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Issue 2/2017

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Environmental innovatics – modern approach to the humanity critical global problems solution (Part 2)
Golov R.S., doctor of economic sciences, professor, Director of Management, Economics and Social Technologies Institut
Moscow Aviation Institute (National Research University), Moscow
Sorokin A.E., candidate of economic sciences, associate professor, Head of the Ecology and Safety activities Department
Moscow Aviation Institute (National Research University), Moscow
Metechko L.B., candidate of economic sciences, associate professor, deputy head at the Ecology and Safety activities Department Moscow Aviation Institute (National Research University), Moscow
Milnik A.V., candidate of economic sciences, associate professor at the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract:The article considers a new direction of scientific research born in Moscow aviation Institute. In the era of global ecological crisis is inevitable to search for new ways and approaches to knowledge, as the former analytical techniques for the study of complex systems has not yielded the desired results, and new discoveries often occur at the intersection of different scientific fields. Modern scientific studies are convergent, they are characterized by a cluster strategy of innovative scientific research, providing a systematic implementation of innovative projects. Given convincing arguments of the effectiveness of the new approach to scientific studies on the example project for the development and pilot implementation of ecological compensation system to reduce anthropogenic pollution of coastal waters, which combined achievements of high technology instrumentation, Metrology, information-measuring devices, methods of environmental control, applied environmental calculations, the latest developments in the field of Informatics, computer technology and innovative methods of teaching environmental knowledge. Examples of such a synthetic approach to cognition demonstrate innovation and opening up of national research center «Kurchatov Institute», headed by M. V. Kovalchuk and other well-known international and domestic research centers use innovative methods of research combining different scientific schools and demonstrate innovative breakthroughs in the knowledge of the laws of the material universe.
Keywords: convergent science and technology cluster strategy development, innovation clusters, cognitive abilities, ecological compensation system, aquatekture, automated environmental monitoring, non-invasive environmental programs, storage and transmission of data, management of ecological safety

 

Organization of cluster project office functioning
Gorchakova E. A., postgraduade at the Department of Economy in energetics and industry
National Research University “MPEI”, Moscow
Kovalchuk J. A., doctor of economic sciences, professor, chief researcher
Market Economy Institute of Russian Academy of Sciences, Moscow

Abstract:The article describes the possibilities of energy efficiency projects in the context of implementation in industrial clusters. Identified the peculiarities of such projects – synergy, the irrevocability of cost, nature of recovery, sources of funding, possibility of cooperation, the role of energy companies. Highlighted the key aspects of the functioning of the project office on the most significant stages of selection of project, formation of results, choice of control points. A distinctive feature of the proposed approach is the use of the model efficiency based on expert assessments (a method of «fuzzy triple numbers» and the ROV- method – real options valuation) that allows you to identify the confidence interval of the effectiveness of the project.
Keywords: energy efficiency, energy consumption, project office, coordination, industrial cluster, budgeting, real option

 

Methodological basis for the scientific-industrial clusters’ socio-economic efficiency assessment
Prokofiev D. A., postgraduate at the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the problem of forming a methodology for assessing the socio-economic efficiency of scientific and industrial clusters. The author justifies the relevance of the cluster approach to the development of the economy. The definition of the scientific and industrial cluster is being developed. A methodology is developed for assessing the socio-economic efficiency of scientific and industrial clusters based on the choice of the criterion of net discounted income.
Keywords: industrial modernization, scientific and industrial cluster, efficiency evaluation, social effect, ecological effect, synergetic effect

 

Practical usage of expert assessment method for risks identification in concrete projects
Galetov I. D., candidate of economic sciences, associate professor at the Financial management Department
Moscow Aviation Institute (National Research University), Moscow
Shtrikunova M. M., candidate of economic sciences, associate professor at the Financial management Department
Moscow Aviation Institute (National Research University), Moscow
Kitaev Evgeny E. A., Specialist of Department of private label goods production organization
JSC «Voentorg», Moscow

Abstract: The authors expose the range of current risk assessment methods implementation at the enterprise in general, for such enterprises which never intend to use qualified personnel.. The object of the current research is an organization’s internal tool for efficient usage of expert opinions in order to estimate the risk in concrete projects, providing a significant company’s growth. The decision making result while this method usage allows to attract qualified and competent workforce, which as result allows to achieve objectivity above the sustainable risk level and damage threats that could be an obstacle on a avenue to successful implementation of the organization project activities. The expert group flexibility as a result expands the project activities range and also allows to find creative and productive solutions in order to reduce the project risks, and last but not least, successful realization.
Keywords: project, Hamming distance, opinions coherence, standard deviation, importance level, permissible error of the examination, cluster, clustering threshold value

 

Lease payments: structure, major influence factors, methods
Tikhonov G. V., candidate of economic sciences, Head of Economics Department
Moscow Aviation Institute (National Research University), Moscow
Pushkareva M. B., candidate of economic sciences, associate professor, deputy head of the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow
Titov L. Y., doctor of economic sciences, professor at the Economics Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The calculating methods of lease payments in modern conditions of enterprises functioning for the leasing repayment reliability determination taking into account the real lessee possibilities is given.
As the approach method of lease payments calculation based on the companies-lessees financial level, the author proposes to use not only private performance at the recommended financial indicators lower limits, but also generalized the result obtained on the basis of the calculations and selection of the enterprises-lessees from the small and medium-sized enterprises through their ranking.
Proposed leasing arrangement will improve the efficiency of leasing transactions and broaden the technical re-equipment of small and medium engineering enterprises.
Keywords: leasing, technical re-equipment, the lessor, ranking, financial performance

 

 

ENERGY SAVING AND ENERGY EFFICIENCY

Credit and tax instruments for energy efficiency technologies introduction
Mikheev D. V., assistant at the department of Electric Supply of Industrial Enterprises and Electrotechnologies, assistant at the department of Management in Power Engineering and Industry
National Research University “MPEI”, Moscow

