OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Strategic challenges of the new industrial production management in the fourth industrial revolution
Stepnov I. M., doctor of economic sciences, professor, Head of Economics and Financial management Department
Ryazan State Radio Engineering University, Ryazan

Abstract: The modern industrial production management requires changes in the nature and procedures of the third industrial revolution effects based on mass information implementation and communication technologies and create the foundation for the fourth industrial revolution implementation. The changes should affect all the components of the industrial enterprises’ organizational and managerial unit to generate potential competitive advantages in the globalized economy. The study included identifying preconditions of the production organization formation and development as theory and practical activities, the critical approach to its nature and processes is given. The structural critical analysis of factors influencing the formation, development and destruction of industrial production management in Russia, which contributed to the problems and options identification, organizational solutions for the modern industrial production development (cognitive technologies, project management) as an element of national competitiveness is made. The research results provide a theoretical basis for developing practical recommendations on the formation of industrial production management new concept to take advantage of the engineering component impact on the economic results and the project offices creation for supporting the traditional and emerging industrial markets development in the new production mode organization (based on the digital economy).
Keywords: industrial production management, organizational platforms, productivity, project office, digital economics

 

Classification
of clusters in the industry as the practical tool in the cluster
economy system
Golov R. S., doctor of economic sciences, professor, Head of the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Mylnik A. V., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D. A., postgraduate at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the authors’ research in the cluster economy sphere. Based on the analysis of the modern Russian economy state, the key role of clusters in its innovative modernization is determined. Classification of clusters is developed according to eight classification criteria. This classification takes into account both types already in practice, as well as qualitatively new forms of cluster cooperation. Authors consider the types of clusters listed in the classification. The definition of a new clustered formation, a scientific and industrial cluster, is presented from the scientific point of view.
Keywords: cluster economy, cluster, innovations, investments, integrated structures

 

Industrial cluster as a factor of sustainable ecological and economic region’s development
Mantaeva E. I., doctor of economic sciences, professor, vice-rector for Economics and finance
Kalmyk State University named after B. B. Gorodovikov, Elista
Savchenko-Belskiy K.A., doctor of economic sciences, professor at the Department of Economics and management at the enterprise
Kalmyk State University named after B. B. Gorodovikov, Elista
Goldenova V. S., candidate of economic Sciences, associate Professor at the State and municipal management and law Department
Kalmyk State University named after B. B. Gorodovikov, Elista

Abstract: The article analyzes the advantages of the region’s economies cluster development in connection with the need to improve production efficiency, improve the population welfare, move to an innovative development path and sustainable ecological and economic development. Foreign experience has shown that the cluster approach of structuring the national economy and regional economic systems is an important condition for increasing production efficiency, regional economy competitiveness and improving the population welfare. The analysis of the industrial structure of the Republic of Kalmykia shows the need for a systematized and integrated state support for its development. The revealed problems of the region’s industrial sector development make it possible to propose industrial cluster creation and development as a way of the industrial sector revitalizing.
Keywords: cluster development, industrial clusters, regional clusters, regional economy, sustainable ecological and economic development of the region

 

Vision of the task of enterprise’s optimum participation in group of tenders
Dmitriev O. N., candidate of engineering sciences, doctor of economic sciences, professor at the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Novikov S. V., candidate of economic sciences, associate professor at the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The perspective of the enterprise-contestant participation in the fixed (a priori set) group of tenders having a “temporary train” character is considered. Consideration is focused on the hi-tech and knowledge-intensive production sphere in relation to modern Russian conditions. It is noted that these tenders provide enterprise the conclusion with the winner as with producer and the supplier the certain generalized delivery contract. As a special case, government tender, including the state defensive order is positioned. Arguments for expediency and inexpediency of such enterprise participation are given. The participation coherence of tenders and complex contracts performance is emphasized. Respectively, the caution concerning the localized administrative decisions participation adoption in the relation of each tender is entered. The optimizing character of a optimization participation problem is shown and also the basic way of its decision is offered. It is emphasized that emergence of a new tender demands a conditional reoptimization of this participation under all carried-out tender contracts, on all implemented and on all expected competitions and, respectively, contracts.
Keywords: competition, enterprise, competitor, optimal participation, bid, financial-economic results

 

Strategic management of the industrial sector integrated structures
in region economy
Sirotkina N. V., doctor of economic sciences, professor at the Economics and organizations management Department
Voronezh state university, Voronezh
Sviridova S. V., doctor of economic sciences, associate professor at the Economics and enterprise management in mechanical engineering Department
Voronezh state technical university, Voronezh
Shan Y., postgraduate student at the Economics and organizations management Department
Voronezh state university, Voronezh

Abstract: Theoretical-methodological aspects of the industrial sector integrated structures management in region economy are considered. Research relevance is defined by complexity and dynamism of industrial sector subjects’ internal and external relations in the region economy which define efficiency of their structural interaction and industrial development. The new integrated industrial structures are allocated and their characteristic is given. The essence, the contents and features of integrated structures strategic management in the industry are specified. Process of strategic management of the industrial enterprises is defined, its stages are described. Conclusions concerning strategic industrial development priorities on the basis of integration are drawn.
Keywords: strategic management, strategic management process, industrial enterprises, integration, industrial sector subjects interaction, industrial development priorities

 

Problems and indicators of industrial enterprises development for energy sector
Soldatova N. F., candidate of economic sciences, associate professor at the Department of Management
Financial University under the Government of the Russian Federation, Moscow

