OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Formation of hybrid clusters in mechanical engineering in conditions the sixth technological order transition
Golov R. S., doctor of economic sciences, professor, Head of the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Milnik A. V., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Prokofiev D. A., аssistant at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The study is devoted to a new type of cluster structures – hybrid clusters – from a scientific point of view. The authors consider the key technologies of the sixth technological order. The definition of the concepts «bionics» and «hybrid cluster» are given. The authors draw an analogy between the development of hybrids in the animal kingdom and the economy, on the basis of which they develop a mechanism for the hybrid cluster formation based on the integral chains merger, which include the unique qualities and parameters of organizations and enterprises entering the cluster.
Keywords: hybrid clusters, the sixth technological order, bionics, integral chains, engineering, innovations, investments

 

Method of labour division optimization at machine-building enterprise
Komarova N. V., candidate of engineering sciences, associate professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Tichomirova A. M., candidate of economic sciences, associate professor at the Hi-tech enterprises management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In article the optimization method «operational labor division on the conveyor with network planning model usage» is stated. Operations formation is made proceeding from works difficulty. Technological transition joins in the next operation if all his predecessors are executed. Requirements and the main model restrictions groups are described. Authors offer to use microelement rationing as measuring tools for existing work organization assessment. The order of assembly operation formation and optimization examples of labor processes with this method usage are shown.
Keywords: optimization, modeling, mechanical engineering, scientific labor organization, network planning, microelement rate setting

 

Choice of helicopter company’s strategic development objectives
Krivolutsky Yu.V., doctor of economic sciences, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In the article the multiple marketing researches necessity on the base of which the economical grounded decisions about the formation and realization of strategic development goals of helicopter building firm are possible to take, is substantiated. The essence of the research at the marketing goal formation stage is to combine the company potential with market demand. To achieve this it is necessary to examine the current demand for helicopters in the light of their types, characteristics and work quantity at the customers in different country regions. Based on the analysis of firm’s resources and quantity determined goals, the best goal is shown.
Keywords: market demands, market segments, target market, marketing research, main goal, advanced helicopters

 

About strategy development and deployment relevance of production potential transformation of science-intensive industry enterprises of Russia
Ladoshin M. P., board member in the Joint-stock company «Scientific design and technological Bureau “Ferrite”
Joint-stock company “Scientific design and technological Bureau “Ferrite”, Moscow

Abstract: Production potential is the integral component of the strategy development of the science-intensive industry enterprises of Russia. Existence of demand for methodology development of the organizational and economic mechanism of strategic management formation and the mechanism of production capacity transformation strategy formation of the science-intensive industry enterprises of Russia is caused by urgent need of production quality improvement of the science-intensive industry enterprises, enterprises’ productivity increasing, consumers’ satisfaction increasing that, in turn, improves the economic and socio-economic relations.
Keywords: strategy, production capacity, production organization, high-tech industry, innovative development

 

Synergistic development of intellectual industrial production systems
Pushkareva M. B., candidate of economic sciences, associate professor, deputy head of the Energy service and power management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: This paper is devoted to consideration of Intelligent industrial production systems’ synergetic development. Synergy is a new enough direction in the field of human knowledge. To achieve synergy development first of all it is necessary to define a type of intellectual industrial production system and to consider its basic features. Open intellectual industrial production system represents itself logically and organizationally as a uniform complex, each separate element of complex has enough degrees of freedom for the individual self- expression and development which isn’t breaking system integrity.
Keywords: synergy, intellectual industrial production system, attractor, open system, synergetic development

 

The mechanism of adaptive business management realization in crisis conditions
Tichonov G. V., candidate of economic sciences, associate Professor at the Economic Theory Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In article adaptive management principles system issues, the adaptive business management mechanism basic elements interrelation are considered. The important place in the research is allocated for possible approaches and methods of business management adaptation in crisis conditions. Also in article methods of collecting, generalization and systematization of necessary information for adaptive business management mechanism development are considered.
Keywords: аdaptive management, crisis condition, management decision, import substitution

 

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INNOVATIVE INVESTMENT ACTIVITY

Risk evaluation using cash flow discounting
Badalova A. G., doctor of economic sciences, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Khomyakov S. S., third-year magistrate student of the Industrial management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article discusses the enterprise transition to innovative development path. The basic normative- legal documents regulating innovative activities are reflected. The innovative development advantages of the country’s economy and its competitiveness improvement are shown. The reasons for innovative backwardness of Russian entrepreneurship are pointed. The research results conducted by the Center for Economic Analysis under the Government of the Russian Federation and the Institute for statistical studies and Economics of knowledge in Higher School of Economics are summarized. The problems hindering the development of innovative entrepreneurship in Russia are identified.
Keywords: discounting methodology, cash flow, component parts, probable scenarios, risk, final sample

 

Commercialization of scientific and technological innovations as a guarantee of successful innovative and investment strategy
Vnuchkov Yu. A., candidate of economic sciences, professor at the Industrual management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In article features of the scientific and technical innovations commercialization providing their practical application at manufacturing enterprises and ensuring steady profit inflow from the products market in which innovations are realized, are considered. In this process also methodologically correct search of new developments’ introduction ways in real production is strategically decisive. The alternative type of the scientific and technical innovations recipients search strategy aimed at ensuring economic effect taking into account risk factors is offered.
Keywords: innovations, innovations practical implementation and commercialization, risks, economic effect

 