Abstract: Decree of the Government of the Russian Federation (RF) No600 (dated June 17, 2015) and the Tax Code of the Russian Federation provides preferential tax and credit regimes for industrial enterprises using energy efficient equipment, including renewable energy sources (RES). The purpose of the work is to determine the positive economic effect for organizations implementing RES (wind power plants as an example), including the accelerated depreciation (AD) and investment tax credit (ITC), the application of which is regulated by these regulatory legal acts. The economic effect was estimated on the basis of a comparison of indicator values «Discounted Total Cost of Ownership» for introduction projects of wind power plants using AD and ITC and without their using. The method for determining this indicator was adjusted by the author taking into account regulatory legal acts of the Russian Federation in the field of taxation and energy saving. The results of calculations demonstrates the effectiveness of applying the provisions of Decree of the Government of the RF No600 (dated June 17, 2015) and the Tax Code of the RF with in order to stimulate enterprises to introduce energy efficient equipment and RES.
Keywords: industrial enterprises; wind power plant; renewable energy sources; Tax Code of the Russian Federation; energy efficiency; energy efficiency indicators; discounted total cost of ownership

 

Energy saving management as energy marketing element
Soldatova N. F., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: For the successful operation on the Russian market industrial enterprises must continually increase their competitiveness. One of the competitiveness growth factors of industrial companies is a continuous and sustainable efficiency increasing and energy saving programs introduction. Energy marketing management pays great attention to the new structures creation, forming new goals and objectives for staff about energy saving questions. The aim of this research is to evaluate the prevailing system of staff motivation to improve energy efficiency and the «energy saving» tool usage . Instrumentality and methodological study unit is based on methods of induction, deduction, marketing development processes system analysis elements in the electricity sector, based on quantitative and qualitative methods, as well as logical, statistical and situational analysis methods. Theoretical results of the research can be used to conduct a comprehensive analysis of staff motivation system as a whole and its parts – the subsystems of motivation to encourage energy efficiency in industrial company.
Keywords: marketing in electrical power engineering, marketing researches, energy saving, energy efficiency, marketing personnel, electricity

 

Structure and functions analysis of information-analytical systems in energy management
Teplyshev V. Y., candidate of economic sciences, Head of the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the research of modern automation systems’ structure and functions in energy management. The author considers general groups of tasks and automated processes, two types of classification of energy management automated processes are formed according to ISO 50001: 2011. As an example of information-analytical system in energy management, the author shows the «GIS TBN Energo» system
Keywords: energy saving, energy management, energy service, automation, information-analytical systems

 

 

MARKETING, SALES APPROACH

Specifics of communications in social marketing
Kozlova N. P., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article we look through system of communications in social marketing, define goals and objectives of communications, analyze the process of developing communication strategies, assess the effectiveness of individual distribution channels of communications and their effectiveness.
Keywords: social marketing, social programs, communications, promotion, target audience, advertising, public relations, personal selling, fundraising

 

 

EDUCATION AND PERSONNEL TRAINING

Selection of industrial standards for educational programs updating
Rozhkov V. N., candidate of engineering Sciences, candidate of engineering Sciences, professor at the Aircraft testing Department Moscow Aviation Institute (National Research University), Moscow

Abstract: Article is directed to the solution of an urgent problem of production standards and educational programs requirements coordination. The article substantiates the necessity of taking into account the aggregate of standards for professional activities various types. The author proposes standards selection criteria in the professional competencies formation and educational programs updating.
Keywords: production personnel, qualification, requirements, industry standard, of professional activities area, activity, educational program

 

 

ANALYTICAL INVESTIGATIONS

Small entrepreneurship and its role in processing productions
Prorokov A. N., candidate of economic Sciences, associate professor, professor at the Department of economy and entrepreneurship, full member of Academy of management in education and culture, honorary professor of «Economy and Management of the National Economy» Department, honored economist of Free economic society of Russia
Moscow state regional university, Moscow

Abstract: Small business in the modern economy is an important factor for sustainable socio-economic development and stability of the state. It is the economy sector which aims to provide employment and income growth, to increase the domestic market capacity and actively innovate. Direct public administration methods in this activity field don’t yield necessary result; indicators of its contribution to national economy are inferior to indicators of the most developed and rapidly developing countries sector, due to differences in the accounting methodology for small businesses. The share of small enterprises in turnover of the processing productions and, in particular, in production of machine-building products is rather low.
Keywords: small entrepreneurship, small enterprise, methods of governance, Government support, economically active population, small entrepreneur, prosessing productions, machine-building products, informal sector

 

Description of Russian economy branches’ sustainable development assessment technique
Trifonov P. V., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The paper formulates the methodology for assessing the institutional mechanisms for ensuring the economic branches’ sustainable development. Multi-criteria evaluation system of the Russian economy sustainable development is proposed on the basis of indicators set formed by nine functional clusters, and an integral index of the sustainable development level of the Russian economy is proposed. Practical application of the sustainable development system monitoring of the Russian economy will help to increase the reliability and validity of efficiency assessments and sustainability of different types of industries, and also, on the basis of the results of a multi-criteria evaluation, identify potential opportunities and reserves for the industries and industrial complexes development, and minimize risks.
Keywords: sustainable development, branch economy, added gross value, stability coefficient, imbalance degree

 

Key principles of industry modernization in the context of economy reindustrialization of Russia
Golov R. S., doctor of economic sciences, professor, Director of Management, Economics and Social Technologies Institute
Moscow Aviation Institute (National Research University), Moscow
Milnik A. V., candidate of economic sciences, associate professor at the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The authors’ analysis is based on an analysis of the current economic situation in industry, which resulted from unsolved systemic problems and the recent crisis. The analysis of one of the most important indicators of the industrial system state – the production equipment wear degree. As a single approach to industrial modernization, the paradigm of economic re-industrialization is proposed. The authors develop key principles of industrial modernization in accordance with the most serious barriers to its development, determined as a result of the analysis.
Keywords: industry, economic crisis, modernization, economic re-industrialization, innovative-investment activity.

