OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
The formation mechanism of improving the efficiency of production systems and the evaluation of the results of its functioning on the basis of economic-mathematical methods and models
Voronezh State Technical University, Voronezh
Ostankova I.N., graduate student, leading expert
Abstract: The article discusses the program of formation of the mechanism of improving the efficiency of production systems developed through economic-mathematical modeling of dynamic systems. We construct an algorithm evaluation of the mechanism to improve the organization of production systems and the choice of ways to improve the mechanism based on the use of principal component analysis and the analytic hierarchy process.
Key words: mechanism for increasing the efficiency of the organization of production systems, modeling of dynamic systems, the principal component analysis, analytic hierarchy process
Cognitive management in the industry as the solution of system contradictions of operational and financial management
Ryazan State University of Radio Engineering “, Ryazan
Stepnov I.M., Doctor of Economics, professor
Abstract: In article questions of the formation of cognitive management in the industry as priority direction of development of modern management science are considered. A main objective of article is research of the prerequisites of formation, regularities of development of new branch of knowledge. The research relies on the results of the models of enterprises cyclic development (Staff – Product – Technologies – Financing) and four-factorial model of industry development (Competition – Competences – Capital – Institutes). It is shown that cognitive management isn’t direct analog of knowledge management, but includes knowledge management as an integral part. It is proved that overcoming of modern system contradictions between pterational and financial management can be authorized with use of cognitive technologies, and the expected model of cognitive management development is shown. It is also proved that the scenario approach considering risks of decision-making gains new development within the offered concept. The conclusion that the decisions based on receptions and methods of cognitive management already find the reflection not only in human resource management, but also in education is drawn, in production systems and provide leadership in the field of labor productivity and the competition in the global markets.
Key words: industry, cognitive technologies, innovative potential, cognitive management, operational management, financial management, knowledge management, strategy
Systems Analysis and algorithm of planning of communication activities of modern enterprises (THE EXAMPLE OF automobile production)
St. Petersburg State University of Film and Television, S.-Petersburg
Maruseva I.V., doctor of pedagogical sciences, candidate of physical and mathematical sciences, professor
Financial University under the Government of the Russian Federation, Moscow
Rozhkov I.V., Candidate of Economic Sciences, associate professor
Abstract: The paper proposed a formula of communication management of modern enterprises.The authors propose a generalized algorithm of planning of communication activities of the enterprise, based on the interdependence of marketing tasks of various ranks (principle of «Matryoshka»). Examples of communication steps of the algorithm are considered in relation to advertising on the automobile market. The paper presents the classification of non-standard marketing internet technologies as tactical steps that support the general direction of the competitive strategy.
Key words: сommunication management, optimization PR- and advertising activity, modeling, systems analysis, management, criteria, efficiency
Standard contract packages and their usage for the contractual basis development in EPC-projects
Moscow Technological Institute «VTU», Moscow
Titov S.A., Candidate of Economic Sciences, associate professor
State University of Management, Moscow
Titova N.V., assistant
Russian State Social University, Moscow
Titarenko B.P., Doctor of Engineering, professor
Moscow State University of Economics, Statistics and Informatics (MESI), Moscow
Titarenko R.B., Candidate of Economic Sciences, associate professor
Abstract: EPC- and EPCM- projects are currently being executed in various sectors of the Russian economy. Especially wide popularity of EPC projects is within the practice of capital-intensive complex industrial projects in the oil and gas industry. But the management of EPCM-projects needs the specific contractual and legal basis which is oftentimes created on the basis of standard contractual packages of national and international associations of construction engineers and other specialists. The article discusses the most famous standard contractual packages, analyzes their content and main characteristics and provides conclusions regarding their use for management of EPC- and EPCM-projects.
Key words: project, project management, engineering, procurement, construction, management, EPC, EPCM, EPCproject, EPCM-project, EPC-contract, EPCM-contract, standard contract, contraction contract, FIDIC
Application of the company’s value management effectiveness indicators (EVA and EBM) on example of company «Х»
Moscow State University named after MV Lomonosov Moscow State University, Moscow
Tagirov F.A., graduate student
Korovin A.V., Candidate of Economic Sciences, associate professor
Abstract: First part of work concerned comparative analysis of the indicators EVA and EBM, after that these indicators was applied to evaluate value management effectiveness of company «X». The study proved that EBM is better in analysis of company’s value changes in the short term, while EVA is preferable in long-term forecasting, based on the future economic inflows.
