OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Interrelation of price policy, strategy and methodology in the price management process
Rozhkov I. V., candidate of economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government Russian Federation, Moscow

Abstract: In the conditions of increasing competition between domestic manufacturers, the relevance of research and basic tools practical usage optimization to influence consumer choice is inlarging. One of the effective factors determining consumer behavior in the face of declining consumer demand is pricing. The process of price management consists of three main stages: pricing policies development, pricing methods implementation and various types of pricing strategies usage. The article attempts to substantively comprehend the main price management process stages and identify their interconnection, which can serve to increase the efficiency of the modern companies’ market activities.
Keywords: pricing policy, pricing strategy, pricing method, market, organization

 

Engineering outsourcing specifics at the national projects realization
Sinyaev V.V., doctor of economic sciences, CEO
FSK “Valex”, Moscow

Abstract: The article reveals the national projects importance and the engineering sector importance in the practical realization of such projects as “Health”, “Cooperation and export”, “Science”, “Small business” and “Backbone infrastructure”. The author notes the theoretical contribution of foreign and domestic authors to the outsourcing science formation. The theoretical value of the study is the outsourcing specifics and the proposed outsourcing mechanism for the national projects realization. Noting the assessment importance by customer’s company management of outsourcing contract, the trend of delivery of complex outsourcing with inclusion of a package of services business – process, marketing and logistic outsourcing is legally allocated. In conclusion, it is noted that outsourcing enhances the competitive position of the customer as a result of the customer’s management focus on the core business.
Keywords: outsourcing, business process, tools, image, quality, national project, engineering, optimization, logistics

 

Model of the management of national research universities’ research activities
Kiseleva M. A., senior lecturer at the Management in power engineering and industry Department
National Research University “Moscow Power Engineering Institute”, Moscow

Abstract: The author considers scientific groups that are among the determinants in the management of national research universities’ research activities. Competent formation and distribution of roles in scientific groups on the basis of the system of scientific and technical programs and grants has a significant influence on improvement of scientific and research activities of the university.
Keywords: national research university; research activities, scientific and technical programs and grants, scientific groups

 

Peculiarities of public relations of russian corporations and aviation industry enterprises.
Bulantseva L. V., senior lecturer at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In today’s economy, the business development sustainability, the projects and programs success directly depends on the company’s support in the existence environment by those with whom it is associated with numerous types of dependence. The credit for trust in the company from the target audiences is provided by constant work with community groups, which are carried out by enterprises in various industries within the framework of public relations activities. Public relations today are especially relevant for high-tech enterprises of the aviation industry, they have their own features that relate to the promotion object, key stakeholders, tools and technologies, organization and management.
Keywords: corporate public relations (PR), PR-promotion object, organizing and managing public relations in corporations and aviation manufacturing plants, business process of “public relations”, functional public relations challenges, PR tools and technologies, brandbook

 

Internal market orientation in mechanical engineering companies
Kazakov S. P., doctor of economic sciences, associate professor at the Department of Company Marketing
HSE University, Moscow
Oyner O. K., doctor of economic sciences, professor at the Department of Company Marketing
HSE University, Moscow

Abstract: This paper addresses the research question relevant to the marketing concept implementation efficacy grounded on the market orientation theory, in this paper we analyse the antecedents of its bifurcation into a conceptual dyad that comprises external and internal market orientation; this conceptual study justifies incorporation of information and communication technologies in every construct of the conventional internal market orientation framework; this proposition renovates internal market orientation conceptualisation by improving its adequacy in the settings the holistic digitalisation; the present research delineates methods to operationalise internal market orientation concept in the context of machinery-making enterprises.
Keywords: internal marketing, internal market orientation, mechanical engineering

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Role of marketing in energy saving: analysis and facts
Solodova A. D. , assistant at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Pushkareva M. B. , candidate of economic sciences, associate professor at the Energy service and energy saving management Department «Энергетический сервис и управление энергосбережением»
Moscow Aviation Institute (National Research University), Moscow
Pushkarev M. D. , 2-year student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow

Abstract: In recent years, Russia has seen positive trends in the energy saving development, and at the same time in the relationship between market laws and energy. The market objects, in this case, are energy-efficient and energy-saving products, including consumer goods, industrial energy saving systems, engineering equipment of buildings. The subjects of the market are the population, enterprises and organizations, including state, as well as the authorities. In order to promote the services of energy companies and popularize such a complex direction, the use of marketing tools is a prerequisite. The authors of the article emphasize the application of current methods of interaction between marketing communications and the sphere of energy saving.
Keywords: marketing, power, energy saving, market researches, marketing communications, energy security

 

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MARKETING, SALES APPROACH

Evaluation of marketing cost effectiveness at modern high-tech enterprises
Arsenieva N. V., candidate of economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Putyatina L. M., doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The main purpose of this article is to determine the cost effectiveness that engineering companies use for various marketing activities of their operation. The article deals with the main functions of marketing in the economic activity of enterprises. The attention is focused on improving the efficiency of marketing costs management. The main factors and indicators that determine the effectiveness of these costs are given. The main criteria determining the cost effectiveness are substantiated. The necessity of accounting and analysis of costs by products’ types and the enterprise as a whole is described. Certain standards of marketing costs used in practice are considered. The importance of taking into account the stage of the product life cycle in determining the cost-effectiveness of marketing activities is emphasized. The different stage of the product life cycle from the point of view of changes in the marketing expenses level is analyzed. Criteria of enterprise’s marketing costs efficiency are given. According to the results of the research, it is concluded that it is necessary to improve the marketing costs efficiency of management in order to obtain higher financial results of the enterprise.
Keywords: marketing costs, marketing expenses efficiency, criteria of cost efficiency, growth, product life cycle