Investment activities management by means of controlling mechanism
Danilochkina N. G., doctor of economic sciences, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Cherner N. V., candidate of economic sciences, associate professor at the Management Department
Odintsovo Branch of MGIMO-University, Odintsovo
Bobrova M. B., postgraduate of the Industrial management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Nowadays the innovation economy is an important link in the successful development of entrepreneurial activities. The enterprise needs innovation and products variety that make it more competitive in market relations conditions. The article describes the main problems of innovative economy development and justified the introduction of the innovative development concept. Because of innovative process complexity, special approach in management is required. Such approach is innovations controlling. Innovations controlling is a system for supporting of planning, monitoring, analyzing and advancing the innovative projects development processes, taking into account the enterprise objectives and using internal and external information to achieve a given profitability level of the developed innovation project.
Keywords: innovations, innovative development, innovative development concept, controlling, innovative changes controlling, controlling functions

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Assignment of the energy e ciency class of an industrial enterprise
Miatishkin G. V., candidate of Engineering sciences, associate professor at the Thermal engineering and heat engines Department
Samara National Research University, Samara
Filinova A. S., postgraduate student of the Thermal engineering and heat engines Department
Samara National Research University, Samara

Abstract: In article the industrial enterprises’ energy efficiency rating assessment technique on the basis of the studied object comparison with the similar branch enterprises is considered, assessment indicators of fuel and energy resources consumption condition are offered, energy saving classes options and their appointment example are presented. Article contains an example of this technique trial usage on the open data basis, the research result of 1415 industrial enterprises of 84 territorial subjects in Russian Federation is presented, statistical these studied enterprises distributions for the offered energy efficiency classes (from E to And ++) are presented.
Keywords: industrial enterprise’s energy efficiency, energy saving, energy efficiency class

 

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EDUCATION AND PERSONNEL TRAINING

Framework
of professionals for engineering training on the basis
of 7M method
Mylnik V. V., doctor of economic sciences, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Zubeeva E. V., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Milnik A. V., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: This article is devoted to research in the field of personnel training for machine-building enterprises. The authors are developing a new knowledge transfer system, based on involving in the process of learning and memorizing knowledge the maximum memory areas number of students. Within the framework of the study, the authors formulate a memory areas classification and corresponding methods of their activation within the educational process, and formulates a general concept of a new approach to the disciplines teaching in the personnel training for machine-building enterprises.
Keywords: training for mechanical engineering, knowledge, creativity, educational process, seven memory areas

 

Modern education and engineering staff training problem for hi-tech production
Shkarubo S. N., candidate of philosophical sciences, associate professor at the History Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Article is devoted to consideration of modern high technological educational institutions’ influence on effective engineering staff training for high-tech productions. The attention is paid on the fact, that the hi-tech enterprise’s personnel policy is, first of all, the effective strategy of human resource usage formed both in the high technical educational institutions and in hi-tech design bureau and on the enterprises. It is offered to pay attention to importance of students participation in research activity including the hi-tech enterprises’ platforms. Importance of students’ and postgraduates’ innovative scientific activity stimulation is noted.
Keywords: high technology industry, aerospace industry, aerospace branch, science and information intensive industry, innovations

 

Future technologies in training specialists for aviation
Nikolaeva M. E., senior lecturer at the Personnel management Department
Moscow Aviation Institute (national research university). Moscow
Sorokina N. D., candidate of philosophical sciences, associate professor at the Sociology, psychology and social management Department
Moscow Aviation Institute (national research university). Moscow
Yarimaka V. V., associate professor at the Foreign languages for technological specialties Department
Moscow Aviation Institute (national research university). Moscow
Yarimaka S. K., assistant at the Personnel management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Article is devoted to introduction of new personnel training technologies for space branch. The education system in modern society becomes a part of innovative economy, it is forced to submit to corporations’ functioning and development norms that demands quick response in new training technologies introduction which can lead to high-quality improvement of educational process. The new training technologies which are used in experts training for the aviation industry are considered. The conclusion about that in process of new technologies emergence in our life it is necessary to find their application in education is made.
Keywords: space branch, new training technologies, new technologies introduction in personnel training process for the aviation industry

 

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ANALYTICAL RESEARCH

Current state and prospects of Russian civil aircraft industry development
Tikhonov A. I., candidate of engineering sciences, Associate Professor, Director of institute of engineering economics and Humanities
Moscow Aviation Institute (national research university). Moscow
Kraev V. M., doctor of engineering sciences, associate professor, professor at the Personnel management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The current state of the leading aircraft equipment Russian manufacturing enterprises is considered. The United Aircraft Corporation development strategy analysis for a long-term outlook is carried out. Production and financial and economic activity results of the aircraft equipment production and rendering services world market main participants are considered. Priority tendencies of world and Russian aircraft industry development are revealed. Information about competitive modern aircraft product range is provided. Innovative opportunities of United Aircraft Corporation for leading positions in the world keeping are shown.
Keywords: aircraft industry, United Aircraft Corporation, plane, aircraft, market, demand, military aviation, civil aviation

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Organization of innovation management processes while creating aerospace technology
Ageeva N. G., doctor of economic Sciences, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Skutin A. S., postgraduate student of the Industrial management and Marketing Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The state and prospects of management processes development in the innovative products creation for the aviation enterprise require changes of the design processes technique, and development of necessary tools for its organization and management. The aim of the work is the technology system engineering identification, the usage of the fixed step-model “V design process” on the basis of configuration management products for the market and consumers growing needs.
Keywords: aviation, technology, management, configuration management, system engineering, innovative products

 

Specifics of the lean manufacturing programs implementation for Russian energy companies
Soldatova N. F., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Russian industrial enterprises are on the position of the lean production strategy selection and implementation, focus of domestic manufacturers is on the development of fundamentally new for Russia, competitive lean manufacturing technologies and tools, administrative apparatus innovative updating, their role and responsibility for the lean production strategy selection and implementation increasing. The aim of this work is to evaluate the emerging practice of Russian energy companies’ lean production programs in the current economic conditions. Instrumental-methodological apparatus of the research is based on the methods of induction, deduction, system analysis separate elements in the electricity sector, based on quantitative and qualitative methods, as well as on the methods of logic and situational analysis. The theoretical results of the research can be used to perform complex analysis of lean manufacturing programs for the company’s management activities transformation.
Keywords: lean manufacturing, business processes, sustainability, energy company, image management, managing resource conservation, high quality products provision высокого качества продукции