Abstract: Growth of the Russian enterprises’ competitiveness, including the machine-building complex focused on energy sector satisfaction needs ois inseparably linked with the organizational and economic mechanism formation and realization corresponding to the changes happening in national economy. The key role in the organizational and economic mechanism embedding is occupied by innovative technologies introduction which is based on continuous monitoring of the enterprise’s various resources efficiency usage while carrying out production modernization that is everywhere applied in practice of the leading foreign companies.
Keywords: modern management in the B2B market, problems of engineering companies, innovative-investment model, energy efficiency, resource-functional approach

 

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MARKETING, SALES APPROACH

Internet of things influence on industrial market development
Azarova S. P., candidate of economic sciences, associate professor at the Department of Management
Financial University under the Government of the Russian Federation, Moscow
Yakushin V. V., four-year bachelor at the Faculty of Finance and Economics
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article is devoted to the structure research of the Internet of things Industrial market and the given market objects’ commodity properties description. The authors disclose the Internet of things’ basic concepts, define the Industrial Internet market, consider two approaches to the Industrial Internet of things’ classification: European and American. Special attention is paid to the inter-machine interaction technology, as well as the commodity properties of “things” that are in circulation.
Keywords: Internet of things, intelligent production, software, Industry 4.0

 

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QUALITY PRODUCTION, COMPETITIVENESS

Influence of 3D-printing innovation for quality control in the technological production process of the product casing
Akhramovich A. A., Manager of the Special Programs Department ISCD
Moscow Aviation Institute (National Research University), Moscow
Borisova E. V., candidate of engineering sciences, associate professor at the Quality management and certification Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In the research questions of production expediency and possibility of simple products by nonconventional production ways, by means of 3D printing as an alternative to simple serial product processing by passing the chain of procuring, processing and assembly processes on the example of smartphones’ metal cases production are considered. Application of 3D-printing innovations of Carbon 3D, three-dimensional object cultivation from liquid by use of light and oxygen for photosensitive material hardening, for example, a special pitch type, is expedient for production of not only difficult products which can’t be made by means of traditional technologies, but also for simple products. Innovative 3D printing technology-Continuous Liquid Interface Productiongo technology or just CLIP, deprived of modern 3D printing shortcomings, such as high time of production, mechanical properties anisotropy and product roughness. This technology is suitable both for smartphones’ metal cases production, and for production of a wide range of products from absolutely different fields.
Keywords: quality, 3D-printing, additive technologies, technological process, smartphone case

 

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EDUCATION AND PERSONNEL TRAINING

Practice-oriented technological
projects development involving public-private partnership
Zabarina A. Yu., postgraduate student of the Corporate governance and corporate finance department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Modern domestic and international experience proves that public-private partnership active development in education is recently observed. This proves that the government and the economy are interested in cooperation while solving large-scale problems in education. Today on the agenda, the solution of important issues of business, education and government interaction while social significant projects in education realizing. Evaluation of ongoing projects can be called an important aspect for society.
Keywords: education, public-private partnerships, assessment of the effectiveness of public-private partnership, socially important projects in education

 

Features of relationship marketing in the training of young professionals for modern enterprises
Korovushkina M. V., senior lecturer, Department of Language Training, applicant, Department of Management
Financial University under the Government of the Russian Federation, Moscow

Abstract: Industry modernization leads to the necessity of modern personnel preparation for science-intensive industries, which requires a different approach to the young specialists training by higher education organization. The article justifies the need of relationship marketing application to the sphere of interests intersection at the labor market and the educational services market. It is revealed that the coherence of the higher education organization values, the employer and the individual is the effective interaction aimed at the training of a young competitive specialist, a graduate of the university, able to adapt quickly to the professional activities at the enterprise.
Keywords: key partners, relationship marketing, marketing concepts, educational program

 

The role of human capital
in high-tech production
Bolotin I.V., doctor of sociological sciences, professor, professor at the Sociology, psychology and social management Department
Moscow Aviation Institute (National Research University), Moscow
Mikhaylov A. A., candidate of sociological sciences, associate professor at the Human resource management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Article is devoted to the role of the human capital in hi-tech production. The need of hi-tech production for activity management based on the project is revealed. The leading role in this process is played by the HR manager. It is shown that personnel training and development gain steam recently, at the same time the emphasis is placed on internal employees work. This is especially true for high-tech industries such as aerospace.
Keywords: education, human capital, high-tech production, human resource management, employee

 

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ANALYTICAL INVESTIGATIONS

Analysis and prospects of the pumping equipment market development for pumping the liquefied natural gas
Оrlova E. S., Postgraduate’s degree student of chair of Management in energy and industry
Moscow Power Engineering Institute, Moscow

Abstract: The data about the status and development of the liquefied natural gas market (LNG) is given. The main producers and suppliers of LNG equipment in the world and the Russian market are considered. Comparative analysis of most common equipment models is made. The basic equipment parameters that affect the mechanism of competitiveness is noticed. The estimated capacity of the pumping equipment market for pumping the LNG is given.
Keywords: competitiveness, the market of liquefied natural gas, pumps, petroleum engineering

 

Science, education and business integration as the main direction
of Russian economy innovative development
Gribov V. D., doctor of economic sciences, professor at the economics and Production organization Department
Moscow Polytechnic University, Moscow
Agarkov A. P., doctor of economic sciences, professor, director of regional development
Moscow Financial-economic Institute, Moscow
Kamchatnikov G. V., candidate of economic sciences, lecturer at the economics and Production organization Department
Moscow Polytechnic University, Moscow

Abstract: This article describes the science, education and business integration in the process of Russia’s transition to an innovative path of development. Examples of effective acting innovative integrated structures are given, development problems of science, universities and business integration in Russia are considered. Dynamics of the small innovative enterprises at higher education institutions and scientific research institutes development is given. It is shown that the innovation-active large and medium-sized enterprises’ share is almost invariable, whereas the innovation-active small enterprises’ share grows. Many high school innovative developments are high effective. But in general the innovative activity potential is used inefficiently. The isolation of scientific research institute and higher education institutions from business and from each other is noted.
Keywords: Integration of science, education, business, innovation, integrated innovation structures, clusters, small innovative enterprises, financing innovation

