Issue 2/2015

h3>OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Audit of workplace observations method of moment
Samara State Aerospace University named after academician SP Korolev (National Research University), Samara
Sattarova K.T.
Pronichev N.D., Doctor of Technical Sciences

Abstract: Imitating model creation results of equipment work in downtimes acquisition data purpose are presented in this article. For verification of the created imitating model output data the research was conducted by moment supervision method then research results were compared with the work of model. We suggest to use imitating modeling, in particular the program AnyLogic environment, for the further analysis of input parameters influence on equipment downtimes emergence. It will help to reduce time for carrying out physical experiment on data collection about downtimes, to increase quality of administrative decisions, and also to develop measures for downtimes reduction.
Key words: moment supervision, imitating model, equipment downtimes

 

Production lines reshaping model of the industrial enterprises
MATI – Moscow State Aviation Technological University, Moscow
Romanov B.A., Ph.D., docent

Abstract: In article the production lines reshaping model of the industrial enterprises at implementation of the investment production project by group of companies is offered. The algorithm of this model parameters calculation – reshaping coefficients and reshaping specific cost coefficients is offered. The example of production lines reshaping for the finished products turnout increasing is given.
Key words: production line, capacity, reshaping factors, specific cost reshaping factors

 

Creating a vertically-integrated company with a network component
Moscow State Construction University, Moscow
Gerasin K.V.

Abstract: The article deals with an opportunity to formulate principles of vertically integrated Corporation’s org chart with a network component. Forming a hypothesis and putting the question, the author concludes that in the near future, most modern businesses would pay considerable attention to network and virtual structures, creating a relevant departments, moving in whole or in part on networking virtual «rails».
Key words: vertical and horizontal integration, network management, virtual organizations

 

Theoretical foundations of business modelling and their practical implementation
Moscow State University of Lomonosov, Moscow
Smirnov S.R., Candidate of Economic Sciences, docent

Abstract: The article considers issues of appearance, development and further transformation of the term “business model” in economic theory. The author examines approaches of different experts in theory of management to foundations of business modelling process. There are also examined different variants of typology of business models which are suggested by leading experts in this branch of science.
Key words: business model, business modelling, newly technologies, information technologies, innovation decisions, typology of business models

 


 

INNOVATIVE INVESTMENT ACTIVITY

Conceptual foundations of modern organizations innovation and investment activity
MATI – Moscow State Aviation Technological University, Moscow
Golov R.S., Doctor of Economics, professor
Российский университет кооперации, г. Москва
Dashkov L.P., Doctor of Economics, professor
Moscow State University of Technology and Management of K. Razumovsky, Moscow
Smirnov V.G., Doctor of Economics, professor
Moscow State University of Lomonosov, Moscow
Plekhanova V.S.

Abstract: The article analyzes the principles and tools of effective management of innovation and investment activities in modern industrial organizations. The author considers various organizational and economic instruments that allow to increase the effectiveness of cost-intensive projects.
Key words: innovation, investment, innovation and investment, research, administration system

 

Innovations development institutes in agricultural engineering of Russia
Russian State Social University, Moscow
Glutshenko I.I., Doctor of Economics, professor

Abstract: Agricultural mechanical engineering development institutes are investigated, improvement problems of their interaction are revealed, the requirement of theoretical bases development of institutes improvement and innovative activity architecture development for agricultural mechanical engineering and in agroindustrial complex of Russia in general on the basis of a mashinologiya is proved.
Key words: organization, agro-industrial complex, innovations, agricultural mechanical engineering, development institutes, architecture of development, factors, mashinologiya

 

Inventive activity comparative analysis in the innovation processes in Russia and Turkey
MATI – Moscow State Aviation Technological University, Moscow
Аkilli Н.
Fedorov V. K., Doctor of Technical Sciences, professor

Abstract: In article economic and investment rapprochement of Russia and Turkey is noted. The intellectual property becomes the main important innovative development instrument. In this s ense in article innovative development indicators on the basis of the quantity and dynamics submission analysis of obtaining patents demands for inventions in the Russian Federation and Turkey, for industrial samples patents and trademarks registration are considered and the comparative analysis of demands submission dynamics of is carried out.
Key words: intellectual property, innovative development, patent, trademark, useful model, dynamics of passing of demands

 


 

ENERGY SAVING AND ENERGY EFFICIENCY

Energy sector: priorities in the face of uncertainty
Financial University under the Government of the Russian Federation, Moscow
Soldatova N.F., Candidate of Economic Sciences, docent
Baranova M.A.