 

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INNOVATIVE INVESTMENT ACTIVITY

Evolution of innovative entrepreneurship and the its development problems in Russia
Kuzmina E. E., doctor of economic Sciences, professor, Head of Marketing and advertising communications in the socio-cultural sphere Department
Moscow international University, Moscow

Abstract: The article discusses the enterprise transition to innovative development path. The basic normative- legal documents regulating innovative activities are reflected. The innovative development advantages of the country’s economy and its competitiveness improvement are shown. The reasons for innovative backwardness of Russian entrepreneurship are pointed. The research results conducted by the Center for Economic Analysis under the Government of the Russian Federation and the Institute for statistical studies and Economics of knowledge in Higher School of Economics are summarized. The problems hindering the development of innovative entrepreneurship in Russia are identified.
Keywords: entrepreneurship development, innovative way, legal documents regulating innovative activity, innovative development strategy, innovation development problems

 

Innovative processes management in the aircraft and space engineering creation sphere
Prozorov D. E., candidate of economic sciences, associate professor of the Industrial Management Department
Moscow State Aviation Institute (National Research University), Moscow

Abstract: The article deals with the problems of managing innovative processes in the creation of the newest aviation and space technology. Particular attention is paid to the discussion of the role of high-tech organizations’ innovation policy in ensuring competitiveness and implementing the strategy of sustainable development and growth. The results of the innovative projects and programs content analysis that take into account their life cycle key factors, innovations types the expected results nature are presented. The necessity of designing a system for maintaining the domestic enterprises’ innovative activity that create perspective aviation and space equipment is substantiated.
Keywords: innovative process, sustainable scientific and technological development, innovative strategies for the aviation enterprises development, innovative project

 

The main directions of machine-building enterprises’ innovative management in modern conditions
Putyatina L. M., doctor of economic sciences, professor at the Industrial management Department
Moscow State Aviation Institute (National Research University), Moscow
Tarasova N. V., candidate of economic sciences, associate professor at the Industrial management Department
Moscow State Aviation Institute (National Research University), Moscow

Abstract: The article discusses the need to focus on advanced engineering high-tech enterprises to innovative development to establish and sustain competitive advantages. Maintaining these benefits requires constant attention to innovation not only from management but also from each employee. The authors are focusing on the most important aspects of innovation management. The main directions of innovative culture and climate creation are given. In detail modern types of staff stimulation of the enterprises to innovations promotion are considered. Issues of innovative projects justification and selection are reflected. Problems of innovative projects promotion control as important stage of their introduction and also issues of innovations success level forecasting are given.
Keywords: innovative development, competitive advantages, innovation culture, motivation, creativity, innovation process, brainstorming method

 

Investments development in Russia: problems and prospects
Rusin V. N., candidate of Economic Sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The modern role of investments-public or social. To reduce people incomes inequality in the country it is necessary to provide economic height not less than 6-7 % of GDP per year. In many respects modern form of investments for Russia is real options. As direct investments financing the new type of monetary receipts-cryptocurrency will be used soon. Difficulties of investments in Russia are listed in article. Today in our country there is a development bank and target financing of strategic investments under guarantees of the Government of the Russian Federation is carried out. The state should be connected to activization of workers savings transformation into investments.
Keywords: investment, economic development, options, banks, engineering

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Fundamentals of energy-efficient clusters building in high-tech industry
Golov R. S., doctor of economic sciences, professor, Head of the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Mylnik A. V., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D. A., postgraduate at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the problem of energy-efficient clusters forming in the high-tech industry sphere. The authors analyze the existing potential of energy saving in industry, on the basis of which the importance of Russian industrial enterprises’ energy efficiency increasing is substantiated. The pilot innovation clusters classification created in Russia is cited, the position of their leadership in relation to the introduction of energy-saving measures in the controlled structures is determined. Concepts, essence and structure of energy-efficient clusters are developed on the basis of distributed energy management system building.
Keywords: energy saving, energy management, high-tech industry, energy-efficient clusters, cluster structure, distributed energy management system

 

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MARKETING, SALES APPROACH

Improvement of internet marketing management process in production organization
Zhiltsov D. A., postgraduate student of the Department of Management
Financial University under the Government of the Russian Federation, Moscow

Abstract: In article internet marketing management process in production organization at the logistic services market for its economic efficiency increasing is revealed. The article relevance is in that 4P classical marketing is adapted by the author in relation to Internet environment taking into account of Russian Internet development factors, increasing numbers of competitors in an Internet environment, the changing legislation, etc. The article novelty, first of all, is in improvement of internet marketing complex by obligatory component called “Internet platform” addition. The purpose of article is in internet marketing complex improvement depending on the chosen Internet platform according to the production organization purposes and depending on target audience types.
Keywords: internet marketing, internet marketing management, internet marketing complex, internet platforms, logistics services market, target audience types

 

Research of conjuncture-forming factors of civil passenger aircraft world market
Kalugina G. A., candidate of Economic sciences, Associate Professor at the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article considers one of the most important marketing research areas – analysis and forecasting of market conjuncture. The primary importance in this case is the identification of the conjuncture-forming factors’ system. On the basis of the civil aviation markets in various regions and countries research, factors that shape the world market conjuncture of such high technology, high-tech goods as civilian passenger aircraft were identified and systematized. The allotted set of the most important factors can be used to perform prospective market research and to plan the activities of aviation manufacturing enterprises.
Keywords: marketing research, commodity market conditions, conjuncture-forming factors, high technology products, civil passenger aircraft

