OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Trends and problems of cluster structures’ development in the conditions of modernization and transition to digital economy
Anisimov K. V., postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The present article discloses importance, need and timeliness of economic processes digitalization. Author’s understanding of digital economy is offered. The interrelation between economy digitalization and industry clustering is described. The problems of innovative industrial clusters formation, connected, first of all, with stuff and infrastructure are noted.
Keywords: digitalization, cluster, digital economy, innovative industry, leadership, innovative and investment structure

 

«Industry 5.0» as the basis for the development of high-tech industry
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Mylnik V. V., doctor of economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Palamarchuk A. G., applicant of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article is devoted to the study of the essence, role and distinctive features of the «Industry 5.0» paradigm, which is based on the most progressive directions of intellectual and technological high-tech industry development. The study is carried out by the authors in the context of the relatively new paradigm «Industry 4.0», which laid the foundations for the production’s intelligent automation. Individual elements of these paradigms are considered, as well as the changing man’s role in the production process.
Keywords: innovations, high-tech industry, Industry 4.0, Industry 5.0, artificial intelligence, automation, production robotization, custom manufacturing

 

Newly created value’s modeling in the industry based on digital twin technology
Kovalchuk Yu. A. , doctor of Economic Sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Tendencies of the platform principle active distribution in economy and added chains design aspects in the digital transformation conditions are considered. The digital platform is evaluated as a business model that creates value based on the interactions of its participants. The digital twins possibilities (product elements models, products, technological or business process, systems) for designing and modeling the functioning of the value chain before the real business process start are analyzed.
Keywords: digital twin, value chain, business model, digital platform, networking

 

About production factors balance in mechanical engineering
Smirnov V. G. , doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Anisimov K. V. , postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Prokofiev D. A. , candidate of economic sciences, assistant at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Titov L. Yu. , doctor of economic sciences, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: For the first time in the beginning of XX century the Soviet scientist A. A. Bogdanov formulated the essential principles of the solution of the General problem of achieving a balance (equilibrium) of the entire national economy and its components, and at the end of the same century, R. S. Kaplan and D. P. Norton developed the balanced scorecard for industrial enterprises, which provided new opportunities for the effective management and success measurement in business. In the article, the ways and terms of production factors balance achieving, considering in researches of D. R. Latypova, are made.
Keywords: production factors balance, production factors theory, inter-sectoral balance, proportionality between the single system elements, ways to achieve a production factors balance

 

Strategy map as a high-tech enterprises’ management tool
Danilochkina N. G. , doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Cherner N. V. , candidate of economic sciences, associate professor at the Management Department
Odintsovo Branch of MGIMO-University, Odintsovo
Bobrova M. B. , postgraduate of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Few managers are indifferent to such a document as «Strategic map». Someone has hopes for the guaranteed strategic plans implementation, someone feels negative emotions because of the simplified and little effective impact on the goals achievement. Despite the large number of advantages, the strategic map’s construction is not a «magic wand « that fulfills all the desires of its developer. If the company is ready for a detailed strategy elaboration, system management by indicators, then this tool is likely to be useful.
Keywords: strategic maps, strategic planning, high-tech enterprise, risk management

 

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INNOVATIVE INVESTMENT ACTIVITY

The role of the benchmarking methods in the innovative activity of economic development
Baranova E. A., head of the International Students’ Educational Center, International department postgraduate part-time student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article is devoted to the possibilities of benchmarking usage for enterprise management. Benchmarking methods that are actively used in many foreign companies’ management are gradually coming to Russian enterprises, yielding positive results. The author describes benchmarking methods and their types, as well as the opportunities that benchmarking opens for the company. The emphasis is placed on the role of managers who wants to make their company competitive through the innovations introduction developed through benchmarking. The author comes to the conclusion that benchmarking is a necessary component of modern business, which provides gaining an advantage in sales markets.
Keywords: benchmarking, benchmarking types, benchmarking methods, benchmarking conducting methodology phases, management tool, typical errors in benchmarking usage, economic development, strategic goal, innovative potential

 