Key words: value, management, effectiveness, capital, investment, profit, expectations, EVA, EBM
ENERGY SAVING AND ENERGY EFFICIENCY
About the spheres of interaction energy and the economy in the context of the system of energy saving management
SRO NP “Union” Energy “, Moscow
Shchelokov J.M., Candidate of Technical Sciences, associate professor
Abstract: This article is based on the study by the author of deep aspects of the relationship of energy and economic sphere in the context of systematic management of energy-saving activities, whose main purpose is to define a certain balance between the individual parties of market processes. Problems chosen topic is considered as a position with the state, and from a position of market participant’s energy efficiency. Based on the research the author formed three principles to achieve the above object, which determines the level of trust between the participants of economic processes of energy conservation management, which is an important factor in the formation of a relatively new sector for the Russian market.
Key words: energy conservation, energy efficiency, power management, economics, economic efficiency
The main directions of development of software of power management in industrial plants
Moscow State University of Technology and management. K. Razumovsky, Moscow
Smirnov V.G., Doctor of Economics, associate professor
Abstract: The article is devoted to the study of the key areas of application of complex software systems power management industry. The author defines the main types of products depending on their architecture and functional features, which are considered on the basis of the related software packages
Key words: energy conservation, energy efficiency, industry, automation, software systems
MARKETING, SALES APPROACH
Neurolinguistic programming in marketing
Financial University under the Government of the Russian Federation, Moscow
Bekhoeva M.M.
Vedeneeva T.A.
Umarova M.G.
Abstract: The article tells about one of the integral parts of marketing, neuro-linguistic programming, and how his methods can influence advertising effectiveness.
Key words: neuro-linguistic programming, marketing, advert, techniques, nominalization, advertising efficiency
Brand as a factor of increasing company’s economic efficiency
Financial University under the Government of the Russian Federation, Moscow
Narimanidze N.R.
Mozgacheva E.V.
Abstract: In this article, we are considering various options for updating the brand. The brand has always played an important role in marketing. Economic crises that has bedevil the economy of most countries, makes the problem urgent actualization brand. Afloat are only the most flexible and agile brands. We were wondering what kind of techniques and methods enable companies to be interesting for the consumer for a long time.
Key words: Brand, actualization of brand, subbrending, rebranding, branding parasite
The main directions of green logistics and its impact on construction of supply chain
Financial University under the Government of the Russian Federation, Moscow
Panyukova V.V., Candidate of Economic Sciences, associate professor
Abstract: The author describes the concept of green logistics. In the article the main problems of the implementation of green technologies in production and the sphere of circulation are identified. The author analyzed the trends and implications of the green logistics by organizations at the present stage.
Key words: green logistics, energy, environment, supply chain, social impact
Some properties of the marketing of technology
Financial University under the Government of the Russian Federation, Moscow
Trifonova V. Yu.
Trifonova T. Yu.
Abstract: The article focuses on the features and effectiveness of using marketing of technology, its importance for the company development. The right marketing strategy of technology and how it helps to create successful business, some existing examples, disassembled in practice.
Key words: technology, franchising, investment attractiveness, business prospects, license, investor, high-tech products, strategy of technology, subtechnology, technological cycle, the technological area
Lateral marketing as an alternative innovation strategy
Financial University under the Government of the Russian Federation, Moscow
Yambushev R.R.
Galenin N.A.
Abstract: Article is devoted to innovative forms of marketing – lateral marketing. Discuss its concept, approaches. Examples of application in practice.
Key words: lateral marketing, lateral (side) thinking, methods, concepts, lateral displacement
Marketing research as an important factor of effective implementation of innovations
Institute of Economics and Business, Moscow
Divaeva Е.А., Doctor of Economics, professor
Financial University under the Government of the Russian Federation, Moscow
Balova S.L., Candidate of Economic Sciences, associate professor
Abstract: The low level of use of the market of scientific and technical products, underdevelopment of the commoditymoney relations in this sphere demands carrying out comprehensive market researches. Evaluating the effectiveness of innovation is the most important in a complex of marketing measures, provides a systematic approach to the market of scientific and technical products.
Key words: scientific and technical products market; assessment of efficiency of innovative development; dissemination of knowledge; production of the knowledge, the differentiated market research; objects of industrial property
Features of ecomarketing in the modern economy
Financial University under the Government of the Russian Federation, Moscow
Popova E.M.
Safonova D.M.
Pochinok D.A.
Abstract: Article is devoted to the study of eco marketing features and its place in the modern economy. Considered two basic components of the eco-marketing: current status and history, given examples.