 

Issue 1/2017

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Transformation of person’s professional functions in the conditions of the integrated automated information management systems formation in the industry
Golov R. S., doctor of economic sciences, professor, Director of management, economics and social technologies Institute
Moscow Aviation Institute (National Research University) (MAI), Moscow
Mylnik A. V., candidate of economic sciences, associate professor at the Department of energy service and energy saving management
Moscow Aviation Institute (National Research University) (MAI), Moscow

Abstract: The article is devoted to the human functions change study under the automated systems influence, active developing nowadays in industrial production. The authors define the concept and essence of the integrated automated information management systems (IAIS), form its structural construction. The formation of «man- machine» systems is considered, authors investigate characteristics of professional and psycho physiological personality adaptation to new working conditions. The main directions of specialists adaptation to the activities of the IAIS are determined.
Keywords: automation, industrial enterprise, integrated automated management information systems, human- machine systems, adaptation

 

Formation of plans system for scientific and industrial cluster development
Prokofiev D. A., postgraduate at the Department of Energy service and power management
Moscow Aviation Institute (National Research University) (MAI), Moscow

Abstract: The article is devoted to plans system for the scientific and industrial cluster development researching. Plans construction occupy a special place in the innovation and investment activity system, determining the efficiency degree of the cluster members involved in joint projects interaction. As part of the research the author has developed a new tool for planning the activities of scientific and industrial cluster–a strategic cluster matrix, the usage of which allows to coordinate and organize the joint and independent tasks implementation by its participants.
Keywords: innovation and investment activity, scientific and industrial cluster, plans system, strategy, strategic cluster matrix

 

Risk assessment at the enterprise not carried out it before
Geletov I. D., candidate of economic Sciences, associate Professor at the Financial Management Department
Moscow Aviation Institute (National Research University) (MAI), Moscow
Shtrikunova M. M., candidate of economic Sciences, associate Professor at the Financial Management Department
Moscow Aviation Institute (National Research University) (MAI), Moscow
Mamonova S. I., head of the information department at Mobilsovet
Mobilsovet, Moscow

Abstract: The authors show the possibility of risk assessment methods usage at the enterprise, which were not previously engaged in risk assessment. Nowadays a large approaches arsenal, methods and tools to manage economic and financial risk are accumulated. Innovation projects implementation in most cases is associated with an increased risk level, and therefore, a reasonable selection and implementation of risk management approaches and methods is actual task to the enterprise. Implementing certain approaches and risk management techniques, managers can achieve an optimal or acceptable ratio for the company between the performance indicators values and risk innovation project or to abandon the project high risk.
Keywords: risk, riskassessment, sensitivityanalysis, scenarioanalysis, riskrose, spiralrisks, riskidentification, riskmap, riskregister

 

Optimising production model taking into account foreign trade communications
Kiselev V. D., doctor of business administration, lecturer at the Institute of public administration and civil service and Graduate school of corporate management, Guild of marketers member
Russian Presidential Academy of National Economy and Public Administration, Moscow

Abstract: The work purpose is to offer four receptions for professional community consideration which are convenient for technological businessman and serial technological businessman subject domains judgment. Novelty of work is in author’s judgment of the known tools in relation to activity, new and urgent for modern Russia, – technological business. Research tools for business simulation are presented: «Product matrix», « Resource goal-setting matrix «, «Identity matrix», « Industry reference model « and two specific cards of subject domain for the technological businessman.
Keywords: business modeling, mass technological enterprise, product matrix, Resource goal-setting matrix, identity matrix, industry reference model

 

 

INNOVATIVE INVESTMENT ACTIVITY

Marketing of modern innovative business at the engineering enterprise
Sinyaeva I. M., doctor of economic Sciences, Professor The Department of management
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the following article the main directions of innovative business philosophy at the enterprise of mechanical engineering with importance allocation of such directions as lateral marketing, corporate values, loyalty program development are given. On the example of the scheme «Innovative marketing content in modern commercial Structure» interdependence of market participation philosophy basic elements for mission achievement, due to pent-up demand identification, creativity stimulation and client’s need recognition as highest value for each employee is shown. Along with it, timely development necessity of the CS loyalty program for successful innovative project commercialization is shown.
Keywords: innovation, corporate values, lateral marketing, mission, new, loyalty program, market

 

 

MARKETING, SALES APPROACH

Prospects of the sectoral marketing information systems in industry development
Rozhkov I. V., candidate of economic Sciences, associate professor of Management Department, member of the Guild of Marketers
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the developing and implementing possibility of marketing information systems (MkIS) methodology at the level of domestic industry individual sectors. The author analyzes the foreign experience of sectoral marketing information system (SMkIS) development and reveals the tasks that they would solve at the Russian market. The article offers author’s conceptual model SMkIS, consisting of three main components: the core system, including basic functionality SMkIS, industrial enterprises and entities external market environment.
Keywords: marketing, marketing information, marketing information system (MkIS), sectoral marketing information system (SMkIS), industry, industrial marketing

 

Nature similar technologies and ecological marketing: problems of environmental pressure decreasing in mechanical engineering 
Rusin V. N., candidate of Economic Sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the conditions of person and biosphere conflict the industrial operation opportunities of techno- agrosystems and other environment systems are exhausted. Nature similar technologies development necessity is shown. In case of goods supply receipt the ecosystem violation stages are named. Classification of ecological marketing types is given and three levels of ecotechnologies are described. Specific examples of environmental pressure decreasing in mechanical engineering are given.
Keywords: person, biosphere, conflict, technology nature similar, ecology, violations, ecotechnologies, stages, mechanical engineering, examples loading, ecological, decrease

 

Impact of digital technologies on industrial marketing development
Kalinina M. A., candidate of Economic Sciences, associate professor at the Management Department, member of AMA (American marketing association)
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article discusses some issues concerning the impact of digital technologies on marketing development. In digital era lots of changes take place in different spheres of human living and in marketing particularly. The major driver of marketing activities redesigning is–changing customer’s portrait and behavior–from passive to active, able to influence not only production process, but marketing, management, corporate governance, organizational issues. The impact of digital technologies is seen in redesigning of marketing strategies and all 4Ps components – digital production, pricing, channeling, communication. The future of marketing development is seen in marketing budgets shrinking, changing strategies and marketing impact within a company, still following the main marketing principle.
Keywords: digital technologies, win-win strategies, marketing mix elements, JIT (just-in-time) system, digital platform, online & offline channeling, customization, changing customer’s behavior

 

Process control method with integrated marketing outsourcing in the field of mechanical engineering
Sinyaev V. V., doctor of economic Sciences, associate Professor of «Marketing and logistics» Department, CEO of FSK «VALEX»
Financial University under the Government of the Russian Federation, Moscow

Abstract: Process outsourcing management specifics with allocation of difference from functional management model is revealed in article. In the logical sequence the maintenance of complex outsourcing modern system in the mechanical engineering sphere is shown. The main components of the process outsourcing management mechanism are illustrated. The part devoted to the modern outsourcing marketing content research as organic symbiosis of outsourcing business-processes, marketing services, logistic, legal and personnel outsourcing is of practical interest. In the conclusion advantages of marketing services complex outsourcing usage are given in the mechanical engineering sphere as a result of the outsourcing service supplier successful positioning.
Keywords: outsourcing, outsourcing, comprehensive outsourcing, marketing tools, logistics outsourcing, process management, marketing services, HR outsourcing, market

