OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Scientifi c and practical bases of outsourcing in the modern economy
Golov R.S., doctor of economic sciences, professor, Director of Management, Economics and Social Technologies Institute
Moscow Aviation Institute (National Research University)
Agarkov A.P., Prorector of Regional development, doctor of economic sciences, professor
Moscow Financial-economic Institute, Moscow
Pushkareva M.B., candidate of economic sciences, associate professor, Deputy head of the Energy service and power management Department
Moscow Aviation Institute (National Research University)
Milnik A.V., candidate of economic sciences, associate professor at the Energy service and power management Department
Moscow Aviation Institute (National Research University)
Abstract: The article investigates the nature and characteristics of such today’s industry trends as outsourcing development. Being aimed at providing businesses with high-quality services and products, outsourcing is capable of solving a wide range of infrastructure problems, allowing the company to save significant amounts of financial resources by eliminating the need for organization’s separate parts to deal with them. Within the research the main stages of outsourcing development from the early twentieth century and ending with the most modern and innovative of its forms are considered by authors.
Keywords: outsourcing, industrial enterprise, production organization, subcontracting relationships, business processes
Methodical approaches to assortment formation and management
Artemieva O.A., candidate of economic sciences, associate professor at the Department of international tourism, hotel business and social management
Финансовый университет при Правительстве Российской Федерации, г. Москва
Abstract: The article discusses the basic rules of category management and identifies its main stages. Difference of category management from other technologies is marked out, and also the problem of this technology is specified. Main production types, according to category management are presented, and the main analysis methods of the product assortment formation are given. It is noted that category management is responsible for all goods promotion stages, entering a certain commodity category. The conclusion is drawn that the assortment is formed under the influence of such factors as demand, profitability and enterprise’s production base.
Keywords: internal management, assortment policy, decision, price, category management, consumer product category, range, performance evaluation
INNOVATIVE INVESTMENT ACTIVITY
Ecological and economic indicators harmonization at the high technology products markets
Metechko L.B., candidate of economic sciences, associate professor, deputy head of the Ecology and safety activities Department
Moscow Aviation Institute (National Research University), Moscow
Sorokin A.E., candidate of economic sciences, associate professor, head of the Ecology and safety activities Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: In article the ecology cluster passional influence analysis on various innovative projects development of the knowledge-intensive economy directions is carried out. Ecology cluster development features and its impact on other innovatics directions in closely interrelation are revealed. The main tendencies and typical methods of efficiency increasing in high-technology and knowledge-intensive products primary and secondary markets are determined. On the basis of primary and secondary markets mathematical models of the knowledgeintensive economy industries some conclusions about ecological standard rates toughening usage for the demand and optimum profit increasing purpose for expensive high-technology products are formulated. The most striking example of such regular ecological requirements increasing interaction and interference on optimum profit and development in the field of aviation engine-building is given. The received conclusions about ecology-economic indicators harmonization concerning development tendencies of innovatics clusters can be considered as typical development tendencies of the high-tech directions in the industry.
Keywords: innovative projects clusters, aerospace industry, surrounding environment, environmental regulations, science-intensive and high-tech products market, secondary market, ecological and economic indicators harmonization in knowledge-intensive sectors of the economy
Open innovations promotion on industry market: problems and prospects
Balova S.L., candidate of economic sciences, associate professor at the Marketing and Logistics Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: Modern marketing concept necessitates innovation activity enterprises of Russia, as well as the innovative capacity and competitiveness in the world high technology products and intellectual services markets increasing. The article deals with topical issues related to the»open innovation» concept spreading in the world practice, public and private innovation model’s economic nature and essence is analyzed, tools peculiarities of innovative product promoting on the industrial markets are shown, main problems and their solutions are identified.
Keywords: «open innovation» model, «closed innovation» model, technology transfer, promotion system, idea competitions, case, competitions presentation, exhibition, training, testing (sampling), product placement
ENERGY SAVING AND ENERGY EFFICIENCY
Energy marketing: some aspects in economic uncertainty conditions
Soldatova N.F., candidate of economic sciences, associate professor at the Marketing and Logistics Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The author considers the marketing activity main directions typical for the country’s energy sector in the economic uncertainty conditions. The situation at Russia’s power sector caused by the economic factors influencing the national economy, in general, define energy companies’ marketing strategy. Features and specifics of companies’ power marketing which are making, transferring, selling and serving energy sector are considered. In article electric power wholesale and retail market features which cornerstone electric power specificity are shown. Author raises the problem of energy marketing development prospects in new economic realities.
Keywords: national economy energy sector, energy consumption and conservation, energomarketing, energy
Industry’s energy-saving technologies development: current situation and prospects
Rtishchev A.V., candidate of economic sciences, Head of the control and audit work Ministry of Energy of the Russian Federation, Moscow
Ministry of Energy of the Russian Federation, Moscow
Rusin V.N., candidate of engineering sciences, associate professor
Financial University under the Government of the Russian Federation, Moscow
Abstract: The energy saving directions for the industry and the enterprises are shown. Application examples of saving for a number of the enterprises, including machine building are given. Restrictions in alternative power engineering development are proved and alternative fuel types classification is given. New innovative approaches application in mechanical engineering such as additive production is specified. Indicators and stages of energy saving efficiency assessment policy introduction in the gas enterprise are given.