Efficiency improving of the industry enterprise activity through management and technology innovations usage
Vartanyan A. A., doctor of economic sciences, candidate of physico-mathematical sciences, professor at the Management and marketing of high-tech industries Department (National University), Moscow
Moscow Aviation Institute (national research university). Moscow

Abstract: The efficiency of enterprise activity, quantity and quality of produced goods fundamentally depend on the management system, competence of employees, as well as on the relevant material and technical base of the enterprise. Timely audit of the enterprise’s current state need to be conducted on the regular basis, including external integrators, information systems usage, which will allow to determine changes in management and resources, to propose a strategy for the development of its human and logistical capacity. Missing competences of the employees can be compensated with the help of the network and individually-targeted training in the framework of basic and further education, and the need for equipment and technologies can be fulfilled via technological innovations.
Keywords: management system, management and technological innovations, resource and educational centres, staff, industrial enterprises’ human and logistical capacity, competences, enterprise architecture, information technologies, resource audit, innovation projects

 

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MARKETING, SALES APPROACH

Online marketing specifics in B2B segment
Zemlyanskaya N. B. , candidate of economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Kazakova N. V. , candidate of economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Zubeeva E. V. , candidate of economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The necessity of development, especially the online marketing tools usage in the B2B market during the digital transformation for commercial companies is considered. Industrial online marketing becomes more customer-oriented, begins to use specific IT-tools to interact with customers, supports sales and opportunities to analyze the motivations and behavioral responses of the potential consumers. For modern industrial online marketing, a corporate website should become a high-quality and multifunctional platform for all used online marketing tools synergy and a single communication space of the company.
Keywords: online marketing, B2B market, digital economy, web representation, white-papers, webinars, portfolio, video marketing, infographics, email marketing, organic promotion

 

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EDUCATION AND PERSONNEL TRAINING

Analysis of the Second all-Russian economic dictation results (Part 1)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article discusses the Second all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2017 and 2018 is carried out. The important practical result of the action and the necessity of its further development are noted.
Keywords: all-Russian economic dictation, respondent, regional platform, participants category, results distribution

 

The personality of the university lecturer and the process of specialists for high-tech industries’ formation
Mezina N. A., candidate of economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article deals with the problems of modern higher education, which is responsible for the human resources preparation for high-tech industries. It is concluded that a significant part of the problems lies in the socio-psychological interaction in the system «lecturer-student», despite the fact that the lecturer is the link between the three basic areas of work of any University: the educational process–research– pedagogical work. The article contains the results of the author’s study of students’ views on the personality and professional qualities of lecturers and their impact on the final result of education at the University, focused on high-tech industries.
Keywords: HR education program for the aviation industry, integrated education system, competency model

 

Report on the final of the Festival of economic science
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: This article is devoted to the results of the Festival of economic science final. The contribution of MAI as a co-organizer of this event is noted. The winning teams that won prizes in the final of the Festival are mentioned.
Keywords: Festival of economic science, Moscow Aviation Institute, Free economic society, team, business case, quiz question

 

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ANALYTICAL RESEARCH

Problems of Russian civil helicopters’ park renovation
Krivolutsky Yu. V., doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: One of the national air transport system components are the airlines associated with the helicopters operation. The airlines existence in the market has set a number of important tasks, the success of which depends on their further development. The airlines are now at the forefront of aircraft fleet updating problem. The article shows that the factors of primary impact on the justification and implementation of the helicopters fleet updating strategy include the physical and moral aging of helicopters, the annual flight hours per helicopter, the price of new helicopters models and their operation cost. The effect of these factors is considered on the example of the Mi‐8 helicopter as the largest in the civil helicopters fleet in Russia.
Keywords: air company, renovation, helicopters fleet, wear, flight hours, price

 

