Issue 4/2014

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Methods of mechanical engineering production fi nancing optimization (on the example of the aircraft equipment)
Moscow Aviation Institute (National Research University)
Efimova N.S., Candidate of Economic Sciences, associate professor,
Novikov A.N., Candidate of Economic Sciences,
Bespalova V.E.

Abstract: The author proposes in the article the new algorithm for enterprise financing planning, based on the analysis of the existing organization of financing in the majority of enterprises of highly-technological branches of industry, and the game-theory financing structure optimization model.
Key words: aviation technique, financing, game-theory model, financing structure, management algorithm

 

Prospects of russian machinetool industry
LLC “InnoTsentr.Ru”, Moscow
Konovalov V.M., Candidate of Economic Sciences
Economic Society of Moscow, Moscow
Prorokov A.N., Candidate of Economic Sciences, professor

Abstract: The introduction some countries of sanctions against Russia showed strategic mistakes in the development of the domestic economy. The consolidation of the material orientation threatens state sovereignty of Russia. You cannot be a leader of the global economy without technologically advanced engineering and its constituent parts – the machine-tool industry.
Key words: economic advancement, machinery, machine-tool industry

 

Earlier engagement of suppliers in epc-projects: analysis of principles and effectiveness
Moscow Technological Institute «VTU», Moscow
Titov S.A., Candidate of Economic Sciences, associate professor
State University of Management, Moscow
Titova N.V., ассистент
Russian State Social University, Moscow
Titarenko B.P., Doctor of Engineering, professor
Moscow State University of Economics, Statistics and Informatics, Moscow
Titarenko R.B. Candidate of Economic Sciences, associate professor

Abstract: Today EPC-projects are being executed in many various branches of Russian economy. Especially widely EPC-projects are used in oil and gas industry. Many different managerial innovations are developed and being used in EPC-projects in order to increase the effectiveness of the projects. The article is devoted to the approach PEpC (Procurement-Engineering-procurement-Construction) that emphases the earlier engagement of strategic suppliers in EPC-projects. The article describes the key principles of PEpC and investigates the effectiveness of this approach.
Key words: project, project management, engineering, procurement, construction, management, EPC, EPCM, PEpC

 

Production business activity in regional cluster
Moscow Institute of State and Corporate Governance, Podolsk
Agarkov A.P., Doctor of Economics, professor,
Gerenrot B.A., associate professor,
Erokhin E.A.

Abstract: The foundations of manufacturing undertaking under the conditions of regional clusters formation.
Key words: manufacturing undertaking, regional cluster, legal ensuring

 


INNOVATIVE INVESTMENT ACTIVITY

The dialectics of the science cognitive functions development and innovative ideas’ natural origin
MATI – Russian State Technological University named after K.E. Tsiolkovsky, Moscow
Mylnik V.V., Doctor of Economics, professor

Abstract: The article is devoted to the study of science and cognitive ways of innovative ideas. The authors identified three main ways of forming new ideas: on the basis of the use of imagination, insight, and as a result of a dream. Under article defines the role of humanity in the scientific development of the information field, as well as major social and intellectual synergistic systems.
Key words: innovation, ideas, imagination, inspiration, information field, intellectual synergetic system, dreaming

 

Conceptual bases innovations parameters and zones determination in industrial enterprise’s investment processes
MATI – Russian State Technological University named after K.E. Tsiolkovsky, Moscow
Golov R.S., Doctor of Economics, professor
Russian University of Cooperation, Moscow
Dashkov L.P., Doctor of Economics, professor
Moscow State University of Technology and Management of K. Razumovsky
Smirnov V.G., Doctor of Economics, professor
Moscow State University named after M.V. Lomonosov Moscow
Plekhanova V.S.

Abstract: Аrticle is devoted to the development of integrated cyclical patterns of economic development in the context of innovation and investment in the industry. The authors determined the dynamics of change in costs depending on the rate and extent of development of the enterprise. Provides tools for determining the functional relationship of production systems in the implementation of innovation. On the basis of economic and mathematical modeling developed methods of measuring parameters and areas of innovation, allowing to solve the problem of determining zones needs for innovation, quality characteristics of innovation, etc.
Key words: innovation, investment, manufacturing, innovation and investment, modernization

 

Generalists as agents of philosophy of market participation in innovation
Financial University under the Government of the Russian Federation, Moscow
Sinyaeva I.M., Doctor of Economics, professor

Abstract: The article reveals the transformation processes in society and economy, in the basis of using new knowledge for innovation breakthrough. Special attention is paid to the importance of the formation of a marketing information system as the infrastructural element of the system of management. The directions of development of system of marketing management emitting role generalist marketing expert in the field of innovative engineering with an illustration of the mechanism of creation of the philosophy of market participation.
Key words: globalization, society, innovation, generalist, philosophy market participation, the world economy, individualization order marketer

 