 

Promotion of high-tech products with the help of social networks
Kolesnikova O. V., candidate of economic sciences, associate professor at the Management in power engineering and industry Department
National research University “Moscow power engineering institute”, Moscow
Rebrikova N. V., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government Russian Federation, Moscow
Shalnova O. A., candidate of economic sciences, associate professor at the Marketing and Trade Business Department, Institute of Industry Management
Russian Presidential Academy of National Economy and Public Administration, Moscow

Abstract: Today it is no secret that social networks play a big role in modern people life. Regardless of which activity field we are interested in, we are faced with the need of constant web services usage. That is why each company and organization should carry out some competent work in social networks. The key success factor is timeliness and relevant content. This is the established truth for a successful business and getting direct access to various sources and interactions.
Keywords: social networks, high-tech product, marketing

 

Modern marketing communications in promotion of innovations in mechanical engineering
Sinyaeva I. M., doctor of economic sciences, professor at the Logistics and Marketing Department
Financial University under the Government Russian Federation, Moscow

Abstract: The article examines the trends in the engineering sector development with the emphasis on integration, digitization, unconditional orientation to the society needs. The purpose of the article: to reveal the modern marketing communications complex content in mechanical engineering with the inclusion of marketing communications 3.0., cognitive and neuromarketing. Scientific novelty lies in the disclosure of the modern marketing communications complex content, as a whole information technologies set in order to maximize the society’s needs satisfaction. In conclusion, it is noted that modern marketing communications in mechanical engineering contributes not only to the organization image formation, but also maximally satisfies the society needs in the mechanical engineering production and improve the quality of life on earth.
Keywords: globalization, innovation, complex, communication, concept, marketing, cognitive marketing, neuromarketing

 

Specifics of PR-services development: modern trends
Balova S. L., candidate of economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government Russian Federation, Moscow

Abstract: The article reveals the content of public relations, taking into account the specifics of market development modern directions. Studies that have shown the change of PR–activities traditional channel are presented. The importance of brand ecosystem (brand platform) model usage for building communication in the digital environment is substantiated. The author showed the importance of Influencer Marketing in PR – events usage as a way to promote products and services through opinion leaders.
Keywords: PR-events, PR-services market, influencer marketing

 

Features of advertising incentives influence on the consumer behavior
Karpova C. V., doctor of economic sciences, professor at the Logistics and Marketing Department, Head of the Experimental Laboratory “Neurotechnology in Management”, a Member of the Marketers Guild Board
Financial University under the Government Russian Federation, Moscow
Rozhkov I. V., candidate of economic sciences, associate professor at the Logistics and Marketing Department, Leading Researcher at the Experimental Laboratory Neurotechnologies in Management”
Financial University under the Government Russian Federation, Moscow
Voronina V. S., Master’s student of the Faculty of Logistics
Financial University under the Government Russian Federation, Moscow

Abstract: The article reveals the concept of advertising incentive and its impact on the consumer. The authors consider theoretical approaches to the psychology of advertising, differently interpreting the impact of advertising incentives on consumer behavior. The article presents a model of consumer behavior and the stages of information processing in the process of an advertising stimulus impact on the consumer. The main types of stimulation factors are identified and their characteristics are given in terms of influencing consumer behavior.
Keywords: consumer, behavior, advertising incentive, stimulus factor, message, attention

 

Features of new internet media concept formation
Stytsiuk R. Yu., doctor of economic sciences, professor at the Logistics and Marketing Department
Financial University under the Government Russian Federation, Moscow
Artemeva O. A., candidate of economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government Russian Federation, Moscow
Rozanova T. P., doctor of economic sciences, professor at the Logistics and Marketing Department
Financial University under the Government Russian Federation, Moscow

Abstract: Mass media is a part of mass communications, which, in turn, are the ones through which mass information is circulated, created, distributed and consumed. In other words, mass communication is a process of information circulation in communities that are vast in area. At this time, the media are the channels that carry out the process of mass communication (print, television and radio broadcasting, etc.). In this article we will look at the features of the online media content, as well as the features of the new online media concept formation, which includes the transformation of the design content, media content, organization, as well as the system of communication and navigation.
Keywords: Internet publications, content, communication, multimedia, interactivity, marketing

 

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EDUCATION AND PERSONNEL TRAINING

Research of youth’s leadership factors’ formation in the field of science, technology, innovation
Firsova I. A., doctor of economic sciences, professor at the Logistics and Marketing Department
Financial University under the Government Russian Federation, Moscow
Azarova S. P., candidate of economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government Russian Federation, Moscow

Abstract: Effective realization of youth leadership policy depends on the coordination of government, regional and municipal structures, public youth organizations and agencies, institutions that work with youth on the basis of common government views on the young people development in science, technology and innovation. To carry out such activities, it is necessary to form mechanisms and models, concepts and integrated programs of committees on youth affairs, educational, cultural, social protection and employment institutions, law enforcement agencies. The article discusses the legal, economic, motivational and communication aspects of leadership development among young people.
Keywords: leadership, youth policy, science and innovations

 

Management of educational process in the interests of high-tech industries on the principles of lean production
Eropkin A. M., candidate of economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Mezina N. A., candidate of economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The educational process at the University, as a complex business process, which must match the competencies model required by the high-tech industries enterprises and competency models, with which the company hires a graduate of the University, is examined. Emphasis is placed on the emerging divergence of these competence models. It is proposed to integrate the educational process into the integrated learning system and build it on the lean production principles and tools, directing them to identify emerging losses and using the integrated learning system to develop a losses reducing mechanism.
Keywords: educational process, competence models, integrated learning system, lean production tools, customers and consumers of educational process results