Aircraft monitoring in agricultural management
Metechko L. B., candidate of economic sciences, associate professor, deputy head at the ecology, life support systems and safety activities Department
Moscow Aviation Institute (national research university). Moscow
Sorokin A. E., candidate of economic sciences, associate professor, Head of the ecology life support systems and safety activities Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article is devoted to the problems of modern agricultural management development. The author pays special attention to the use of aircraft monitoring systems in solving problems of precision agriculture. The article investigates the means and methods of agro‐ecomonitoring on the basis of agricultural aviation, rotorcraft (helicopters) and unmanned aerial vehicles. The analysis of tools, methods, advantages and disadvantages of existing means of aircraft monitoring in agriculture is made. Advantages of modern high‐ tech equipment application for the georeferenced multispectral imagery implementation of agricultural land in the modern agromanagement usage. On the basis of the conclusions and recommendations analysis of perspective ways of development in the existing problems solution of Russian modern precision agriculture development are formulated.
Keywords: precision farming, agromanagement, agro‐environmental monitoring, the first multispectral photography, agrocluster, ecoinnovative

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Methodical aspects of the efficiency estimation in lean production management application
Soldatova N. F., candidate of economic sciences, associate professor at the Department of Management in energetics and industry
National Research University ‘‘MPEI’’, Moscow

Abstract: One of the most important problems of the Russian nuclear industry is the development and application of a comprehensive efficiency assessment of the lean manufacturing management, aimed at optimizing the business process according to the reducing production costs criterion by reducing all types of losses and involving each employee of the company in the process of absolute concentration on the customer needs. The aim of the research is to systematize and present methodological approaches to assessing the expected positive economic consequences of the lean production management system introduction by Russian research and production companies in the nuclear industry, which, together with other factors, should ensure the efficiency increasing in all types of economic resources usage, methods of production organizing and managing, the products quality improving. The instrumental and methodological apparatus of the research is based on the methods of induction, deduction, certain elements of the social marketing management system analysis in the field of electric power industry, based on quantitative and qualitative methods, as well as on methods of logical and situational analysis. The theoretical results of the study can be used in conducting a comprehensive analysis of the lean production management system as a whole and its individual tools, for example, “5C”.
Keywords: lean manufacturing management system, lean manufacturing tools, product value, effective management, efficient process, effective solution

 

Experience of project management tools usage in state space corporation Roscosmos
Bezuglyi S. V., , Deputy General Director
JSC Insurance company ‘‘TIT’’, Moscow
Trifonov P. V., , candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article investigates the methods of direct and indirect impact on the implementation of the development project strategy of the rocket and space industry (RCP) in modern conditions, through the new approaches to resource management introduction, product quality, management processes and document management improvement, as well as personnel management, allowing a positive impact on the key production parameters in modern conditions, taking into account the overall economic markets’ instability, the new global trends and threats emergence. The paper analyzes and prepared comments on improving the management system, taking into account the need to change and adjust the enterprise’s strategic objectives in modern conditions.
Keywords: resource management, process management, quality management

 

Conceptual structure of organizational recovery project concerning russian high-tech enterprises
Dmitriev O. N. , doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Novikov S. V. , candidate of economic sciences, associate professor Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The modern russian high-tech enterprise through the prism of its organizational structure is considered. It is shown that this structure, due to its rather widespread insufficient quality, is often a powerful crisis- forming factor. The corresponding organizational recovery is quite effective in changing the state of such enterprises. It is postulated that the organizational recovery should be scientifically sound and represent an organizational redesign of varying depth. The requirements and conceptual principles of organizational recovery are highlighted. The main emphasis is placed on the organizational recovery project structuring with the substantive stages and categories allocation of expected results of this recovery.
Keywords: enterprise, organizational structure, organizational design, organizational redesign, organizational recovery (improvement), management innovating, recovery project

 

Problems of localization of specialized management of the enterprises and corporations on the price management example
Cherner N. V., candidate of economic sciences, associate professor of Management department
MGIMO University Оdintsovo branch, Оdintsovo

Abstract: Consolidated company and corporation (corporate group) in Russia, operating under the modern conditions are considered. The correctness of allocation of the price intra-corporate and internal management sphere is shown. The problems connected with design and realization of such subject specified management as price management are formulated and discussed.
Keywords: enterprise, corporation, management, subsystem, decomposition, matching, price management, integration, localization

 

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INNOVATIVE INVESTMENT ACTIVITY