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Social activity of enterprises and employee loyalty formation
Kozlova N. P., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article author discusses the relationship between the industrial enterprise’s social activity and the employees loyal attitude formation. The results of the studies confirming the relationship between the enterprise social involvement increasing, employee satisfaction with their involvement in such a company and its profitability. Also, author reviewes various enterprise’s social activity forms in relation to their employees.
Keywords: social responsibility, social activity, loyalty, business reputation, efficiency

 

Interaction improvement between agents in the cluster framework
Lapshina S. N., doctor of Engineering Sciences, associate Professor
Federal state Autonomous educational institution of higher education “Ural Federal University named after. The first President of Russia B. N. Yeltsin”, Yekaterinburg
Kalinin V. V., doctor of physico-mathematical Sciences, associate Professor
Federal state Autonomous educational institution of higher education “Ural Federal University named after. The first President of Russia B. N. Yeltsin”, Yekaterinburg
Lordkipanidze M. G., doctor of Economic Sciences, associate Professor
Federal state Autonomous educational institution of higher education “Ural Federal University named after. The first President of Russia B. N. Yeltsin”, Yekaterinburg
Korabelshchikov M. V., undergraduate
Federal state Autonomous educational institution of higher education “Ural Federal University named after. The first President of Russia B. N. Yeltsin”, Yekaterinburg
Chuchkalova E. I., doctor of Economic Sciences, associate Professor
Federal state Autonomous educational institution of higher professional education “Russian State Professional Pedagogical University”, Yekaterinburg

Abstract: The development of scientific-industrial clusters involves close interaction of economic agents of such a cluster. The world practice experience of many clusters shows that while cluster activity efficiency determining, the mutual influence of economic agents is very important. Such interaction can give different results, the main task is the definition of enterprises which should be included in the complex, and the requirements for individual agents..
Keywords: life cycle, economic agents behavior, economic evolution, triangular coordinate system, investment development trajectory

 

Role of social management in relations formation in group of professionals
Motagali Y. B., postgraduate, senior lecturer at the Economics and management department, Institute of Lifelong Education
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article the technico-organizational element of social management is investigated as a number of factors, such as a set of success criteria, required technologies selection, etc.; the procedure for organizing the project «group» as the most important criterion for the innovation effectiveness is described; the scientific team management styles is touched upon; various approaches of solving the research groups activity problems are considered.
Keywords: social management, efficiency criteria, social management, approach, quality, project team, employees, leadership style, research group

 

Methods of social management, characteristics and implementation conditions
Stytsyuk R. Y., Doctor of Economics, professor of «International tourism, hotel business and social management» Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article the author investigates social relationships and the corresponding methods that determine them; social engineering is described as a way of influencing people’s activities; the advanced techniques of social engineering, the mechanisms of social forecasting and design are described; the role and methods of social planning in the modern business space are defined.
Keywords: social relations, social engineering, social engineering, social design, technical and organizational indicator, social management

 

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Classification of innovative technologies of marketing activity information support
Rozhkov I. V., candidate of economic Sciences, associate professor of Management Department, member of the Guild of Marketers
Financial University under the Government of the Russian Federation, Moscow

Abstract: Third Millennium Marketing involves strengthening the relationship between the organization and customers through the modern software usage, social networks, search engines, mobile applications, and so forth. At the same time, modern organizations face the need of processing, accumulating, analyzing and disseminating a significant and growing volume of marketing data that are also unrealizable without appropriate technologies. That is why the problem of studying and systematization of Russian and foreign innovative technologies of support of marketing information activities becomes more and more topical. The author conducted research of the market of marketing activity information support in Russia and abroad, and revealed the most perspective trends of its further development. The result of the research is the classification of modern innovative technologies and information support services for marketing activities, developed by the author.
Keywords: marketing, marketing information systems, information technology, information support, marketing 3.0

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Development trends of the biofuel industrial market
Azarovа S. P., candidate of economic science, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article reveals the prospects of renewable energy sources usage in Russia by the method of processing waste into biofuel for the further thermal energy restoration as an integral part of the waste processing problem. The author considers the foreign experience of developed countries in the field of waste processing, compares the group of fuel various types’ indicators, examines the regulatory framework and the renewable energy sources volume in Russia, identifies obstacles and prospects for the domestic biofuel consumption development in Russia, pointing to economic potential.
Keywords: market, biofuel, waste recycling, renewable energy sources, ecological situation

 

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MARKETING, SALES APPROACH

Consumer behavior in the modern industrial markets
Kalinina M. A., candidate of economic sciences Ph.D in Economics, associate professor at the Management Department, General Director of the Project “Chicago Moscow Music Exchange”
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article discusses some issues concerning the process of a “new” customer formation, influenced by digital technologies and innovations. The paradigm of a “digital” consumer means conversion of a “digital” consumer with an old traditional one. This statement has to be taken into consideration by companies in a marketing strategy development process. They need to understand how to get economic value and synergy effect from the “hybrid consumer” who lives and act digital and traditional or on-line and off-line pattern. The success as always depends on the deep understanding or even forming and influencing consumers.
Keywords: customer’s portrait, conversion of digital and traditional customer, on-line and off-line communication mix, communities power, competitive value, choice tools

 