Abstract: The authors examine the country energy sector management strategy priorities and the adjustment strategy direction in the face of economic uncertainty, government regulation and support, which are crucial for the economy sector development. The important place in energy sector active functioning is occupied by the electricity production from hydropower, which makes a significant impact on the national economy effective functioning.
Key words: country energy sector development strategy, innovation priorities in power engineering, energy sector transformation, factors influencing the power engineering development uncertainty, state regulation and energy sector support instruments

 

MARKETING, SALES APPROACH

Marketing of Innovations
MATI – Moscow State Aviation Technological University, Moscow
Kashirin V.V., Doctor of Economics, professor
Tihonov G.V., Candidate of Economic Sciences, docent
National Research University “Higher School of Economics”, Moscow
Grachev N.N., Ph.D., professor

Abstract: The paper sets out the basic approaches and principles of marketing and innovation. Marketing and innovation are central business elements, facilitating the the consumer base creation and preservation. Marketing involves determining the business structure, innovation is considered to make this structure complying with the time ideas and technologies. The work offers a rationale for the relevance of the marketing components of innovation.
Key words: innovation, marketing, company policy

 

The strategic aspects of image formation on the market
Financial University under the Government of the Russian Federation, Moscow
Kolesnikova O.V., Candidate of Economic Sciences, docent
Rebrikova N.V., Candidate of Economic Sciences

Abstract: The article deals with concept of «image» both as a commodity and a company, also, strategy development aspects of image formation are presented.
Key words: image, commodity, companies, competitiveness, strategy, commercial

 


 

QUALITY PRODUCTION, COMPETITIVENESS

Legal and organizational aspects of quality management
Moscow Institute of State and Corporate Management, Moscow
Agarkov A.P., Doctor of Economics, professor
Gerenrot B.A., docent,
Erohina E.A.

Abstract: The organizational aspects and legal matters of quality management are considered.
Key words: quality, legal regulations, industrial policy, public-private partnership

 

Changing of competitive advantages in era of the Internet of things
Financial University under the Government of the Russian Federation, Moscow
Subanova O.S., Candidate of Economic Sciences, docent

Abstract: This article focuses on the competition and competitive advantages in new era of the Internet of things. Competitive advantages will be determined by access to information infrastructure, technology, and organizational potential for creating intersectoral alliances and partnerships. Using the example of automotive industry author formulated preconditions to changing the nature of feedback between manufacturer and consumers.
Key words: internet of things, competition, competitive advantages, feedback, technology alliances, information security

 

Manufacturing enterprises› competitiveness improvement
State University of Management, Moscow
Nefedov V.A., Ph.D., professor
Lazukina A.O.

Abstract: The article deals with the enterprises in the high risk conditions peculiarities when there is the value chain imbalance and necessary to look for industrial activity functional stabilization approaches.
Key words: value chain, innovation, manufacturing enterprise, competitive advantage

 


 

ANNVAL CONTENT OF MAGAZINE

Social media marketing of financial products and services
Financial University under the Government of the Russian Federation, Moscow
Bodrova E.
Lukianenko N.

Abstract: The article discusses the possibility of promoting financial services through social marketing media, which allow banks and insurance companies to attract motivated target audience, quickly evaluate the effectiveness of promotion, adjusting media plan depending on the impact of advertising on the specific Internet sites, increase sales and customer base.
Key words: Net Promoter Score, social media marketing (SMM), behavioral technology, promotion of financial products and services in social media marketing, financial marketing, insurance company, banking environment, Runet (Russian Internet)

 

Corporate image of the state – functions and features
Financial University under the Government of the Russian Federation, Moscow
Kuznetsov I.O.

Abstract: In this article, the author examines the corporate image of the state structure as a system of representations (images) and estimates the object to which it is.
Key words: image, state, public service, marketing, loyalty, brand name, civil servant, public servant, public official

 

Media as a tool for postmodern society physical and social world virtualization
Financial University under the Government of the Russian Federation, Moscow
Motagali Ya.B.

Abstract: The mass media influence of modern society illusory image formation in general and separately are featured in the article. It is proved that modern information technologies change not only the social relations, but also general culture, change a person image, the contents and structure of his consciousness
Key words: media, virtual reality, image of the world, postmodern, information technology