Prerequisites and ways of innovative and industrial clusters formation
Anisimov K. V., postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The present article is devoted to innovative and industrial clusters development in Russia. In article the essence and need of their formation and also the main prerequisites to their creation is considered. Special attention is paid to regional clusters value for the industry. In spite of the fact that regional clusters, according to the author, are clusters of the region innovative development, they cannot be considered a panacea from all social-economic and scientific-technical problems. At the same time economy globalization demands its clustering at the regional and state levels.
Keywords: cluster, digitalization, industry, regional cluster policy, regulatory framework

 

Methodological and applied basis for environmental innovations diffusion in the economics reindustrialization context (part 2)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Mylnik V. V., doctor of economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In the article the authors analyze modern trends in the high-tech industry development in economics re-industrialization conditions. Based on the analysis, it is concluded that one of the most important trends in its development is the environmental innovation role strengthening. «Ecological innovatics», «ecological innovation» definitions are being developed. As a systematic approach to the environmental innovations spread in society, their diffusion is proposed. The theoretical model of innovations diffusion, developed by E. Rogers, is considered. Different directions of ecological innovations diffusion are formed, including the environmental innovations diffusion among consumers and their diffusion between the state and business, within which application models for their distribution are developed.
Keywords: economics re-industrialization, innovations, ecological innovation, diffusion of innovations

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Possibility of Jeavons paradox in energy efficient economy forming
Pushkareva M. B., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Pushkarev M. D., 1-year student of the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Nowadays many countries are striving to form an energy efficient economy. Along the way, the world community may face the Jevons paradox, which may nullify all efforts to save energy and improve energy efficiency. The article provides relevant statistical data to assess the possibility of the Jevons paradox emergence in modern conditions.
Keywords: energy saving, sustainable development, Jevons paradox, energy efficient economy

 

Roundtable report titled: «Energy-efficient society formation: where to get the staff?»
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: This article presents the results of the Roundtable titled: «the Formation of an energy-efficient society: where to get the staff?» held within the «Russian energy week – 2018». The article analyzes the reports of the leading Russian speakers devoted to the highly qualified personnel training for the sphere of energy saving.
Keywords: energymanager, energy efficient society, «energy efficient competences’ arrow of, innovative development, energy service, model «School – College – University»

 

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MARKETING, SALES APPROACH

Development of C 2C-marketing forms in the Information Society conditions
Rozhkov I. V. , candidate of economic Sciences, associate professor at the Management Department, member of the Guild of Marketers
Financial University under the Government of the Russian Federation, Moscow

Abstract: The traditional marketing communication channels undergo significant changes in the modern conditions of the information society formation and development. The article analyzes the evolution of C2C marketing forms in the context of the information technologies and services development. Such modern forms of C2C- marketing, as referral marketing and marketing of influence are revealed and characterized. The functional of the most promising Russian and foreign C2C marketing services (AdvocateHub, ADMIFY, Flocktory) is analyzed. In conclusion, the article stated the prospects of C2C-marketing development.
Keywords: marketing 4.0, C2C marketing, customer loyalty, referral marketing, influence marketing

 

Search engine optimization as digital marketing element of engineering products
Sinyaev V. V., doctor of economic Sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article notes the importance of digital marketing for the successful promotion of engineering products. In a logical sequence reveals the content of the search engine SEO with the main elements allocation is given. The figure 2 examines the content of the item «traffic channels optimization» with the main indicators of traffic quality. In conclusion, the author rightly notes that search engine optimization is a set of measures aimed at improving the position of the Internet resource as a result of the search engines issuance on the Internet for certain user requests in order to promote the Internet resource.
Keywords: channel, engineering, digital marketing, optimization, traffic, market

 