Enterprises’ social-ethic image formation in the automotive sector sphere
Zhiltsova O. N., candidate of economic sciences, chief editor of scientific journal «Marketing and Logistics», Associate Professor of the Department «Management»
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article reveals the notion of socio-ethical image of enterprises in the automotive sector, analyzes socially responsible marketing as such and mechanisms for resolving reputational problems. The purpose of the article is to identify and form social and ethical marketing tools in forming the image of a brand of the automobile industry to enhance its economic efficiency. The article reveals the notion of enterprises’ socio-ethical image in the automotive sector, analyzes socially responsible marketing and mechanisms for resolving reputational problems. The purpose of the article is to identify and form social and ethical marketing tools in forming the brand image of the automobile industry to enhance its economic efficiency.
Keywords: social and ethical image, automobile industry, socially responsible marketing, brand image, image formation, unique brand position

 

Тechnology product placement as a company promotion tool
Kolesnikova O. V., candidate of economic Sciences, associate professor of Management Department
Financial University under the Government of the Russian Federation, Moscow
Rebrikova N. V., candidate of economic Sciences, associate professor of Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the product placement technology (by the example of the BMW concern) from the point of view of the company’s promotion tool. Author presents results of research of this technology usage in companies’ practice. The advantages and disadvantages of technology usage are given. Conclusions and recommendations of technology usage possibility in the modern world are made.
Keywords: product placement, advertising, car, market, manufacturers, technology

 

Customer relationship management on industrial markets
Panyukova V. V., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article characterizes basic stages of client relationship management by industrial enterprises and systematizes main factors, which influence customer relationships stability on B2B markets. Industrial enterprises are advised to deploy proactive marketing and modern information technologies, as well as to improve personnel qualification, which should enable to achieve stable client relations. The article also outlines perspectives for further research in the field of customer relationship management on industrial markets.
Keywords: relationship management, partnership programs, personnel qualification, B2B market, relation’s stability

 

Outsourcing services of image-making in the mechanical engineering field
Sinyaev V. V., doctor of economic Sciences, associate professor at the «Marketing and logistics»Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article reveals the content of image-making taking into account the specifics of modern directions of outsourcing development in the mechanical engineering field. In a logical sequence author presents the image-making goals and organization principles. For the first time the establishing importance of commercial system for image-making, highlighting its functional dependence on the system object, the process of image- making, customers, customer of the outsourcer are proved. In addition, author describes the interdependence of the image-making systems, such supersystem as society, nature, economy and market. Author illustrates the organic interdependence of the image-making system from outsourcing using the marketing tools and PR technologies. Showing image-making system, the author points the importance of outsourcing usage in order to create financial sustainability of the modern market participant.
Keywords: outsourcer, image making, object, object, customer, information, customer, concept, management, marketing, market, service outsourcing

 

Specifics of russian energy companies’ social marketing-management
Soldatova N. F., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the conditions of economic uncertainty, the rigid need to increase the capitalization of companies, the established practice of preserving and increasing the costs of developing a corporate social protection system, causes discontent among shareholders of the enterprise and owners. In this regard, the functioning and development of the corporate system of social protection of personnel of energy companies, the application of new approaches and technologies of social marketing management, the justification of the relationship with financial performance of the activities becomes of strategic importance. The aim of the work is to assess the emerging system of social marketing management of Russian energy companies in the face of economic uncertainty. Instrumentalno-methodological apparatus of the study based on the methods of induction, deduction, separate elements of system analysis social marketing management in the electricity sector, based on quantitative and qualitative methods, as well as on the methods of logic and situational analysis. Theoretical results of the research can be used in the complex analysis of the motivation system of the staff as a whole and its part – the motivation sub-system for increasing the motivation of the company’s personnel.
Keywords: marketing-management in the electric power industry, social programs, external marketing-management, internal marketing-management

 

Guerrilla marketing to small and medium-sized enterprises in sherer the commercialization of new products
Sinyaeva I. M., doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article reveals the importance of guerrilla marketing tools in innovations promotion of small and medium-sized businesses. Exploring the contents of guerrilla marketing tools as hidden advertising, the author reveals scientists contribution to the science development of guerrilla marketing. The content of guerrilla marketing, the goals, objectives and principles are given. In a logical sequence author reveals the types of guerrilla marketing. The result of the research is the conclusion that in the conditions of current assets’ acute shortage guerrilla marketing usage is extremely important for successful novelty commercialization.
Keywords: guerrilla, entrepreneurship, innovation, marketing, outrageous, littleisland, ambient media

 

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QUALITY PRODUCTION, COMPETITIVENESS

Competitive behavior of modern organizations of real production sector
Balova S. L., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The enterprise’s competitiveness is provided at the acquired advantages expense in comparison with the basic competitors, namely: economic, financial, investment, personnel, image, etc. The real production sector, for example, the global automotive market, operates in excessive supply conditions, declining demand and fierce competition, so automotive companies, for maintaining leading positions in the world market, have to actively support their brand, develop marketing programs to create demand and stimulate sales.
Keywords: competition, competitiveness, competitiveness analysis, competitiveness factors, brands, car market

 

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EDUCATION AND PERSONNEL TRAINING

Available environment» project of public-private partnership in education
Zabarina A. Y., postgraduate student of the Corporate governance and corporate finance department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Available living environment is a key condition for integrating people with disabilities into society. The ability of this category of people to be independent, to participate in the political, cultural and social life reflects their rights implementation level of the welfare state citizens, creates preconditions for the realization of their potential. For people with disabilities for their social adaptation in society, social well-being improvement, the employment is important. The impossibility of inclusion in active employment activities for persons with disabilities can lead to many psychological problems, including decrease of self-esteem, decline in living status, as well as to create a barrier between disabled and other people.
Keywords: accessible environment, integration of children with disabilities, socialization, public-private partnership

 