 

Analysis of the Third all-Russian economic dictation results (Part 1)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Third all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2018 and 2019 is carried out. The important practical result of the action and the necessity of its further development are noted.
Keywords: all-Russian economic dictation, respondent, regional platform, participants category, results distribution

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Conceptual framework for industry preparation for clustering
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Anisimov K. V., postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Palamarchuk A. G., postgraduate of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D. A., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Dorokhov V. V., postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Kritsyn A. A., postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The authors carry out an analysis of the current state of the Russian economy and industry. The main barriers to its development are identified. They include both external political factors and the own inertia of enterprises, which prefer more conservative ways of development to innovative approaches, connected with improvement of mechanical and tactical control of production. As a systematic approach to systemic technological development of the industry, the authors propose innovative industrial clustering, the introduction of which will significantly increase the economic efficiency of domestic industrial enterprises and allow them to become one of the world technological leaders.
Keywords: cluster, industry, socio-economic development, industrial organization, organizational and management solutions

 

Changes in social responsibility initiatives in modern corporate governancess
Ageeva N. G., doctor of economic sciences, professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Balanovskaya N. A., candidate of economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In complex programs of Russian high-technology industries development the national social and economic policy is of primary importance. The necessity of changes in corporate social responsibility is distinguished among the relevant tasks as an efficient way of steady economic growth and influence on social challenges connected with the climate change, modification of the quality of life and activation of political initiatives. The article presents the approach to changing organizational and behavioral initiatives of social responsibility in management of high-technology industry companies. Development of initiatives leads to specification of the company’s objectives, alteration of existing models of social responsibility, introduction of new social trends, norms and behavioral patterns in practice.
Keywords: corporate management, social responsibility, social innovations, stakeholders, patterns, initiatives

 

Supplier selection model in the planning strategy for creating technically complex products
Vnuchkov Yu. A., candidate of economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Khmelevoy V. V., candidate of engineering sciences, associate professor at the Innovative economics, finance and project management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Based on the theory of fuzzy sets, authors propose a model for selecting suppliers of material resources for a manufacturer of technically complex products. The model is used to determine the range of supplies that meet the company’s quality requirements, as well as to form a list of suppliers that meet the stated requirements. Due to the significant uncertainty of the new products characteristics and their resource support, expert estimates and the fuzzy set theory apparatus are used in the model construction. The model will ensure the objectivity of decisions made during competitive suppliers selection.
Keywords: technically complex products; planning strategy; supply chain; procurement logistics; selection of suppliers; fuzzy sets; decision model

 

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INNOVATIVE INVESTMENT ACTIVITY

Innovative capabilities of the research production enterprise for the analytical control devices modernization
Zolotareva L. V., Director
LLC Research and production enterprise OKBA, Angarsk
Pirog V. P., Councilor director
LLC Research and production enterprise OKBA, Angarsk
Kondratyev I. A., General designer
LLC Research and production enterprise OKBA, Angarsk
Smolnikov A. V., Economist
LLC Research and production enterprise OKBA, Angarsk

Abstract: An assessment of the innovative capabilities of the enterprise developer and manufacturer of analytical control devices during the modernization of manufactured devices, taking into account the effective demand of scientific organizations and industries, is carried out.
Keywords: innovation, modernization, analytical control devices

 

Innovative ecosystems of attracting foreign capital in conditions of geo-economic instability
Petrovich T., assistant at the Department of Corporate Finance and Corporate Governance
Financial University under the Government of Russian Federation, Moscow

Abstract: This research was focused on evaluating possibility of forming innovational ecosystem for attracting foreign investments, by taking Serbia as example. It is shown that, on the one hand, global integration has facilitated interaction between countries, created the conditions for the country’s access to the latest technologies, and has provided resource savings. On the other hand, integration into the world economy has brought negative consequences for countries such as Serbia. The concept of “innovation ecosystem” is clarified, and the benefits of cooperation in attracting foreign capital in joint projects within the innovation ecosystem are identified. The most effective ways of the state ecosystem interaction are pointed out, and the key features of the innovation ecosystem for attracting funding to joint projects are highlighted. It is concluded that the mechanisms of public-private interaction in ecosystems are applicable for attracting foreign investment.
Keywords: innovation potential, innovation, private and foreign investment, business ecosystem, ecosystem interac- tion, public-private cooperation

 

Providing the country’s economy with the most important raw materials is a necessary condition for innovative development.
Kostygova L. A., doctor of economic sciences, associate professor at the Department of Corporate Finance and Corporate Governance
Financial University under the Government of the Russian Federation, Moscow

Abstract: The innovations development and implementation require solving the issue of providing production with modern materials. The problem of such materials creation and usage controlling is of state importance. The article analyzes the available options for solving this problem in different countries, identifies the main approaches to solving this problem, considers the concepts of “critical materials”, “strategic and scarce mineral raw materials”, and classifies Russian minerals depending on the possibility of meeting their needs. As a result, it is recommended to use the experience of the EU countries in the managing critical materials, it is found that it is especially important to organize such a process in territorial innovation clusters, which will provide innovative production with the necessary raw materials, optimize the processes of their supply and control over rational use. The solution of this problem will ensure the growth of added value and the production of high-tech products in leading industries, including engineering.
Keywords: critical raw materials, strategic and scarce mineral raw materials, their role in the territorial innovation clusters development

 

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MARKETING, SALES APPROACH

Intersection points of modern marketing and management concepts
Kukhareva E. S., student of the Faculty of Finance and Economics
Financial University under the Government of Russian Federation, Moscow

