OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Integrated approach to the analysis of business activity of machine-building enterprises in modern conditions
Putyatinа L.M., doctor of economic sciences, professor, head of the department of Industrial management
Moscow Aviation Institute (National Research University), Moscow
Barsova T.N., candidate of economic sciences, professor at the department of Industrial management
Moscow Aviation Institute (National Research University), Moscow
Greshnevikova N.A., senior lecturer at the department of Industrial management
Moscow Aviation Institute (National Research University), Moscow
Abstract: The article discusses the features of an integrated approach to the analysis of business activity of the enterprises. Are the PMIS that are used at the macroeconomic level. Analyzes the main directions of economic growth of enterprises, as well as possible methods of its provision in practice. Reflected the main factors determining the business activity of enterprises in industry environment. The following modern methods of enterprises’ economic growth changing are analyzed: temporary, industry, social and innovative. Definitions to each type of enterprise’s economic growth measurement and its features are given.
Keywords: entrepreneurial activity, economy, business activity, business confidence index, business activity index; economic growth, enterprise, innovation activity, investment activity, business activity indicators; enterprise’s economic growth measurement
Shared services centers – a way towards outsourcing
Stapran D.A., candidate of historical sciences, doctoral candidate
The Russian Presidential Academy of National Economy and Public Administration, Moscow
Abstract: Cost cutting is one of the priorities for Russian domestic companies in today’s situation of uncertainty and turbulence in the Russian market. It is easier to reduce costs related to support and secondary activities, because affecting core activities may invoke radical changes to business model and harm companies’ competitiveness. Large and holding companies are luckier than others. They have additional option to optimize support activities – they can create shared services centers. Shared services centers may be considered as a transition step to completely outsource non-core activities. At the same time they can be retained within companies if their performance is deemed satisfactory as compared to market competitors.
Keywords: shared services (SSC), outsourcing, sourcing
Evolutionary approach to the machine-building enterprises’ management
Lapshina S.N., candidate of technical sciences, associate professor at the department of Systems analysis and decision making
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg
Berg D.B., doctor of physico-mathematical sciences, professor at the department of Systems analysis and decision making
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg
Denisov A.D., candidate of economic sciences, professor at the department of Management
Russian State Vocational Pedagogical University, Ekaterinburg
Bazhenov I.A., сandidate of technical sciences, associate professor at the department of Marketing
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg
Shaposhnikov V.A., doctor of economic sciences, associate professor at the department of Management
Russian State Vocational Pedagogical University, Ekaterinburg
Yakovleva T.I., master’s student at the department of Systems analysis and decision making
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg
Abstract: In any economic system, including in the engineering industry, nascent, dominant and dying enterprises at different stages of market development life cycle operate simultaneously. When the internal or external environment narrowing, especially in crisis times, some elements of the system may extinct, functioning of which is not in demand in the current situation. In the analysis of system the enterprise is considered as the cash flow generator, which represent continuous process of assets transition from one form to another. One enterprise’s life cycle from the point of management decisions coordination can be described graphically in a triangular coordinate system. At the cash flows’ correct management, transition to a new round in evolutionary development of machine-building enterprise is possible.
Keywords: life cycle, behavior of economic agents, economic evolution, triangular coordinate system, investment development path
Implementation experience analysis of lean manufacturing at aviation engine-building enterprises
Tichonov A.I., candidate of technical sciences, associate professor, director of Engineering and economics institute
Moscow Aviation Institute (National Research University), Moscow
Kononov A.M., postraduate at the department of Systems of economical objects’ management
Moscow Aviation Institute (National Research University), Moscow
Abstract: At present Russia faces the most important task of industrial complex modernization, consisting of the obsolete equipment replacement and more modern technologies usage. The high-tech enterprises need a program to upgrade the entire production cycle, including stages of designing and production starting. Leantechnologies are also urged to promote objectives achievement.
