OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING
Assessment of financial and economic management transformation in industrial holdings
Kalyakin O. A., postgraduate at the Economics and Management Department
Academy of Labour and Social Relations, Moscow
Abstract: The estimating issues of the financial and economic management transformation in enterprises are considered, a list of effects is formed and analyzed, the declared effects of the main consulting companies in Russia are analyzed. The effects were grouped, which allows suggesting methods for evaluating them for each group. The author, analyzing each group, suggests evaluating it in three main ways: expert, dichotomous, and mathematical. Data for the last two methods can be obtained from automated enterprise systems.
Keywords: improving efficiency, accessibility and transparency of planning, management transformation
Role of digital models in product lifecycle management
Seryshev R. V., candidate of Economic sciences, associate professor at the Management and Innovations Department
Financial University under the Government of the Russian Federation, Moscow
Shavlak E. A., master student
Moscow City University, Moscow
Abstract: The digital twin is one of the key concepts related to cyber physical production systems, industrial Internet of Things and Industry 4.0. This article comprehensively examines the concept of digital twins and related theories and existing practices. We are investigating the technological requirements and conditions for the development of a lifecycle management environment for cyber physical products – the basis for the implementation of effective digital twins. In addition, definitions of the digital product model, intelligent product, cyberphysical product, product avatar, digital shadow and digital flow are given, and their relationships are discussed as the main building blocks for the development of the cyberphysical environment of cyberphysical products.
Keywords: product lifecycle management, digital product models, digital twins, Industry 4.0, industrial Internet of Things
Role of information support in customer relationship management.
Le Hung Ninh, postgraduate of the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: Industrial Revolution 4.0, occurring at an exponentially fast pace, is reshaping the global economic landscape and has a growing impact around the world. For survival and future development, every enterprise needs to understand how to apply new information technologies. It can be noted that the use of information software is important in the enterprise’s activities, contributes not only to improving the enterprise’s efficiency, but also to responding to growing customer demands. The article discusses the application of information technology in customer relationship management and offers a number of solutions for the effective use of IT in the telecommunications business.
Keywords: information technologies, business, clients, telecommunications, marketing
Experimental study of multicriterial heuristic algorithms for the distribution of requirements across network nodes
Shikhaliev M. S., postgraduate of the Intellectual transport systems Department
Russian University of Transport (MIIT), Moscow
Abstract: The modern trend of industrial corporate management is characterized by the use of a project approach not only in the projects implementation related to the innovations creation, but also in the organization of basic business processes. To coordinate numerous processes, as a rule, companies create a project office in which information flows are concentrated, the processing of which requires their separation, which makes it very popular to organize computing tasks in a computer network, which allow for uniform loading of network nodes and scheduling of solving many problems on a single computer network. The paper discusses a computational experiment with multicriterial heuristic algorithms for distributing requirements across network nodes.
Keywords: network nodes, uniform loading, heuristic algorithms
Current trends in the ERP systems development in industry.
Trifonov P. V., candidate of Economic sciences, associate professor at the Management and Innovation Department
Financial University under the Government of the Russian Federation, Moscow
Volodina E. V., student of the Distance Education Institute
Financial University under the Government of the Russian Federation, Moscow
Abstract: This article discusses the market aspects of ERP systems development for industry. The most competitive offers in the field of modern ERP systems are also analyzed. Based on international and Russian statistics on the implementation of ERP systems, forecasts are given for choosing the decision support direction for forming a consumption forecast, creating production plans, and timely raw materials purchasing of in the near future. This article examines the reasons for the introduction and principles of choosing an ERP system based on the leading manufacturers experience, as well as the evolutionary aspects of the ICT systems formation and factors influencing the formation and implementation of ERP in production systems.
Keywords: ERP system, planning, production, supply chain
INNOVATIVE INVESTMENT ACTIVITY
Peculiarities of investment planning results’ integration in budget model formation within industrial holdings’ budget planning
Starikova E. A., postgraduate of the Economics and Management Department
Academy of Labour and Social Relations, Moscow
Abstract: The issues of the investment planning results integration in the formation of the budget model within the framework of industrial holdings’ budget planning of are considered, integration options within the mathematical apparatus are analyzed depending on the peculiarities of the processes regulatory procedures. The author forms assumptions and proposes approaches to updating investment projects within the budget campaign framework. As a special case, if it is not possible to synchronize the investment and budget planning processes, an alternative version of data synchronization is proposed.
Keywords: investment planning, budget model, data integration
MARKETING, SALES APPROACH
Role and tools of internal marketing in implementing the needs of company employees
Artemyeva O. A., candidate of Economic sciences, associate professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The development of the modern business space could not but affect the internal marketing of enterprises. The author notes that the task of intra-organizational marketing is to determine and identify motivation tools for each employee of the company. The article interprets the five-step pyramid of A. Maslow’s needs from the point of view of the employee’s work activity, analyzes the levers of influence on the staff, and considers the main tools of staff motivation. The author notes the key role of such criteria as receiving feedback (especially in the case of a horizontal management system), encouraging results’ achievement, and creating a team focused on a single result in the modern organization’s internal marketing system.