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ANALYTICAL INVESTIGATIONS

Characteristics and prerequisites of social management development
Artemyeva O. A., candidate of economic sciences, associate professor at the international tourism, hotel business and social management Department
Financial University under the Government of Russian Federation, Moscow

Abstract: In the article the author considers social processes and social relations within the framework of any level; leads the classification of social relations based on certain characteristics; represents a social community as a collection of individuals; characterizes the term «social institution» as a stable set of formal and informal principles, rules and norms of behavior.
Keywords: social management, social processes, social relations, system, effective management mechanisms, manager, management principles, social relations

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Environmental innovatics – modern approach to the humanity critical global problems solution (Part 2)
Golov R.S., doctor of economic sciences, professor, Director of Management, Economics and Social Technologies Institut
Moscow Aviation Institute (National Research University), Moscow
Sorokin A.E., candidate of economic sciences, associate professor, Head of the Ecology and Safety activities Department
Moscow Aviation Institute (National Research University), Moscow
Metechko L.B., candidate of economic sciences, associate professor, deputy head at the Ecology and Safety activities Department Moscow Aviation Institute (National Research University), Moscow
Milnik A.V., candidate of economic sciences, associate professor at the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract:The article considers a new direction of scientific research born in Moscow aviation Institute. In the era of global ecological crisis is inevitable to search for new ways and approaches to knowledge, as the former analytical techniques for the study of complex systems has not yielded the desired results, and new discoveries often occur at the intersection of different scientific fields. Modern scientific studies are convergent, they are characterized by a cluster strategy of innovative scientific research, providing a systematic implementation of innovative projects. Given convincing arguments of the effectiveness of the new approach to scientific studies on the example project for the development and pilot implementation of ecological compensation system to reduce anthropogenic pollution of coastal waters, which combined achievements of high technology instrumentation, Metrology, information-measuring devices, methods of environmental control, applied environmental calculations, the latest developments in the field of Informatics, computer technology and innovative methods of teaching environmental knowledge. Examples of such a synthetic approach to cognition demonstrate innovation and opening up of national research center «Kurchatov Institute», headed by M. V. Kovalchuk and other well-known international and domestic research centers use innovative methods of research combining different scientific schools and demonstrate innovative breakthroughs in the knowledge of the laws of the material universe.
Keywords: convergent science and technology cluster strategy development, innovation clusters, cognitive abilities, ecological compensation system, aquatekture, automated environmental monitoring, non-invasive environmental programs, storage and transmission of data, management of ecological safety

 

Organization of cluster project office functioning
Gorchakova E. A., postgraduade at the Department of Economy in energetics and industry
National Research University “MPEI”, Moscow
Kovalchuk J. A., doctor of economic sciences, professor, chief researcher
Market Economy Institute of Russian Academy of Sciences, Moscow

Abstract:The article describes the possibilities of energy efficiency projects in the context of implementation in industrial clusters. Identified the peculiarities of such projects – synergy, the irrevocability of cost, nature of recovery, sources of funding, possibility of cooperation, the role of energy companies. Highlighted the key aspects of the functioning of the project office on the most significant stages of selection of project, formation of results, choice of control points. A distinctive feature of the proposed approach is the use of the model efficiency based on expert assessments (a method of «fuzzy triple numbers» and the ROV- method – real options valuation) that allows you to identify the confidence interval of the effectiveness of the project.
Keywords: energy efficiency, energy consumption, project office, coordination, industrial cluster, budgeting, real option

 

Methodological basis for the scientific-industrial clusters’ socio-economic efficiency assessment
Prokofiev D. A., postgraduate at the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the problem of forming a methodology for assessing the socio-economic efficiency of scientific and industrial clusters. The author justifies the relevance of the cluster approach to the development of the economy. The definition of the scientific and industrial cluster is being developed. A methodology is developed for assessing the socio-economic efficiency of scientific and industrial clusters based on the choice of the criterion of net discounted income.
Keywords: industrial modernization, scientific and industrial cluster, efficiency evaluation, social effect, ecological effect, synergetic effect

 

Practical usage of expert assessment method for risks identification in concrete projects
Galetov I. D., candidate of economic sciences, associate professor at the Financial management Department
Moscow Aviation Institute (National Research University), Moscow
Shtrikunova M. M., candidate of economic sciences, associate professor at the Financial management Department
Moscow Aviation Institute (National Research University), Moscow
Kitaev Evgeny E. A., Specialist of Department of private label goods production organization
JSC «Voentorg», Moscow

Abstract: The authors expose the range of current risk assessment methods implementation at the enterprise in general, for such enterprises which never intend to use qualified personnel.. The object of the current research is an organization’s internal tool for efficient usage of expert opinions in order to estimate the risk in concrete projects, providing a significant company’s growth. The decision making result while this method usage allows to attract qualified and competent workforce, which as result allows to achieve objectivity above the sustainable risk level and damage threats that could be an obstacle on a avenue to successful implementation of the organization project activities. The expert group flexibility as a result expands the project activities range and also allows to find creative and productive solutions in order to reduce the project risks, and last but not least, successful realization.
Keywords: project, Hamming distance, opinions coherence, standard deviation, importance level, permissible error of the examination, cluster, clustering threshold value

 

Lease payments: structure, major influence factors, methods
Tikhonov G. V., candidate of economic sciences, Head of Economics Department
Moscow Aviation Institute (National Research University), Moscow
Pushkareva M. B., candidate of economic sciences, associate professor, deputy head of the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow
Titov L. Y., doctor of economic sciences, professor at the Economics Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The calculating methods of lease payments in modern conditions of enterprises functioning for the leasing repayment reliability determination taking into account the real lessee possibilities is given.
As the approach method of lease payments calculation based on the companies-lessees financial level, the author proposes to use not only private performance at the recommended financial indicators lower limits, but also generalized the result obtained on the basis of the calculations and selection of the enterprises-lessees from the small and medium-sized enterprises through their ranking.
Proposed leasing arrangement will improve the efficiency of leasing transactions and broaden the technical re-equipment of small and medium engineering enterprises.
Keywords: leasing, technical re-equipment, the lessor, ranking, financial performance