 

Methodical approaches to research and evaluation of consumer attitudes to the company
Motogali Ya.B., postgraduate
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article presents the research results of the companies long-standing relationship formation with existing customers. Reconditions, that have an impact on a company’s arguments choice, in retaining existing customers favor are considered. Methodological nature problems, which facing the majority of Russian companies in the process of conducting market research with consumers are defined and grouped. Basic fundamental methodological research approaches of consumers satisfaction are formulated, the substantiated reasons of Western methods copying ineffectiveness in Russian companies are shown.
Keywords: relationship marketing, loyalty, satisfaction, survey, the consumer, the company, the study, methodology, motivation, business

 

 

QUALITY PRODUCTION, COMPETITIVENESS

Problems of competitiveness achievement at the industrial market
Artemieva O. A., candidate of economic Sciences, associate professor at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article describes the marketing activities features in the field of B2B, trends and differences from the B2C and B2B marketing, Group of factors that characterize the company potential are formulated. It is concluded that the technological gap between Russia and developed countries has weakened the country’s competitive position in the global economy. The technological base of many industries are outdated and badly worn, industry requires production equipment updating. Another factor of the competitiveness improving complexity is energy and transport high tariffs. Another significant factor of influence on the competitiveness is the government tax policy.
Keywords: market, business, organization, customers, competitiveness, marketing, purchasing, investment, competitive environment

 

Some aspects of the evolution theory of competition
Stytsyuk R. Y., doctor of economic Sciences, professor at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article studies the categorical apparatus, relating to the competition and competitiveness understanding. Competition types, levels and struggle methods are grouped. The factors promoting, determining the importance of a non-price competition are formulated. The conclusion is drawn that the competition between producers, as a rule, well affects products, since competition conditions keep producer in «tone», force to look for ways of goods cost value lowering, to improve goods or service quality, to make them available for the bigger number of consumers. The competition also raises the issued goods and services range and induces to look for and use new opportunities in production.
Keywords: marketing, strategy, competitiveness, market, competition, information, manufacturers, price, brand goods, advertising, negative publicity

 

 

ANALYTICAL INVESTIGATIONS

System re-industrialization of the economy: existing trends and optimal implementation ways
Golov R.S., doctor of economic sciences, professor, director of Management, economics and social technologies institute
Moscow Aviation Institute (National Research University) (MAI), Moscow
Mylnik A. V., candidate of economic sciences, associate professor at the Department of energy service and energy saving management
Moscow Aviation Institute (National Research University) (MAI), Moscow

Abstract: The article investigates the economy’s re-industrialization problems. The authors analyze the basic preconditions for its implementation, associated with major internal and external economic factors: economic sanctions, technical obsolescence of production equipment, an acute personnel shortage in the industry. Basing on the industry current state, authors form re-industrialization vector, based on a number of key trends for the global innovation industrial system.
Keywords: re-industrialization, technological modernization, industrial automation, artificial intelligence, innovation and investment, intellectual functions virtualization

Issue 6/2016

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Theoretical bases of scientific and technical progress stimulation in mechanical engineering based on system-integrated approach to enterprise management
Golov R.S., doctor of economic sciences, professor, Director of management, economics and social technologies Institute
Moscow Aviation Institute (National Research University), Moscow
Agarkov A.P., doctor of economic sciences, professor, Propector
Moscow Financial-economic Institute, Moscow
Pushkareva M.B., candidate of economic sciences, associate professor, ES&ME Department
Moscow Aviation Institute (National Research University), Moscow
Milnik A.V., candidate of economic sciences, associate professor, ES&ME Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Keywords:

 

High-tech industrial cluster as the national economy’s sustainable development structural unit
Zimin A.A., candidate of economic sciences, associate professor at the National economy and regional development Department
Ryazan state University named for S. A. Yesenin, Ryazan
Fyodorova L.A., doctor of economic sciences, associate professor at the State, municipal and corporate management Department
Ryazan State Radio Engineering University, Ryazan
Lokteeva G.E., сandidate of economic sciences, associate professor at the State, municipal and corporate management Department
Ryazan State Radio Engineering University, Ryazan
Kistrina E.I., candidate of economic sciences, associate professor at the Personnel management Department
Ryazan state University named for S. A. Yesenin, Ryazan

Abstract: The authors analyze the existing approaches of Russian and foreign scientists in the cluster development as the new structures which functioning in the result of the localization, cooperation, specialization, integration, and synergy will increase the national economies efficiency. Authors discuss reasons for the cluster performance as independent structural units and their characteristics. Apart from than, the authors conduct specific features systematic analysis of the existing clustering models and proposals for the existing territorial specialization correction, with reference to the technological process chain of competitive products manufacture.
Keywords: cluster, industrial cluster, national economy, structural unit, sustainable development, knowledgeintensive cluster

 

Theoretical bases of scientific-industrial clusters’ structurally functional creation
Prokofiev D.A., postgraduate at the Department of Energy service and power management
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is focused on the development of scientific-industrial clusters structurally functional construction. Using systematic approach, the author solves this problem by separating the structure into the control and manageable subsystems. Special role in the structure plays an intellectual synergetic environment as an integrated multi-core software system that combines the capabilities within the cluster organizations and enterprises in the context of the innovation and investment projects lifecycle implementation.
Keywords: scientific and industrial cluster, the structural and functional structure, managed subsystem, control subsystem, innovation and investment projects

 

Leasing as the development tool of the domestic industry’s small and medium-sized enterprises in modern conditions
Tikhonov G.V., candidate of economic sciences, associate professor, Head of the Economics Department
Moscow Aviation Institute (National Research University), Moscow
Titov L.Yu., doctor of economic sciences, professor at the Economics Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In the following article organizational and economic and legal bases of leasing (financial rent) are stated. Key benefits and restrictions of leasing tools usage as a development tool of industry small and medium-sized enterprises are considered. The conclusion is drawn that leasing (financial rent) represents the most effective and most adaptive tool providing growth of investment, innovative and business activity in industry small and medium-sized enterprises’ segment.
Keywords: leasing, small enterprises, medium enterprises, industry, financial rent

 

 