Orientation on engineering products customer in digital marketing system
Sinyaeva I. M. , doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The introduction gives the machine-building complex importance for the national economy progressive development and stabilization. The machine-building products’ variety and structure intended for civilian consumers, going to the military-industrial complex needs are shown. In a logical sequence, the importance of the customer orientation principle usage in the digital marketing system for engineering products sales increasing is given. The author notes the contribution of classics to the electronic marketing theory development. Figure 2 shows for the first time a customer-oriented model of practical importance. The content of the model blocks is studied: market participation philosophy; marketing research, data analysis and evaluation; customer satisfaction evaluation. Author’s conclusion is that the efforts of marketers in the field of customer orientation will improve the financial stability of the machine-building enterprise, increase commercial success and the organization image.
Keywords: analysis, digital, research, marketing, mechanical engineering, model, evaluation, production, consumer, satisfaction

 

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ANALYTICAL RESEARCH

Theoretical fundamentals of ecological innovatics in the economics modernization context (part 2)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Mylnik V. V., doctor of economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In the conducted research the authors develop ecological innovation theoretical bases – interdisciplinary scientific direction, aimed to increase the ecological efficiency of high-tech enterprises and their products. Within the first part of the article the concept and essence of the ecological innovatics – ecological innovation was developed. A complex classification of the its applied development directions has been formed. In the context of the new type innovations commercialization, the basic functions of eco-innovation marketing and consulting are defined.
Keywords: economic modernization, ecological innovation, ecological innovation, theory, methodology, regulatory framework, educational programs

 

Cyclicality factor impact in import substitution optimal proportions’ determining in machinebuilding industry
Lobanova E. V., postgraduate student of institute of economics and Management; lecturer of institute of engineering and technology
Immanuel Kant Baltic Federal University (IKBFU), Kaliningrad

Abstract: The article is devoted to the study of the cyclicality factor impact on regional economic growth in context of import substitution implementation. The principle of economy development cyclic nature accounting in import substitution optimum branch proportions formation is considered. Full import substitution becomes a matter of attention with regard to the expediency of import substitution process itself. High import dependence creates risks to ensure economic safety. Important component is import substitution optimal industry proportion of the regional economic system entities, which is an indicator of the protective action decision-making against economic, military or political sanctions. The article has adapted the principle of taking into consideration a economic development cyclical nature in the formation of import substitution optimal industry proportions, based on the procyclical indicators analysis of the Kaliningrad region machine-building industry economic development. The types, phases and time periods of cyclical economic development changes for the inquiry periodare are identified. The research perspective is related with the obtained results and conclusions usage in determining the value of the import substitution optimal proportion of Kaliningrad region machine building industry in within the limits of definite cycle type and its phases.
Keywords: cyclicality, import substitution, machine building industry, proportions, economic cycle phases, Kaliningrad region, economic development, procyclical indicators

 

About some reference points in monetary policy
Tanasova A. S., candidate of economic sciences, expert of institute for energy and Finance, expert of Financial University under the government of the Russian Federation
Financial University under the Government of the Russian Federation, Moscow
Tatusov V. Yu., candidate of economic sciences, expert of institute for energy and Finance, Moscow, expert of Financial University under the government of the Russian Federation
Financial University under the Government of the Russian Federation, Moscow
Tskhovrebov M. P., candidate of economic sciences, expert of Financial University under the government of the Russian Federation
Financial University under the Government of the Russian Federation, Moscow

Abstract: Despite the remaining high interest rates for real economy, Bank of Russia does not exclude the next increase in a key rate for the purpose of inflation growth delay in the nearest future. Besides monetary policy will remain quite rigid. All this will limit demand for the credits from the industry from now on, to narrow domestic demand and to slow down growth economy rates. Extension of sanctions and possible destabilization of a situation in the world markets are additional factors of deterioration in a situation for normal production activity continuation.
Keywords: monetary policy, interest rate, industry profitability, GDP

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Methodological bases of high-tech enterprise’s complex automation
Mylnik V. V., doctor of economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article is devoted to the methodological foundations development for the construction of integrated automated information management systems (IAISU). In the following research the authors form the methodological principles of IAISU construction. A scheme for the functional IAISU construction are developed, taking into account the hierarchical distribution of individual subsystems in their structure. The classification of the automated control systems functions in the IAISU structure is formed. The classification of problems solved within the automated design systems framework is analyzed. The essence and functions of the IAISU subsystems are considered, as well as the mechanisms of their joint interaction in the projects implementation.
Keywords: production automation, enterprise architecture, integrated automated control systems, process control

