OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Research of the process of warehouse logistics supply of a production enterprise
Azarova S. P., candidate of Economic sciences, associate professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article describes the tasks of the production enterprise’s warehouse system, the warehouse activity peculiarities of supply logistics warehouses, which ensure the production process continuity; research of the factors affecting the processes in the supply depot is conducted; it is shown that the factors’ identification is necessary to improve the technological process organization of warehouse cargo handling. The author considered the supply logistics process stages and identified their features; potential risks in the activities of supply logistics warehouses are shown.
Keywords: warehouse systems, supply logistics, material and technical resources, technological process, unloading and storage area
Evolutionary development of the project office as an element of business system improvement at enterprises of the multi-industry holding
Kolobov A. V., candidate of Engineering sciences, Director of Business system development
Severgroup LLC, Moscow
Glukhov V. V., doctor of Economic sciences, professor, Head of the Rector’s Administrative apparatus
Peter the Great St. Petersburg Polytechnic University, St. Petersburg
Petrenya Yu. K., doctor of Physico-Mathematical sciences, professor, General Director
PJSC Power Machines, St. Petersburg
Igumnov E. M., Director of Business system development
Sveza Company, St. Petersburg
Naumov D. N., senior manager of the Business system development Center
Severstal Management JSC, St. Petersburg
Abstract: In recent years, many companies in various sectors of the Russian economy have intensified activities related to business system transformational changes and development, aimed at a leading competitive advantage in the market. Traditionally, such corporate transformations are initially managed with the experts support of such experienced consulting companies as McKinsey, Ernst & Young, Boston Consulting Group, etc. As the benchmarking of the business systems formation in various companies shows, after several transformational waves, as a rule, a decision is made to form its own project office, which ensures the changes sustainability and further approach replication. Despite the fact that business systems have a similar ideology, basic elements and structure, each company chooses a cascading approach to the project offices’ formation and development. The authors describe the business system’s infrastructure component, the basic principles of forming project offices. The example of a large industrial company of a multisectoral holding shows the project office formation stages and the business system development level relationship, recommendations are made on the necessary conditions and infrastructure formation.
Keywords: project office, development service, business system
Integration of lean manufacturing and enterprise’s crisis management system
Soldatova N. F., candidate of Economic sciences
associate professor at the Marketing Department оf Institute of marketing
associate professor at the Logistics and marketing Department
State University of Management, Moscow
Financial University under the Government of the Russian Federation, Moscow
Abstract: The author considers the possibility of integrating the lean production and crisis management concepts in modern conditions. The aim of the research is to develop a new integrated concept algorithm for large industrial enterprises. The author compares the goals, objectives, principles, tools of existing concepts and offers a new integrated algorithm. The proposed algorithm allows you to effectively implement a project for crisis management in a functioning lean management system, which ensures that plans are adjusted in a short time.
Keywords: lean manufacturing, crisis management, algorithm implementation, lean manufacturing tools
Modern approaches to the formation of a wage system on research and production enterprises of the military-industrial complex, taking into account the organizational management structure specifics
Degtyarev Yu. A., postgraduate of the Economics of aerospace industry Department
Moscow Aviation Institute (National Research University), Moscow
Bunak V.A., candidate of Economic sciences, associate professor the Economics of aerospace industry Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: The article discusses the basic approaches to the material incentive systems formation at research and production enterprises (NPP) of the military-industrial complex (MIC), taking into account the existing organizational management structures specifics. A comparative analysis of the most common organizational structures at present is carried out, their strengths and weaknesses are revealed. The proposals on the incentive systems development in the management structure context, built on the matrix type, as the most suitable for enterprises engaged in high-tech research and development on a wide range of activities. It is assumed that the proposed approaches will ensure the construction of effective integrated wage systems for workers at industry enterprises.
Keywords: military-industrial complex, state defense order, material incentive system, wages, payroll, organizational management structure, matrix management structure, production diversification
INNOVATIVE INVESTMENT ACTIVITY
Stimulation of innovative activity of employees in the machine building enterprises
Zhidikov V. V., candidate of Engineering sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The content of the “innovative activity of personnel” concept as a subject of management is considered. It is proposed to define innovative activity as an independent type of activity, different from research and identical project activities. The psychological features inherent in innovatively active employees are shown. Triggers with innovative activity are proposed. Motivation methods for innovatively active personnel are proposed.
Keywords: innovative activity, research activity, psychological characteristics of the innovators personality, em- ployee motivation
Comparative analysis of the investment potential in the metallurgical sector of the Russian Federation with OECD countries
Glazkova V. E., student of the Management Faculty
Financial University under the Government of the Russian Federation, Moscow
Trifonov P. V., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The metallurgy sector of Russia is considered as an industry with high investment potential. The key factors affecting the investment attractiveness of the metallurgical sector are identified. The investment attractiveness of the industrial production sector of the Russian Federation is justified. A comparative analysis of the investment attractiveness factors of Russia and the OECD countries was also carried out. Conclusions are drawn about the prospects for the industrial production development in the Russian Federation based on a key factors comparison affecting the investment attractiveness of the industry and the country as a whole.
Keywords: industry, ecomonics, metals&mining, investment potential
Organizational environment features needed to drive employee innovation
Zhidikov V. V., candidate of Engineering sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Kirpicheva M. A., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The rationale is given that the innovative products and technologies creation is not the best, but the only way to survive in global competition conditions. Failure to even start this pathway reduces the likelihood of survival to a minimum. The goal and main criterion of innovation success is the products demand growth of this enterprise from foreign users and consumers. The organizational environment functions needed to solve two different tasks: innovations creation and implementation are shown. Current and effective methods employees’ stimulating innovative activity and organizational environment properties that prevent it are proposed.
