OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Outsourcing – market participation reserve optimization of engineering enterprise
Sinyaev V.V., doctor of economic Sciences, associate Professor of the Department of marketing and logistics; General Director FSK «Valex»
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article examines the usage of outsourcing as a reserve for total cost optimization and the work quality improving. For the first time the complex outsourcing structure is revealed, highlighting marketing outsourcing services content, legal outsourcing, HR outsourcing, logistics outsourcing. Thus, it is noted that modern outsourcing contributes to the elimination of corporate functions duplicating in customers’ organization, tax base reducing, total costs optimizing. Revealing the interaction system contents between the customer and the outsourcer, the author focuses on the importance of taking into account the partnership quality parameters and factors. The article shows the advantage of cooperation with the outsourcer in order to achieve the synergistic effect from the market participation results.

Keywords: outsourcing, outsourcer, reserve, quality, marketing, integrated outsourcing, engineering, market, sector, service

 

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INNOVATIVE INVESTMENT ACTIVITY

Management decisions on intelligent product of engineering promotion in target sale segment
Sinyaeva I.M., doctor of economic sciences, professor at the Department of Marketing and Logistics
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article reveals innovation policy in the engineering sector, highlighting the intellectual products market modern trends. In logical sequence management decisions on intellectual product promotion in a target sale segment with disclosure of commercial system creation and entry plan development importance within market participation philosophy are opened.

Keywords: innovation, intellectual product, commercial system, machine-building complex, entry plan, management decisions, target sale segment, market participation philosophy

 

Information technologies application in innovation projects promoting
Rozhkov I.V., PhD, associate professor Marketing and Logistics Department, a member of the Guild of Marketers
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the actual problem of domestic innovations promotion. The article deals with measures to innovative start-ups support both at the state and the private levels. The article identified the modern marketing trends that involve joint work of the author’s innovation business idea and its potential consumers. In conclusion the author studied the possibility of fundraising and crowdsourcing techniques usage in innovative start-up projects promoting.

Keywords: start-up, start-up accelerator, Marketing 3.0, innovation, crowdsourcing, fundraising

 

Theoretical basis of the economy re-industrialization in the context of the industry’ system innovative modernization
Golov R.S., doctor of economic sciences, professor, Director of Management, Economics and Social technologies Institute
Moscow Aviation Institute (National Research University), Moscow
Mylnik A.V., candidate of economic sciences, associate professor at the department of Energy service and energy saving management
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D.A., postgraduate at the department of Energy service and energy saving management
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to research of the economy re-industrialization theoretical bases of reindustrialization formation as the unified system way of industry innovative development in the developing economic crisis conditions and adopted by the state leadership import substitution policies. The authors carried out preconditions reindustrialization analysis, which is opposed to the de-industrialization phenomenon – the industry destruction and degradation. In the framework of the reindustrialization theoretical foundations developed by the authors its implementation requires organizational and structural, economic, innovative, technological, technical, personnel and intellectual enterprises’ development directions, each of which has consistently considered in the article.

Keywords: economic crisis, de-industrialization, personnel shortage, equipment depreciation, re-industrialization, modernization, innovation clusters

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Engineering enterprises’ competitiveness improving by transition to private power supply
Ilysheva M.A., candidate of Economic Sciences, associate professor (Department of Marketing)
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg
Detkov A.A., candidate of Economic Sciences, Senior Lecturer (Department of Statistics, Econometrics and Applied Informatics)
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg
Lapshina S.N., candidate of Engineering Sciences, associate Professor (Department of Systems analysis and decision making)
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg

Abstract: Competitiveness and financial stability growth is a major challenge for any business. The ability to win the price competition by reducing costs – the main reserve for increasing profits. The possibility of enterprise’s cost reducing at the energy component expense in the transition to its private power supply is considered. Comprehensive solution of the enterprise’s electric energy optimization problem is the Autonomous mini-CHP (combined heat and power) establishment. Mini-CHP construction increases the power supply reliability, provides non-volatility, reduces energy costs and increases business competitiveness in general.

Keywords: price competition, profit optimization, cost analysis, energy independence

 

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MARKETING, SALES APPROACH

Development of branding technology on industrial markets
Zaharenko I.K., candidate of economic sciences, associate professor at the Department of Marketing and Logistics Financial University under the Government of the Russian Federation
Financial University under the Government of the Russian Federation, Moscow

Abstract: The relevance of the chosen subject was predetermined by the problems arising in the crisis conditions in the industrial markets when consumer requests, consumer loyalty and, as a result, brands capitalization decrease. The brand role as a basis for the company’s sustainable competitive advantages achievement increases in these conditions. To the fore there are issues that are aimed at building longterm relationships through active interaction between producers, consumers and business partners. In the article the author’s technique of brands identity formation on industrial market is offered, the principles of long-term partnership branding relations are formulated. The proposed principles of brands interaction on industrial markets will allow to use resources brand partners capabilities more effectively for strengthening their market positions.

Keywords: industrial brands, brand identity, interaction marketing, relationship marketing, unique competitive advantages, co-branding, ingredient branding, B 2B branding strategy

 

Segmentation technology features for production markets
Karasyov A.P., candidate of economic sciences, associate professor, head of the Department of Marketing and Logistics
Yaroslavl branch of Financial University under the Government of the Russian Federation, Yaroslavl

Abstract: Main objective of this article is consideration of popular marketing technology of market research – segmentation. At the beginning of article the description of this technology is made: the concept of market segmentation is given and its benefits are shown, carrying out process is considered. On the basis of the comparative buyers’ behavior analysis at the consumer and industrial markets segmentation features for the market last type have been revealed. Distinctions in segmentation technology concern the applied signs, segments allocation methods, information and obtaining sources collection technology. Also for the industrial markets segmentation has two levels, and the large role is played by expert evaluations.

Keywords: market segmentation, consumer markets, industrial markets, segmentation signs, consumers

 

Business implementation of social marketing projects in instability conditions
Kozlova N.P., candidate of economic sciences, associate professor at the Department of Marketing and Logistics
Financial University under the Government of the Russian Federation, Moscow

Abstract: On the example of the industry’s enterprises research conducted by the author to analyze the economic crisis impact on the activity, directions and priorities of the social marketing projects implementation through philanthropy. It is revealed that with the crisis development many companies are forced to reduce their charitable budgets or to pass from simple funds donations to assistance in the development of new professions, advice, job creation, etc. Conclusion according to the analysis results: vast majority of entrepreneurs consider the social marketing projects implementation as an opportunity to demonstrate the business sustainability and company’s reputation strengthen.

Keywords: social marketing, philanthropy, social responsibility, business, respondents, survey, crisis

 

Marketing management in the venture business: current aspects
Balova S.L., candidate of economic sciences, associate professor at the Department of Marketing and Logistics
Financial University under the Government of the Russian Federation, Moscow

Abstract: In modern conditions of market economy recession innovative strategy development represents one of the most progressive and risk entrepreneurship forms. Effective marketing management in the venture entrepreneurship sphere is determined by constructive management decisions of knowledge-intensive products promotion for the purpose of companies’ competitive advantage ensuring. The international scitech cooperation is one of the major factors promoting innovative venture activities activization in Russia.

Keywords: venture business, venture capital, venture capital investment, venture capital fund

 

Emotional management as a new marketing tool in turbulent economy
Kalinina M.A., candidate of economic sciences, associate professor at the Department of Marketing and Logistics
Financial University under the Government of the Russian Federation, Moscow
Rodionova M.E., candidate of sociological sciences, Associate Professor at the Department of Applied Sociology, Deputy Head of Research & Development Planning & Support
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the conditions of turbulence and instability, when the patterns of customer’s behavior change very often depending on effective demand and customer’s priorities, sales technique methodology is becoming extremely important. P. Kotler proposed and developed a product or services three level analysis model that represents sales techniques on different levels according to the market maturity and customer’s behavior. Nowadays the new emotional level is coming extremely important, when the customer is involved more and more to the production-sales process, and as a sequence, has an ability to fulfill the right decision, satisfying it’s and seller’s needs (win-win strategy).