Abstract: The onset of the digital era has changed many aspects in our lives – from the interaction between people to the approaches to business and the economy as a whole. These changes also affected marketing. The purpose of this study is to analyze the points of modern marketing and management concepts’ intersection. The study used methods of comparison, analysis and generalization. As a result of the study, the relationship between the concepts of Industry 4.0 and Marketing 4.0 was revealed, cases of concept sharing in Russia and abroad were considered and development prospects were analyzed.
Keywords: Industry 4.0, Marketing 4.0, Industrial Revolution, Big Data, concept interconnection

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Analysis of the current state of energy saving in industry
Koshelev A. S. , assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the analysis of the current state of energy saving in the industry. The author reveals the relationship between increasing energy efficiency and meeting the demand for energy services. The author reviews the world energy consumption and by industry subsectors usage, and describes the reasons for the high energy intensity of the Russian industry in general and the metallurgical industry in particular. The article presents the assessment data of Russian energy efficiency policy by foreign researchers. On the basis of the obtained data, the great importance and prospects for the energy-efficient technologies introduction in metallurgical production are justified.
Keywords: energy resources, energy saving, industry, energy efficiency, fuel and energy resources, metallurgical products, competitiveness, world market

 

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EDUCATION AND PERSONNEL TRAINING

Methodological bases for carrying out optional events in higher education institutions as a factor of the training effectiveness improving
Zubeeva E. V., candidate of Economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Mezina N. A., candidate of Economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Pushkareva M. B., candidate of Economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D. A., candidate of Economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Dorokhov V. V., postgraduate at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article considers the approach to the optional events implementation in higher education institutions. Classification of optional events, principles and methods of their implementation, authors’ approach to their effectiveness evaluation are given. It is concluded that it is important and necessary to hold optional events in the university, forming the University 3.0. position.
Keywords: optional event, competence, principles, methodology, social competitiveness, advocacy, motivation

 

Methodological basis for educational clusters formation
Zubeeva E. V., candidate of Economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Andrianov A. M., postgraduate at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D. A., candidate of Economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Dorokhov V. V., postgraduate at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: This article examines the concept, role and significance of educational clusters centered in the University. The possible composition the educational cluster participants is proposed. It is noted that the most important function of the educational cluster is socio-economic. Classification is offered according to the criteria purpose of activity, interaction with the external environment, expected effects. The complexity of the issues of the educational cluster effectiveness evaluating is noted. The introduction of rating assessment is proposed.
Keywords: education cluster, school, college, small innovation enterprise, industrial enterprise, purpose, function, rating

 

Current educational methods, used in the training of engineering and management personnel
Zubeeva E. V., candidate of economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Mezina N. A., candidate of economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D. A., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Dorokhov V. V., postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: This article is devoted to the issue of training engineering and management personnel in technical universities. The authors give an original definition of engineering and management personnel, analyze existing educational methods and offer their own system of educational methods, including 4 types: verbal, non-verbal, associative, and intuitive. An example of using the system of techniques at the Moscow aviation Institute is given.
Keywords: educational methodology, engineering and management personnel, competence

 

High-quality masters’ training in technical universities for industrial enterprises
Vartanyan A. A., doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: High-quality masters training in technical Universities will contribute to the Russian economy development, to the growth of science and culture, as well as to the digital transformation of industrial enterprises. Unclear masters masters’s competences, including those recruited from bachelors who graduated from other universities, majoring in the other professional fields, with insufficient knowledge of the relevant subjects and lack of understanding of their importance for the future profession, as well as lack of funding, affect the quality of their training in technical universities. Individually-targeted, object- oriented and project-team methods of training in the master’s program, integration of universities and enterprises in the basis of unified professional and educational standards and improvement of students motivation – all these actions will guarantee preparation of high-quality staff for industrial enterprises.
Keywords: master’s degree, personnel and material and technical capacity of the industrial enterprise, competences, information and management technologies, individually-targeted training, added value of the graduate, high-quality master’s training

 

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ANALYTICAL RESEARCH

The fourth industrial revolution and law: today and tomorrow.
Agarkov A. P., doctor of economic sciences, professor, Prorector of regional development
Moscow Financial-economic Institute, Moscow
Erokhina E. A., senior lecturer at the Department of Economics and management
Moscow Financial-economic Institute, Moscow
Gerendot B. A., associate professor at the School of General and Interdisciplinary Legal Studies
National Research University Higher School of Economics, Moscow

Abstract: The article deals with the state of law in conditions when the influence of the fourth industrial revolution processes and other processes and phenomena of natural, technical and social order, occur cardinal changes in the law and in its branches. The authors aim to identify new advantages and threats that arise as a result of the consistent penetration of information and communication technologies (ICT) into various institutions of society, industries and agriculture, and the need to raise and resolve issues of legal impact and legal regulation of processes in a completely different way. The authors show that a number of completely new objects of legal regulation have appeared, in respect of which there are not enough existing legal norms, and sometimes even legal regimes. In these conditions, law, becoming multi- level and multi-vector, appears and makes it understood not as a non-initiative contemplator-fixator of events, but as an active and energetic mechanism that contributes to transformations. Socio-economic and legal problems also arise in connection with the robotics development and using artificial intelligence. The problems of robots’ legal personality as the first steps in the legal design of various legal concepts are particularly relevant.
Keywords: industrial revolution, automation, cyberspace and cybernetic devices, robotics, new technologies, digital economy and digital environment, digitalization of the economy, artificial intelligence

 

