations for actions necessary to increase the level of population’s economic literacy.
Keywords: software complex, data processing, All-Russian Economic Dictation, information and analytical system, statistical analysis
Priorities of masters’ training in “Marketing” in Belarus Republic
Baybardina T. N. , candidate of economic sciences, associate professor, head of the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Belarus
Burtseva O. A., senior lecturer at the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Belarus
Abstract: In the modern state policy of Belarus, education is considered as a special driving force of socio- economic development of the country, and as a leader of its innovative evolution. The orientation towards innovation of the Republic determines, in turn, new priorities in the higher education development. It is clear that the priorities should be aimed at matching the quality training of professionals with higher education to the modern-day level requirements to the innovative development of economy sectors and social sphere. The article deals with the key priorities in the masters’ training in “Marketing” in Belarus Republic in the higher education transition to the international system of undergraduate and graduate studies.
Keywords: master’s degree, marketing specialists, higher education, practice-oriented training, education system, education quality
Analysis of the results of the Second All-Russian Economic Dictation (part 4)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Abstract: The article discusses the results of the Second All-Russian economic Dictation, which is held annually to determine and improve the economic literacy level in Russia. The comparative analysis of quantitative and qualitative participants’ composition indicators and dictation results in 2017 and 2018 are carried out. The important practical result of the action and the need for its further development is noted.
Keywords: all-Russian economic dictation, respondent, regional platform, category of participants, results distribution