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Credit and tax instruments for energy efficiency technologies introduction
Mikheev D. V., assistant at the department of Electric Supply of Industrial Enterprises and Electrotechnologies, assistant at the department of Management in Power Engineering and Industry
National Research University “MPEI”, Moscow

Abstract: Decree of the Government of the Russian Federation (RF) No600 (dated June 17, 2015) and the Tax Code of the Russian Federation provides preferential tax and credit regimes for industrial enterprises using energy efficient equipment, including renewable energy sources (RES). The purpose of the work is to determine the positive economic effect for organizations implementing RES (wind power plants as an example), including the accelerated depreciation (AD) and investment tax credit (ITC), the application of which is regulated by these regulatory legal acts. The economic effect was estimated on the basis of a comparison of indicator values «Discounted Total Cost of Ownership» for introduction projects of wind power plants using AD and ITC and without their using. The method for determining this indicator was adjusted by the author taking into account regulatory legal acts of the Russian Federation in the field of taxation and energy saving. The results of calculations demonstrates the effectiveness of applying the provisions of Decree of the Government of the RF No600 (dated June 17, 2015) and the Tax Code of the RF with in order to stimulate enterprises to introduce energy efficient equipment and RES.
Keywords: industrial enterprises; wind power plant; renewable energy sources; Tax Code of the Russian Federation; energy efficiency; energy efficiency indicators; discounted total cost of ownership

 

Energy saving management as energy marketing element
Soldatova N. F., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: For the successful operation on the Russian market industrial enterprises must continually increase their competitiveness. One of the competitiveness growth factors of industrial companies is a continuous and sustainable efficiency increasing and energy saving programs introduction. Energy marketing management pays great attention to the new structures creation, forming new goals and objectives for staff about energy saving questions. The aim of this research is to evaluate the prevailing system of staff motivation to improve energy efficiency and the «energy saving» tool usage . Instrumentality and methodological study unit is based on methods of induction, deduction, marketing development processes system analysis elements in the electricity sector, based on quantitative and qualitative methods, as well as logical, statistical and situational analysis methods. Theoretical results of the research can be used to conduct a comprehensive analysis of staff motivation system as a whole and its parts – the subsystems of motivation to encourage energy efficiency in industrial company.
Keywords: marketing in electrical power engineering, marketing researches, energy saving, energy efficiency, marketing personnel, electricity

 

Structure and functions analysis of information-analytical systems in energy management
Teplyshev V. Y., candidate of economic sciences, Head of the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the research of modern automation systems’ structure and functions in energy management. The author considers general groups of tasks and automated processes, two types of classification of energy management automated processes are formed according to ISO 50001: 2011. As an example of information-analytical system in energy management, the author shows the «GIS TBN Energo» system
Keywords: energy saving, energy management, energy service, automation, information-analytical systems

 

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MARKETING, SALES APPROACH

Specifics of communications in social marketing
Kozlova N. P., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article we look through system of communications in social marketing, define goals and objectives of communications, analyze the process of developing communication strategies, assess the effectiveness of individual distribution channels of communications and their effectiveness.
Keywords: social marketing, social programs, communications, promotion, target audience, advertising, public relations, personal selling, fundraising

 

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EDUCATION AND PERSONNEL TRAINING

Selection of industrial standards for educational programs updating
Rozhkov V. N., candidate of engineering Sciences, candidate of engineering Sciences, professor at the Aircraft testing Department Moscow Aviation Institute (National Research University), Moscow

Abstract: Article is directed to the solution of an urgent problem of production standards and educational programs requirements coordination. The article substantiates the necessity of taking into account the aggregate of standards for professional activities various types. The author proposes standards selection criteria in the professional competencies formation and educational programs updating.
Keywords: production personnel, qualification, requirements, industry standard, of professional activities area, activity, educational program

 

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ANALYTICAL INVESTIGATIONS

Small entrepreneurship and its role in processing productions
Prorokov A. N., candidate of economic Sciences, associate professor, professor at the Department of economy and entrepreneurship, full member of Academy of management in education and culture, honorary professor of «Economy and Management of the National Economy» Department, honored economist of Free economic society of Russia
Moscow state regional university, Moscow

Abstract: Small business in the modern economy is an important factor for sustainable socio-economic development and stability of the state. It is the economy sector which aims to provide employment and income growth, to increase the domestic market capacity and actively innovate. Direct public administration methods in this activity field don’t yield necessary result; indicators of its contribution to national economy are inferior to indicators of the most developed and rapidly developing countries sector, due to differences in the accounting methodology for small businesses. The share of small enterprises in turnover of the processing productions and, in particular, in production of machine-building products is rather low.
Keywords: small entrepreneurship, small enterprise, methods of governance, Government support, economically active population, small entrepreneur, prosessing productions, machine-building products, informal sector

 

Description of Russian economy branches’ sustainable development assessment technique
Trifonov P. V., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The paper formulates the methodology for assessing the institutional mechanisms for ensuring the economic branches’ sustainable development. Multi-criteria evaluation system of the Russian economy sustainable development is proposed on the basis of indicators set formed by nine functional clusters, and an integral index of the sustainable development level of the Russian economy is proposed. Practical application of the sustainable development system monitoring of the Russian economy will help to increase the reliability and validity of efficiency assessments and sustainability of different types of industries, and also, on the basis of the results of a multi-criteria evaluation, identify potential opportunities and reserves for the industries and industrial complexes development, and minimize risks.
Keywords: sustainable development, branch economy, added gross value, stability coefficient, imbalance degree