Key words: eco marketing, status, history
QUALITY PRODUCTION, COMPETITIVENESS
Benchmarking as an innovative way to increase the competitiveness of the enterprises of mechanical engineering
Financial University under the Government of the Russian Federation, Moscow
Afanasyeva N.S.
Gazdiev I.I.
Abstract: The article is devoted to research ways to improve the competitiveness of the enterprises of machine-building (by means of benchmarking). Describes the process of benchmarking in the field of mechanical engineering, practical examples.
Key words: benchmarking, market analysis engineering, efficiency, structure, Russian benchmarking
Practice development, improvement and evaluation of the quality of education in State University of Management
State University of Management, Moscow
Zvonnikov V.I., doctor of pedagogical sciences, Candidate of Economic Sciences, professor
Nefedov V.A., Candidate of Technical Sciences, professor
Abstract: The article is devoted to theoretical aspects and practical implementation of organizations’ improving and evaluating quality systems models, as well as the peculiarities of the quality management system implementation in local high schools, such as in the State University of management.
Key words: quality system, education, quality management, quality system evaluation
ANALYTICAL INVESTIGATION
Development prospects of crowdfunding in Russia based on foreign experience
Financial University under the Government of the Russian Federation, Moscow
Akimov A.V.
Shilyaev D.A.
Abstract: The article discusses the main features of Crowdfunding, its importance for the Russian business and business in general, as well as prospects.
Key words: crowdfunding, Kickstarter, financing, small business, Internet project
The use of Ambient Media in the promotion of insurance
Financial University under the Government of the Russian Federation, Moscow
Biryukova D.M.
Sukhoverkhov N.Yu.
Danilyuk P.V.
Abstract: The article focuses on the features and effectiveness of using Ambient media in promotion of insurance. Authors considered the most successful examples of this advertising tool in foreign and Russian practice.
Key words: marketing, ambient media, insurance, promotion, BTL tools, consumer
Problems of unified tax burden and improving tax control
Financial University under the Government of the Russian Federation, Moscow
Rusin V.N., Candidate of Technical Sciences, associate professor
Всероссийская политическая партия «ЕДИНАЯ РОССИЯ»
Rtishchev A.V.
Abstract: It is shown that Russia — the country with economies in transition — structural changes of real sector of economy are necessary for Russia to liquidate heterogeneity of efficiency of industries and a different level of development of regions. In this article it is offered instead of the unified tax policy in our country to pursue the mixed tax policy with the differentiated or uneven tax burden. The computer program with three indicators and coefficients considering changes in the tax reporting because of influence of environment is developed for improvement of a technique according to overall performance of the tax inspections.
Key words: The structure, change, heterogeneity, efficiency, sector, economy, branch, the region, the loading, taxes unified, differentiated, a technique, an assessment, work, the computer, the program, inspection
Current trends in social advertisement
Financial University under the Government of the Russian Federation, Moscow
Sokolova A.P.
Taubaeva A.U.
Abstract: The article explains the rationale for the role of social advertising in the organization and conduct the Paralympic Games in 2014. The fragments were present at 67.9% of the reviewed sites. We found the basic idea of social advertising Paralympic Games at the present stage.
Key words: social advertising, the basic idea, Paralympic Games
Innovative modernization priorities in the consumer sector of the economy
Financial University under the Government of the Russian Federation, Moscow
Soldatova N.F., Candidate of Economic Sciences, associate professor
Russian University of Economics. GV Plekhanov, Moscow
Ilyashenko S.B., Candidate of Economic Sciences, high teacher
Abstract: The authors examine the priorities of modernization in the consumer sector of the economy which is crucial for the development of the means of production sectors. The article marked macro-effects on consumer sector of the economy.
The authors analyze the effects of a number of national projects in the economic growth of the Russian economy and the doctrine of national food security.
Key words: innovation priorities; modernization of the economy; consumer sector; agricultural products; effectiveness of the consumer sector; incomes of the population
Marketing value of «symbolic» message in the postmodern society
Financial University under the Government of the Russian Federation, Moscow
Artemyeva O.A., Candidate of Economic Sciences, associate professor
Stitsuk R.U., Doctor of Economics, professor
Rozhkov I.V.Candidate of Economic Sciences, associate professor
Abstract: With article proves that in postmodern society unconscious dominates realize nonverbal elements prevail and supersede the verbal elements of experience, advertising, PR and fashion is absolutely adequate to the information society.
Key words: informational messages, symbols, communicative behavior, advertising, slogan, marketing, postmodern