Keywords: three level product analysis, sales technique, emotional level, win-win strategy, engagement model

 

Role of innovation in automotive companies’ marketing activities
Karpova S.V., Doctor of Sciences, Professor, Head of the Marketing and Logistics Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article discusses the innovation processes management as an important component of the automotive companies marketing management theory and practice. It is determined that the most important while implementing innovations on the market is the innovative marketing strategic directions introduction through the innovations penetration strategy development in the market using brand technologies and disruptive innovation models. The usage of the two main alternatives when searching for new business areas as the existing market share determination through sustained innovation and the disruptive innovation that will create new markets is justified; their shortcomings are highlighted

Keywords: innovation process, innovations, innovative marketing, unique idea, unique selling proposition, brandtechnologies, disruptive innovation models, disruptive technologies, brand, creativity, sustaining innovations

 

Marketing strategic development concept of the automotive industry in the municipalities
Klimov D.V., candidate of economic sciences, associate professor of Marketing and Logistics Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In article the interrelation of the municipalities’ marketing strategic development concept of with development of its separate structures and industries is revealed. It is shown that territorial marketing is directed to municipalities’ competitive advantages detection for the investment attraction purpose giving the maximum yield in economy priority sectors and also for attraction of highly professional personnel resources which will allow municipality to develop steadily. Two directions of territorial marketing are proved: the developed infrastructure creation for target audience attraction and favorable image formation with the expressed identity and specificity. Strategic development experience of automotive industry in the Kaluga region is considered.

Keywords: municipality, territorial marketing, strategy development, competitive advantage, competition, marketing solutions, marketing tools

 

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EDUCATION AND PERSONNEL TRAINING

Role and infl uence of russia’s leading higher education institutions on the industrial complexes’ scientifi c and technological development
Vorobyeva E.S., candidate of Economic Sciences, Associate Professor at the Department of Economics, Finance and Management
Seversk Technological Institute of National Research Nuclear University «MEPhI», Seversk.
Krakovetskaya I.V., candidate of Economic Sciences, Associate Professor at the Department of Management
Tomsk Polytechnic University, Tomsk

Abstract: The paper deals with the principal world tendencies in the national educational systems’ development and the current top-of-the-agenda trends, the most urgent of which is activation of the science, education and production integration processes. The most radical form of science, higher education and industry integration in the world are the so-called research universities carrying out fundamental and applied research and training specialists. The authors present a model of the leading research universities contribution into the national hi-tech companies’ development, clearly demonstrating the science, education and production integration process, which determine the educational institutions flexibility and their adaptation to the dynamic, mutative environment. The authors analyze the role of a company as an employer in the process of training highly-qualified and competitive staff for economy hi-tech branches and present the main interaction directions with the industrial complexes, including those within the university system of training specialists for science-intensive production companies.

Keywords: higher educational institutions, universities, industrial complexes, education, marketing, research, integration, funding, staff training.

 

Competitive advantages of higher education specialized accreditation
Pyshkin A.N., Head of Academic programs evaluation center
Russian Presidential Academy of National Economy and Public Administration, Moscow

Abstract: The article summarize previous findings of the author on accreditation mechanism and its influence on the target audience. Specialized accreditation have positive long-term effect on the University’s brand, leads to attractiveness for qualified faculty, allows to rise prices and decrease the fluctuation of the number of prospective students. In addition, it positively affects the expert perception of the University.

Keywords: accreditation, recognition, higher education quality, competitiveness, development

 

Positive image features of rating higher education institutions and its formation mechanisms
Ivanova Yu.O., postgraduate student.
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article the positive image features of rating higher education institutions, their competitiveness on the educational services markets are considered. The factors of rating higher education institutions attractiveness while their choice by educational services consumers of are determined. The model attractiveness factors usage in the ratings calculation based on an objective assessment results is formed. The organizational and marketing mechanisms of a positive image formation for rating higher education institutions that will concentrate resources in areas that bring the university a maximum economic effect are suggested and described.

Keywords: image, rating, positive, higher education institution, mechanism

Interview to Editor-in-Chief
 

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OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Integrated approach to the analysis of business activity of machine-building enterprises in modern conditions
Putyatinа L.M., doctor of economic sciences, professor, head of the department of Industrial management
Moscow Aviation Institute (National Research University), Moscow
Barsova T.N., candidate of economic sciences, professor at the department of Industrial management
Moscow Aviation Institute (National Research University), Moscow
Greshnevikova N.A., senior lecturer at the department of Industrial management
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the features of an integrated approach to the analysis of business activity of the enterprises. Are the PMIS that are used at the macroeconomic level. Analyzes the main directions of economic growth of enterprises, as well as possible methods of its provision in practice. Reflected the main factors determining the business activity of enterprises in industry environment. The following modern methods of enterprises’ economic growth changing are analyzed: temporary, industry, social and innovative. Definitions to each type of enterprise’s economic growth measurement and its features are given.

Keywords: entrepreneurial activity, economy, business activity, business confidence index, business activity index; economic growth, enterprise, innovation activity, investment activity, business activity indicators; enterprise’s economic growth measurement

 

Shared services centers – a way towards outsourcing
Stapran D.A., candidate of historical sciences, doctoral candidate
The Russian Presidential Academy of National Economy and Public Administration, Moscow

Abstract: Cost cutting is one of the priorities for Russian domestic companies in today’s situation of uncertainty and turbulence in the Russian market. It is easier to reduce costs related to support and secondary activities, because affecting core activities may invoke radical changes to business model and harm companies’ competitiveness. Large and holding companies are luckier than others. They have additional option to optimize support activities – they can create shared services centers. Shared services centers may be considered as a transition step to completely outsource non-core activities. At the same time they can be retained within companies if their performance is deemed satisfactory as compared to market competitors.

Keywords: shared services (SSC), outsourcing, sourcing

 

Evolutionary approach to the machine-building enterprises’ management
Lapshina S.N., candidate of technical sciences, associate professor at the department of Systems analysis and decision making
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg
Berg D.B., doctor of physico-mathematical sciences, professor at the department of Systems analysis and decision making
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg
Denisov A.D., candidate of economic sciences, professor at the department of Management
Russian State Vocational Pedagogical University, Ekaterinburg
Bazhenov I.A., сandidate of technical sciences, associate professor at the department of Marketing
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg
Shaposhnikov V.A., doctor of economic sciences, associate professor at the department of Management
Russian State Vocational Pedagogical University, Ekaterinburg
Yakovleva T.I., master’s student at the department of Systems analysis and decision making
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg

Abstract: In any economic system, including in the engineering industry, nascent, dominant and dying enterprises at different stages of market development life cycle operate simultaneously. When the internal or external environment narrowing, especially in crisis times, some elements of the system may extinct, functioning of which is not in demand in the current situation. In the analysis of system the enterprise is considered as the cash flow generator, which represent continuous process of assets transition from one form to another. One enterprise’s life cycle from the point of management decisions coordination can be described graphically in a triangular coordinate system. At the cash flows’ correct management, transition to a new round in evolutionary development of machine-building enterprise is possible.

Keywords: life cycle, behavior of economic agents, economic evolution, triangular coordinate system, investment development path

 

Implementation experience analysis of lean manufacturing at aviation engine-building enterprises
Tichonov A.I., candidate of technical sciences, associate professor, director of Engineering and economics institute
Moscow Aviation Institute (National Research University), Moscow
Kononov A.M., postraduate at the department of Systems of economical objects’ management
Moscow Aviation Institute (National Research University), Moscow

Abstract: At present Russia faces the most important task of industrial complex modernization, consisting of the obsolete equipment replacement and more modern technologies usage. The high-tech enterprises need a program to upgrade the entire production cycle, including stages of designing and production starting. Leantechnologies are also urged to promote objectives achievement.
Today, lean-manufacturing becomes an integral part of modern business and directly related to the economy of the company. With that understanding the aviation industry enterprises have started their way to implement the lean production principles, the development of which can only take place with the administration support. It is a consistent and gradual approach, which enables enterprises to achieve operational excellence. Therefore, the lean- manufacturing principles implementation is becoming increasingly popular in the aviation industry enterprises.

Keywords: lean-manufacturing, lean-technologies, kaizen, aviation engine-building, six sigma

 

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INNOVATIVE INVESTMENT ACTIVITY

Usage of information about technologies for «technologies commercialization» capitalizing
Zvonnikov V.I., doctor of pedagogic sciences, candidate of economic sciences, professor, Director of the Quality management education department
State University of Management, Moscow
Nefedov V.A., candidate of technical sciences, professor, deputy director at the educational-scientific centre Accreditation of training programs and ensuring activity of educational-methodical association
State University of Management, Moscow
Lazukina A.O., postgraduate, chief of Innovation management department’s laboratory
State University of Management, Moscow

Abstract: The article explains in detail the nature of such concepts as innovations transfer and commercialization, the differences are allocated, the description of all participants are made. The role of the innovative organizations in a long-overdue paradigm shift of changes in the domestic economy is emphasized. The detailed analysis of innovations commercialization and transfer is offered. The paramount role of the innovative transformations subject in receiving effect of their implementation is allocated. The benefits of inventions and innovative content active search and investments in inventors for a part in the future profits from the invention financing are declared. Authors suggest to realize the fact that such financing is the long-term and multistage, carefully planned process which combines technologies scientific research, its optimization and scaling, marketing and many other things.