 

Analysis of the industrial companies media advertising application
Katkova Ya.I., lecturer at the Department of Company Marketing, School of Business Administration, Faculty of Business and Management
National Research University “Higher School of Economics” (HSE), Moscow

Abstract: This article includes the research of the industrial companies’ media advertising application in the Russian market. The study used data of 225 largest industrial companies that produce, sell and promote their products in Russia. The article analyzes their media advertising budgets, shares of the various advertising tools, frequency of their use and other characteristics. It was also carried out the industrial companies comparison of different types of products, industries and origin regions in media advertising. Finally conclusions and recommendations were presented for companies promoting or planning to promote their products on the media market.
Keywords: companies, media advertising, advertisers, advertising budgets, advertising segments

 

Marketing outsourcing – the starting point in effective business innovation
Sinyaev V. V., doctor of economic Sciences, associate professor at the “Marketing and logistics” Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In fierce competition conditions, the author notes the impossibility of innovative project execution without outsourcing services usage. This is dictated by the desire of market participants not only to innovate, but also the necessity to employ professionals companies service providers and the latest technology. In logical sequence the author notes the trend of marketing outsourcing services market growth. For the first time the concept of target marketing outsourcing as a multi-faceted process of advanced business technologies and know-how usage for gaining and retaining competitive advantage is highlighted. Illustration of the figure represents the mechanism of interaction between customer and marketing services provider-outsourcer to implement marketing research, brand promotion and positive image creation. In conclusion, the author notes that it is the marketing tools set allows the outsourcer to “shoot” and accurately hit the bull’s eye, that certainly contributes to the effective business creation.
Keywords: outsourcing, brand, customer, image, concept, marketing, business, strategic roadmap, market, efficiency

 

Applying augmented reality technologies to evaluate a product during the design phase
Nikolaeva E. G., student of the 4th year of bachelor’s degree in Management
State University of Management, Moscow

Abstract: Decision-making throughout the design process is critical for the success of the finished product, but at present a limited amount of tools are available to support the designer activities, especially in the early stages design. These steps in many ways affect the quality, price and success of the product on the market. Besides, the cost of correcting errors or making design changes increases as the product progresses in the life cycle. In this paper, the author consider the process of making decisions about product design in consumer perception terms. The application concept for a mobile device is proposed, with the help of which designers can receive feedback from the user of the target group.
Keywords: augmented reality, product design, decision making, product evaluation, marketing development

 

Digital-marketing – the intellectual product commercialization reserve
Sinyaeva I. M., doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In article, against the background of domestic science high achievements in space researches, the modest national economy contribution to a world moneybox of business-about 2% is noted. In the logical sequence the digital marketing content, its value and role in the course of the design organization, production, intellectual product commercialization reveals. Noting a scientists contribution to digital marketing development of in the innovations sphere, the authors accent on digital tools value-marketing for any participant of the market. The illustrations confirm that electronic marketing instruments penetrate all process from a plan, design, mass production before innovation commercialization. A research aim is justification the intellectual product commercial system maintenance with turning on digital marketing tools. Exploring canals of innovations promotion in the Internet – targeting tools usage are legally recommended. A conclusion about need of system approach usage to intellectual product commercial system development taking into account digital marketing elements is the research result. Authors for the first time recommended the structure of intellectual product commercial system with the digital tools usage-marketing in price, grocery and communication policy.
Keywords: electronic business, Internet space, commercialization, intellectual product, digital marketing, innovations market, targeting, user

 

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QUALITY PRODUCTION, COMPETITIVENESS

Quality ensuring at aerospace branch production development
Aleshina O. N., candidate of Economic Sciences, associate professor at the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Aleshin N. N., Deputy Director of testing center
Federal enterprise “Lavochkin Association”, Moscow

Abstract: Quality management improvement at the large knowledge-intensive enterprises such as aerospace enterprises, demands the large quantity of analytical and project works. The solution of new production development release problem, ensuring of qualitative production release from the first pilot batch is impossible without modern, effective, approved methods application.
Keywords: quality management, quality ensuring, total quality management, total quality control, process approach in quality management, quality management system

 

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EDUCATION AND PERSONNEL TRAINING

Integrated system of training and human capital industry
Eropkin A. M., candidate of economic sciences, associate professor, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Mezina N. A., candidate of economic sciences, associate professor, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Issues of creation and development of the integrated training system at the enterprise as means of the human capital maintenance of the aviation industry knowledge-intensive and hi-tech enterprises are considered. The integrated system of training consists of five blocks forming system 5P: vocational guidance, professional selection, personnel training, professional development and retraining. The training system is compared with competences models, which are necessary for the branch organizations.
Keywords: aviation industry development program, human capital, integrated education system, competency model, professional promotion

 

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ANALYTICAL RESEARCH

Methods of expert tasks statement and their adjustment
Sidelnikov Y. V., doctor of engineering sciences, professor at the industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Kalmykov N. S., junior research officer
V.A. Trapeznikov Institute of Control Sciences of Russian Academy of Sciences

Abstract: In the research the general review of the Russian and foreign literature about problem and their adjustment is offered. The review in the technical sphere where the real production arising problems have to be resolved, is selected and approach to expert tasks’ statement and correction has been already created. The existing procedures, receptions and methods used in the course of expert tasks’ statement and their adjustment out the technical sphere including innovative approaches of production organizers which in the production practice have experience of traditional tasks statement effective change are briefly described. The new method of expert tasks’ statement correction is considered.
Keywords: expert task, expert task statement and its adjustment, concept “contradiction”, innovative approaches of production organizers

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Strategic challenges of the new industrial production management in the fourth industrial revolution
Stepnov I. M., doctor of economic sciences, professor, Head of Economics and Financial management Department
Ryazan State Radio Engineering University, Ryazan