Report on the youth section of the Moscow Academic Economic Forum − 2019
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: This article is an overview of the youth section’ results of the Moscow Academic Economic Forum (MAEF) – 2019. The research presents the topics of the MAEF plenary conferences. The composition of participants in the youth section, the topic of the plenary session reports, and the final plenary session description are noted. The moderators’ speeches at the final plenary session are highlighted. The main message of the lecture by Professor Jean Tirol, who spoke in the final part of the event, is revealed. The general socio-economic significance of the youth section of the MAEF – 2019 is noted.
Keywords: Moscow Academic Economic Forum, a plenary conference of scientific-practical conference, the youth section of the forum, the moderator, concluding plenary session

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Evolution of the economic interests balance concept
Smirnov V. G., doctor of economic sciences, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D. A., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Dorokhov V.V., postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article describes the evolution of the formation of the concept of economic agents’ economic interests balance, the essence of this concept, its role in the market mechanism functioning. The idea of economic interests balance is reflected in the set of economic laws of market mechanism functioning formulated by A. Smith. The main indicators were financial indicators (profit, income), which were a measure of success. However, gradually the market situation changed, entrepreneurs and scientists began to notice that financial indicators have become a business development brake. The industrial era was replaced by the information era. The economy of «tangible assets» was transformed into the economy of «intellectual assets». The attitude to business has also changed. It required a more comprehensive, balanced view of the company’s activities. In the early 1990s, Robert Kaplan and David Norton, based on research, proposed a more advanced system based on the triple balance sheet, called the balanced scorecard, which has found wide application in different industries.
Keywords: economic agents’ economic interests balance, a set of economic laws of the market mechanism, financial indicators, industrial era, information era, tangible assets, intellectual assets, balanced scorecard

 

Operational production management in the conditions of enterprise’s activity changes
Danilochkina N. G., doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Cherner N. V., candidate of economic sciences, associate professor at the Management Department
Odintsovo Branch of MGIMO-University, Odintsovo, Moscow region
Bobrova M. B., postgraduate of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In modern conditions the organization of operational production activity is aimed at providing coordination and coherence in work of all enterprise links for competitive products release of the set quality and volume, the defined contracts with customers, at the all best production resources types usage. The purposes of operational production management are presented in article, production management tasks at the present stage are described, spatial implementation of the operational management scheme is presented and changes realization methods are allocated.
Keywords: production management, operational management, management of changes, control, continuity of production

 

Strategy of small business development in machine building industry
Ogandzhanyan S. B., candidate of engineering sciences, associate professor at the Intelligent monitoring systems Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Many branches of the machine-building complex have lost their positions in the struggle against foreign manufacturers, yielding to them on such key indicators as the products cost and quality. Mechanical engineering industrial potential analysis revealed a number of characteristics adversely affecting the processes of its development. Based on the analysis results, it is concluded that the small business activation in the satellite enterprises’ form in the mechanical engineering sphere is preferable for the Russian economy.
Keywords: machine-building complex, small enterprise, innovations, satellite enterprises

 

Pricing strategies within industrial holding in digital economy conditions
Cherner N. V., candidate of economic sciences, associate professor at the Management Department
Odintsovo Branch of MGIMO-University, Оdintsovo, Moscow region

Abstract: The article presents research in the field of pricing strategies within a holding management, in a digital economy. A conceptual scientific and design decision on the formation of a strategic management loop has been developed to optimize strategic pricing within holding management decisions.
Keywords: strategy, inside the holding price control, digital economy

 

Evaluation of efficiency in x-ray tomography application for workpiece control in machine-building production
Dronov E. A., candidate economic of sciences, Director General
Head of the Armaments Technology Department
Tulamashzavod JSC, Tula
Tula State University, Tula
Samochkin V. N., 2 doctor of economic sciences, Chief Executive Officer professor at the Finance & Management Department
Department Tulamashzavod PA, Ltd., Tula
Tula State University, Tula
Barakhov V. I., candidate of engineering sciences, Key Specialist
Tulamashzavod PA, Ltd., Tula

Abstract: This paper provides one of the approaches to evaluate the efficiency of X-ray computing tomography applied to workpieces quality control in machine-building production. The approach is based on localization of blanks with inadmissible inner defects and intolerable heterogeneity of density distribution in crosssections to eliminate such workpieces from machining process. As the result, both the labour intensity of annual production program and the products cost prices reduce to open up possibilities for additional quantum of output. Computational algorithm of economic effect includes production function and rate of substitution of capital by labour. Submitted herein is the example of economic effect calculation in application of tomograph to check diesel engine cylinder workpieces at Tulamashzavod JSC.
Keywords: economic efficiency, X-ray tomography, workpiece, quality control, labour intensity reduction, diesel engine cylinder, economic effect

 

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INNOVATIVE INVESTMENT ACTIVITY

Prospects for cluster development of industry based on multi-level integration of innovative industrial structures
Anisimov K. V., postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The research treats the concept of clustering as a mechanism for stimulating industry innovative development. The prerequisites and goals for the cluster structures existence are considered. Indicators of industry innovative development are given. The author’s approach to the definition of “innovative- industrial organization” is proposed. The role and importance of modern industrial ecosystems in improving innovations and economy clustering are considered. The special role of innovative-investment projects is highlighted. There are three possible approaches to the innovative-industrial organizations formation– centralized, decentralized, and mixed. Their characteristics are given.
Keywords: cluster, innovative-industrial organization, innovative-production structure, ecosystem, innovative-investment project

 

Innovative activities of russian enterprises and its impact on the country economic security
Kuzmina E. E., doctor of economic sciences, professor at the Institute of Tourism and Hospitality
Russian state University of tourism and service, Cherkizovo, Moscow region