 

Procurement organization improvement in knowledge-intensive production developing and creation
Zaharova L. F., candidate of economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Kudryavtsev M. S., , employee of the Procurement Division
Lavochkin Association, Moscow
Novikov S. V., candidate of economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article is devoted to the problem of the high-technology industries enterprises’ procurement organization improvement when purchasing R & D at the early stages of the complex high technology oblicit design. The research suggests to use the theory of fuzzy sets tools for contest participants’ final rating formalization, systematization, calculation and the optimal composition of cooperative participants – R & D participants formation in order to obtain high-quality and competitive products of domestic developers.
Keywords: contract system, scientific and technical project, competitive selection, public procurement, R & d, knowledge-based enterprises, innovation

 

Development of outsourcing organizational mechanism at the mechanical engineering enterprise
Sinyaev V. V., doctor of economic Sciences, associate professor at the «Marketing and logistics» Department, CEO in FSK «VALEX»
Financial University under the Government of the Russian Federation, Moscow
FSK «VALEX», Moscow

Abstract: The purpose of the research are the author’s recommendations about outsourcing organizational mechanism formation. The article notes that outsourcing is an important element of management system improving from the sustainable development perspective. The illustration of the figure reveals the algorithm of outsourcing organizational mechanism building, including the rationale for the economic outsourcing feasibility, tender organization and outsourcing basic forms usage. In conclusion, author notes the need to create an organizational outsourcing mechanism to improve the quality of work, optimize costs and meet the needs of engineering products’ consumers.
Keywords: outsourcer, mechanical engineering, customer, complex outsourcing, enterprise, organizational mechanism

 

Features of lean production management introduction by Russian industrial enterprises
Soldatova N. F., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: This study examines the main conceptual approaches and prerequisites to the lean production system realization by leading energy companies of the country, studied the content specifics of LP system by Russian enterprises and evaluated the practice of lean production tools usage. The article studies the various factors influence on the LP system results. The author proposed an organization and development algorithm of lean production tools for Russian research and production companies in the energy sector.
Keywords: lean production concept, lean production strategy, lean production tools, company operating sustainability in the energy market, energy company image management, ensuring high quality products and services

 

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INNOVATIVE INVESTMENT ACTIVITY

Investment risks, their assessment and decreasing methods of investing in enterprise innovation
Baranova E. A., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article shows the need for a serious approach to investing and conducting a comprehensive analysis when planning investment activities. The article defines a number of investment risks, characterizes all types of risks and discusses opportunities to minimize them, provides recommendations on the application of risk mitigation methods such as insurance, hedging and diversification. The article explores the risks when investing in innovative projects and technologies, and also shows that despite the attractiveness of some innovative projects from the point of view of investment, risks can arise at any project implementation stage and the size of such risks can be from minimal to catastrophic. It is concluded that the investment risks management is a top priority in the investment companies’ management.
Keywords: 

 

Key aspects of innovative and technological interaction between enterprises and universities based on the University 3.0 model
Mylnik V. V., doctor of economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article is devoted to a rather new direction for the universities development in the Russian innovation sphere–the «University 3.0» model. By opening wide opportunities for the innovations commercialization, created in universities, this model allows to use their research and development potential for the high-tech industries development. Among such goals is realization of joint innovation and investment projects by the university and the enterprise, innovation infrastructure formation, clusters creation, etc.
Keywords: innovations, investments, innovative and investment activity, innovative technologies commercialization, clusters, «University 3.0» model, economy reindustrialization

 

Structure of investments’ economic justification in fuel and energy companies
Merkulina I. A., doctor of Economic sciences, assistant professor, professor at the Economics of organization Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The need to implement a significant investment amount in infrastructure facilities of the fuel and energy complex is substantiated. Priority attention is given to the identification of investment attraction sources and the regulatory framework for their implementation. The sequence of stages of investments economic substantiation development into objects of fuel and energy complex infrastructure is determined. The content and features of the each stage economic indicators formation are disclosed. The conclusion is drawn that it is necessary to determine a significant number of economic parameters and calculate economic indicators, some of which can be correlated with the analogical objects performance, some should be within the established standard values, and some will be determined by forecast values.
Keywords: fuel and energy complex, infrastructure facility, investment, economic indicator, oil pipeline, efficiency