Abstract: The modern industrial production management requires changes in the nature and procedures of the third industrial revolution effects based on mass information implementation and communication technologies and create the foundation for the fourth industrial revolution implementation. The changes should affect all the components of the industrial enterprises’ organizational and managerial unit to generate potential competitive advantages in the globalized economy. The study included identifying preconditions of the production organization formation and development as theory and practical activities, the critical approach to its nature and processes is given. The structural critical analysis of factors influencing the formation, development and destruction of industrial production management in Russia, which contributed to the problems and options identification, organizational solutions for the modern industrial production development (cognitive technologies, project management) as an element of national competitiveness is made. The research results provide a theoretical basis for developing practical recommendations on the formation of industrial production management new concept to take advantage of the engineering component impact on the economic results and the project offices creation for supporting the traditional and emerging industrial markets development in the new production mode organization (based on the digital economy).
Keywords: industrial production management, organizational platforms, productivity, project office, digital economics

 

Classification
of clusters in the industry as the practical tool in the cluster
economy system
Golov R. S., doctor of economic sciences, professor, Head of the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Mylnik A. V., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D. A., postgraduate at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the authors’ research in the cluster economy sphere. Based on the analysis of the modern Russian economy state, the key role of clusters in its innovative modernization is determined. Classification of clusters is developed according to eight classification criteria. This classification takes into account both types already in practice, as well as qualitatively new forms of cluster cooperation. Authors consider the types of clusters listed in the classification. The definition of a new clustered formation, a scientific and industrial cluster, is presented from the scientific point of view.
Keywords: cluster economy, cluster, innovations, investments, integrated structures

 

Industrial cluster as a factor of sustainable ecological and economic region’s development
Mantaeva E. I., doctor of economic sciences, professor, vice-rector for Economics and finance
Kalmyk State University named after B. B. Gorodovikov, Elista
Savchenko-Belskiy K.A., doctor of economic sciences, professor at the Department of Economics and management at the enterprise
Kalmyk State University named after B. B. Gorodovikov, Elista
Goldenova V. S., candidate of economic Sciences, associate Professor at the State and municipal management and law Department
Kalmyk State University named after B. B. Gorodovikov, Elista

Abstract: The article analyzes the advantages of the region’s economies cluster development in connection with the need to improve production efficiency, improve the population welfare, move to an innovative development path and sustainable ecological and economic development. Foreign experience has shown that the cluster approach of structuring the national economy and regional economic systems is an important condition for increasing production efficiency, regional economy competitiveness and improving the population welfare. The analysis of the industrial structure of the Republic of Kalmykia shows the need for a systematized and integrated state support for its development. The revealed problems of the region’s industrial sector development make it possible to propose industrial cluster creation and development as a way of the industrial sector revitalizing.
Keywords: cluster development, industrial clusters, regional clusters, regional economy, sustainable ecological and economic development of the region

 

Vision of the task of enterprise’s optimum participation in group of tenders
Dmitriev O. N., candidate of engineering sciences, doctor of economic sciences, professor at the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Novikov S. V., candidate of economic sciences, associate professor at the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The perspective of the enterprise-contestant participation in the fixed (a priori set) group of tenders having a “temporary train” character is considered. Consideration is focused on the hi-tech and knowledge-intensive production sphere in relation to modern Russian conditions. It is noted that these tenders provide enterprise the conclusion with the winner as with producer and the supplier the certain generalized delivery contract. As a special case, government tender, including the state defensive order is positioned. Arguments for expediency and inexpediency of such enterprise participation are given. The participation coherence of tenders and complex contracts performance is emphasized. Respectively, the caution concerning the localized administrative decisions participation adoption in the relation of each tender is entered. The optimizing character of a optimization participation problem is shown and also the basic way of its decision is offered. It is emphasized that emergence of a new tender demands a conditional reoptimization of this participation under all carried-out tender contracts, on all implemented and on all expected competitions and, respectively, contracts.
Keywords: competition, enterprise, competitor, optimal participation, bid, financial-economic results

 

Strategic management of the industrial sector integrated structures
in region economy
Sirotkina N. V., doctor of economic sciences, professor at the Economics and organizations management Department
Voronezh state university, Voronezh
Sviridova S. V., doctor of economic sciences, associate professor at the Economics and enterprise management in mechanical engineering Department
Voronezh state technical university, Voronezh
Shan Y., postgraduate student at the Economics and organizations management Department
Voronezh state university, Voronezh

Abstract: Theoretical-methodological aspects of the industrial sector integrated structures management in region economy are considered. Research relevance is defined by complexity and dynamism of industrial sector subjects’ internal and external relations in the region economy which define efficiency of their structural interaction and industrial development. The new integrated industrial structures are allocated and their characteristic is given. The essence, the contents and features of integrated structures strategic management in the industry are specified. Process of strategic management of the industrial enterprises is defined, its stages are described. Conclusions concerning strategic industrial development priorities on the basis of integration are drawn.
Keywords: strategic management, strategic management process, industrial enterprises, integration, industrial sector subjects interaction, industrial development priorities

 

Problems and indicators of industrial enterprises development for energy sector
Soldatova N. F., candidate of economic sciences, associate professor at the Department of Management
Financial University under the Government of the Russian Federation, Moscow

Abstract: Growth of the Russian enterprises’ competitiveness, including the machine-building complex focused on energy sector satisfaction needs ois inseparably linked with the organizational and economic mechanism formation and realization corresponding to the changes happening in national economy. The key role in the organizational and economic mechanism embedding is occupied by innovative technologies introduction which is based on continuous monitoring of the enterprise’s various resources efficiency usage while carrying out production modernization that is everywhere applied in practice of the leading foreign companies.
Keywords: modern management in the B2B market, problems of engineering companies, innovative-investment model, energy efficiency, resource-functional approach