Abstract: The article defines innovative activity and its characteristics in accordance with the Federal Law “About Science and the State Scientific and Technical Policy”. The problems hindering its development are revealed. The indicators for the evaluation and efficiency of Russian enterprises and organizations innovation activities are summarized. The dynamics of Russian enterprises’ innovation activities, as well as the dynamics of Russia’s position in the global innovation index (GII) ranking over the past five years are presented. The opinion of foreign experts on the problem of instability in the GII rating is feflected. The influence of innovation activity on the economic security of the country is shown.
Keywords: innovation activity, indicators, dynamics, enterprises, safety

 

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MARKETING, SALES APPROACH

Conceptual mechanism of internal marketing organization at external order implementation
Dmitriev O. N., doctor of economic sciences, professor at the Management and marketing of hightech industries Department
Moscow Aviation Institute (National Research University), Moscow
Novikov S. V. , candidate of economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: A typified organizational and economic scheme of the modern Russian corporate group (сorporation) consisting of high-tech enterprises is considered. The introduction of additional hierarchical pseudosubject complication of the commodity products market for modern Russian conditions is shown and the emergence of cognitive dissonance of subjectivity of the commodity products supplier in the presence of an out-of-сorporation customer is reflected. The main emphasis is made on the conceptual vision presentation of the internal distribution mechanism of the external order, i.e. decomposition of the supply project for the corporation enterprises-members. The mechanism is considered in the aspects of environmental, structural and procedural scientific and project execution. The author proclaims the applicability of the main organizational and economic schemes of corporatization development in Russia in modern conditions.
Keywords: enterprise, corporate group (corporation), order, delivery project, corporation’s internal and external marketing operations, external order, internal distribution mechanism

 

Practical aspects of production promotion management at the energy market
Soldatova N. F., candidate of economic sciences, associate professor at the Marketing Department at the Institute of Marketing
State University of Management, Moscow

Abstract: The world experience does not consider all aspects of the national energy markets development, especially the Russian market specifics, which is characterized by such trends as: strengthening the economic independence of electric power systems (EPS) and energy enterprises, expanding and deepening the relationship of the EEC with regional authorities, etc., which significantly affects the management methods, forms new management and marketing tools of the EEC, the content of specific management tasks and relations between them. At the moment, it becomes necessary to further develop the existing practical approaches to solve the problems of power systems and enterprises management. From all management directions variety in this article the marketing aspect of management of the enterprise functioning in the power market is considered.
Keywords: energy market, power generation companies, sustainable development marketing, marketing promotion; B2B market; promotion tools; promotion management strategic model

 

Adaptation of new helicopters’ development and production to the market demand
Krivolutsky Yu. V., doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Now problems of new helicopters sales and helicopter park updating became aggravated. It is generally recognized that in the condition of homogenous demand and high competitiveness of domestically produced helicopters to keep the earlier gained market shares seems not to be achievable. The maximum adaptation of new helicopters production to the needs of various market segments could be strategically a right solution to the demand stimulation. In order to solve the problem it is necessary to analyze the market as a combination of consumers, to define the target audience and to research the segments and their specific characteristics.
Keywords: adaptation, air company, market segments, consumers, helicopter base model, equipment modification

 

Features of marketing strategy forming in new products launch
Khasuntsev A. A., postgraduate of the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Successful new product launch is impossible without a high-quality marketing strategy. New products development can become a competitive advantage and contribute to incremental revenue growth. The marketing strategy formation begins long before the launch of the product in serial production. In this article, we will look at the features that arise in developing and shaping the new product marketing strategy, as well as the dependence of the product strategy on the company’s strategy.
Keywords: marketing, marketing strategy, new products development, market share, segmentation

 

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EDUCATION AND PERSONNEL TRAINING

Methodological analysis of certain issues of the All-Russian Economic Dictation
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Kostikov Yu. A., candidate of physico-mathematical sciences, Head of the Mathematics Department
Moscow Aviation Institute (national research university). Moscow
Romanenkov A. M., candidate of engineering sciences, associate professor at the Mathematics Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The paper analyses the distribution of options for answers to the questions of the All-Russian Economic Dictation, which took place on October 4, 2018 with the support of the Free Economic Society of Russia. The focus of the work is on the analysis of methodological and methodological nuances, which were revealed after the questions analysis of the All-Russian Economic Dictation and answers to them. The distribution of correct and incorrect answers in tasks that involve multiple choices of correct choices is clearly shown. From these diagrams it is possible to draw conclusions about complexity, correctness and importance of this kind in the economic dictation. With this data, specialists and experts can offer recommendations for improving the tasks of the dictation, and recommendations for actions necessary to increase the level of population’s economic literacy.
Keywords: software complex, data processing, All-Russian Economic Dictation, information and analytical system, statistical analysis

 

Priorities of masters’ training in “Marketing” in Belarus Republic
Baybardina T. N. , candidate of economic sciences, associate professor, head of the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Belarus
Burtseva O. A., senior lecturer at the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Belarus

Abstract: In the modern state policy of Belarus, education is considered as a special driving force of socio- economic development of the country, and as a leader of its innovative evolution. The orientation towards innovation of the Republic determines, in turn, new priorities in the higher education development. It is clear that the priorities should be aimed at matching the quality training of professionals with higher education to the modern-day level requirements to the innovative development of economy sectors and social sphere. The article deals with the key priorities in the masters’ training in “Marketing” in Belarus Republic in the higher education transition to the international system of undergraduate and graduate studies.
Keywords: master’s degree, marketing specialists, higher education, practice-oriented training, education system, education quality

 