Keywords: energy saving, enterprise, directions, branches, indicators, assessment efficiency, restriction
MARKETING, SALES APPROACH
Theoretical bases of cluster marketing system formation in the scientifi c and industrial clusters creation context
Prokofiev D. A., postgraduate at the Department of Energy service and power management
Moscow Aviation Institute (National Research University), Moscow
Abstract: The main research topic is the scientific bases of clustered integrated marketing system development, which, according to the author, have to combine the full range of tools and marketing techniques, systematized by the control cluster marketing activities functions. Accordingly, the practical marketing instruments and methods are distributed within the system in accordance with the distribution between analytic, scheduling, supply, control and regulation functions.
Keywords: scientific and industrial cluster, marketing, cluster marketing system, market research, competitive benchmarking, marketing strategy, marketing communications
Exhibition activity role in solving enterprises’ business problems
Stytsyuk R.Y., doctor of economic sciences, professor, at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article considers the main exhibition activities parameters and its influence on industrial enterprises development. The criteria contents underlying the exhibitions classification is shown; criteria determining the level and quality of the exhibitions organization and holding are investigated; the role of exhibition activity at the solution of a number of important tasks for the industrial enterprises is proved; the interindustry exhibitions which are the developed form universal, representing the offered goods or services of several, usually related, branches are characterized; the role of modern exhibition activity in market economy is revealed.
Keywords: promotion, exhibition activities, communication, partners, classification, quality criteria, information technology, economic impact, industry, media
HR-brand management of industrial organization in strategic management system
Ryazantseva M.Va., candidate of technical sciences, associate professor at the Personnel Management and Psychology Department
Financial University under the Government of the Russian Federation, Moscow
Subocheva A.O., candidate of economic sciences, associate professor at the Personnel Management and Psychology
Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: HR-branding is the most important direction of regarding marketing industrial organizations aсtivity. It helps to create a favorable image and reputation of the organization as reliable employer. Along with it HR-brand management is a vital element of modern personnel technologies. The article shows that HR-brand management is the integration of marketing and personnel management technologies. Based on the analysis of the Russian and foreign experience, crucial elements of HR-brand management were generalized. Using JSC RZD experience, this article shows that HR-brand management is the most important strategic management system element which allows to increase personnel satisfaction, solve a staff deficit problem and improve corporate image.
Keywords: HR-brand management, strategy, staff, human resources, personnel management, marketing personnel, corporate image
QUALITY PRODUCTION, COMPETITIVENESS
Topical issues of import substitution: organizational and legal aspect
Agarkov A.P., Propector of Regional development, doctor of economic sciences, professor
Moscow Financial-economic Institute, Moscow
Gerenrot B.A., associate professor at the Department of Ecology and law
Moscow Institute State and Corporate Governance, Moscow
Erokhina E.A., senior lecturer at the Department of Economics
Moscow Institute State and Corporate Governance, Moscow
Abstract: The article discusses and investigates some of the important issues of import substitution: the complication of the current situation; drivers (driving force) of the national economy; the legal and organizational tools providing and guaranteeing success; the special importance of government support for import substitution with domestic development.
Keywords: import substitution, legislation, parallel imports, partnership, drivers (driving force), government support, domestic development, legal tools
Quality improvement directions of military products after-sales service
Eremin M.Yu., postgraduate at the Financial management Department, chief specialist in Sukhoi Company (JSC)
Moscow Aviation Institute (National Research University), Moscow
Sarkisyan A.S., doctor of economic sciences, professor at the Financial management Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: In the present article the question of military planes’ combat readiness indicator increasing which is raised earlier to the foreign states is considered. For the purpose of overhead costs decreasing, reforming direction ways of after-sales service system are shown. Method of administrative expenses reduction and spare parts’ delivery time decreasing is described. The main objective of service development puts not receiving additional profit, but planes’ domestic production competitiveness increasing in the world arms market.
Keywords: military and technical cooperation, after-sales service, aviation industry, delivery chain, aircraft equipment
EDUCATION AND PERSONNEL TRAINING
Foreign and domestic experience features of managers competences formation in modern universities
Stytsyuk R.Y., doctor of economic sciences, professor, at the Department of International tourism, hotel business and social management
Financial University under the Government of Russian Federation, Moscow
Rozanova T.P., deputy first prorector of educational and methodical work, doctor of economic sciences, professor
Financial University under the Government of Russian Federation, Moscow
Abstract: The article presents the foreign and domestic experience studies results of managers competences formation in modern universities. The definition of senior management, as the creator of the intellectual and the new consumer values is given. It is noted that for the top managers training traditional understanding of vocational training is not enough, and stops the innovative thinking style formation. It is concluded that technology training changing in Russian universities require serious methodological work to develop elements and components of the students’ independent work.
Keywords: training program, competence, management, curricula, international standards, training, technology, quality, educational process, efficiency