OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Transformation of person’s professional functions in the conditions of the integrated automated information management systems formation in the industry
Golov R. S., doctor of economic sciences, professor, Director of management, economics and social technologies Institute
Moscow Aviation Institute (National Research University) (MAI), Moscow
Mylnik A. V., candidate of economic sciences, associate professor at the Department of energy service and energy saving management
Moscow Aviation Institute (National Research University) (MAI), Moscow
Abstract: The article is devoted to the human functions change study under the automated systems influence, active developing nowadays in industrial production. The authors define the concept and essence of the integrated automated information management systems (IAIS), form its structural construction. The formation of «man- machine» systems is considered, authors investigate characteristics of professional and psycho physiological personality adaptation to new working conditions. The main directions of specialists adaptation to the activities of the IAIS are determined.
Keywords: automation, industrial enterprise, integrated automated management information systems, human- machine systems, adaptation
Formation of plans system for scientific and industrial cluster development
Prokofiev D. A., postgraduate at the Department of Energy service and power management
Moscow Aviation Institute (National Research University) (MAI), Moscow
Abstract: The article is devoted to plans system for the scientific and industrial cluster development researching. Plans construction occupy a special place in the innovation and investment activity system, determining the efficiency degree of the cluster members involved in joint projects interaction. As part of the research the author has developed a new tool for planning the activities of scientific and industrial cluster–a strategic cluster matrix, the usage of which allows to coordinate and organize the joint and independent tasks implementation by its participants.
Keywords: innovation and investment activity, scientific and industrial cluster, plans system, strategy, strategic cluster matrix
Risk assessment at the enterprise not carried out it before
Geletov I. D., candidate of economic Sciences, associate Professor at the Financial Management Department
Moscow Aviation Institute (National Research University) (MAI), Moscow
Shtrikunova M. M., candidate of economic Sciences, associate Professor at the Financial Management Department
Moscow Aviation Institute (National Research University) (MAI), Moscow
Mamonova S. I., head of the information department at Mobilsovet
Mobilsovet, Moscow
Abstract: The authors show the possibility of risk assessment methods usage at the enterprise, which were not previously engaged in risk assessment. Nowadays a large approaches arsenal, methods and tools to manage economic and financial risk are accumulated. Innovation projects implementation in most cases is associated with an increased risk level, and therefore, a reasonable selection and implementation of risk management approaches and methods is actual task to the enterprise. Implementing certain approaches and risk management techniques, managers can achieve an optimal or acceptable ratio for the company between the performance indicators values and risk innovation project or to abandon the project high risk.
Keywords: risk, riskassessment, sensitivityanalysis, scenarioanalysis, riskrose, spiralrisks, riskidentification, riskmap, riskregister
Optimising production model taking into account foreign trade communications
Kiselev V. D., doctor of business administration, lecturer at the Institute of public administration and civil service and Graduate school of corporate management, Guild of marketers member
Russian Presidential Academy of National Economy and Public Administration, Moscow
Abstract: The work purpose is to offer four receptions for professional community consideration which are convenient for technological businessman and serial technological businessman subject domains judgment. Novelty of work is in author’s judgment of the known tools in relation to activity, new and urgent for modern Russia, – technological business. Research tools for business simulation are presented: «Product matrix», « Resource goal-setting matrix «, «Identity matrix», « Industry reference model « and two specific cards of subject domain for the technological businessman.
Keywords: business modeling, mass technological enterprise, product matrix, Resource goal-setting matrix, identity matrix, industry reference model
INNOVATIVE INVESTMENT ACTIVITY
Marketing of modern innovative business at the engineering enterprise
Sinyaeva I. M., doctor of economic Sciences, Professor The Department of management
Financial University under the Government of the Russian Federation, Moscow
Abstract: In the following article the main directions of innovative business philosophy at the enterprise of mechanical engineering with importance allocation of such directions as lateral marketing, corporate values, loyalty program development are given. On the example of the scheme «Innovative marketing content in modern commercial Structure» interdependence of market participation philosophy basic elements for mission achievement, due to pent-up demand identification, creativity stimulation and client’s need recognition as highest value for each employee is shown. Along with it, timely development necessity of the CS loyalty program for successful innovative project commercialization is shown.
Keywords: innovation, corporate values, lateral marketing, mission, new, loyalty program, market
MARKETING, SALES APPROACH
Prospects of the sectoral marketing information systems in industry development
Rozhkov I. V., candidate of economic Sciences, associate professor of Management Department, member of the Guild of Marketers
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article considers the developing and implementing possibility of marketing information systems (MkIS) methodology at the level of domestic industry individual sectors. The author analyzes the foreign experience of sectoral marketing information system (SMkIS) development and reveals the tasks that they would solve at the Russian market. The article offers author’s conceptual model SMkIS, consisting of three main components: the core system, including basic functionality SMkIS, industrial enterprises and entities external market environment.
Keywords: marketing, marketing information, marketing information system (MkIS), sectoral marketing information system (SMkIS), industry, industrial marketing
Nature similar technologies and ecological marketing: problems of environmental pressure decreasing in mechanical engineering
Rusin V. N., candidate of Economic Sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: In the conditions of person and biosphere conflict the industrial operation opportunities of techno- agrosystems and other environment systems are exhausted. Nature similar technologies development necessity is shown. In case of goods supply receipt the ecosystem violation stages are named. Classification of ecological marketing types is given and three levels of ecotechnologies are described. Specific examples of environmental pressure decreasing in mechanical engineering are given.