 

Investments into the industry, mechanical engineering and in agricultural mechanical engineering (review)
Rusin V. N., candidate of engineering sciences, associate professor
Financial University under the Government of the Russian Federation, Moscow
Rtishchev A. V., candidate of economic sciences, Deputy head of Activities ensuring Department of the Central control Commission
All-Russian political party «United Russia», Moscow

Abstract: For a number of the countries of the world comparison of rates of a gain of production of mechanical engineering is given. Influence of investments into fixed capital on GDP growth in Russia is analysed. The renewability of the equipment in agricultural mechanical engineering is considered. As an example of development of innovative tendencies in mechanical engineering the equipment of new generation is called. This technology of exact agriculture, it has the difficult hinged equipment, allows to save material and fuel resources, including, thanks to application in it navigation systems and digitization of agricultural fields.
Keywords: mechanical engineering, gain, product the main, capital, renewability, new, generation, technician, digitization, field, agricultural

 

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ENERGY SAVING AND ENERGY EFFICIENCY

The liquefied natural gas market development prospects and advantages in Russia
Orlova E. S., postgraduate student of the Management in energy and industry Department
Moscow Power Engineering Institute, Moscow

Abstract: The data on the status and development of the liquefied natural gas market (LNG) is given: LNG extraction volumes in Russia and the world, the main world importers and exporters, LNG export structure in Russia. The main LNG projects realized and planned to realization in Russian Federation are listed. Production of liquefied natural gas on functioning and the LNG plants under construction during the period till 2023 are presented. The prospects of liquefied natural gas extraction development in Russia are characterized. The main problems of LNG projects introduction are given. Key advantages of the liquefied natural gas market development in the Russian Federation are designated.
Keywords: competitiveness, the market of liquefied natural gas, pumps, petroleum engineering

 

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MARKETING, SALES APPROACH

The main approaches to the company’s products selection for exhibiting at the exhibition
Bulantseva L. V., senior lecturer at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The approaches to the machine-building enterprise’s production selection for the exposition formation at a specialized exhibition are considered, the influencing factors are indicated. The approach when the solution choice is complicated by a significant number of products items manufactured by the enterprise is considered in detail and it is required to show the goods of certain groups at the exhibition. The paper describes the methods of ABC, XYZ and combined analysis, which provide the accuracy of the groups and products selection, the achievement of the objectives of the company’s product policy in general and for exhibition, in particular, can improve the efficiency of all exhibition activities.
Keywords: сommodity policy of exhibition exposure, approaches to the exposition formation, ABC-analysis, XYZ- analysis, combined analysis

 

Branded trade of The Republic of Belarus as sales channel of domestic products
Hurskaya S. P., candidate of economic sciences, associate professor at the Commerce and Logistics Department
Belarussian Trade and Economics University of Consumer Cooperatives, Gomel

Abstract: Increased competition, commercial service quality increasing, strengthening positions of brands and marketing concept in relation to all economy areas, including trade, indicates that the firm trade becomes an essential and the most important element of long-term strategy to promote unique properties and qualities of branded products and services in the market. The author determines the need for branded trade for domestic producers on the basis of competent literature sources review. Legal aspects of branded trade regulation in the Republic of Belarus were covered. Evaluation of branded trade development is given; shortcomings are identified. Directions of brand stores’ working efficiency increasing are determined.
Keywords: branded trade, brand store, assortment, distribution channel, domestic producers

 

Target marketing of helicopter’s works on the level interregional business
Krivolutsky Yu. V., doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The segmented structure of helicopter’s works’ customers and their market significance on the regional business level present a great interest for helicopter manufacturer. The market information is needed not only for fuller customers’ satisfaction, lowering costs and regional social structure development but also for providing more effective usage of the helicopters in flying teams. In the long term, it is necessary to research and target each interregional business area for proper choice of helicopters’ types in the flying teams structure, which fulfill the different kinds and amounts of work, under resources limitation and aviation machines’ import substitution,
Keywords: market segments, target market, marketing research, helicopter’s works, advanced helicopters