Keywords: innovation transfer, commercialization, competitive advantage, innovation transfer agents

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Major factors and sources of economic eff ect formation at energy saving measures realization in the industry
Golov R.S., doctor of economic sciences, professor, director of Management, Economics and Social technologies Institute
Московский авиационный институт (национальный исследовательский университет), г. Москва
Teplyshev V.Yu., candidate of economic sciences, head of the department of Energy service and energy saving management
Московский авиационный институт (национальный исследовательский университет), г. Москва

Abstract: One of the latest trends in modern Russian industry is a systematic work to improve its energy efficiency. The introduction of energy-saving measures should be provided for the significant amount of financial resources that determines the importance of assessing the cost-effectiveness of their implementation. One of the major stages of evaluating the effectiveness of energy-saving measures procedure serves to identify those factors and sources through which generated economic benefits. The article is devoted to such factors and sources classification formation, based on systemic and holistic approach to enterprise energy consumption analysis.

Keywords: enterprise, energy efficiency, energy saving potential, innovation, investment, factors, sources

 

Some aspects of energy sector enterprise’s investment potential
Soldatova N.F., candidate of economic sciences, associate professor at the department of Marketing and logistics
Financial University under the Government of the Russian Federation, Moscow

Abstract: Author examines the main trends in the national energy sector, in the period of forming and distribution of the sixth technological order. The state of Russia’s energy sector and potential of its modernization due to economic factors affecting national economy in general. The global trends are affected, as a result of structural prerequisites for reducing energy consumption. The investment peculiarities and specifics of this national economy sector, in coordination with investments attraction indicators into Russian economy are considered. The article outlines the main sources of financing investments in the energy sector, as well as species structure of energy sector for several years. Prospects of innovative updating of the energy sector enterprises are considered from positions of investment appeal and providing energy needs of the Russian economy.

Keywords: energy sector of national economy, investment appeal, investments, energy consumption and energy savings, energy efficiency, investment attractiveness, energy sector modernization

 

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MARKETING, SALES APPROACH

Economic and social effi ciency assessment of marketing management system
Berlay V.S., postgraduate at the department of Marketing and logistics, Chief economist at the Strategic analysis office in strategy department of JSC «Russian Agricultural Bank», Moscow
Financial University under the Government of the Russian Federation, Moscow

Abstract: Article is devoted to complex economic and social efficiency assessment of marketing management system. In modern conditions, companies have a the task of flexible operational response to the market environment instability, the solution is in balanced management system creation which is able to influence on coherent implementation of the company’s strategic and tactical goals. Thus the theoretical and practical developments are particularly important in the marketing management, which is able to enhance the modern companies’ management. The following article presents the basic elements of marketing management system, defines the basic blocks of efficiency assessment of created marketing management system, proposes the assessment efficiency algorithm of marketing management system.

Keywords: marketing management system, marketing management system elements, economic and social efficiency of marketing management system

 

Development of co-creativity principles in marketing
Zaharenko I.K., candidate of economic sciences, associate professor at the department of Marketing and logistics
Financial University under the Government of the Russian Federation, Moscow

Abstract: Relevance of the topic is predetermined by the processes occurring in the Russian economy, firstly because of the reduction of consumer inquiries and customer loyalty in a crisis. At the forefront are the questions aimed on long-term relationships forming through active interaction between producers and consumers. The paper deals with the interaction of consumers and producers on the basis of cocreation principles allowing the consumer to feel the identity and participation in innovative processes. It is proposed to allocate two types of co-creation marketing in terms of interaction with the consumer products – external and internal. The article highlighted the special role of the staff in the process of co-creation and formulated the principles of their interaction with the customer, giving the basis for the innovative culture formation of the organization and economy in general.

Keywords: consumer, innovation culture, co-creation marketing, co-creative marketing strategy, segmentation, positioning, marketing concept

 

Strategy and tactics of the marketing service outsourcing customer
Sinyaev V.V., doctor of economic sciences, associate professor at the department of Marketing and logistics
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article reveals the strategy and tactics aspects of outsourcing services customer for the purposes of the organization’s progressive development and its financial stability. The article describes the outsourcing services development in the national economy with dominance in the government institutions sector. In a logical sequence author presents the customer interaction mechanism with the marketing service provider. The specificity of marketing services is given. The main types of outsourcing marketing services are: market analysis, consulting, business exhibition, media planning. At the same time outsourcing realization practice taking into account advantages and possible shortcomings is allocated.

Keywords: outsourcing, outsourcer, investment strategy, company, competitive advantage, perspective, self-esteem, tactics, service marketing, feasibility

 

Benchmarketing as a subsystem of the intellectual product commercialization model
Sinyaeva I.M., doctor of economic sciences, professor at the department of Marketing and logistics
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article shows the benchmarketing subsystem value in the innovation commercialization model. Against the achievements of modern layer-by-layer synthesis technologies reveals the new 3D printing market formation. In logical sequence the modern innovations market trends, the benchmarketing content, place and role in managerial decision making by market participation, the structure of the intellectual products commercialization model are revealed. The article reflects the differences in content between the art of benchmarketing and the benchmarking philosophy as a mechanism of copying best practices in organization management and the cash flow management.

Keywords: additive manufacturing, benchmarking, benchmarketing of intellectual product, commercialization, innovation, innovation market, subsystem, system, financial stability

 

Marketing communications’ ethical issues
Azarovа S.P., candidate of economic sciences, associate professor at the department of Marketing and logistics
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article discusses the marketing communications ethics, as an integral part of ethical marketing and ethical business practices. Today, the professionals don’t challenge the manipulative nature of advertising, but the manipulation itself is closely intertwined with the product motivation and information support. The author studies marketing ethics in the 4C concept, some quantitative and qualitative marketing communications indicators are allocated. Marketing communications’ ethics is characterized as the harmony, consistency and action requirements observance in marketing communications’ formation. Further researches in the marketing ethics are proposed. Author sees two ways of protection against manipulation: education of reasonable consumer behavior training and emotional intelligence development.

Keywords: ethics, marketing, business, communication, brand

 

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QUALITY PRODUCTION, COMPETITIVENESS

Topical issues of import substitution: organizational and legal aspect
Agarkov A.P., doctor of economic sciences, professor at the department of Economics and management
Moscow Institute State and Corporate Governance, Moscow
Gerenrot B.A., associate professor at the department of Ecology and law
Moscow Institute State and Corporate Governance, Moscow
Erokhina E.A., senior lecturer at the department of Economics
Moscow Institute State and Corporate Governance, Moscow

Abstract: The article discusses and investigates some of the important issues of import substitution: the complication of the current situation; drivers (driving force) of the national economy; the legal and organizational tools providing and guaranteeing success; the special importance of government support for import substitution with domestic development.

Keywords: import substitution, legislation, parallel imports, partnership, drivers (driving force), government support, domestic development, legal tools

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Management of the mechanical engineering enterprise’s development on the basis of competitive stability assessment
Dzhamay E.V., doctor of economic sciences
Central Scientific-Research Institute of Airplan-Engine Design (CIAM), Moscow
Pushkareva M.B., candidate of economic sciences
Moscow Aviation Institute (National Research University) (MAI), Moscow
Sharovatov S.V., candidate of economic sciences
Cushman and Wakefield Inc.