 

Key principles of industry modernization in the context of economy reindustrialization of Russia
Golov R. S., doctor of economic sciences, professor, Director of Management, Economics and Social Technologies Institute
Moscow Aviation Institute (National Research University), Moscow
Milnik A. V., candidate of economic sciences, associate professor at the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The authors’ analysis is based on an analysis of the current economic situation in industry, which resulted from unsolved systemic problems and the recent crisis. The analysis of one of the most important indicators of the industrial system state – the production equipment wear degree. As a single approach to industrial modernization, the paradigm of economic re-industrialization is proposed. The authors develop key principles of industrial modernization in accordance with the most serious barriers to its development, determined as a result of the analysis.
Keywords: industry, economic crisis, modernization, economic re-industrialization, innovative-investment activity.

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Transformation of person’s professional functions in the conditions of the integrated automated information management systems formation in the industry
Golov R. S., doctor of economic sciences, professor, Director of management, economics and social technologies Institute
Moscow Aviation Institute (National Research University) (MAI), Moscow
Mylnik A. V., candidate of economic sciences, associate professor at the Department of energy service and energy saving management
Moscow Aviation Institute (National Research University) (MAI), Moscow

Abstract: The article is devoted to the human functions change study under the automated systems influence, active developing nowadays in industrial production. The authors define the concept and essence of the integrated automated information management systems (IAIS), form its structural construction. The formation of «man- machine» systems is considered, authors investigate characteristics of professional and psycho physiological personality adaptation to new working conditions. The main directions of specialists adaptation to the activities of the IAIS are determined.
Keywords: automation, industrial enterprise, integrated automated management information systems, human- machine systems, adaptation

 

Formation of plans system for scientific and industrial cluster development
Prokofiev D. A., postgraduate at the Department of Energy service and power management
Moscow Aviation Institute (National Research University) (MAI), Moscow

Abstract: The article is devoted to plans system for the scientific and industrial cluster development researching. Plans construction occupy a special place in the innovation and investment activity system, determining the efficiency degree of the cluster members involved in joint projects interaction. As part of the research the author has developed a new tool for planning the activities of scientific and industrial cluster–a strategic cluster matrix, the usage of which allows to coordinate and organize the joint and independent tasks implementation by its participants.
Keywords: innovation and investment activity, scientific and industrial cluster, plans system, strategy, strategic cluster matrix

 

Risk assessment at the enterprise not carried out it before
Geletov I. D., candidate of economic Sciences, associate Professor at the Financial Management Department
Moscow Aviation Institute (National Research University) (MAI), Moscow
Shtrikunova M. M., candidate of economic Sciences, associate Professor at the Financial Management Department
Moscow Aviation Institute (National Research University) (MAI), Moscow
Mamonova S. I., head of the information department at Mobilsovet
Mobilsovet, Moscow

Abstract: The authors show the possibility of risk assessment methods usage at the enterprise, which were not previously engaged in risk assessment. Nowadays a large approaches arsenal, methods and tools to manage economic and financial risk are accumulated. Innovation projects implementation in most cases is associated with an increased risk level, and therefore, a reasonable selection and implementation of risk management approaches and methods is actual task to the enterprise. Implementing certain approaches and risk management techniques, managers can achieve an optimal or acceptable ratio for the company between the performance indicators values and risk innovation project or to abandon the project high risk.
Keywords: risk, riskassessment, sensitivityanalysis, scenarioanalysis, riskrose, spiralrisks, riskidentification, riskmap, riskregister

 

Optimising production model taking into account foreign trade communications
Kiselev V. D., doctor of business administration, lecturer at the Institute of public administration and civil service and Graduate school of corporate management, Guild of marketers member
Russian Presidential Academy of National Economy and Public Administration, Moscow

Abstract: The work purpose is to offer four receptions for professional community consideration which are convenient for technological businessman and serial technological businessman subject domains judgment. Novelty of work is in author’s judgment of the known tools in relation to activity, new and urgent for modern Russia, – technological business. Research tools for business simulation are presented: «Product matrix», « Resource goal-setting matrix «, «Identity matrix», « Industry reference model « and two specific cards of subject domain for the technological businessman.
Keywords: business modeling, mass technological enterprise, product matrix, Resource goal-setting matrix, identity matrix, industry reference model

 

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INNOVATIVE INVESTMENT ACTIVITY

Marketing of modern innovative business at the engineering enterprise
Sinyaeva I. M., doctor of economic Sciences, Professor The Department of management
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the following article the main directions of innovative business philosophy at the enterprise of mechanical engineering with importance allocation of such directions as lateral marketing, corporate values, loyalty program development are given. On the example of the scheme «Innovative marketing content in modern commercial Structure» interdependence of market participation philosophy basic elements for mission achievement, due to pent-up demand identification, creativity stimulation and client’s need recognition as highest value for each employee is shown. Along with it, timely development necessity of the CS loyalty program for successful innovative project commercialization is shown.
Keywords: innovation, corporate values, lateral marketing, mission, new, loyalty program, market

 

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MARKETING, SALES APPROACH

Prospects of the sectoral marketing information systems in industry development
Rozhkov I. V., candidate of economic Sciences, associate professor of Management Department, member of the Guild of Marketers
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the developing and implementing possibility of marketing information systems (MkIS) methodology at the level of domestic industry individual sectors. The author analyzes the foreign experience of sectoral marketing information system (SMkIS) development and reveals the tasks that they would solve at the Russian market. The article offers author’s conceptual model SMkIS, consisting of three main components: the core system, including basic functionality SMkIS, industrial enterprises and entities external market environment.
Keywords: marketing, marketing information, marketing information system (MkIS), sectoral marketing information system (SMkIS), industry, industrial marketing