Keywords: needs, employees, personnel, motivation, adaptation, employer, working conditions, intra-organizational marketing
Industrial marketing: results of application assessment in the Russian market
Soldatova N. F., candidate of Economic sciences, associate professor at the Marketing Department, Institute of marketing
associate professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow
State University of Management, Moscow
Shkarovskiy S. I., candidate of Economic sciences, associate professor at the Marketing Department, Institute of marketing
associate professor at the Statistics, Marketing and Accounting Department
State University of Management, Moscow
Moscow University for the Humanities, Moscow
Abstract: The article examines the marketing concepts that determine the strategy and tactics of an industrial enterprise marketing activities, substantiates the position that modern companies in conditions of economic uncertainty activate the use of marketing practices. The results of a mini-study of small and medium-sized industrial enterprises that use five main types of modern marketing are presented. Special attention is paid to the study of differences between groups of companies that implement different types of marketing and the intensity level of its application. The development of the marketing management system, in a turbulent environment, allows to use the system as part of the company’s anti-crisis management.
Keywords: transactional marketing, active marketing, hybrid marketing, inactive marketing, personal relationship marketing, marketing practices, marketing tools, marketing practice intensity
Search marketing model for promoting an intelligent product
Sinyaeva I. M., doctor of Economic sciences, professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The directions of intellectual product promotion in the context of the pandemic and economic sanctions from Europe and the United States are considered. The need for the introduction of new modern technologies, which determine the search and use in practice of new forms and methods of promoting intellectual products on the market, is noted. One of them is search marketing, among the key tasks of which are IT audit, search engine promotion and online advertising, semantic analysis, improving site navigation and usability, content marketing, increasing link popularity, etc. The scientific novelty lies in the proposed model of search marketing for the promotion of an intelligent product.
Keywords: IT audit, innovations, model, search marketing, digital marketing
ENERGY SAVING AND ENERGY EFFICIENCY
Perspectives, opportunities and challenges of energy efficient Smart Cities in Russia and the World
Koshelev A. S., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Pushkarev M. D., student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow
Lyapustina N. G., student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow
Kozlovtsev S. A., student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow
Merkulov M. Yu., student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow
Abstract: Smart City strives to realize the most ambitious hopes of mankind, promising to use the latest technologies for a better life and social harmony. But, according to some residents, the widespread appearance of “smart cities” will lead to conditions in which all life processes will be controlled by artificial intelligence and automated devices. The authors of the article consider the prospects of smart cities and assess the arised risks.
Keywords: Smart Сity, energy saving, technologies, Society 5.0
Feasibility of heat supply using local energy sources.
Gorbachev A. N., postgraduate of the Economics and Management Department
Deputy General Director
Academy of Labour and Social Relations, Moscow
LLC EnergoConsult, Moscow
Psareva N. Yu., doctor of Economic sciences, professor, Head of the Department of Economics and Management
Academy of Labour and Social Relations, Moscow
Abstract: In territories where there is no main supply of energy for the heat supply purpose, the heat supply organization efficiency is associated with the use of local energy potential. Reducing the release of chemicals into the environment in energy production is also possible by traditional fossil fuels usage reducing in heat supply systems. The article considers the issues of the feasibility of using local energy sources for heat supply. Economic, social and environmental factors influencing such assessment are considered.
Keywords: heat supply, local energy sources, feasibility assessment, factors
QUALITY PRODUCTION, COMPETITIVENESS
Technology leadership strategies for corporate brand promotion
Balova S. L., candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow
Abstract: The strategic role of digital technologies, the high dynamism of international markets, and the internationalization of investment and financial capital determine the ways to create competitiveness and achieve competitive advantages of corporations in world markets and the opportunities to promote their brand. The leadership of modern corporations is based on competitiveness in technology markets. The competitiveness of countries and modern corporations is linked to leadership positions in technology markets.
Keywords: technology leadership strategy, Industry 4.0, technology ecosystems, startups
EDUCATION AND PERSONNEL TRAINING
Analysis of the Fourth all-Russian Economic dictation results (part 1)
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Abstract: The article discusses the Fourth all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2019 and 2020 is carried out. The important practical result of the action and its further development necessity are noted.
Keywords: all-Russian economic dictation, respondent, participants category, results distribution, economic population activity, economic population literacy
ANALYTICAL RESEARCH
Problems and prospects for development of mechanical engineering in Russian Federation
Velmozhko I. I., student of the Economics and Business Faculty
Financial University under the Government of the Russian Federation, Moscow
Sofin K. A., student of the Economics and Business Faculty
Financial University under the Government of the Russian Federation, Moscow
Abstract: The engineering industry has been and remains one of the leading industries in Russia, determining the ways of its development for the coming years. The article discusses the key difficulties in ensuring high-quality renewal of the machine-building complex of our country and prospects for a radical increase in industrial production productivity.
Keywords: industry, machine-building complex, scientific and technological progress, innovative development, economic growth, reorientation, government support, competitiveness