Abstract: In article the directions of machine-building enterprises’ competitive stability assessment and stability management topics in the conditions of the competitive branch market development are considered. Novelty of the solutions proposed by authors is in new conceptual approach justification to definition category «enterprise’s competitive stability» and its assessment methodical features. The work’s theoretical importance is defined by the economic systems stability theory development, and its practical importance – an integrated approach to the machine-building enterprise’s competitive stability assessment. Results allow to determine the level of the enterprise’s competitive stability quantitatively and to develop stability management strategy.
Keywords: competitive stability, market stability, economic development stability, stability assessment method

 

The main directions of analysis of effi ciency of use of economic potential of machine-building enterprises
Putyatinа L.M., doctor of economic sciences, professor, head of the department of Industrial management
Moscow Aviation Institute (National Research University) (MAI), Moscow
Tarasova N.V., candidate of economic sciences, associate professor at the department of Industrial management
Moscow Aviation Institute (National Research University) (MAI), Moscow
Lavrova L.A., associate professor at the department of Industrial management
Moscow Aviation Institute (National Research University) (MAI), Moscow

Abstract: In the article the basic directions of the analysis of efficiency of usage of economic potential of machinebuilding enterprises in crisis conditions. Identifies the most important elements of the economic potential of the enterprises on the basis of the resource approach. Reflects the main types of resources: the basic industrial capital, working capital, labor resources and financial resources. The most important ways to analyze the efficiency of resource use, and discusses indicators used by enterprises in the process of analysis.
Keywords: economic potential of machine-building enterprises, enterprise resources, resource use efficiency, primary production, working capital, human resources, financial resources, the structure of fixed assets, working capital structure, financial stability

 

Organizational aspects of creation of cluster formations
Vandisheva V.V., candidate of economic sciences, deputy head of Cluster formations development division
Cluster Development Centre of the Voronezh region, Voronezh
Chudakova E.A., candidate of economic sciences, associate professor at the Department of commerce and commodity
Voronezh Branch of Plekhanov Russian University of Economics, Voronezh
Ryzhkov E.I., candidate of agricultural sciences, associate professor at the department of Merchandising and expert examination of goods
Voronezh State Agricultural University N.A. Emperor Peter the Great, Voronezh

Abstract: The article deals with the organizational aspects of the cluster approach as a basis for effective development of industrial policy in the region. The authors show the reasons of state stimulation of development of clusters. At the macro level of the investigated factors, influencing the development of the cluster approach in national economy. Generalization and systematization of legal and methodological developments have allowed the authors propose an algorithm for the formation of cluster formations, ranging from the appearance of the cluster initiative and ending with a period of successful operation of the cluster. The result of a research article was the author’s indicators to measure the effectiveness of clusters.
Keywords: cluster, the steps of forming a cluster Portal cluster, the process approach, the road map

Optimising production model taking into account foreign trade communications
Romanov B.A., candidate of technical sciences, associate professor at the department of Accounting, analysis and audit
Moscow Aviation Institute (National Research University) (MAI), Moscow

Abstract: In article the optimizing production model of group of companies taking into account foreign trade communications is offered. Two types of foreign trade barriers are considered: foreign trade balance and export and import volumes restrictions according to the products nomenclature. As the solutions of optimizing model some private options, which in total give rich material for practical applications, are considered. Examples of some calculations are given.
Keywords: optimizing production model, foreign trade communications, foreign trade barriers

 

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INNOVATIVE INVESTMENT ACTIVITY

Motivational mechanism of innovation processes and innovation activity
Kashirin V.V., Doctor of Economic sciences, professor at the faculty of Economics
Lomonosov Moscow State University, Moscow
Grachev N.N., candidate of engineering sciences, professor at the school of Electronic engineering
National Research University Higher School of Economics, Moscow

Abstract: In article the issues and the analysis of the innovative processes and innovative activity motivational mechanism are carried out. Individual motives to innovative activity, motives of large producers to innovations realization, social and economic bases of innovative activity are considered and analyzed. The issue of dissipative structures in economy, which existence is possible only in plenty of energy and entropy, is discussed, and the more system is susceptible to entropy, the more viable it is and the possibility of competitive fight winning.
Keywords: innovation, motivation, innovation activity, the socio-economic foundations of innovation

 

Human resources’ factor in the innovative economics
Rassadina A.K., candidate of economic sciences, senior researcher at the faculty of Economics
Lomonosov Moscow State University, Moscow
Kashirin V.V., Doctor of Economic sciences, professor at the faculty of Economics
Lomonosov Moscow State University, Moscow

Abstract: The role of human resources, scientific and technical in particular, permanently increases in innovative economics. In the new economics, where knowledge becomes the material welfare creation source, the human capital’s role is not less important than financial capital, being the factor of not only the innovative development, but of also advanced economic development as a whole. Investments in human resources are considered to be an important factor of economic transformation in the direction of its innovative constituent’s development.
Keywords: innovative economy, human resources, human capital, manpower mobility, innovation manpower, intellectual capital of a company, structural capital

 

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ENERGY SAVING AND ENERGY EFFICIENCY

State support forms of innovations development in power branch
Gulieva S.A., marketing specialist at the Engineering-economic institute
National Research University “Moscow Power Engineering Institute”, Moscow

Abstract: The author explains the concept of «innovations» and need of their introduction to the power industry sphere. In the article the role of the innovations state support is disclosed. The mechanism of the innovations state impact on the example alternative power engineering development support is represented. The main ways of state support and innovative activity are given. Strategic RES (renewable energy source) development problems and russian RES production potential are shown. Measures of the alternative power engineering development state support are suggested. Forms of the state support in the sphere of RES are considered. The basic lines of the state’s pump-priming and innovation activity. The strategic tasks of the RER development, the potential of Russia in the field of RER production. The measures of the state backing of the alternative energy developing. The types of the state backing in the field of RER.
Keywords: state, power, innovations, development, support

 

Energy saving as one of the conditions of country energy safety
Kuzmina E.E., doctor of economic sciences, professor at the department of Economics of customs
State University of Management, Moscow

Abstract: In the article, the author reviewed energy safety systems in EU countries, USA, Canada, Norway, China, and Russia. Based on the energy safety foreign experience, author formed recommendations which help to improve an energy efficiency and energy safety in Russia under the current sanctions condition. According to forecasts of RF Ministry of Economic Development, 80—85 % of Russia’s energy growth needs in 2008—2020 have to be covered by national economy energy efficiency increasing. Energy efficiency is a resource which manages 3—5 times cheaper, than energy carriers’ production increasing. Resource-saving technologies usage, fixed assets updating, energy saving promotion and other mechanisms will allow to solve this problem.
Keywords: energy saving, energy safety, energy efficiency, energy saving foreign experience, attitudes to energy
efficiency

 

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MARKETING, SALES APPROACH

Modern trends in the marketing research development at russian market
Bardashevich A.N., master’s student at the Management faculty
Financial University under the Government of the Russian Federation, Moscow
Kozlova N.P., candidate of economic sciences, associate professor at the Department of marketing and logistics
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article author examines the main trends in the marketing research development in Russia in recent years. Author identifies the causes of that market decline, assesses the economic crisis impact on changing research directions. Author analyzes the cost minimization possibilities in this industry and improves the research accuracy due to the new digital technologies penetration– global Internet. Author gives the global Internet marketing specific tools and rich data analytics that transforms market research.
Keywords: market research, crisis, Global Internet, digital technologies, big data, surveys, financial market

 

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QUALITY PRODUCTION, COMPETITIVENESS

Total quality management CAF-tool of the administrative organizations
Zvonnikov V.I., doctor of pedagogic sciences, professor, director of the Quality management education department
State University of Management, Moscow
Nefedov V.A., candidate of technical sciences, professor
State University of Management, Moscow

Abstract: Practical implementation of the common assessment framework (CAF) as instrument of total quality management (TQM) for the administrative management organizations is shown in the following article. The CAF model is created on the basis of assessment approaches association based on the European fund of quality management (EFQM) perfection model and model the German university of administrative sciences in Speyer. Fundamental idea of the CAF model: the best results for all consumers of production and services, workers and society processes results are reached by the leading role of the management which realizes strategy and plans, inspires workers, develops communications with partners, effectively manages resources and provides processes functioning.
The CAF model represents the tool simpler, than the EFQM model which intended on the budgetary sphere organizations application of quality management methods by the activity improvement.
Keywords: common assessment framework (CAF), total quality management (TQM), CAF model structure, budgetary sphere organization, total quality management (TQM) principles

 

Simulation models in economics for economic systems development scenarios study
Lapshina S.N., candidate of technical sciences, associate professor at the Department of systems analysis and decision making
Ural Federal University named after the first President of Russia B.N.Yeltsin, Ekaterinburg
Denisov A.D., candidate of economic sciences, professor at the department of Management
Russian State professional Pedagogical University, Ekaterinburg
Berg D.B., doctor of physico-mathematical sciences, professor at the department of Systems analysis and decision making
Ural Federal University named after the first President of Russia B.N.Yeltsin, Ekaterinburg
Bazhenov I.A., candidate of technical sciences, associate professor at the Department of marketing
Ural Federal University named after the first President of Russia B.N.Yeltsin, Ekaterinburg
Shaposhnikov V.A., doctor of economic sciences, associate professor at the department of Management
Russian State Vocational Pedagogical University, Ekaterinburg
Yakovleva T.I., master’s student
Ural Federal University named after the first President of Russia B.N.Yeltsin, Ekaterinburg