 

Nature similar technologies and ecological marketing: problems of environmental pressure decreasing in mechanical engineering 
Rusin V. N., candidate of Economic Sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the conditions of person and biosphere conflict the industrial operation opportunities of techno- agrosystems and other environment systems are exhausted. Nature similar technologies development necessity is shown. In case of goods supply receipt the ecosystem violation stages are named. Classification of ecological marketing types is given and three levels of ecotechnologies are described. Specific examples of environmental pressure decreasing in mechanical engineering are given.
Keywords: person, biosphere, conflict, technology nature similar, ecology, violations, ecotechnologies, stages, mechanical engineering, examples loading, ecological, decrease

 

Impact of digital technologies on industrial marketing development
Kalinina M. A., candidate of Economic Sciences, associate professor at the Management Department, member of AMA (American marketing association)
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article discusses some issues concerning the impact of digital technologies on marketing development. In digital era lots of changes take place in different spheres of human living and in marketing particularly. The major driver of marketing activities redesigning is–changing customer’s portrait and behavior–from passive to active, able to influence not only production process, but marketing, management, corporate governance, organizational issues. The impact of digital technologies is seen in redesigning of marketing strategies and all 4Ps components – digital production, pricing, channeling, communication. The future of marketing development is seen in marketing budgets shrinking, changing strategies and marketing impact within a company, still following the main marketing principle.
Keywords: digital technologies, win-win strategies, marketing mix elements, JIT (just-in-time) system, digital platform, online & offline channeling, customization, changing customer’s behavior

 

Process control method with integrated marketing outsourcing in the field of mechanical engineering
Sinyaev V. V., doctor of economic Sciences, associate Professor of «Marketing and logistics» Department, CEO of FSK «VALEX»
Financial University under the Government of the Russian Federation, Moscow

Abstract: Process outsourcing management specifics with allocation of difference from functional management model is revealed in article. In the logical sequence the maintenance of complex outsourcing modern system in the mechanical engineering sphere is shown. The main components of the process outsourcing management mechanism are illustrated. The part devoted to the modern outsourcing marketing content research as organic symbiosis of outsourcing business-processes, marketing services, logistic, legal and personnel outsourcing is of practical interest. In the conclusion advantages of marketing services complex outsourcing usage are given in the mechanical engineering sphere as a result of the outsourcing service supplier successful positioning.
Keywords: outsourcing, outsourcing, comprehensive outsourcing, marketing tools, logistics outsourcing, process management, marketing services, HR outsourcing, market

 

Methodical approaches to research and evaluation of consumer attitudes to the company
Motogali Ya.B., postgraduate
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article presents the research results of the companies long-standing relationship formation with existing customers. Reconditions, that have an impact on a company’s arguments choice, in retaining existing customers favor are considered. Methodological nature problems, which facing the majority of Russian companies in the process of conducting market research with consumers are defined and grouped. Basic fundamental methodological research approaches of consumers satisfaction are formulated, the substantiated reasons of Western methods copying ineffectiveness in Russian companies are shown.
Keywords: relationship marketing, loyalty, satisfaction, survey, the consumer, the company, the study, methodology, motivation, business

 

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QUALITY PRODUCTION, COMPETITIVENESS

Problems of competitiveness achievement at the industrial market
Artemieva O. A., candidate of economic Sciences, associate professor at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article describes the marketing activities features in the field of B2B, trends and differences from the B2C and B2B marketing, Group of factors that characterize the company potential are formulated. It is concluded that the technological gap between Russia and developed countries has weakened the country’s competitive position in the global economy. The technological base of many industries are outdated and badly worn, industry requires production equipment updating. Another factor of the competitiveness improving complexity is energy and transport high tariffs. Another significant factor of influence on the competitiveness is the government tax policy.
Keywords: market, business, organization, customers, competitiveness, marketing, purchasing, investment, competitive environment

 

Some aspects of the evolution theory of competition
Stytsyuk R. Y., doctor of economic Sciences, professor at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article studies the categorical apparatus, relating to the competition and competitiveness understanding. Competition types, levels and struggle methods are grouped. The factors promoting, determining the importance of a non-price competition are formulated. The conclusion is drawn that the competition between producers, as a rule, well affects products, since competition conditions keep producer in «tone», force to look for ways of goods cost value lowering, to improve goods or service quality, to make them available for the bigger number of consumers. The competition also raises the issued goods and services range and induces to look for and use new opportunities in production.
Keywords: marketing, strategy, competitiveness, market, competition, information, manufacturers, price, brand goods, advertising, negative publicity

 

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ANALYTICAL INVESTIGATIONS

System re-industrialization of the economy: existing trends and optimal implementation ways
Golov R.S., doctor of economic sciences, professor, director of Management, economics and social technologies institute
Moscow Aviation Institute (National Research University) (MAI), Moscow
Mylnik A. V., candidate of economic sciences, associate professor at the Department of energy service and energy saving management
Moscow Aviation Institute (National Research University) (MAI), Moscow

Abstract: The article investigates the economy’s re-industrialization problems. The authors analyze the basic preconditions for its implementation, associated with major internal and external economic factors: economic sanctions, technical obsolescence of production equipment, an acute personnel shortage in the industry. Basing on the industry current state, authors form re-industrialization vector, based on a number of key trends for the global innovation industrial system.
Keywords: re-industrialization, technological modernization, industrial automation, artificial intelligence, innovation and investment, intellectual functions virtualization