Keywords: person, biosphere, conflict, technology nature similar, ecology, violations, ecotechnologies, stages, mechanical engineering, examples loading, ecological, decrease
Impact of digital technologies on industrial marketing development
Kalinina M. A., candidate of Economic Sciences, associate professor at the Management Department, member of AMA (American marketing association)
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article discusses some issues concerning the impact of digital technologies on marketing development. In digital era lots of changes take place in different spheres of human living and in marketing particularly. The major driver of marketing activities redesigning is–changing customer’s portrait and behavior–from passive to active, able to influence not only production process, but marketing, management, corporate governance, organizational issues. The impact of digital technologies is seen in redesigning of marketing strategies and all 4Ps components – digital production, pricing, channeling, communication. The future of marketing development is seen in marketing budgets shrinking, changing strategies and marketing impact within a company, still following the main marketing principle.
Keywords: digital technologies, win-win strategies, marketing mix elements, JIT (just-in-time) system, digital platform, online & offline channeling, customization, changing customer’s behavior
Process control method with integrated marketing outsourcing in the field of mechanical engineering
Sinyaev V. V., doctor of economic Sciences, associate Professor of «Marketing and logistics» Department, CEO of FSK «VALEX»
Financial University under the Government of the Russian Federation, Moscow
Abstract: Process outsourcing management specifics with allocation of difference from functional management model is revealed in article. In the logical sequence the maintenance of complex outsourcing modern system in the mechanical engineering sphere is shown. The main components of the process outsourcing management mechanism are illustrated. The part devoted to the modern outsourcing marketing content research as organic symbiosis of outsourcing business-processes, marketing services, logistic, legal and personnel outsourcing is of practical interest. In the conclusion advantages of marketing services complex outsourcing usage are given in the mechanical engineering sphere as a result of the outsourcing service supplier successful positioning.
Keywords: outsourcing, outsourcing, comprehensive outsourcing, marketing tools, logistics outsourcing, process management, marketing services, HR outsourcing, market
Methodical approaches to research and evaluation of consumer attitudes to the company
Motogali Ya.B., postgraduate
Financial University under the Government of the Russian Federation, Moscow
Abstract: This article presents the research results of the companies long-standing relationship formation with existing customers. Reconditions, that have an impact on a company’s arguments choice, in retaining existing customers favor are considered. Methodological nature problems, which facing the majority of Russian companies in the process of conducting market research with consumers are defined and grouped. Basic fundamental methodological research approaches of consumers satisfaction are formulated, the substantiated reasons of Western methods copying ineffectiveness in Russian companies are shown.
Keywords: relationship marketing, loyalty, satisfaction, survey, the consumer, the company, the study, methodology, motivation, business
QUALITY PRODUCTION, COMPETITIVENESS
Problems of competitiveness achievement at the industrial market
Artemieva O. A., candidate of economic Sciences, associate professor at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article describes the marketing activities features in the field of B2B, trends and differences from the B2C and B2B marketing, Group of factors that characterize the company potential are formulated. It is concluded that the technological gap between Russia and developed countries has weakened the country’s competitive position in the global economy. The technological base of many industries are outdated and badly worn, industry requires production equipment updating. Another factor of the competitiveness improving complexity is energy and transport high tariffs. Another significant factor of influence on the competitiveness is the government tax policy.
Keywords: market, business, organization, customers, competitiveness, marketing, purchasing, investment, competitive environment
Some aspects of the evolution theory of competition
Stytsyuk R. Y., doctor of economic Sciences, professor at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow
Abstract: The article studies the categorical apparatus, relating to the competition and competitiveness understanding. Competition types, levels and struggle methods are grouped. The factors promoting, determining the importance of a non-price competition are formulated. The conclusion is drawn that the competition between producers, as a rule, well affects products, since competition conditions keep producer in «tone», force to look for ways of goods cost value lowering, to improve goods or service quality, to make them available for the bigger number of consumers. The competition also raises the issued goods and services range and induces to look for and use new opportunities in production.
Keywords: marketing, strategy, competitiveness, market, competition, information, manufacturers, price, brand goods, advertising, negative publicity
ANALYTICAL INVESTIGATIONS
System re-industrialization of the economy: existing trends and optimal implementation ways
Golov R.S., doctor of economic sciences, professor, director of Management, economics and social technologies institute
Moscow Aviation Institute (National Research University) (MAI), Moscow
Mylnik A. V., candidate of economic sciences, associate professor at the Department of energy service and energy saving management
Moscow Aviation Institute (National Research University) (MAI), Moscow
Abstract: The article investigates the economy’s re-industrialization problems. The authors analyze the basic preconditions for its implementation, associated with major internal and external economic factors: economic sanctions, technical obsolescence of production equipment, an acute personnel shortage in the industry. Basing on the industry current state, authors form re-industrialization vector, based on a number of key trends for the global innovation industrial system.
Keywords: re-industrialization, technological modernization, industrial automation, artificial intelligence, innovation and investment, intellectual functions virtualization