Regional features of tax incentives for small innovative enterprises abroad
Moscow State University named after M.V. Lomonosov Moscow State University, Moscow
Shestakov V.A., graduate student

Abstract: The article examines the tax benefits and preferences in United States, which are aimed at encouraging innovative development of the regions.
Key words: taxes, innovation, small ebterprises, innovative development of the region

 

The analysis of fi nancial results of investment and innovative projects in hi-tech mechanical engineering conditions of global crisis
Moscow State University of Railway Engineering, Moscow
Glushchenko V.V., Doctor of Engineering, associate professor
Russian State Social University, Moscow
Glushchenko I.I., Doctor of Economics, associate professor

Abstract: Specifics of financial risks of the investment and innovative project in hi-tech mechanical engineering are investigated, risk factors of innovative projects in mechanical engineering are divided on external and internal, specifics of risk analysis of production of mechanical engineering in the conditions of global crisis are investigated, the analysis of the risk factors influencing financial result of the innovative project is carried out, the set of criteria for an assessment of financial result of the innovative project taking into account risks in the conditions of global crisis is offered.
Key words: hi-tech mechanical engineering, investment project, innovative project, financial result, risk, globalization, market, criterion, global crisis, analysis, technique, accident, uncertainty, external risk, internal risk

 


ENERGY SAVING AND ENERGY EFFICIENCY

Functions of accounting and control in the formation of energy saving management systems
MATI – Russian State Technological University named after K.E. Tsiolkovsky, Moscow
Teplyshev V.Yu., professor

Abstract: The article analyzes the role and importance of accounting and control functions within the formed complex power management systems industry. The study examined the basic technological and engineering software used in the system for implementing these functions: automated metering system and control of energy, controllers and data collection, analytical subsystem, etc. As one of the key parameters of efficiency and stability of the system is determined by the internal unity of management and information integration these subsystems.
Key words: energy saving, energy saving management system, enterprise accounting, control, systemic-functional approach

 


MARKETING, SALES APPROACH

Some features of sales policy in small businesses
Financial University under the Government of the Russian Federation, Moscow
Soldatova N.F., Candidate of Economic Sciences, associate professor
Plekhanov Russian University of Economics, Moscow
Ilyashenko S.B., Candidate of Economic Sciences, high teacher

Abstract: The authors consider the priorities in the management of a marketing policy of a small business, instruments, stimulating sales and consequently distribution, which are crucial for the economic development of small businesses. Active development of e-business, a significant place which took e-Commerce, carried out with the help of information and telecommunication systems and technologies, has a significant impact on the effective functioning of the enterprises of small business. E-Commerce facilitates communication and delivery of information, automates business processes, helps to reduce costs and improve the quality of goods and services, operates in online and is not limited by time and space. As one of directions of increase of efficiency of sales of the enterprises of small business serves the cloud technologies and services.
Key words: innovative approaches to sales management; management efficiency with a marketing policy of a small business, information technology, e-Commerce, cloud technology

 

Marketing innovation energi and information technologies
Moscow State University named after M.V. Lomonosov Moscow State University, Moscow
Chernikov A.V., Candidate of Economic Sciences, associate professor

Abstract: The problems of commercialization of energy-technology features of their implementation, preparation of practical recommendations to expand their areas of application.
Key words: structured water, cosmetics, device registration and control, application, product comparison with the analogous

 

Rational ignorance – as a result of the excess of information in decision making about purchase
Financial University under the Government of the Russian Federation, Moscow
Stytsyuk R.U., Doctor of Economics, professor
Artemyeva O.A., Candidate of Economic Sciences, associate professor
LLC “Spetsstroytehnologii”, Moscow
Motagali Y.B.

Abstract: The article focuses on the features of rational and emotional behavior of buyers in the assessment and selection of the product, its features, properties and options in the process of decision making under uncertainty. We consider the specifics of bounded rationality in customer behavior and usage of modern marketing rational ignorance.
Key words: marketing, irrational behavior, bounded rationality, rational ignorance, decision making under uncertainty, consumer, product selection, information, heuristics, purchase decision, investors, emotions

 

Social entrepreneurship: the goals and values
Moscow State University named after M.V. Lomonosov Moscow State University, Moscow
Markova M.V., Candidate of Economic Sciences, associate professor
Sazanova S.L. Candidate of Economic Sciences, associate professor

Abstract: This article focuses on the correlation of the objectives of social entrepreneurship with social and subjective values, and the role of social marketing tools to achieve these objectives, classification of the values and directions of social marketing. Customer-centric marketing, social commerce, social and ethical marketing link to corporate social responsibility; social entrepreneurship is based on socially responsible marketing.
Key words: social entrepreneurship, social marketing, corporate social responsibility, socially responsible business, socially responsible marketing

 


FOREIGN EXPERIENCE

Energy efficiency features abroad (the review of foreign journals)
MATI – Russian State Technological University named after K.E. Tsiolkovsky, Moscow
Pushkareva M.B., Candidate of Economic Sciences, associate professor