 

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MARKETING, SALES APPROACH

Internet of things influence on industrial market development
Azarova S. P., candidate of economic sciences, associate professor at the Department of Management
Financial University under the Government of the Russian Federation, Moscow
Yakushin V. V., four-year bachelor at the Faculty of Finance and Economics
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article is devoted to the structure research of the Internet of things Industrial market and the given market objects’ commodity properties description. The authors disclose the Internet of things’ basic concepts, define the Industrial Internet market, consider two approaches to the Industrial Internet of things’ classification: European and American. Special attention is paid to the inter-machine interaction technology, as well as the commodity properties of “things” that are in circulation.
Keywords: Internet of things, intelligent production, software, Industry 4.0

 

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QUALITY PRODUCTION, COMPETITIVENESS

Influence of 3D-printing innovation for quality control in the technological production process of the product casing
Akhramovich A. A., Manager of the Special Programs Department ISCD
Moscow Aviation Institute (National Research University), Moscow
Borisova E. V., candidate of engineering sciences, associate professor at the Quality management and certification Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In the research questions of production expediency and possibility of simple products by nonconventional production ways, by means of 3D printing as an alternative to simple serial product processing by passing the chain of procuring, processing and assembly processes on the example of smartphones’ metal cases production are considered. Application of 3D-printing innovations of Carbon 3D, three-dimensional object cultivation from liquid by use of light and oxygen for photosensitive material hardening, for example, a special pitch type, is expedient for production of not only difficult products which can’t be made by means of traditional technologies, but also for simple products. Innovative 3D printing technology-Continuous Liquid Interface Productiongo technology or just CLIP, deprived of modern 3D printing shortcomings, such as high time of production, mechanical properties anisotropy and product roughness. This technology is suitable both for smartphones’ metal cases production, and for production of a wide range of products from absolutely different fields.
Keywords: quality, 3D-printing, additive technologies, technological process, smartphone case

 

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EDUCATION AND PERSONNEL TRAINING

Practice-oriented technological
projects development involving public-private partnership
Zabarina A. Yu., postgraduate student of the Corporate governance and corporate finance department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Modern domestic and international experience proves that public-private partnership active development in education is recently observed. This proves that the government and the economy are interested in cooperation while solving large-scale problems in education. Today on the agenda, the solution of important issues of business, education and government interaction while social significant projects in education realizing. Evaluation of ongoing projects can be called an important aspect for society.
Keywords: education, public-private partnerships, assessment of the effectiveness of public-private partnership, socially important projects in education

 

Features of relationship marketing in the training of young professionals for modern enterprises
Korovushkina M. V., senior lecturer, Department of Language Training, applicant, Department of Management
Financial University under the Government of the Russian Federation, Moscow

Abstract: Industry modernization leads to the necessity of modern personnel preparation for science-intensive industries, which requires a different approach to the young specialists training by higher education organization. The article justifies the need of relationship marketing application to the sphere of interests intersection at the labor market and the educational services market. It is revealed that the coherence of the higher education organization values, the employer and the individual is the effective interaction aimed at the training of a young competitive specialist, a graduate of the university, able to adapt quickly to the professional activities at the enterprise.
Keywords: key partners, relationship marketing, marketing concepts, educational program

 

The role of human capital
in high-tech production
Bolotin I.V., doctor of sociological sciences, professor, professor at the Sociology, psychology and social management Department
Moscow Aviation Institute (National Research University), Moscow
Mikhaylov A. A., candidate of sociological sciences, associate professor at the Human resource management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Article is devoted to the role of the human capital in hi-tech production. The need of hi-tech production for activity management based on the project is revealed. The leading role in this process is played by the HR manager. It is shown that personnel training and development gain steam recently, at the same time the emphasis is placed on internal employees work. This is especially true for high-tech industries such as aerospace.
Keywords: education, human capital, high-tech production, human resource management, employee

 

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ANALYTICAL INVESTIGATIONS

Analysis and prospects of the pumping equipment market development for pumping the liquefied natural gas
Оrlova E. S., Postgraduate’s degree student of chair of Management in energy and industry
Moscow Power Engineering Institute, Moscow

Abstract: The data about the status and development of the liquefied natural gas market (LNG) is given. The main producers and suppliers of LNG equipment in the world and the Russian market are considered. Comparative analysis of most common equipment models is made. The basic equipment parameters that affect the mechanism of competitiveness is noticed. The estimated capacity of the pumping equipment market for pumping the LNG is given.
Keywords: competitiveness, the market of liquefied natural gas, pumps, petroleum engineering

 

Science, education and business integration as the main direction
of Russian economy innovative development
Gribov V. D., doctor of economic sciences, professor at the economics and Production organization Department
Moscow Polytechnic University, Moscow
Agarkov A. P., doctor of economic sciences, professor, director of regional development
Moscow Financial-economic Institute, Moscow
Kamchatnikov G. V., candidate of economic sciences, lecturer at the economics and Production organization Department
Moscow Polytechnic University, Moscow

Abstract: This article describes the science, education and business integration in the process of Russia’s transition to an innovative path of development. Examples of effective acting innovative integrated structures are given, development problems of science, universities and business integration in Russia are considered. Dynamics of the small innovative enterprises at higher education institutions and scientific research institutes development is given. It is shown that the innovation-active large and medium-sized enterprises’ share is almost invariable, whereas the innovation-active small enterprises’ share grows. Many high school innovative developments are high effective. But in general the innovative activity potential is used inefficiently. The isolation of scientific research institute and higher education institutions from business and from each other is noted.
Keywords: Integration of science, education, business, innovation, integrated innovation structures, clusters, small innovative enterprises, financing innovation