Abstract: One of the most relevant tasks in the crisis is to identify the organization business strategy and competitors’ behavior. As part of the enterprise’s lifecycle competitive strategy varies depending on the external and internal conditions. Simulation model usage allows you to map the agents’ competitive strategy with the market life cycle stages and explore possible scenarios for the economic systems development in the external environment changes. At different moments individual market segments are at different life cycle phases that allows the organization to shape its business portfolio, predicting the individual segments’ influence.
Keywords: development scenarios, imitation modeling

 

Theoretical aspects of the energy sector enterprises’s competitiveness
Soldatova N.F., candidate of economic sciences, associate professor at the Department of marketing and logistics
Financial University under the Government of the Russian Federation, Moscow
Orlova E.S., postgraduate student, assistant at the Department of management in power engineering and industry
National Research University “Moscow Power Engineering Institute”, Moscow

Abstract: Authors consider the national category «the energy sector competitiveness « as the multidimensional concept which creates social and economic conditions of the population accommodation as basis for national economy development in general. Status and prospects of Russia’s energy sector potential development have significant impact on all national economy sustainable development, especially in the economic sanctions conditions from the leading EU countries and the USA.
The authors describe the characteristics and specificity of the «competitiveness» category of the national economy energy sector enterprises at macro level. In the article the main hierarchic levels of the energy sector system are outlined, affecting the competitiveness mechanism.
Keywords: the mechanism of competitiveness increasing, forms and methods of state regulation and incentives, financial support instruments, innovative entrepreneurship

 

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EDUCATION AND PERSONNEL TRAINING

Economic basis formation and development of Russian science education technology
Golov R.S., doctor of economic sciences, professor, director of Management, economics and social technologies institute
Moscow Aviation Institute (National Research University) (MAI), Moscow
Grachev N.N., candidate of technical sciences, professor at the School of electronic engineering
National Research University Higher School of Economics, Moscow
Tihonov G.V., candidate of economic sciences, associate professor, head of the department of Economics
Moscow Aviation Institute (National Research University) (MAI), Moscow

Abstract: Pervasive introduction of computer facilities and information technologies nowadays define priority base of science-based education technology. But they aren’t the initial component of science-based education technology. That feature is in the scientific knowledge of the corresponding subject domain. In this article problems which need philosophical and methodological comprehension from science-based education technology are analyzed. Definition of science-based education technology is given as the advancing training technology which is based on scientific results integration of the corresponding knowledge area with training. The main contents of the technology are innovative processes of knowledge and skills acquisition in the learning process.
Keywords: education knowledge-based technology, distance learning, science, socio-economic transformation

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

The development of cognitive maps of production program’s formation on the industrial enterprise
JSC “Ryazan Radio Plant” Ryazan
Morozov V.I.
JSC “Prio-Vneshtorgbank” Ryazan
Kazelskaia A.V.

Abstract: Management process of the industrial enterprise’s production program which represents a semistructured problem in the conditions of dynamically changing environment is considered. The solution by cognitive situations modeling is proposed, cognitive tools usage in development of the control system providing enterprise’s functional strategy realization is considered. The result is the development of cognitive model of the production program formation, expanding management capabilities.
Keywords: industrial enterprise, production program, cognitive analysis, cognitive modeling, cognitive map

 

Possibilities of holarchy production systems usage for eff ective industrial organizations formation
Moscow Aviation Institute (National Research University), Moscow
Golov R.S., Doctor of Economic Sciences, Professor
Rozhdestvensky A.V., Doctor of Economic Sciences, Professor
Pushkareva M.B., Candidate of Economic Sciences, assistant professor
Mylnik A.V., Candidate of Economic Sciences, assistant professor
Moscow Institute of State and Corporate Management (Podolsk representation) Podolsk
Agarkov A.P., Doctor of Economic Sciences, Professor

Abstract: Possibilities of the holarchy production systems usage for the effective industrial organizations formation consist first of all in a combination of flexible iteractive approach to rigidity of hierarchical approach.
Keywords: holarchy production system, industrial organization, efficiency, iteractive approach, hierarchical approach

 

Workers’ distribution on workplaces model
Moscow Aviation Institute (National Research University), Moscow
Romanov В.A., Candidate of Technical Sciences, assistant professor

Abstract: In the implementation of large investment industrial projects workers structure across occupations and quantitative composition may undergo significant changes. In case of workers lack in certain occupations, retraining existing workers and new submission may be conducted. In the article the mathematical model of the workers optimal retraining and their optimal jobs distribution in the investment industrial projects implementation is shown.
Keywords: workers’ professional structure, occupied workers quantity at the industrial enterprise, optimum conversion training, optimum workers on workplaces distribution

 

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INNOVATIVE INVESTMENT ACTIVITY

Investment feasibility of contributions to the country’s innovative system and role of the state
Azerbaijan Architecture and Construction University, Baku
Fatakhova N.R.

Abstract: In the article essence of the foreign investments attraction in national economy, features of increasing interests of investors, the international financial institutions and the economic organizations to Azerbaijan are disclosed. Advantages of Azerbaijan for foreign investors are proved. The analysis of the countries with developing economy are made. The essence of public service of population services rendering (ASAN service) which work is directed on a complete household corruption liquidation is disclosed.
Keywords: economics, investments, establishments interests, industry, human capital, level and quality of population’s life increasing, tasks of the state

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Energy sector: the certain results of development
Financial University under the Government of the Russian Federation, Moscow
Soldatova N.F., Candidate of Economic Sciences, assistant professor

Abstract: The author considers trends and tendencies of national economy energy sector development which are defining for whole national economy development. In article the attention to the macrofactors influencing energy enterprises’ activity is paid. Effective activity of enterprises which are making and transferring the electric power, forms productivity and stability of national energy complex functioning.
Keywords: innovation priorities, economy modernization, energy sector, energy sector sustainability

 

Features of electrical power branch state regulation in conditions of modern Russia
Moscow State University named after MV Lomonosov Moscow State University, Moscow
Musaev R.A., Doctor of Economic Sciences, Professor
Institute of Natural Monopolies, Moscow
Fadeeva M.P.

Abstract: Role of electrical power branch in economy of Russia, methods of state natural monopolies subjects regulation, and also the main problems existing in branch are considered in the article. In particular, the electrical power branch creates barriers to competitiveness of the Russian economy branches because of the final prices prompt growth. At a choice of state regulation improvement possible ways it is possible to be guided by the international experience, however the special attention should be paid to such important problem as forecasting imperfection of the electrical power branch main statistics.
Keywords: electric power industry, government regulation, regulation methods, main statistical indicators forecasting

 

Organizationaleconomic conditions of innovative energy technologies usage
National Research University “MEI” (Moscow Power Engineering Institute), Moscow
Tolikova E.E., Doctor of Economic Sciences, Professor
Technical Foundation overhaul of the western administrative district of Moscow
Fedorishchev V.A.

Abstract: The authors examine organizational and economic conditions of using innovative technologies in energy. Also they analyze the possibility of applying them in practice. Smart Grid system, and its application in practice is shown.
Keywords: innovation, energy, intelligent networks

 

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MARKETING, SALES APPROACH

Economic–mathematical approaches and marketing aspects in the processing enterprises’ production capacity planning
Vladimir branch of the Financial University under the Government of the Russian Federation, Vladimir
Gorbatenko E.N., Candidate of Economic Sciences, assistant professor
Iskyanderova T.A., Candidate of Economic Sciences, assistant professor
Manuilov N.N., Candidate of Physical and Mathematical Sciences, assistant professor
Novokupova I.N., Candidate of Economic Sciences, assistant professor

Abstract: The article deals with the market research and planning specifics to hike the vehicles waste tires volume on the basis of constructing a model that allows to assess the required enterprises capacity to solve the tires disposing problem.
Keywords: marketing, radio advertising, radio advertising

 

Methodological approaches to the communications program development in industrial company
Financial University under the Government of the Russian Federation, Moscow
Stytsiuk R.U., Doctor of Economic Sciences, Professor

Abstract: The article presents the guidelines for the communications program development in industrial company. The close interconnection between the objectives and the process of advertising campaign evaluation is underlined, the necessity of audience economic evaluation preferences and the communication impact on these preferences is proved.
Keywords: industrial marketing, media channel, the advertising budget, message, target audience, marketing and advertising campaign effectiveness

 

Problems of brending for integrated companies
Financial University under the Government of the Russian Federation, Moscow
Reshetnikova L.A.