 

Marketing approaches usage in the distribution policy of domestic producers on external markets
Baybardina T. N., candidate of economic Sciences, associate professor, Head of Marketing Department
Belarussian Trade and Economics University of Consumer Cooperatives, Gomel
Burtseva O. A., senior lecturer at the Marketing Department
Belarussian Trade and Economics University of Consumer Cooperatives, Gomel

Abstract: Increased competition in global markets, changing the environment of foreign companies’ functioning, globalization processes taking place in all spheres of international community activity of the put forward specific requirements for research of channel management system distribution efficiency increasing in foreign markets. The ongoing economic processes in the world community necessitate the distribution systems creation that meet the needs of producers, with the aim of the most effective access to final consumers through the appropriate distribution channels. The article describes the development trends of the Belarussian producers’ distribution activities in foreign markets. The authors evaluated and found out the peculiarities of the distribution formation policy by the marketing approach in the management usage.
Keywords: distribution channel, distribution system, distribution activities, intermediaries, distribution policy, domestic producer, marketing management, distribution channels management

 

Consumer loyalty is an important element of mechanical engineering novelty promotion encouraging
Sinyaeva I. M., doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article reveals the machine-building sector specifics, on which innovations the national economy progressive development depends. It is noted that lots of attention is paid to the development of «artificial intelligence», «robotics (robomobiles)», «smart technologies», «additional reality (AR)» and other areas. At the same time, the leaders of innovative domestic engineering of 2017 are distinguished. Attention should be paid to the disclosure of the loyalty mechanism on the part of the marketing service management of the machine-building enterprise. The author’s conclusion is valid that the loyalty formation contributes not only to the qualitative society’s needs satisfaction, but also forms the image, reputation and financial stability of the machine-building enterprise.
Keywords: innovations, loyalty, marketing, mechanical engineering, novelty, emotional component

 

Marketing strategy development of public joint stock company «United aircraft Corporation»
Ermakov D. N., doctor of political sciences, doctor of economic sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article analyzed the development of modern marketing strategy of PJSC «United Aircraft Corporation». Key development strategy directions of PJSC «United Aircraft Corporation» for the period up to 2035 is researched. The study used scientific and special methods, in particular: theoretical generalization, systematization and system analysis (in research of theoretical foundations (principles) of enterprise activity diagnostics, disclosure an entity with its internal diagnostic features, place and role in the enterprise management system); induction and deduction method, system analysis and graphical method; economic and statistical analysis, tabular and graphical method, expert and classical statistical methods (analysis of enterprises activities in the context of the internal diagnostic system priorities establishing); the graphical method, generalization, systematization and methods of economic-mathematical modeling (when developing enterprise internal diagnostic system model and theoretical positions and practical recommendations formation for improvement of certain (general and special) system diagnostic purposes, internal diagnostic purposes). The conclusion that it is necessary improve the strategic planning vertical system, which should be based on development strategy, a long-term programme of development and KPI is made.
Keywords: marketing strategy, corporation mission, strategic priorities of corporation development

 

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EDUCATION AND PERSONNEL TRAINING

Formation of competencies in student’s project activity
Azarova S. P., candidate of economic sciences, associate professor at the Department of Management
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article is devoted to the study of the students’ competencies formation by external customers projects implementing. The author considers international terminology, directions and forms of education development, assesses the activities of the Government, the Ministry of Education and higher educational institutions in the field of student»s research work. The article analyzes the traditional format of the scientific circle «Club of Marketers», which the author describes as a popular science. The tasks and the format of the student scientific circle are compared, the contradictions are revealed and its new format is eliminated – the «Club of Marketers», as an infrastructure project for the constant interaction of teachers, administration and university students with customers from the business community for joint projects.
Keywords: competences, education, scientific work, student’s scientific circle