Today, lean-manufacturing becomes an integral part of modern business and directly related to the economy of the company. With that understanding the aviation industry enterprises have started their way to implement the lean production principles, the development of which can only take place with the administration support. It is a consistent and gradual approach, which enables enterprises to achieve operational excellence. Therefore, the lean- manufacturing principles implementation is becoming increasingly popular in the aviation industry enterprises.Keywords: lean-manufacturing, lean-technologies, kaizen, aviation engine-building, six sigma
INNOVATIVE INVESTMENT ACTIVITY
Usage of information about technologies for «technologies commercialization» capitalizing
Zvonnikov V.I., doctor of pedagogic sciences, candidate of economic sciences, professor, Director of the Quality management education department
State University of Management, Moscow
Nefedov V.A., candidate of technical sciences, professor, deputy director at the educational-scientific centre Accreditation of training programs and ensuring activity of educational-methodical association
State University of Management, Moscow
Lazukina A.O., postgraduate, chief of Innovation management department’s laboratory
State University of Management, Moscow
Abstract: The article explains in detail the nature of such concepts as innovations transfer and commercialization, the differences are allocated, the description of all participants are made. The role of the innovative organizations in a long-overdue paradigm shift of changes in the domestic economy is emphasized. The detailed analysis of innovations commercialization and transfer is offered. The paramount role of the innovative transformations subject in receiving effect of their implementation is allocated. The benefits of inventions and innovative content active search and investments in inventors for a part in the future profits from the invention financing are declared. Authors suggest to realize the fact that such financing is the long-term and multistage, carefully planned process which combines technologies scientific research, its optimization and scaling, marketing and many other things.
Keywords: innovation transfer, commercialization, competitive advantage, innovation transfer agents
ENERGY SAVING AND ENERGY EFFICIENCY
Major factors and sources of economic eff ect formation at energy saving measures realization in the industry
Golov R.S., doctor of economic sciences, professor, director of Management, Economics and Social technologies Institute
Московский авиационный институт (национальный исследовательский университет), г. Москва
Teplyshev V.Yu., candidate of economic sciences, head of the department of Energy service and energy saving management
Московский авиационный институт (национальный исследовательский университет), г. Москва
Abstract: One of the latest trends in modern Russian industry is a systematic work to improve its energy efficiency. The introduction of energy-saving measures should be provided for the significant amount of financial resources that determines the importance of assessing the cost-effectiveness of their implementation. One of the major stages of evaluating the effectiveness of energy-saving measures procedure serves to identify those factors and sources through which generated economic benefits. The article is devoted to such factors and sources classification formation, based on systemic and holistic approach to enterprise energy consumption analysis.
Keywords: enterprise, energy efficiency, energy saving potential, innovation, investment, factors, sources
Some aspects of energy sector enterprise’s investment potential
Soldatova N.F., candidate of economic sciences, associate professor at the department of Marketing and logistics
Financial University under the Government of the Russian Federation, Moscow
Abstract: Author examines the main trends in the national energy sector, in the period of forming and distribution of the sixth technological order. The state of Russia’s energy sector and potential of its modernization due to economic factors affecting national economy in general. The global trends are affected, as a result of structural prerequisites for reducing energy consumption. The investment peculiarities and specifics of this national economy sector, in coordination with investments attraction indicators into Russian economy are considered. The article outlines the main sources of financing investments in the energy sector, as well as species structure of energy sector for several years. Prospects of innovative updating of the energy sector enterprises are considered from positions of investment appeal and providing energy needs of the Russian economy.
Keywords: energy sector of national economy, investment appeal, investments, energy consumption and energy savings, energy efficiency, investment attractiveness, energy sector modernization
MARKETING, SALES APPROACH
Economic and social effi ciency assessment of marketing management system
Berlay V.S., postgraduate at the department of Marketing and logistics, Chief economist at the Strategic analysis office in strategy department of JSC «Russian Agricultural Bank», Moscow
Financial University under the Government of the Russian Federation, Moscow
Abstract: Article is devoted to complex economic and social efficiency assessment of marketing management system. In modern conditions, companies have a the task of flexible operational response to the market environment instability, the solution is in balanced management system creation which is able to influence on coherent implementation of the company’s strategic and tactical goals. Thus the theoretical and practical developments are particularly important in the marketing management, which is able to enhance the modern companies’ management. The following article presents the basic elements of marketing management system, defines the basic blocks of efficiency assessment of created marketing management system, proposes the assessment efficiency algorithm of marketing management system.