Abstract: During the company’s restructuring marketing specialists should answer the question – how to maintain a positive brand reputation and facilitate the new brand identification in the minds of customers? Of course, there is no one scheme for all companies: some of them create a new brand and promote it, and others use the most famous of the previously created brands. In the article the position of the Russian integrated structures is analyzed in the economic instability conditions.
Keywords: brand, restructuring, integration, promotion, competition, loyalty, client, common strategic design, sale

 

The role of marketing in fi nancial strategy of business development
Financial University under the Government of the Russian Federation, Moscow
Holubtsova D.Yu.

Abstract: In the present crisis conditions companies arises a definite need for the growth strategies development that will enable them to keep their market share, develop new markets and products. The article reveals the marketing growth strategies, and also the interrelation with the financial strategies of business development.
Keywords: marketing research, marketing strategy, diversification strategy, growth strategy, product expansion strategy, acquisition strategy, penetration strategy, market expansion strategy

 

Strategic approaches to assessing the attractiveness of the target segment and the business advantages of the company
Financial University under the Government of the Russian Federation, Moscow
Artemyeva O.A., Candidate of Economic Sciences, assistant professor

Abstract: The article describes the conceptual apparatus of targeting, highlighting the objectives and reasons for segmentation. Factorial evaluation of attractiveness and business benefits necessary for the bases of the target markets prospects calculation are grouped and presented; determining ratings steps of attractiveness and business advantages of the company are proposed.
Keywords: segmentation, market targeting, target market segment, targeting resources, positioning factors, attractiveness assessment, business benefits

 

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EDUCATION AND PERSONNEL TRAINING

Problems and contradictions between needs in skills and competencies demanded on the labour market
Financial University under the Government of the Russian Federation, Moscow
Firsova I.A., Doctor of Economic Sciences, кандидат пед. наук, Professor
Zabarina A.U.

Abstract: In article the main interaction problems between universities and employers as social partners of educational organizations that manufacture graduates in the competitive labour market are shown. Potential employment channels and success factors on the labour market are analyzed.
Keywords: social partnership, labour market, competitiveness, graduate, educational organization

 

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ANALYTICAL INVESTIGATIONS

Ways to improve e-commerce sales in crisis
Plekhanov Russian University of Economics, Moscow
Ilyashenko S.B., Candidate of Economic Sciences, assistant professor
Financial University under the Government of the Russian Federation, Moscow
Soldatova N.F., Candidate of Economic Sciences, assistant professor

Abstract: E-Commerce is growing rapidly and the number of online enterprises is growing steadily, offering consumers innovative services to ensure the convenience and ease of shopping. The rapid growth of demand for service increases competition in the market of Internet sales.
Keywords: online trade, trade competitiveness, distance selling, sales promotion

 

Approaches to radio advertizing effi ciency determination
LLC “Radio Maximum», Moscow
Kokurin S.V.,

Abstract: The article analyzes radio advertising cases from all around the world. It is focused on basic forms of radio advertisement. The article is also aimed to observe factors that make an impact on Key Performance Indicators of radio advertising. The work is based on a research conducted by Absolute Radio in 2009–2013.
Keywords: marketing, radio advertising, radio advertising

 

Issues of tax control effi ciency increasing in modern conditions
Ural Branch of OJSC “MegaFon”, Ekaterinburg
Andryushina Y.A.
Russian State Vocational Pedagogical University, Yekaterinburg
Stepanova L.A.
Denisov A.D., Candidate of Economic Sciences, Professor

Abstract: Authors discuss topical issues of field tax audits planning and appointment as the most effective form of control in modern conditions. Taxpayers’ selection optimization directions for checks are identified. Specific proposals are presented.
Keywords: tax control, tax inspection, the concept of the planning system, the selection of taxpayers, the process of planning field tax audits

 

Problems of image and professionalism formation of the government employee in modern Russia
Financial University under the Government of the Russian Federation, Moscow
Kuznetsov I.O.

Abstract: This article analyzes the nature and problems of image and professionalism formation of government employees in Russia; conditions that can ensure productive development of professionalism; ways of government positive image creation.
Keywords: civil service, government employee, administrative professionalism, image, marketing communication

 

Conditions of oil products internal market management effi ciency increasing
Russian State Oil and Gas University named after Gubkin, Moscow
Shurkalin A.K., Doctor of Economic Sciences, Professor

Abstract: In article the conditions providing fight against in prices increasing oil products, which gained steady character in our country, despite decreasing oil world prices are shown. The major conditions of management efficiency increasing are measures for tax regulation, market demonopolization, including exchange trade forms development of oil and oil products.
Keywords: oil market, tax regulation, tax on mineral extraction, stock trading, price formation, oligopoly

 

Financial and economic aspects of import substitution
Financial University under the Government of the Russian Federation, Moscow
Mishina O.S.
Chichulina T.A.

Abstract: This article is devoted to the Russian import substitution and mechanisms of stimulation of the national producer to take the product on the external market, without infringement of consumer choice, need of import-substituting projects economic efficiency preservation and their financing expediency is proved.
Keywords: import substitution, imported components and services, domestic products, imported products, innovations, technologies, information security

 

Loyalty management marketing tools for investment services market
Financial University under the Government of the Russian Federation, Moscow
Skulskiy V.G.

Abstract: This publication describes loyalty management marketing tools for investment services market. The author examines in detail loyalty management marketing tools, identifiestheir specificity, makes recommendations for their use in the market of investment services.
Keywords: loyalty management, relationship marketing, consumer relationship, loyalty measurement, investment reporting

 

Improvement of mineral fertilizers’ production technologies for import substitution in the agricultural products market (review)
Financial University under the Government of the Russian Federation, Moscow
Rusin V.N., Candidate of Technical Sciences, assistant professor
All-Russian political party “United Russia”
Rtishchev A.V., Candidate of Economic Sciences

Abstract: The energy saving example in technology of the mineral fertilizers (MF) is given. It is revealed that production and application of MU has system character and affects not only the biosphere, but also the person. For the solution of agro chemistry production import substitution goals in Russia it is necessary to increase quality of MU and to carry out industrial production of new generation fertilizers. Sales volumes and the possible markets development directions of two alternative types of fertilizers – mineral and organic are shown.
Keywords: system, biosphere, factor, ecology, person, alternative, market, fertilizers, mineral, organic, replacement, import

 

Review of A. A. Antropov’s monograph “Interdisciplinary methods of cyclic curves’ generalization techniques”

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Agent-based business development strategy
Ural Federal University. First President of Russia Boris Yeltsin, Ekaterinburg
Lapshina S.N., Candidate of Technical Sciences, assistant professor
Berg D.B., Doctor of Physical and Mathematical Sciences, Professor
Bazhenov I.A., Candidate of Technical Sciences, assistant professor
Russian Professional Pedagogical University, Yekaterinburg
Denisov A.D., Candidate of Economic Sciences, Professor
Shaposhnikov V.A., Doctor of Economic Sciences, assistant professor

Abstract: The main business strategy of economic agents is considered. Forecasting of economic agents development depending on the changing environmental conditions is presented in the agent functioning models like «income – expenses». The general analysis of the initial stage of economic agent’s life cycle curve and opportunity of predicting enterprise’s optimum business strategy choice in market conditions is carried out.
Keywords: development strategy, agent-based modeling

 

Comparative analysis of the company’s value management eff ectiveness indicators
Moscow State University, Moscow
Tagirov F.A.
Korovin A.V., Candidate of Economic Sciences, assistant professor

Abstract: This work includes systematization and comparative analysis of the most popular value management effectiveness indicators. All effectiveness indicators can be divided into three main groups: indicators, based on accounting measures, on cash flows and on market valuation. Article describes the advantages and disadvantages of each of them, a comparative analysis of the indicators, which can help to correctly choose effectiveness indicator.
Keywords: value, management, effectiveness, capital, investment, profit

 

Logistics as an eff ective control technology
Moscow University of Railways, Moscow
Shumaev V.A., Doctor of Economic Sciences, Professor
LLC “PRAMO”, Moscow
Sazonov A.A., director of logistics

Abstract: Author proposes regulatory method of cost reduction in all supply chain and Japanese advanced technologies application in supply and production organization using the adapted tool «kanban». The experience of its usage on a Combine factory «Rostselmash» is given
Keywords: logistics, costs, regulatory method, kanban, registered address delivery

 