INNOVATIVE INVESTMENT ACTIVITY

Environmental innovatics – modern approach to the humanity critical global problems solution
Golov R.S., doctor of economic sciences, professor, Director of Management, Economics and Social Technologies Institute
Aviation Institute (National Research University), Moscow
Sorokin A.E., candidate of economic sciences, associate professor, Head of the Ecology and Safety activities Department
Aviation Institute (National Research University), Moscow
Metechko L.B., candidate of economic sciences, associate professor, deputy head at the Ecology and Safety activities Department
Aviation Institute (National Research University), Moscow
Milnik A.V., candidate of economic sciences, associate professor at the Energy service and power management Department
Aviation Institute (National Research University), Moscow

Abstract: The article considers a new direction of scientific research born in Moscow Aviation Institute. In the era of global ecological crisis it is inevitable to search new ways and approaches to knowledge, as the former analytical techniques for the complex systems study has not yielded the desired results, and new discoveries often occur at the intersection of different scientific fields. Modern scientific studies are convergent, they are characterized by a innovative scientific research cluster strategy, providing a systematic innovative projects implementation.
Keywords: convergent science and technology cluster strategy development, innovation clusters, cognitive abilities, ecological compensation system

 

 

ENERGY SAVING AND ENERGY EFFICIENCY

Strategic planning bases of fuel and energy resources effective usage on industrial enterprises
Teplyshev V.Yu., candidate of economic sciences, Head of the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Author’s research is devoted to the scientific and practical bases of energy resources efficient usage strategy formation in the industry. In the context of this research, author develops the strategy definition, as well as its structure is formed, which includes some of its sections with a detailed examination of their nature and content. The author also designs the strategic map structure of the process, obtaining the maximum income from the energy saving measures realization. As an application tool, mathematical models of choosing the optimal production program in limited resources conditions and taking into account energy efficiency criteria are developed
Keywords: energy efficiency, strategy, industry, energy-saving measures, strategy maps, the fuel and energy balance

 

 

MARKETING, SALES APPROACH

Reasons of stocks formation and their influence on market condition
Kameneva N.G., doctor of economic sciences. professor at the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Article is devoted to a question of stocks creation in the warehouses made by producers and sellers. Stocks are made for production continuity or product sales to customers providing, and also for of consumers needs satisfaction for market demand and competition regulation.
Keywords: marketing, production, sales, transport, buffer, seasonal, maximum, minimum, preparatory trade stock, safety stock; exchange trends, demand, offer, market condition

 

 

ANALYTICAL INVESTIGATIONS

Theoretical bases of natural-science processes development in the system approach context
Mylnik V.V., doctor of economic sciences, professor, Head of the Financial Management Department
Moscow Aviation Institute (National Research University), Moscow
Titov L.Yu., doctor of economic sciences, professor at the Economics Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the dialectical processes development study associated with the scientific knowledge formation. The author defines the main science functions, as well as the main stages of the scientific knowledge formation, according to which the scheme of their time dynamics development is based. Special attention is paid to the human-computer interaction role in this process. These processes’ research the author concludes in the system approach context, key features of which are shown in the article.
Keywords: natural science processes, development dialectic, man-machine systems, system approach, energyinformation processes

 

Social responsibility – advantages for domestic industry enterprises
Glumova O.Yu., student of the faculty of International economic relations
Financial University under the Government of the Russian Federation, Moscow

Abstract: Corporate social responsibility in the context of the economic and financial crisis is able to provide a positive reputation and competitive advantage in the market to the company. The article considers different points of view to the definition of «corporate social responsibility» (CSR). The main advantages received by the companies adhering to the social responsibility principles are mentioned. Author gives the connection of CSR and company’s profits, the impact on different stakeholders groups. Also, the author analyze the business corporate social responsibility implementation features in Russian industrial enterprises’ practices.
Keywords: corporate social responsibility, sustainable development, business, social investment, profits, goodwill, charity

 

Issue 5/2016

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Scientifi c and practical bases of outsourcing in the modern economy
Golov R.S., doctor of economic sciences, professor, Director of Management, Economics and Social Technologies Institute
Moscow Aviation Institute (National Research University)
Agarkov A.P., Prorector of Regional development, doctor of economic sciences, professor
Moscow Financial-economic Institute, Moscow
Pushkareva M.B., candidate of economic sciences, associate professor, Deputy head of the Energy service and power management Department
Moscow Aviation Institute (National Research University)
Milnik A.V., candidate of economic sciences, associate professor at the Energy service and power management Department
Moscow Aviation Institute (National Research University)

Abstract: The article investigates the nature and characteristics of such today’s industry trends as outsourcing development. Being aimed at providing businesses with high-quality services and products, outsourcing is capable of solving a wide range of infrastructure problems, allowing the company to save significant amounts of financial resources by eliminating the need for organization’s separate parts to deal with them. Within the research the main stages of outsourcing development from the early twentieth century and ending with the most modern and innovative of its forms are considered by authors.

Keywords: outsourcing, industrial enterprise, production organization, subcontracting relationships, business processes

 

Methodical approaches to assortment formation and management
Artemieva O.A., candidate of economic sciences, associate professor at the Department of international tourism, hotel business and social management
Финансовый университет при Правительстве Российской Федерации, г. Москва

Abstract: The article discusses the basic rules of category management and identifies its main stages. Difference of category management from other technologies is marked out, and also the problem of this technology is specified. Main production types, according to category management are presented, and the main analysis methods of the product assortment formation are given. It is noted that category management is responsible for all goods promotion stages, entering a certain commodity category. The conclusion is drawn that the assortment is formed under the influence of such factors as demand, profitability and enterprise’s production base.

Keywords: internal management, assortment policy, decision, price, category management, consumer product category, range, performance evaluation

 

 

INNOVATIVE INVESTMENT ACTIVITY

Ecological and economic indicators harmonization at the high technology products markets
Metechko L.B., candidate of economic sciences, associate professor, deputy head of the Ecology and safety activities Department
Moscow Aviation Institute (National Research University), Moscow
Sorokin A.E., candidate of economic sciences, associate professor, head of the Ecology and safety activities Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In article the ecology cluster passional influence analysis on various innovative projects development of the knowledge-intensive economy directions is carried out. Ecology cluster development features and its impact on other innovatics directions in closely interrelation are revealed. The main tendencies and typical methods of efficiency increasing in high-technology and knowledge-intensive products primary and secondary markets are determined. On the basis of primary and secondary markets mathematical models of the knowledgeintensive economy industries some conclusions about ecological standard rates toughening usage for the demand and optimum profit increasing purpose for expensive high-technology products are formulated. The most striking example of such regular ecological requirements increasing interaction and interference on optimum profit and development in the field of aviation engine-building is given. The received conclusions about ecology-economic indicators harmonization concerning development tendencies of innovatics clusters can be considered as typical development tendencies of the high-tech directions in the industry.