Keywords: marketing management system, marketing management system elements, economic and social efficiency of marketing management system
Development of co-creativity principles in marketing
Zaharenko I.K., candidate of economic sciences, associate professor at the department of Marketing and logistics
Financial University under the Government of the Russian Federation, Moscow
Abstract: Relevance of the topic is predetermined by the processes occurring in the Russian economy, firstly because of the reduction of consumer inquiries and customer loyalty in a crisis. At the forefront are the questions aimed on long-term relationships forming through active interaction between producers and consumers. The paper deals with the interaction of consumers and producers on the basis of cocreation principles allowing the consumer to feel the identity and participation in innovative processes. It is proposed to allocate two types of co-creation marketing in terms of interaction with the consumer products – external and internal. The article highlighted the special role of the staff in the process of co-creation and formulated the principles of their interaction with the customer, giving the basis for the innovative culture formation of the organization and economy in general.
Keywords: consumer, innovation culture, co-creation marketing, co-creative marketing strategy, segmentation, positioning, marketing concept
Strategy and tactics of the marketing service outsourcing customer
Sinyaev V.V., doctor of economic sciences, associate professor at the department of Marketing and logistics
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article reveals the strategy and tactics aspects of outsourcing services customer for the purposes of the organization’s progressive development and its financial stability. The article describes the outsourcing services development in the national economy with dominance in the government institutions sector. In a logical sequence author presents the customer interaction mechanism with the marketing service provider. The specificity of marketing services is given. The main types of outsourcing marketing services are: market analysis, consulting, business exhibition, media planning. At the same time outsourcing realization practice taking into account advantages and possible shortcomings is allocated.
Keywords: outsourcing, outsourcer, investment strategy, company, competitive advantage, perspective, self-esteem, tactics, service marketing, feasibility
Benchmarketing as a subsystem of the intellectual product commercialization model
Sinyaeva I.M., doctor of economic sciences, professor at the department of Marketing and logistics
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article shows the benchmarketing subsystem value in the innovation commercialization model. Against the achievements of modern layer-by-layer synthesis technologies reveals the new 3D printing market formation. In logical sequence the modern innovations market trends, the benchmarketing content, place and role in managerial decision making by market participation, the structure of the intellectual products commercialization model are revealed. The article reflects the differences in content between the art of benchmarketing and the benchmarking philosophy as a mechanism of copying best practices in organization management and the cash flow management.
Keywords: additive manufacturing, benchmarking, benchmarketing of intellectual product, commercialization, innovation, innovation market, subsystem, system, financial stability
Marketing communications’ ethical issues
Azarovа S.P., candidate of economic sciences, associate professor at the department of Marketing and logistics
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article discusses the marketing communications ethics, as an integral part of ethical marketing and ethical business practices. Today, the professionals don’t challenge the manipulative nature of advertising, but the manipulation itself is closely intertwined with the product motivation and information support. The author studies marketing ethics in the 4C concept, some quantitative and qualitative marketing communications indicators are allocated. Marketing communications’ ethics is characterized as the harmony, consistency and action requirements observance in marketing communications’ formation. Further researches in the marketing ethics are proposed. Author sees two ways of protection against manipulation: education of reasonable consumer behavior training and emotional intelligence development.
Keywords: ethics, marketing, business, communication, brand
QUALITY PRODUCTION, COMPETITIVENESS
Topical issues of import substitution: organizational and legal aspect
Agarkov A.P., doctor of economic sciences, professor at the department of Economics and management
Moscow Institute State and Corporate Governance, Moscow
Gerenrot B.A., associate professor at the department of Ecology and law
Moscow Institute State and Corporate Governance, Moscow
Erokhina E.A., senior lecturer at the department of Economics
Moscow Institute State and Corporate Governance, Moscow
Abstract: The article discusses and investigates some of the important issues of import substitution: the complication of the current situation; drivers (driving force) of the national economy; the legal and organizational tools providing and guaranteeing success; the special importance of government support for import substitution with domestic development.
Keywords: import substitution, legislation, parallel imports, partnership, drivers (driving force), government support, domestic development, legal tools