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Social activity of enterprises and employee loyalty formation
Kozlova N. P., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article author discusses the relationship between the industrial enterprise’s social activity and the employees loyal attitude formation. The results of the studies confirming the relationship between the enterprise social involvement increasing, employee satisfaction with their involvement in such a company and its profitability. Also, author reviewes various enterprise’s social activity forms in relation to their employees.
Keywords: social responsibility, social activity, loyalty, business reputation, efficiency

 

Interaction improvement between agents in the cluster framework
Lapshina S. N., doctor of Engineering Sciences, associate Professor
Federal state Autonomous educational institution of higher education “Ural Federal University named after. The first President of Russia B. N. Yeltsin”, Yekaterinburg
Kalinin V. V., doctor of physico-mathematical Sciences, associate Professor
Federal state Autonomous educational institution of higher education “Ural Federal University named after. The first President of Russia B. N. Yeltsin”, Yekaterinburg
Lordkipanidze M. G., doctor of Economic Sciences, associate Professor
Federal state Autonomous educational institution of higher education “Ural Federal University named after. The first President of Russia B. N. Yeltsin”, Yekaterinburg
Korabelshchikov M. V., undergraduate
Federal state Autonomous educational institution of higher education “Ural Federal University named after. The first President of Russia B. N. Yeltsin”, Yekaterinburg
Chuchkalova E. I., doctor of Economic Sciences, associate Professor
Federal state Autonomous educational institution of higher professional education “Russian State Professional Pedagogical University”, Yekaterinburg

Abstract: The development of scientific-industrial clusters involves close interaction of economic agents of such a cluster. The world practice experience of many clusters shows that while cluster activity efficiency determining, the mutual influence of economic agents is very important. Such interaction can give different results, the main task is the definition of enterprises which should be included in the complex, and the requirements for individual agents..
Keywords: life cycle, economic agents behavior, economic evolution, triangular coordinate system, investment development trajectory

 

Role of social management in relations formation in group of professionals
Motagali Y. B., postgraduate, senior lecturer at the Economics and management department, Institute of Lifelong Education
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article the technico-organizational element of social management is investigated as a number of factors, such as a set of success criteria, required technologies selection, etc.; the procedure for organizing the project «group» as the most important criterion for the innovation effectiveness is described; the scientific team management styles is touched upon; various approaches of solving the research groups activity problems are considered.
Keywords: social management, efficiency criteria, social management, approach, quality, project team, employees, leadership style, research group

 

Methods of social management, characteristics and implementation conditions
Stytsyuk R. Y., Doctor of Economics, professor of «International tourism, hotel business and social management» Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article the author investigates social relationships and the corresponding methods that determine them; social engineering is described as a way of influencing people’s activities; the advanced techniques of social engineering, the mechanisms of social forecasting and design are described; the role and methods of social planning in the modern business space are defined.
Keywords: social relations, social engineering, social engineering, social design, technical and organizational indicator, social management

 

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Classification of innovative technologies of marketing activity information support
Rozhkov I. V., candidate of economic Sciences, associate professor of Management Department, member of the Guild of Marketers
Financial University under the Government of the Russian Federation, Moscow

Abstract: Third Millennium Marketing involves strengthening the relationship between the organization and customers through the modern software usage, social networks, search engines, mobile applications, and so forth. At the same time, modern organizations face the need of processing, accumulating, analyzing and disseminating a significant and growing volume of marketing data that are also unrealizable without appropriate technologies. That is why the problem of studying and systematization of Russian and foreign innovative technologies of support of marketing information activities becomes more and more topical. The author conducted research of the market of marketing activity information support in Russia and abroad, and revealed the most perspective trends of its further development. The result of the research is the classification of modern innovative technologies and information support services for marketing activities, developed by the author.
Keywords: marketing, marketing information systems, information technology, information support, marketing 3.0

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Development trends of the biofuel industrial market
Azarovа S. P., candidate of economic science, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article reveals the prospects of renewable energy sources usage in Russia by the method of processing waste into biofuel for the further thermal energy restoration as an integral part of the waste processing problem. The author considers the foreign experience of developed countries in the field of waste processing, compares the group of fuel various types’ indicators, examines the regulatory framework and the renewable energy sources volume in Russia, identifies obstacles and prospects for the domestic biofuel consumption development in Russia, pointing to economic potential.
Keywords: market, biofuel, waste recycling, renewable energy sources, ecological situation

 

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MARKETING, SALES APPROACH

Consumer behavior in the modern industrial markets
Kalinina M. A., candidate of economic sciences Ph.D in Economics, associate professor at the Management Department, General Director of the Project “Chicago Moscow Music Exchange”
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article discusses some issues concerning the process of a “new” customer formation, influenced by digital technologies and innovations. The paradigm of a “digital” consumer means conversion of a “digital” consumer with an old traditional one. This statement has to be taken into consideration by companies in a marketing strategy development process. They need to understand how to get economic value and synergy effect from the “hybrid consumer” who lives and act digital and traditional or on-line and off-line pattern. The success as always depends on the deep understanding or even forming and influencing consumers.
Keywords: customer’s portrait, conversion of digital and traditional customer, on-line and off-line communication mix, communities power, competitive value, choice tools

 

Enterprises’ social-ethic image formation in the automotive sector sphere
Zhiltsova O. N., candidate of economic sciences, chief editor of scientific journal «Marketing and Logistics», Associate Professor of the Department «Management»
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article reveals the notion of socio-ethical image of enterprises in the automotive sector, analyzes socially responsible marketing as such and mechanisms for resolving reputational problems. The purpose of the article is to identify and form social and ethical marketing tools in forming the image of a brand of the automobile industry to enhance its economic efficiency. The article reveals the notion of enterprises’ socio-ethical image in the automotive sector, analyzes socially responsible marketing and mechanisms for resolving reputational problems. The purpose of the article is to identify and form social and ethical marketing tools in forming the brand image of the automobile industry to enhance its economic efficiency.
Keywords: social and ethical image, automobile industry, socially responsible marketing, brand image, image formation, unique brand position