Keywords: innovative projects clusters, aerospace industry, surrounding environment, environmental regulations, science-intensive and high-tech products market, secondary market, ecological and economic indicators harmonization in knowledge-intensive sectors of the economy

 
Open innovations promotion on industry market: problems and prospects
Balova S.L., candidate of economic sciences, associate professor at the Marketing and Logistics Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Modern marketing concept necessitates innovation activity enterprises of Russia, as well as the innovative capacity and competitiveness in the world high technology products and intellectual services markets increasing. The article deals with topical issues related to the»open innovation» concept spreading in the world practice, public and private innovation model’s economic nature and essence is analyzed, tools peculiarities of innovative product promoting on the industrial markets are shown, main problems and their solutions are identified.

Keywords: «open innovation» model, «closed innovation» model, technology transfer, promotion system, idea competitions, case, competitions presentation, exhibition, training, testing (sampling), product placement

 

 

ENERGY SAVING AND ENERGY EFFICIENCY

Energy marketing: some aspects in economic uncertainty conditions
Soldatova N.F., candidate of economic sciences, associate professor at the Marketing and Logistics Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The author considers the marketing activity main directions typical for the country’s energy sector in the economic uncertainty conditions. The situation at Russia’s power sector caused by the economic factors influencing the national economy, in general, define energy companies’ marketing strategy. Features and specifics of companies’ power marketing which are making, transferring, selling and serving energy sector are considered. In article electric power wholesale and retail market features which cornerstone electric power specificity are shown. Author raises the problem of energy marketing development prospects in new economic realities.

Keywords: national economy energy sector, energy consumption and conservation, energomarketing, energy

 
Industry’s energy-saving technologies development: current situation and prospects
Rtishchev A.V., candidate of economic sciences, Head of the control and audit work Ministry of Energy of the Russian Federation, Moscow
Ministry of Energy of the Russian Federation, Moscow
Rusin V.N., candidate of engineering sciences, associate professor
Financial University under the Government of the Russian Federation, Moscow

Abstract: The energy saving directions for the industry and the enterprises are shown. Application examples of saving for a number of the enterprises, including machine building are given. Restrictions in alternative power engineering development are proved and alternative fuel types classification is given. New innovative approaches application in mechanical engineering such as additive production is specified. Indicators and stages of energy saving efficiency assessment policy introduction in the gas enterprise are given.

Keywords: energy saving, enterprise, directions, branches, indicators, assessment efficiency, restriction

 

 

MARKETING, SALES APPROACH

Theoretical bases of cluster marketing system formation in the scientifi c and industrial clusters creation context
Prokofiev D. A., postgraduate at the Department of Energy service and power management
Moscow Aviation Institute (National Research University), Moscow

Abstract: The main research topic is the scientific bases of clustered integrated marketing system development, which, according to the author, have to combine the full range of tools and marketing techniques, systematized by the control cluster marketing activities functions. Accordingly, the practical marketing instruments and methods are distributed within the system in accordance with the distribution between analytic, scheduling, supply, control and regulation functions.

Keywords: scientific and industrial cluster, marketing, cluster marketing system, market research, competitive benchmarking, marketing strategy, marketing communications

 

Exhibition activity role in solving enterprises’ business problems
Stytsyuk R.Y., doctor of economic sciences, professor, at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the main exhibition activities parameters and its influence on industrial enterprises development. The criteria contents underlying the exhibitions classification is shown; criteria determining the level and quality of the exhibitions organization and holding are investigated; the role of exhibition activity at the solution of a number of important tasks for the industrial enterprises is proved; the interindustry exhibitions which are the developed form universal, representing the offered goods or services of several, usually related, branches are characterized; the role of modern exhibition activity in market economy is revealed.

Keywords: promotion, exhibition activities, communication, partners, classification, quality criteria, information technology, economic impact, industry, media

 

HR-brand management of industrial organization in strategic management system
Ryazantseva M.Va., candidate of technical sciences, associate professor at the Personnel Management and Psychology Department
Financial University under the Government of the Russian Federation, Moscow
Subocheva A.O., candidate of economic sciences, associate professor at the Personnel Management and Psychology
Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: HR-branding is the most important direction of regarding marketing industrial organizations aсtivity. It helps to create a favorable image and reputation of the organization as reliable employer. Along with it HR-brand management is a vital element of modern personnel technologies. The article shows that HR-brand management is the integration of marketing and personnel management technologies. Based on the analysis of the Russian and foreign experience, crucial elements of HR-brand management were generalized. Using JSC RZD experience, this article shows that HR-brand management is the most important strategic management system element which allows to increase personnel satisfaction, solve a staff deficit problem and improve corporate image.

Keywords: HR-brand management, strategy, staff, human resources, personnel management, marketing personnel, corporate image

 

 

QUALITY PRODUCTION, COMPETITIVENESS

Topical issues of import substitution: organizational and legal aspect
Agarkov A.P., Propector of Regional development, doctor of economic sciences, professor
Moscow Financial-economic Institute, Moscow
Gerenrot B.A., associate professor at the Department of Ecology and law
Moscow Institute State and Corporate Governance, Moscow
Erokhina E.A., senior lecturer at the Department of Economics
Moscow Institute State and Corporate Governance, Moscow

Abstract: The article discusses and investigates some of the important issues of import substitution: the complication of the current situation; drivers (driving force) of the national economy; the legal and organizational tools providing and guaranteeing success; the special importance of government support for import substitution with domestic development.

Keywords: import substitution, legislation, parallel imports, partnership, drivers (driving force), government support, domestic development, legal tools

 

Quality improvement directions of military products after-sales service
Eremin M.Yu., postgraduate at the Financial management Department, chief specialist in Sukhoi Company (JSC)
Moscow Aviation Institute (National Research University), Moscow
Sarkisyan A.S., doctor of economic sciences, professor at the Financial management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In the present article the question of military planes’ combat readiness indicator increasing which is raised earlier to the foreign states is considered. For the purpose of overhead costs decreasing, reforming direction ways of after-sales service system are shown. Method of administrative expenses reduction and spare parts’ delivery time decreasing is described. The main objective of service development puts not receiving additional profit, but planes’ domestic production competitiveness increasing in the world arms market.