Analysis of the results of the Second All-Russian Economic Dictation (part 4)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article discusses the results of the Second All-Russian economic Dictation, which is held annually to determine and improve the economic literacy level in Russia. The comparative analysis of quantitative and qualitative participants’ composition indicators and dictation results in 2017 and 2018 are carried out. The important practical result of the action and the need for its further development is noted.
Keywords: all-Russian economic dictation, respondent, regional platform, category of participants, results distribution

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Specificity of marketing companies’ organizational structures realizing innovation projects
Artyemyeva O. A., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article the author identifies the advantages and disadvantages of possible organizational structures for marketing companies realizing innovative projects. To conclude that an innovative project is a temporary phenomenon. Marketing company needs to form quickly at least one team of experienced marketers and decide whether to keep staff constantly (at the same time you will have to bear the overhead during the idle time between closing and opening projects) for its implementation, or select a team in the external labor market during the new project opening. This largely determines the specifics of the company’s organizational structure.
Keywords: organizational structure, marketing project-oriented company, innovative project, team, personnel, motivation, promotion, supervisor, marketer

 

Machine learning usage for business process optimization
Kiselev D. S., magistrant of Management Faculty
Financial University under the Government of the Russian Federation, Moscow
Trifonov P. V., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The definition of digital economy in connection with the Industry 4.0 concept and cognitive management is elaborated. The machine learning algorithms principles and their application field are described. During machine learning experiment on the business process of accounts receivable control process was described and key machine learning implementation points are highlighted. The organizational measures to support machine learning implementation are offered.
Keywords: digital economy, Industry 4.0, machine learning, business processes, accounts receivable

 

Outsourcing as the effective management tool of company’s business processes
Makuev D. G., 2-year student of Management faculty
Financial University under the Government of the Russian Federation, Moscow
Kirpicheva M. A., candidate of economic sciences, deputy Marketing chief, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the context of the economic downturn, the competitiveness issue is particularly acute for enterprises of different levels and activity spheres. In this situation, it became obvious the need to search for new, more modern approaches to management. Many managers have found a solution to the problem in the transfer of non-core enterprise’s functions to outsourcing. The article reveals the essence of outsourcing and its importance for the operational tasks and business processes management system. The main outsourcing types by the tasks criterion are considered. The main strengths and reasons for the outsourcing usage, including key risks are listed. The most popular reasons of practical outsourcing usage or refusal are allocated.
Keywords: outsourcing, business processes, control system, operational management

 

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INNOVATIVE INVESTMENT ACTIVITY

Analysis of the main trends in the development of Russia’s innovative economy in the context of the Fourth industrial revolution
Anisimov K. V., postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: This research analyzes the major macroeconomic trends in the development of the innovative economy, formed as part of the transition to a new technological order. The article describes the features of the Sixth technical order’s formation process: the development of scientific and technical progress, digitalization, clustering. The author notes the role and participation of Russia in these processes, due to the necessity of its own innovative economy building. The problem of digital society forming in Russia is considered, and the authoritative experts’ opinions are analyzed. There is also a need to strengthen the role of the state in stimulating high-tech business and developing comprehensive measures to digitalize various economy sectors.
Keywords: fourth industrial revolution, digitalization, digital economy, sixth technological order, organizational and economic system, innovation centers

 

Formation of innovative energy-efficient clusters in the context of competitiveness improving of the Russian high-tech industry (Part 2)
Palamarchuk A. G., applicant of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The author focuses on the problem of organization of high-tech production as one of the main drivers of development of innovative economy of Russia. As the most optimal model of such production organization, the author proposes a new type of cluster structures – innovative energy-efficient clusters. The structural construction of the cluster is being developed, which, in addition to industrial, research and investment organizations, is integrated with the energy service company, which provides the creation of an integrated energy saving management system using the energy service mechanism. The algorithm of implementation of the energy service project in the construction of such a cluster is considered in detail. In the final part of the study, the author highlights the key global trends in the development of innovative industry, which are reflected in the structure and essence of innovative energy-efficient clusters.
Keywords: high-tech industry, energy efficiency, innovation, innovation and investment activities, clusters, energyefficient innovation clusters, energy service

 

Territorial innovative clusters and their role in modern integration development of metallurgy and mechanical engineering of Russia
Kostygova L. A., doctor of economic sciences, associate professor at the Department of
Corporate Finance and Corporate Governance
Financial University under the Government of the Russian Federation, Moscow

Abstract: The modern way of Russian development places great demands on native industry, and first of all on the key branches connected with production and the first stages of raw materials processing, such as metallurgy and mechanical engineering. Their innovation and transformation increasing in the direction of the high degree readiness knowledge-intensive products assumes new trends accounting and modern organizational forms usage. First of all, this is due to the integration of production. The article deals with modern integration forms (holdings, strategic alliances, consortia, clusters). It is established that the most perspective integration form for metallurgy and mechanical engineering is territorial innovative clusters. Additional competitive advantages as a integration result of metallurgical and machine-building production on the basis of territorial innovative clusters are defined and characterized. Implementation of the proposed provisions is illustrated on the example of a titanic territorial innovative cluster (Sverdlovsk region).
Keywords: metallurgical and machine-building production integration, territorial innovative clusters

 

Transformation of innovation managing approaches in the digital economy
Nazarov A. A., 4th year student
Financial University under the Government of the Russian Federation, Moscow
Trifonov P. V., candidate of economic sciences, Associate Professor
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article discusses various approaches to innovation management in the new conditions of the digital economy. The assessment of factors influencing the innovations development in the digital economy is given. On the basis of economic statistical analysis the critical assessment of innovative mechanisms’ realization hypotheses of Industry 4.0 technological way is given. Recommendations on the choice of industrial innovations realization directions in the XXI century are given.
Keywords: digital economy, digitalization, innovation, industry 4.0, information and communication technologies

