OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Theoretical bases of outstaffing development in the economic crisis conditions
Golov R.S., Director of Management, Economics and Social Technologies Institute, doctor of economic sciences, professor
Moscow Aviation Institute (National Research University)
Agarkov A.P., Prorector of Regional development, doctor of economic sciences, professor
Moscow Financial-economic Institute, Moscow
Pushkareva M.B., Deputy head of the Energy service and power management Department, candidate of economic sciences, associate professor
Moscow Aviation Institute (National Research University)
Milnik A.V., associate professor at the Energy and power management services Department, candidate of economic sciences
Moscow Aviation Institute (National Research University)
Abstract: The authors’ study is devoted to the outstaffing essence analysis and its impact on the Russian economy development in conditions of growing crisis, one of the factors of which is the high unemployment level. This situation requires the development and implementation of more flexible and progressive professional employment forms, focused on the innovation economy. One of these forms is outstaffing studied by the authors in various projections: from the point of view of its comparison to outsourcing, from the standpoint of benefits and risks, etc. As a separate issue the authors analyze the current legislation and legal security in the field of labor relations, rendering essential influence on the outstaffing development of in the Russian legal field.
Keywords: outstaffing, outsourcing, enterprise, staff leasing, human resources, wage-labor
Project approach as the basis of enterprise management
Firsova I.A., doctor of economic sciences, candidate of pedagogic sciences, professor at the Corporate governance Department
Financial University under the Government of the Russian Federation, Moscow
Firsov Yu.I., candidate of economic sciences, director of FSK “Palmyra”, Moscow
Abstract: The authors consider the project approach as an enterprise’s organizational management strategy. In modern conditions project management is becoming a promising tool in the enterprise’s development. The article offers project management key functions, which include: project management, process management, human resources management, external interactions management. The authors considered the main types of constraints associated with the project, and how to manage them. The article presents the author’s project management structure and its main phases are described in detail. The authors formulated a conclusion that only compliance with these project management principles can bring positive results
Keywords: project management, functions of project manager and structure of project management
INNOVATIVE INVESTMENT ACTIVITY
Resonance effect in the innovative-investment activity implementation in industry
Myl’nik V.V., doctor of economic sciences, professor, head of the Financial management Department
Moscow Aviation Institute (National Research University), Moscow
Myl’nik A. V., candidate of economic sciences, associate professor at the Department of Energy service and power management.
Moscow Aviation Institute (National Research University), Moscow
Zubeeva E.V., candidate of economic sciences, associate professor at the Financial management Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: This article aims to disclose the resonance effect concept in the economy. Resonance effect is seen as a result of the innovation implementation and included in the innovative-investment activity effects in industry. System factors and sources of the resonance effect are examined. Among the factors, there are factors that are determined by the innovation-active enterprises nature as a system and factors, defined by information and synergistic factors. The resonant effect sources of the innovative-investment activity implementation are considered as an interconnected system of three enterprise’s possibilities types: strategic, managerial and functional. One of the possible ways of calculating the resonant effect of innovative-investment activity implementation that meets the system-synergetic approach is given.
Keywords: innovation, innovation-investment activity; resonance effect; socio-economic effects; synergetic approach; innovation process; sources and factors of the resonance effect; innovative companies
Basic principles of innovative industrial clusters creation in the economy’s reindustrialization conditions
Prokofiev D.A., postgraduate at the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: The article is devoted to the development of the innovative industrial clusters construction key principles, representing one of the most progressive organization forms of the integrated scientific and industrial structures possessing a high innovative investment potential in the economy’s reindustrialization conditions. Within the conducted research 3 groups of the principles are developed by authors: system-wide, economic and cooperation, each of which includes a number of the principles
Keywords: clusters, innovation, investment, innovation and investment, reindustrialization, information integration, innovations diffusion
Development prospects of industrial parks in Russia
Lapshina S.N., candidate of technical sciences, associate professor at the Department of Systems analysis and decision making
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg
Denisov A.D., candidate of economic sciences, professor at the Department of Management
Russian State Vocational Pedagogical University, Ekaterinburg
Filippov S.D., candidate of physico-mathematical sciences, Department of Physico-mathematical disciplines
Russian State Vocational Pedagogical University, Ekaterinburg
Abstract: The emergence of industrial parks has given hope for the development of small and medium-sized enterprises and innovation infrastructure in the country’s economy. Technology parks are designed to help residents of the business ideas effective implementation. Number of industrial parks is increasing annually, despite the low return on investment and long payback period. To improve the industrial parks efficiency residents proposed the industrial enterprises creation of small and medium-sized businesses, within the cooperation framework with engineering companies and removing inefficient for their business processes in the park area.
Keywords: industrial parks, innovation infrastructure, improving residents
ENERGY SAVING AND ENERGY EFFICIENCY
Small power engineering market: some energy effi ciency aspects
Soldatova N.F., candidate of economic sciences, associate professor at the Marketing and Logistics Department
Financial University under the Government of the Russian Federation, Moscow
Mikheev D.V., ассистент кафедры «Электроснабжение промышленных предприятий»
National Research University (MPEI), Moscow
Abstract: A state of the Russian energy sector generally and small power engineering, in particular, due to economic factors affecting on the national economy. Prospects of further development of the electric power generating complex of the Russian Federation due to the construction and commissioning of small power energy-efficient thermal power plants in close proximity to sources of fuel and industrial customers are demonstrated. Small energy sector development prospects are considered from the standpoints of the Russian economy energy needs, safety, reliability and efficiency of the Russian electric power industry functioning.