Keywords: military and technical cooperation, after-sales service, aviation industry, delivery chain, aircraft equipment

 

 

EDUCATION AND PERSONNEL TRAINING

Foreign and domestic experience features of managers competences formation in modern universities
Stytsyuk R.Y., doctor of economic sciences, professor, at the Department of International tourism, hotel business and social management
Financial University under the Government of Russian Federation, Moscow
Rozanova T.P., deputy first prorector of educational and methodical work, doctor of economic sciences, professor
Financial University under the Government of Russian Federation, Moscow

Abstract: The article presents the foreign and domestic experience studies results of managers competences formation in modern universities. The definition of senior management, as the creator of the intellectual and the new consumer values is given. It is noted that for the top managers training traditional understanding of vocational training is not enough, and stops the innovative thinking style formation. It is concluded that technology training changing in Russian universities require serious methodological work to develop elements and components of the students’ independent work.

Keywords: training program, competence, management, curricula, international standards, training, technology, quality, educational process, efficiency

Isuue 4/2016

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Theoretical bases of outstaffing development in the economic crisis conditions
Golov R.S., Director of Management, Economics and Social Technologies Institute, doctor of economic sciences, professor
Moscow Aviation Institute (National Research University)
Agarkov A.P., Prorector of Regional development, doctor of economic sciences, professor
Moscow Financial-economic Institute, Moscow
Pushkareva M.B., Deputy head of the Energy service and power management Department, candidate of economic sciences, associate professor
Moscow Aviation Institute (National Research University)
Milnik A.V., associate professor at the Energy and power management services Department, candidate of economic sciences
Moscow Aviation Institute (National Research University)

Abstract: The authors’ study is devoted to the outstaffing essence analysis and its impact on the Russian economy development in conditions of growing crisis, one of the factors of which is the high unemployment level. This situation requires the development and implementation of more flexible and progressive professional employment forms, focused on the innovation economy. One of these forms is outstaffing studied by the authors in various projections: from the point of view of its comparison to outsourcing, from the standpoint of benefits and risks, etc. As a separate issue the authors analyze the current legislation and legal security in the field of labor relations, rendering essential influence on the outstaffing development of in the Russian legal field.

Keywords: outstaffing, outsourcing, enterprise, staff leasing, human resources, wage-labor

 

Project approach as the basis of enterprise management
Firsova I.A., doctor of economic sciences, candidate of pedagogic sciences, professor at the Corporate governance Department
Financial University under the Government of the Russian Federation, Moscow
Firsov Yu.I., candidate of economic sciences, director of FSK “Palmyra”, Moscow

Abstract: The authors consider the project approach as an enterprise’s organizational management strategy. In modern conditions project management is becoming a promising tool in the enterprise’s development. The article offers project management key functions, which include: project management, process management, human resources management, external interactions management. The authors considered the main types of constraints associated with the project, and how to manage them. The article presents the author’s project management structure and its main phases are described in detail. The authors formulated a conclusion that only compliance with these project management principles can bring positive results

Keywords: project management, functions of project manager and structure of project management

 

 

INNOVATIVE INVESTMENT ACTIVITY

Resonance effect in the innovative-investment activity implementation in industry
Myl’nik V.V., doctor of economic sciences, professor, head of the Financial management Department
Moscow Aviation Institute (National Research University), Moscow
Myl’nik A. V., candidate of economic sciences, associate professor at the Department of Energy service and power management.
Moscow Aviation Institute (National Research University), Moscow
Zubeeva E.V., candidate of economic sciences, associate professor at the Financial management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: This article aims to disclose the resonance effect concept in the economy. Resonance effect is seen as a result of the innovation implementation and included in the innovative-investment activity effects in industry. System factors and sources of the resonance effect are examined. Among the factors, there are factors that are determined by the innovation-active enterprises nature as a system and factors, defined by information and synergistic factors. The resonant effect sources of the innovative-investment activity implementation are considered as an interconnected system of three enterprise’s possibilities types: strategic, managerial and functional. One of the possible ways of calculating the resonant effect of innovative-investment activity implementation that meets the system-synergetic approach is given.

Keywords: innovation, innovation-investment activity; resonance effect; socio-economic effects; synergetic approach; innovation process; sources and factors of the resonance effect; innovative companies

 

Basic principles of innovative industrial clusters creation in the economy’s reindustrialization conditions
Prokofiev D.A., postgraduate at the Energy service and power management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the development of the innovative industrial clusters construction key principles, representing one of the most progressive organization forms of the integrated scientific and industrial structures possessing a high innovative investment potential in the economy’s reindustrialization conditions. Within the conducted research 3 groups of the principles are developed by authors: system-wide, economic and cooperation, each of which includes a number of the principles

Keywords: clusters, innovation, investment, innovation and investment, reindustrialization, information integration, innovations diffusion

 

Development prospects of industrial parks in Russia
Lapshina S.N., candidate of technical sciences, associate professor at the Department of Systems analysis and decision making
Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg
Denisov A.D., candidate of economic sciences, professor at the Department of Management
Russian State Vocational Pedagogical University, Ekaterinburg
Filippov S.D., candidate of physico-mathematical sciences, Department of Physico-mathematical disciplines
Russian State Vocational Pedagogical University, Ekaterinburg

Abstract: The emergence of industrial parks has given hope for the development of small and medium-sized enterprises and innovation infrastructure in the country’s economy. Technology parks are designed to help residents of the business ideas effective implementation. Number of industrial parks is increasing annually, despite the low return on investment and long payback period. To improve the industrial parks efficiency residents proposed the industrial enterprises creation of small and medium-sized businesses, within the cooperation framework with engineering companies and removing inefficient for their business processes in the park area.