Keywords: innovation, organizational environment, innovation strategy, enterprise’s innovative development, staff motivation, employees motivation
MARKETING, SALES APPROACH
Social networks as an internet marketing tool and methodology for their research in the mechanical engineering market
Artemyeva O. A., candidate of Economic sciences, associate professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article discusses the internal tools of social networks, with the help of which it is possible to analyze the users behavior. This data helps marketers in the field of choosing the most popular content, the most effective way to sell a product. Recommendations for industrial companies on the social networks usage as information and advertising platforms were formulated.
Keywords: internet marketing, social networks, consumers, product, target audience, users, engagement, subscribers
Modern model of preserving consumer value in industrial markets
Kalinina M. A., candidate of Economic sciences, associate professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article conducted a study of the main trends in industrial economy and marketing, which are the result of the main consumer characteristics change, its new social and psychological orientation. The world has stepped into the digital economy, companies and consumers are competing with each other in the race to master digital technologies, the introduced and used innovations and technologies amount, and the digitalization level. And this is a new reality, perceived by everyone. The question is, are consumers ready to go completely into the digital consumers category? Studies have shown that recently there is a trend that the consumer does not want to lose his human essence, does not want to lose his “offline activity,” still maintaining and deepening ties with communities, family, friends, to enjoy shopping and in stores. Thus, we come to the concept of “hybrid consumer,” which combines the features of offline and online characteristics, and this is a new reality for adapting a business to a new consumer value.
Keywords: convergence, customer’s value, hybrid customer, industrial markets
Characteristics and tools of internet marketing in industrial companies
Stytsiuk R.Yu., doctor of Economic sciences, professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article discusses the main characteristics of Internet marketing, such as: interactivity, convenience in the service time providing or obtaining information about a product, marketing mix integration, as well as the main Internet marketing tools used by industrial companies. The advantages and disadvantages of Internet marketing are determined. Recommendations for its usage by industrial companies are formulated.
Keywords: internet marketing, industrial company, product, competitiveness, target audience, marketing, advertising
Analysis of the factors that determine consumer behavior
Rozhkov I. V. , candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article analyzes the factors that influence consumer behavior. There are five main groups of factors that determine consumer choice: marketing campaigns of producers; personal preferences; opinion of various social groups; purchasing power. The role of patterns inherent in collective behavior is also noted. It is shown that consumer choice can depend both on the type and quantity of simultaneously purchased goods, and on the time and frequency of purchases, and the goods purchasing method. In conclusion, the influence of the consumer behavior model on his choice is considered, the importance of studying the consumer behavior factors in the context of the digital economy formation is emphasized.
Keywords: consumer behavior, purchase, decision, consumer, factor
EDUCATION AND PERSONNEL TRAINING
New paradigm of engineering and technological education services formation in digital environment conditions
Firsova I. A., doctor of Economic sciences, professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow
Korovushkina M.V., senior lecturer at the Foreign languages and intercultural communication Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The digital education services development strategy for the period up to 2025 is formulated based on the country’s future image in the conditions of new technological structure and the labour market. According to leading analysts, global economy digitalization can change and eliminate up to 25% of jobs after 2020. The article considers new directions of digital education services development.
Keywords: engineering and technological education, educational services, digital education, digital environment
Prospects for the new professions emergence in the modern educational environment
Stysiuk R.Yu., doctor of Economic sciences, professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The problems arising in the development of the modern labour market are caused by the rapid introduction of digital technologies in all spheres of the society economic life. In this regard, it becomes relevant to study the development of the world labour market in the context of the fourth industrial revolution. The purpose of the study is to substantiate the new professions emergence prospects associated with the digital technologies introduction. The study provides arguments supporting the growing need for planning the new professions emergence prospects in the context of the economy digitalization. The methods such as experiment, expert assessments, strategic forecasting, analysis, etc. are used.
Keywords: digital economy, artificial intelligence, competencies, new professions, modern educational environment
Features of big data technology application in the education sphere
Artemyeva O. A., candidate of Economic sciences, associate professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: In the article, the author examines the role of the big data technology emergence in modern information and business spaces. In this regard, the significance and usage of this technology in the field of education is of interest. The distinctive features, data types and directions of big data usage in the studied industry are considered, the specifics and prospects of its application in the future are characterized.
Keywords: big data, information technology, education, communications, information
Analysis of the Third all-Russian economic dictation results (Part 3)
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: The article discusses the Third all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2018 and 2019 is carried out. The important practical result of the action and the necessity of its further development are noted.
Keywords: all-Russian economic dictation, respondent, regional platform, participants category, results distribution
ANALYTICAL RESEARCH
Analysis of implementing factors for the Russian manufacturing industry development strategy
Trifonov P. V., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article considers the factors that affect the Russian manufacturing industry development strategy implementation for the period up to 2025: drivers of industrial growth and strategy implementation barriers. “The Strategy of manufacturing industry development of the Russian Federation up to 2024 and for the period up to 2035” developed by the Russian Federation Government is analyzed. The key risks and opportunities for manufacturing industry growth, including its main sub-sector mechanical engineering, were highlighted as conclusions.
Keywords: manufacturing industry, development strategy, engineering, high technologies, growth drivers