INNOVATIVE INVESTMENT ACTIVITY

Trends in the development of the companies’ competitive advantages at the innovations market
Financial University under the Government of the Russian Federation, Moscow
Balova S.L., Candidate of Economic Sciences, assistant professor

Abstract: The article discusses trends in the competitive advantages development in innovation. The main forms of enterprises participation in the innovations market as a mechanism for competitiveness development in the innovation environment, and noted that the main form of competition in innovation is the scientific and technical superiority of the new products.
Keywords: competitive advantages, competitiveness, market of innovation, research and development

 
 

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MARKETING, SALES APPROACH

Marketing innovative development under global changes
Vladimir branch of the Financial University under the Government of the Russian Federation, Vladimir
Iskyanderova T.A., Candidate of Economic Sciences, assistant professor

Abstract: The paper is aimed to analyze the evolutionary marketing development within the innovative environment of the world and Russian economy and suggests the scientific literature review. The research specifies the conceptual definitions of marketing in the innovation sector concerning its interaction with science in the innovation process. The author reveals the diversity between such notions as “marketing of innovations”, “marketing innovations”, “innovative marketing”. He analyses different ideas of marketing in the innovative sector paying attention to vertical marketing, lateral marketing, and high-tech marketing. The article defines their specific features and functions in the production and realization process of innovations. The statistic analysis makes it possible to denote the conception of high-tech marketing as a top-priority development in the innovation sector of Russia.
Keywords: innovations, marketing, innovative marketing, vertical marketing, lateral marketing, high-tech marketing

 

Transformation features of «product» in the information society
Financial University under the Government of the Russian Federation, Moscow
Artemyeva O.A., Candidate of Economic Sciences, assistant professor

Abstract: The article contains the results of shift in meaning of the term marketing under current informational society framework. The growing role in the development of information product in comparison with the material is substantiated. Definitions associated with the market of high technology and scientific and technical production and innovation marketing are grouped and analyzed.
Keywords: information society, material product, scientific and technological progress, market, patents, licenses, high-tech products, high-tech capital, scientific and technical experts

 

Geomarketing information systems: the purpose and possible usage in marketing activity
Financial University under the Government of the Russian Federation, Moscow
Rozhkov I.V., Candidate of Economic Sciences, assistant professor

Abstract: The article deals with one of the application areas of marketing information systems technology based on geomarketing. The author examines the nature and purpose of geomarketing information systems and the direction of their possible usage in the marketing activities of modern enterprises. Examples of Russian GMIS are analyzed in the article.
Keywords: information technology (IT), marketing, geomarketing, geomarketing information systems

 

Marketing orientation of high-tech companies towards innovations
Financial University under the Government of the Russian Federation, Moscow
Stytsiuk R.Yu., Doctor of Economic Sciences, Professor

Abstract: In article research results of the marketing role and value in modern organization innovative activity are given. The conclusion is drawn that the innovative activity aimed at the organization’s competitiveness providing and increasing has to rely on the existing advanced approaches, models, techniques and algorithms. Thus it is important to carry out adaptation of the existing techniques taking into account specifics and operating conditions of each enterprise.
Keywords: marketing, innovation, speed of innovation distribution, the market for intangible products, promotion and marketing, competitiveness, kaizen, customer orientation

 

Social marketing and concept of sustainable development
Financial University under the Government of the Russian Federation, Moscow
Kozlova N.P., Candidate of Economic Sciences, assistant professor

Abstract: The article examines the modern concept of social marketing, its relationship with the concept of sustainable balanced development of modern companies. This article discusses examples of social projects implemented by domestic and foreign business. The author assesses the significance of social marketing to build relationships with employees, partners and authorities. The article draws conclusions on the relationship of social responsibility with the growth of its profits and market capitalization.
Keywords: social marketing, sustainable development, corporate social responsibility, brand, social product, socially significant problem

 
 

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QUALITY PRODUCTION, COMPETITIVENESS

University research centers and technoparks as a way of national competitiveness increasing
Financial University under the Government of the Russian Federation, Moscow
Ivanova Yu.O.

Abstract: States seeking competitive advantage in the global economy, often centered on the promotion of innovation and advanced technologies. One of the results of economic development in this direction is to create research centers and technoparks at universities, which are usually designed to accelerate the technology transfer from academia to industry. Such symbiosis, on the one hand, leads to the national competitiveness increasing, and on the other – to improve the university image.
Keywords: research centers, technoparks, technologies transfer, university, innovation, image, national competitiveness, knowledge

 
 

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EDUCATION AND PERSONNEL TRAINING

Factors and directions of labour and educational services markets marketing interaction
Financial University under the Government of the Russian Federation, Moscow
Korovushkina M.V.

Abstract: The interrelation of labor market and the market of educational services is considered, the factors having impact on effective interaction of these two markets which is shown in education by the person for the purpose of self-realization, the social status of the individual in society increasing and growth of its competitiveness in labor market are listed and analysed.For coordination of contradictions between labor market and educational services market, interaction marketing, which is represented the mechanism and the instrument of social, economic and public needs satisfaction of the state, society, organizations and the individual is given.
Keywords: labour market, educational services market, marketing interaction factors, employer

 

Bases of the higher school development – scientifi c and technical innovations and welfare of Russia
MATI – Moscow State Aviation Technological University, Moscow
Kashirin V.V., Doctor of Economic Sciences, Professor
Tikhonov G.V., Candidate of Economic Sciences, assistant professor
National Research University “Higher School of Economics”, Moscow
Grachev N.N., Candidate of Technical Sciences, Professor

Abstract: In article the higher school development bases in modern conditions are offered and the main properties of the higher school infrastructure are given, and also the role and a place of the higher school in innovative infrastructure of the country on the near-term is shown.
Keywords: higher school, scientific-technical innovations, welfare of Russia, innovation infrastructure, engineering

 
 

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ANALYTICAL INVESTIGATIONS

Marketing activities of оrganization’s image formation
Financial University under the Government of the Russian Federation, Moscow
Kolesnikova O.V., Candidate of Economic Sciences, assistant professor
Rebrikova N.V., Candidate of Economic Sciences

Abstract: In article marketing activity of the telecom operator organization is considered. Image formation of such a company in the market of telecommunication services is showed. External and internal factors’ influence on the enterprise image in the Russian market in the conditions of fierce competition is carried out.
Keywords: image, enterprise, telecom systems, telecom operator, PEST-analysis, internal and external factors

 

Questions of russian economy modernization
Financial University under the Government of the Russian Federation, Moscow
Firsova I.A., Doctor of Economic Sciences, Ph.D., Professor

Abstract: In modern conditions of development it is necessary to pass from trial and error method in economy development to the forecasting method. The country needs innovative modernization. Modernization is a creation of hi-tech productions, innovations export system development, competition, fight against corruption. The management and the leading economists of the country realize these problems. In article problems and questions of russian economy modernization need are considered.
Keywords: economy, social and economic crisis, modernization

 

Budgeting as part of the corporate planning process
Financial University under the Government of the Russian Federation, Moscow
Levchenko K.V.

Abstract: In the article the modern role of budgeting in the optimization of financial costs, improve manageability, maximizing profits and ensuring the effectiveness of the whole. Particular attention is paid to the disclosure of the specifics of financial management and planning in the hotels industry. Reveals the problems of Russian hotels in isolation from management accounting. An attempt was made to introduce a diagrammatic representation of the process of planning and conducting the primary system of management accounting in the hotel industry mainly on the example of the annual budget of revenues and expenditures.
Keywords: budgeting, financial management, business process, annual budget, managerial accounting

 

Spoofing: manipulation or ineffi ciency market eff ective usage?
Plekhanov Russian University of Economics, Moscow
Iskyandyarov R.R.,

Abstract: The article deals with description of spoofing modern practice applied on the stock market. Raising the information technology development level resulted not only in the stock market efficiency increasing, its liquidity and transparency, but also in the new practices appearance that can artificially distort the price of financial instruments and cause damage to honest investors, one of which is spoofing. In the article methods of grouping, comparison, analysis, graphical information representation are used. The author concludes the necessity of legislative regulation of the spoofing practice in Russia, in view of experience and the legal position of financial regulators in the US in the stock market field and the world’s leading stock exchanges. The results may be used in the theoretical and practical activities in the stock market field.
Keywords: manipulation, spoofing, exchange

 

The analysis of acceptance and realization practice of tax amnesties in Russia
Moscow State University
Sysoev A.P., Candidate of Economic Sciences