Keywords: industrial parks, innovation infrastructure, improving residents

 

 

ENERGY SAVING AND ENERGY EFFICIENCY

Small power engineering market: some energy effi ciency aspects
Soldatova N.F., candidate of economic sciences, associate professor at the Marketing and Logistics Department
Financial University under the Government of the Russian Federation, Moscow
Mikheev D.V., ассистент кафедры «Электроснабжение промышленных предприятий»
National Research University (MPEI), Moscow

Abstract: A state of the Russian energy sector generally and small power engineering, in particular, due to economic factors affecting on the national economy. Prospects of further development of the electric power generating complex of the Russian Federation due to the construction and commissioning of small power energy-efficient thermal power plants in close proximity to sources of fuel and industrial customers are demonstrated. Small energy sector development prospects are considered from the standpoints of the Russian economy energy needs, safety, reliability and efficiency of the Russian electric power industry functioning.

Keywords: energy sector of the economy, small power plants, efficient energy supply of industrial consumers, energy consumption and energy efficiency, marketing strategy for power plants manufacturers, consumer satisfaction, marketing programs management

 

 

MARKETING, SALES APPROACH

Up-flow marketing as the element of industrial enterprises managing
Komarov V.M., сandidate of economic science, associate professor at the Marketing and Logistics Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article analyses change dynamics of the industrial manufacture index, effective management terms of competitive purchases are characterized, place of Russian Federation among leading countries through the energy efficiency index is defined, marketing activities specifics of industrial enterprises are considered. The conclusion gives priority directions of Russian industries purchasing activity managing.

Keywords: up-flow marketing, purchases, energy efficiency, high-capacity technologies, innovations

 

Engineering products sales organization in the market instability conditions
Panyukova V.V., сandidate of economic science, associate professor at the Department of Management
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the conditions of market instability, approaches to managing engineering products sales are changing. The author researches of the engineering products market development in 2015, reveals positive and negative market trends, and analyses main factors affecting engineering products sales. The article also defines engineering products’ effective sales manager characteristics. The author makes a conclusion that it is necessary to develop principles of public-private partnership in market product promotion

Keywords: sales management, engineering products, promotion, sales manager, program- target method

 

Role and effectiveness of marketing management at diff erent marketing strategy levels
Rozanova T.P., deputy first prorector of educational and methodical work, doctor of economic sciences, professor
Financial University under the Government of the Russian Federation, Moscow
Stytsyuk R.Y., doctor of economic sciences, professor at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow
Artemyeva O.A., candidate of economic sciences, associate professor at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article the marketing management process basic directions in the context of the three marketing strategy levels: corporate level, business unit level, individual product (or brand) level. Special role of marketing managers in the professional application of analytical tools is highlighted. It is noted that substantial industrial marketing differs from the consumer require specification. It is concluded that the inability to carry out a thorough market analysis and not enough high-quality marketing management often lead to the inefficient new product strategy formation and subsequent market development

Keywords: marketing management, competitive position, success factors, business unit, marketing analysis, brand, industrial marketing, consumer marketing

 

Consumers behavior and sales specifi cs in industry markets
Motagali Ya.B., associate professor at the Department of International tourism, hotel business and social management
Financial University under the Government of the Russian Federation, Moscow

Abstract: In article the main differences between sales management at B2B and B2C markets are considered, business markets features which cause sales specifics are also presented. The considerable attention is paid to joint consumer structure at B 2B market and its features. The main distinctions in sales communications at B2B and B2C markets are marked out. The role of mass communication as main interaction way at the B2C market is noted. The principles of client relations formation at B2B market and organizational buyers features distinguishing them from buyers at B2C market are given. The conclusion is drawn that legal entities at B2B market are sellers and buyers at the same time and consequently, similar sales can cause relations imbalance

Keywords: B2B market, industry, strategy, business market, consumer, consumer behavior, consumers features, sales specificity, B2B markets segmentation, mass communication, customer orientation, relationship
imbalance

 

 

QUALITY PRODUCTION, COMPETITIVENESS

Methodological aspects of the energy sector organizations’ competitiveness assessment
Orlova E.S., postgraduate, assistant at the Management in energy and industry Department
National Research University “MPEI”, Moscow

Abstract: The state and prospects of development of the potential energy have a significant impact on the ability of sustainable development of the economy, especially given the current foreign policy. And the competitiveness becomes the most important indicator, ables to consider the full range of factors, including such important as energy intensity and efficiency of production. The article describes the main features of the determination of competitiveness enterprises of the industry. A generalized algorithm for the evaluation of the competitive status of the enterprise. Considered the main reasons for the specificity of an estimation of competitiveness of an industrial enterprise. Characteristics of the enterprises in the sphere of energy and the complexity of the analysis and assessment of their competitiveness. The article also outlines the key factors influencing the mechanism of the competitiveness of producing enterprises in the energy sector

Keywords: competitiveness increasing mechanism; competitiveness evaluation methods; innovative entrepreneurship

 

Corporate governance quality self-assessment in companies with state participation
Dzardanov A.Y., postgraduate of the Сorporate governance Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article describes the corporate governance quality self-assessment technique features in companies with state participation according to the Federal agency of state property management. Key indicators, mostly affects this effectiveness are also reviewed. Among these indicators are the shareholders rights protection, transparency, control mechanism certainty, corporate social responsibility, accountability. In the article the question of the corporate governance quality improving is shown as an objective process occurring in accordance with international practice, particularly in the context of adherence to corporate governance principles developed by the OECD.

Keywords: corporate governance in companies with state participation, self-reported quality of corporate governance, the OECD principles, shareholder’s rights protection

 

 

EDUCATION AND PERSONNEL TRAINING

Development priorities of higher education system in the conditions of Belarus Republic’s innovative policy
Baybardina T.N., candidate of economic scienes, associate professor, head of the Marketing Departament
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel
Burtseva O.A., senior lecturer at the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel
Machalova V.V., postgraduate
Belarusian State Economic University, Minsk

Abstract: Country’s innovative development determines new priorities in higher school development which should be directed to higher education enhancement, compliance of training quality of specialists with the higher education to requirements of innovative development modern level of economy and social sphere industries. In the following article higher education development condition and tendencies in Belarus Republic are reflected, main priority objectives of higher education development in the conditions of national economy innovative model formation are determined. Innovative development of higher education system as the most important urgent task of state policy in the field of education in modern conditions is determined by integration processes of the Belarusian higher school into world educational space, higher education practical orientation requirements, optimum choice of education, science and production interaction forms, higher education institutions’ activity priorities in highly qualified specialists training which determine the country’s personnel capacity.

Keywords: innovative policy, higher education, master’s degree, higher education institutions, education forms, human resources, training, higher education innovative orientation