Keywords: energy sector of the economy, small power plants, efficient energy supply of industrial consumers, energy consumption and energy efficiency, marketing strategy for power plants manufacturers, consumer satisfaction, marketing programs management
MARKETING, SALES APPROACH
Up-flow marketing as the element of industrial enterprises managing
Komarov V.M., сandidate of economic science, associate professor at the Marketing and Logistics Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article analyses change dynamics of the industrial manufacture index, effective management terms of competitive purchases are characterized, place of Russian Federation among leading countries through the energy efficiency index is defined, marketing activities specifics of industrial enterprises are considered. The conclusion gives priority directions of Russian industries purchasing activity managing.
Keywords: up-flow marketing, purchases, energy efficiency, high-capacity technologies, innovations
Engineering products sales organization in the market instability conditions
Panyukova V.V., сandidate of economic science, associate professor at the Department of Management
Financial University under the Government of the Russian Federation, Moscow
Abstract: In the conditions of market instability, approaches to managing engineering products sales are changing. The author researches of the engineering products market development in 2015, reveals positive and negative market trends, and analyses main factors affecting engineering products sales. The article also defines engineering products’ effective sales manager characteristics. The author makes a conclusion that it is necessary to develop principles of public-private partnership in market product promotion
Keywords: sales management, engineering products, promotion, sales manager, program- target method
Role and effectiveness of marketing management at diff erent marketing strategy levels
Rozanova T.P., deputy first prorector of educational and methodical work, doctor of economic sciences, professor
Financial University under the Government of the Russian Federation, Moscow
Stytsyuk R.Y., doctor of economic sciences, professor at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow
Artemyeva O.A., candidate of economic sciences, associate professor at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow
Abstract: In the article the marketing management process basic directions in the context of the three marketing strategy levels: corporate level, business unit level, individual product (or brand) level. Special role of marketing managers in the professional application of analytical tools is highlighted. It is noted that substantial industrial marketing differs from the consumer require specification. It is concluded that the inability to carry out a thorough market analysis and not enough high-quality marketing management often lead to the inefficient new product strategy formation and subsequent market development
Keywords: marketing management, competitive position, success factors, business unit, marketing analysis, brand, industrial marketing, consumer marketing
Consumers behavior and sales specifi cs in industry markets
Motagali Ya.B., associate professor at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow
Abstract: In article the main differences between sales management at B2B and B2C markets are considered, business markets features which cause sales specifics are also presented. The considerable attention is paid to joint consumer structure at B 2B market and its features. The main distinctions in sales communications at B2B and B2C markets are marked out. The role of mass communication as main interaction way at the B2C market is noted. The principles of client relations formation at B2B market and organizational buyers features distinguishing them from buyers at B2C market are given. The conclusion is drawn that legal entities at B2B market are sellers and buyers at the same time and consequently, similar sales can cause relations imbalance
Keywords: B2B market, industry, strategy, business market, consumer, consumer behavior, consumers features, sales specificity, B2B markets segmentation, mass communication, customer orientation, relationship
imbalance
QUALITY PRODUCTION, COMPETITIVENESS
Methodological aspects of the energy sector organizations’ competitiveness assessment
Orlova E.S., postgraduate, assistant at the Management in energy and industry Department
National Research University “MPEI”, Moscow
Abstract: The state and prospects of development of the potential energy have a significant impact on the ability of sustainable development of the economy, especially given the current foreign policy. And the competitiveness becomes the most important indicator, ables to consider the full range of factors, including such important as energy intensity and efficiency of production. The article describes the main features of the determination of competitiveness enterprises of the industry. A generalized algorithm for the evaluation of the competitive status of the enterprise. Considered the main reasons for the specificity of an estimation of competitiveness of an industrial enterprise. Characteristics of the enterprises in the sphere of energy and the complexity of the analysis and assessment of their competitiveness. The article also outlines the key factors influencing the mechanism of the competitiveness of producing enterprises in the energy sector
Keywords: competitiveness increasing mechanism; competitiveness evaluation methods; innovative entrepreneurship
Corporate governance quality self-assessment in companies with state participation
Dzardanov A.Y., postgraduate of the Сorporate governance Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article describes the corporate governance quality self-assessment technique features in companies with state participation according to the Federal agency of state property management. Key indicators, mostly affects this effectiveness are also reviewed. Among these indicators are the shareholders rights protection, transparency, control mechanism certainty, corporate social responsibility, accountability. In the article the question of the corporate governance quality improving is shown as an objective process occurring in accordance with international practice, particularly in the context of adherence to corporate governance principles developed by the OECD.
Keywords: corporate governance in companies with state participation, self-reported quality of corporate governance, the OECD principles, shareholder’s rights protection
EDUCATION AND PERSONNEL TRAINING
Development priorities of higher education system in the conditions of Belarus Republic’s innovative policy
Baybardina T.N., candidate of economic scienes, associate professor, head of the Marketing Departament
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel
Burtseva O.A., senior lecturer at the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel
Machalova V.V., postgraduate
Belarusian State Economic University, Minsk
Abstract: Country’s innovative development determines new priorities in higher school development which should be directed to higher education enhancement, compliance of training quality of specialists with the higher education to requirements of innovative development modern level of economy and social sphere industries. In the following article higher education development condition and tendencies in Belarus Republic are reflected, main priority objectives of higher education development in the conditions of national economy innovative model formation are determined. Innovative development of higher education system as the most important urgent task of state policy in the field of education in modern conditions is determined by integration processes of the Belarusian higher school into world educational space, higher education practical orientation requirements, optimum choice of education, science and production interaction forms, higher education institutions’ activity priorities in highly qualified specialists training which determine the country’s personnel capacity.
Keywords: innovative policy, higher education, master’s degree, higher education institutions, education forms, human resources, training, higher education innovative orientation