Abstract: The paper discusses the problems associated with the adoption and implementation of the first two tax amnesties (1993 and 2006) in Russia. The article emphasizes that the tax amnesty could apply only to tax relations, in order to prevent its use for washing and laundering of proceeds derived from criminal activity related to drug trafficking, illicit alcohol production, racketeering, etc. The author pays attention to the fact that legislation and regulations governing the adoption and implementation of tax amnesties should be distinguished by a special clarity and provide opportunities for their free interpretation, as taxpayers and fiscal bodies. In conclusion, the article contains proposals aimed at improving the mechanism for the adoption and implementation in our country the institute of tax amnesty.
Keywords: tax amnesty, tax system, tax authorities, tax legal, financial courts

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Methods of organizational design, planning and management of organizational-economic systems’ infrastructure-complex pre-production
MATI – Moscow State Aviation Technological University, Moscow
Golov R.S., Doctor of Economics, Professor
Rozhdestvensky A.V., Doctor of Economics, Professor
Pushkareva M.B., Candidate of Economic Sciences, assistant professor
Milnik A.V., Candidate of Economic Sciences, assistant professor
Moscow Institute of State and Corporate Governance (Podolsk representation), Podolsk
Agarkov A.P., Doctor of Economics, Professor

Abstract: The article is devoted to the questions of organizational design, planning and management in the enterprise established organizational and economic systems infrastructure-integrated pre-production.
The scheme expeditious management correction system, the scheme of OES IIPP management levels and its subsystems at the enterprise, new equipment creation and development cycle structure, the scientific approaches interaction principles when developing OES, etc. consistently are considered by authors. The study defined the organizational principles of such systems creation, especially the electronic industry and traditional engineering development processes and other aspects of the integrated pre-production infrastructure development.
Keywords: pre-production, manufacturing plant, manufacturing process engineering

 

Calculation of economic efficiency of machines and mechanisms indicators assessment
Azerbaijan Architecture and Construction University, Baku
Ahmet Alpaslan Mehmet Nusret oglu

Abstract: In present article problems of compared machines and mechanisms applied in construction economic efficiency are considered. Comparative economic efficiency calculation of additional capital investments in construction machines and mechanisms production assets has been made. The essence of economic benefit calculation depending on actions character on various measure units and following kinds of works is opened at mechanization variants choice, an efficiency estimation of new machines introduction estimation, capital investments efficiency on machines acquisition and annual long-term mechanization introduction plans estimation for year and the perspective period.
Keywords: efficiency degree, production assets, machines, construction, the cost price, labor input, direct expenses and indirect costs, physical depreciation and obsolescence

 

Level of MRTS works automation on distribution warehouses in mechanical engineering
MATI – Moscow State Aviation Technological University, Moscow
Kameneva N.G., Doctor of Economics, Professor
Kazakova N.V., Candidate of Economic Sciences, assistant professor

Abstract: The article is devoted mechanization, comprehensive mechanization and automation of loading and unloading, transport and storage operations on the marketing warehouses, accelerated processing of materials and their delivery to consumers, reducing the cost of MRTS work, improving productivity of workers and assess the level of mechanization and comprehensive mechanization and automation MRTS works.
Keywords: lifting and transport equipment (TVET), loading and unloading, transportation and storage automation level (MRTS), flexible automated storage and retrieval systems (GATSS), products for industrial and technical purposes (PPTN)

 

Model of industrial lines building
MATI – Moscow State Aviation Technological University, Moscow
Romanov B.A., Candidate of Technical Sciences, assistant professor

Abstract: In article the model of industrial lines building of the industrial enterprises is offered at realization of the investment industrial project by group of the enterprises. The optimizing model of the mixed integer linear programming for definition of an appointment optimum variant of the building enterprises under construction objects is formulated. The example of the optimizing problem decision of industrial lines building with a increasing view in end production release is resulted.
Keywords: an industrial line, capacity, building, building term, the mixed integer optimization problem

 

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INNOVATIVE INVESTMENT ACTIVITY

Conceptual bases of complex automated control system formation for innovative clusters
Free Economic Society of Russia, Moscow
Ratnikova M.A.

Abstract: The article is devoted to the development of the foundations of the construction of an integrated automated control system of innovation clusters (ACSIC). As part of the study the author substantiates the value of cluster structures for innovative development of the economy. The proposed system is based on a common hardware and software platform with the use of artificial intelligence. ACSIC formed the basic functions, which are required to ensure the smooth and uninterrupted operation of the cluster.
Keywords: cluster, modernization of the economy, the process of innovation, industry, infrastructure, integrated software environment

 

The recovery mechanism of innovative activity of scientifi c and technical capacity in Russia
MATI – Moscow State Aviation Technological University, Moscow
Kashirin V.V., Doctor of Economics, Professor
Tihonov G.V., Candidate of Economic Sciences, assistant professor
National Research University “Higher School of Economics”, Moscow
Grachev N.N., Candidate of Technical Sciences, Professor

Abstract: The recovery mechanism of scientific and technical capacity innovative activity for the Russian economy optimal development in the modern world is offered. To restore the scientific potential of innovative activity in the context of an investment acute lack authors propose to use the concept of creating innovative technological centers (ITC), put their idea for the subsequent operation of ITC on the network and suggest the implementation of its basic principles of network creating in the Russian economy. The proposed mechanism will improve the efficiency of the Russian economy and to broaden the technical re-equipment of small and medium-sized enterprises as a whole.
Keywords: innovation activity, innovation and technology centers, scientific and technical potential

 

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QUALITY PRODUCTION, COMPETITIVENESS

Role of the quality management economic mechanism legal regulation in the import substitution conditions
Moscow Institute of State and Corporate Management, Moscow
Agarkov A.P., Doctor of Economics, Professor
Gerenrot B.A., assistant professor,
Erokhinа E.A.

Abstract: The organizational aspects and legal matters of quality management are considered.
Keywords: quality, legal regulations, industrial policy, public-private partnership

 

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EDUCATION AND PERSONNEL TRAINING

The competence-oriented quality assessment of economists training for industries
Ryazan State Radio Engineering University, Ryazan
Kovalchuk Yu.A., Doctor of Economics, Professor
Stepnov I.M., Doctor of Economics, Professor

Abstract: In article questions of the content of the final qualification work of the bachelor of economy concerning processes of representation and check of development of the competences determined by the federal state educational standard are considered. Recommendations about structure of final qualification work, an assessment of formation of common cultural and professional competences are submitted, to interaction of the head and student within performance of procedures of total certification.
Keywords: competence, competence, economy, industry, final qualification work, bachelor of economy, requirements of FSES, qualification

 

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ANNUAL CONTENT OF MAGAZINE

Time of “responsible” economy has come
International Union of Economists, Moscow
Didenko I.A.

Abstract: The basis of the study is a deep analysis of the Russian and foreign economic systems’ development key indicators of in a systemic crisis. As a result of the revealed tendencies two main options of the Russian economy development, one of which assumes realization of traditional reforms are defined by the author and doesn’t correspond to the current external economic conditions whereas the second – is aimed at radical increasing of its efficiency due to use of such economy development methods as reindustrialization, new highly effective personnel and educational policy, etc. The author defines this approach as responsible economy which cornerstone those cardinal system transformations which will be capable to lead domestic economy to real growth and will allow to break the economic barriers created as a result of sanctions introduction of the Western world against Russia.
Keywords: responsible economy, macroeconomics, reindustrialization, effective personnel policy, infrastructure projects

 

Engineering development state and prospects of Кazakhstan
Kazakh State Women’s Pedagogical University, Republic of Kazakhstan, Almaty
Zamanbekov Sh.Z., Candidate of Economic Sciences, assistant professor

Abstract: The article is devoted to problems of engineering development as the most important national economy branch. The economic growth of Kazakhstan and conditions of its providing on the economic restructuring basis is considered in it. The list of new production branches and types created in the republic is provided, so their emergence stimulates engineering development on innovative basis. The analysis to the engineering current state and necessity substantiation of its advancing development for innovative updating of production technical equipment in the economy branches is given. Special attention is paid to priority directions of engineering development and implementation of the operating machine-building enterprises’ restructuring for innovative process acceleration in this branch. The role of transport engineering in the national economy development, market infrastructure formation and functioning is revealed. For intensive development of engineering on innovative basis the number of measures providing the domestic production growth of machine-building production and reduction of this production separate types on import delivered to the country are offered.
Keywords: innovation, restructuring, transport, versatility, priority, diversification, modernization, localization, infrastructure, cluster, industrialization

 

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The free economic society of Russia – 250 years