 

Тechnology product placement as a company promotion tool
Kolesnikova O. V., candidate of economic Sciences, associate professor of Management Department
Financial University under the Government of the Russian Federation, Moscow
Rebrikova N. V., candidate of economic Sciences, associate professor of Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the product placement technology (by the example of the BMW concern) from the point of view of the company’s promotion tool. Author presents results of research of this technology usage in companies’ practice. The advantages and disadvantages of technology usage are given. Conclusions and recommendations of technology usage possibility in the modern world are made.
Keywords: product placement, advertising, car, market, manufacturers, technology

 

Customer relationship management on industrial markets
Panyukova V. V., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article characterizes basic stages of client relationship management by industrial enterprises and systematizes main factors, which influence customer relationships stability on B2B markets. Industrial enterprises are advised to deploy proactive marketing and modern information technologies, as well as to improve personnel qualification, which should enable to achieve stable client relations. The article also outlines perspectives for further research in the field of customer relationship management on industrial markets.
Keywords: relationship management, partnership programs, personnel qualification, B2B market, relation’s stability

 

Outsourcing services of image-making in the mechanical engineering field
Sinyaev V. V., doctor of economic Sciences, associate professor at the «Marketing and logistics»Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article reveals the content of image-making taking into account the specifics of modern directions of outsourcing development in the mechanical engineering field. In a logical sequence author presents the image-making goals and organization principles. For the first time the establishing importance of commercial system for image-making, highlighting its functional dependence on the system object, the process of image- making, customers, customer of the outsourcer are proved. In addition, author describes the interdependence of the image-making systems, such supersystem as society, nature, economy and market. Author illustrates the organic interdependence of the image-making system from outsourcing using the marketing tools and PR technologies. Showing image-making system, the author points the importance of outsourcing usage in order to create financial sustainability of the modern market participant.
Keywords: outsourcer, image making, object, object, customer, information, customer, concept, management, marketing, market, service outsourcing

 

Specifics of russian energy companies’ social marketing-management
Soldatova N. F., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the conditions of economic uncertainty, the rigid need to increase the capitalization of companies, the established practice of preserving and increasing the costs of developing a corporate social protection system, causes discontent among shareholders of the enterprise and owners. In this regard, the functioning and development of the corporate system of social protection of personnel of energy companies, the application of new approaches and technologies of social marketing management, the justification of the relationship with financial performance of the activities becomes of strategic importance. The aim of the work is to assess the emerging system of social marketing management of Russian energy companies in the face of economic uncertainty. Instrumentalno-methodological apparatus of the study based on the methods of induction, deduction, separate elements of system analysis social marketing management in the electricity sector, based on quantitative and qualitative methods, as well as on the methods of logic and situational analysis. Theoretical results of the research can be used in the complex analysis of the motivation system of the staff as a whole and its part – the motivation sub-system for increasing the motivation of the company’s personnel.
Keywords: marketing-management in the electric power industry, social programs, external marketing-management, internal marketing-management

 

Guerrilla marketing to small and medium-sized enterprises in sherer the commercialization of new products
Sinyaeva I. M., doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article reveals the importance of guerrilla marketing tools in innovations promotion of small and medium-sized businesses. Exploring the contents of guerrilla marketing tools as hidden advertising, the author reveals scientists contribution to the science development of guerrilla marketing. The content of guerrilla marketing, the goals, objectives and principles are given. In a logical sequence author reveals the types of guerrilla marketing. The result of the research is the conclusion that in the conditions of current assets’ acute shortage guerrilla marketing usage is extremely important for successful novelty commercialization.
Keywords: guerrilla, entrepreneurship, innovation, marketing, outrageous, littleisland, ambient media

 

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QUALITY PRODUCTION, COMPETITIVENESS

Competitive behavior of modern organizations of real production sector
Balova S. L., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The enterprise’s competitiveness is provided at the acquired advantages expense in comparison with the basic competitors, namely: economic, financial, investment, personnel, image, etc. The real production sector, for example, the global automotive market, operates in excessive supply conditions, declining demand and fierce competition, so automotive companies, for maintaining leading positions in the world market, have to actively support their brand, develop marketing programs to create demand and stimulate sales.
Keywords: competition, competitiveness, competitiveness analysis, competitiveness factors, brands, car market

 

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EDUCATION AND PERSONNEL TRAINING

Available environment» project of public-private partnership in education
Zabarina A. Y., postgraduate student of the Corporate governance and corporate finance department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Available living environment is a key condition for integrating people with disabilities into society. The ability of this category of people to be independent, to participate in the political, cultural and social life reflects their rights implementation level of the welfare state citizens, creates preconditions for the realization of their potential. For people with disabilities for their social adaptation in society, social well-being improvement, the employment is important. The impossibility of inclusion in active employment activities for persons with disabilities can lead to many psychological problems, including decrease of self-esteem, decline in living status, as well as to create a barrier between disabled and other people.
Keywords: accessible environment, integration of children with disabilities, socialization, public-private partnership

 

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ANALYTICAL INVESTIGATIONS

Characteristics and prerequisites of social management development
Artemyeva O. A., candidate of economic sciences, associate professor at the international tourism, hotel business and social management Department
Financial University under the Government of Russian Federation, Moscow

Abstract: In the article the author considers social processes and social relations within the framework of any level; leads the classification of social relations based on certain characteristics; represents a social community as a collection of individuals; characterizes the term «social institution» as a stable set of formal and informal principles, rules and norms of behavior.
Keywords: social management, social processes, social relations, system, effective management mechanisms, manager, management principles, social relations