 

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MARKETING, SALES APPROACH

Big data analisys usage in marketing research
Kozlova N. P., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Galyapin G. R., 4th year student of the Management Faculty
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article is devoted to big data analysis tools investigation for marketing research purposes. It evaluates big data analysis instruments impact on marketing information gathering methods for developing managerial decisions and creating extra customer value. Research results conclude with the necessity of big data tools usage for maintaining long-range competitiveness and developing technology «marketing mix» for creating an extra value in context of IO technologies growth.
Keywords: marketing research, big data, machine learning, predictive technologies, information technologies

 

Social media marketing as a promising tool for company and its products
Motogali Ya. B., senior lecturer of the Department of Economics and Management
Institute of Lifelong Education, Moscow

Abstract: The author justifies the need for the company’s presence in social networks, since social media has become the universal cost-effective tool that allows not only to increase the target audience, but also to monitor the development of the brand, to help: strengthen relationships with existing customers; increasing brand awareness, establishing communications with intermediaries and end users, stimulating traffic for the company’s main website, etc. Make a conclusion that social media marketing is a promising tool in the activities of modern companies to promote their own brands.
Keywords: marketing, social networks, social media promotion specialist, target audience, brand, marketing communications, social media marketing

 

Factors of big data technology application in the consumer preferences analysis
Levchenko K. V., senior lecturer at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article reveals the role of Big Data technology as a marketing tool for the study of consumer behavior and competitors’ area. This technology is more relevant in the context of Russian economy present statement. How to keep the customer, how to conduct new marketing campaigns, what products and services are needed at the market, how and when to enter the market with a new product or a new service, how to build a loyalty system for the company’s customers? All these questions are answered by the Big Data’s technology, which processes all types of requests, it has practically no volume limits. It is able to make any measurements and analysis of the received information.
Keywords: big data technologies, marketing, competition, competitors’ fighting, customer behavior, customer preferences

 

Formation of engineering organization image with digital marketing tools usage
Sinyaev V. V., doctor of economic sciences, CEO
FSK Valex, Moscow

Abstract: The article reveals the mechanism of engineering organization positioning as a result of decent image creating using digital marketing tools. The importance of mechanical engineering in the national economy progressive development and its authority at the world stage is reflected. It is concluded that the dynamics in Russia on average corresponds to global growth. In a logical sequence the world scientists whose works formed the image theory and marketing electronic technologies development are given. With the illustration of figure 2, the author clearly presented the organization’s image mechanism scheme and approaches to its content disclosure. In conclusion, the author rightly notes the digital marketing tools importance in the image forming mechanism of a engineering organization.
Keywords: digital marketing, tools, image, engineering, media advertising, social networks, Yandex direct

 

Modern trends of marketing collaboration in mechanical engineering
Sinyaeva I. M., doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article notes innovative technologies’ rapid activation in the mechanical engineering field in the robotics areas, artificial intelligence, artificial neural networks. Against the background of national economy stabilization, the author examines the content breakthrough technologies in the development of the world robotics market and Russian national market achievements. The scientific novelty is represented by the author’s research of the marketing collaboration content in mechanical engineering with an illustration of the collaboration components indicative scheme with the allocation of the collaboration participants’ brand value. Rightfully, the author highlights the great contribution of collaboration in mechanical engineering for the social projects realization.
Keywords: collaboration, marketing, investor, crowdfunding, robotics, artificial intelligence, neural networks, fundraising

 

Features of the innovative products’ promotion in the automotive industry
Stytsyuk R. Yu., doctor of economic sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article presents the results of the research of the innovations implementation features in the automotive industry, which form the companies’ competitive advantages, provide an opportunity to save and strengthen its own position in the market. The main manufacturers of metal auxiliary equipment for automobiles, as well as four production groups in the category «additional equipment and accessories» were identified, the characteristics of their advancement were formulated, it was concluded that in today’s highly competitive operating conditions Russian companies need to look for contacts, establish strong ties with potential consumers on the earliest stages of work, to participate in industry exhibitions, to carry out personal sales. One of the important promotion methods in the B 2B market should be called cooperation with enterprises’ potential consumers. The benchmarking method provides an opportunity to establish the production, new products promotion and sale. Internet marketing plays an increasingly important role in the promotion of additional equipment and accessories for cars, for example, advertising in Youtube through the video blogger search and selection who specializes in the cars’ components installation.
Keywords: innovations, marketing, innovative marketing, promotion, automotive industry, accessories, benchmarking, consumers, B 2B market, distributors, suppliers, dealers, additional equipment, production

 

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EDUCATION AND PERSONNEL TRAINING

Analysis of the Second all-Russian economic dictation results (Part 3)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article discusses the Second all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2017 and 2018 is carried out. The important practical result of the action and the necessity of its further development are noted.
Keywords: all-Russian economic dictation, respondent, regional platform, participants category, results distribution

 

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ANALYTICAL RESEARCH

Various sources of pollution: ways of ecological damage decreasing from the economy real sector
Rusin V. N., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Today, the state of the earth’s biosphere is deteriorating dramatically. The article shows the directions of human anthropogenic activity negative impact on the nature. Factors of adverse environmental impact of the dot and dispersed sources of some technologies pollution, including mechanical engineering are revealed. To reduce environmental harm from production, it is necessary to switch to resource-saving and environmental, as well as nature-like technologies. In addition, environmental standards should be improved.
Keywords: ecology, pollution, dot and dispersed sources, technologies, nature similar. nature protection standards, ecological