OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Evolution of the economic interests balance concept
Smirnov V. G., doctor of economic sciences, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D. A., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Dorokhov V.V., postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article describes the evolution of the formation of the concept of economic agents’ economic interests balance, the essence of this concept, its role in the market mechanism functioning. The idea of economic interests balance is reflected in the set of economic laws of market mechanism functioning formulated by A. Smith. The main indicators were financial indicators (profit, income), which were a measure of success. However, gradually the market situation changed, entrepreneurs and scientists began to notice that financial indicators have become a business development brake. The industrial era was replaced by the information era. The economy of «tangible assets» was transformed into the economy of «intellectual assets». The attitude to business has also changed. It required a more comprehensive, balanced view of the company’s activities. In the early 1990s, Robert Kaplan and David Norton, based on research, proposed a more advanced system based on the triple balance sheet, called the balanced scorecard, which has found wide application in different industries.
Keywords: economic agents’ economic interests balance, a set of economic laws of the market mechanism, financial indicators, industrial era, information era, tangible assets, intellectual assets, balanced scorecard

 

Operational production management in the conditions of enterprise’s activity changes
Danilochkina N. G., doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Cherner N. V., candidate of economic sciences, associate professor at the Management Department
Odintsovo Branch of MGIMO-University, Odintsovo, Moscow region
Bobrova M. B., postgraduate of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In modern conditions the organization of operational production activity is aimed at providing coordination and coherence in work of all enterprise links for competitive products release of the set quality and volume, the defined contracts with customers, at the all best production resources types usage. The purposes of operational production management are presented in article, production management tasks at the present stage are described, spatial implementation of the operational management scheme is presented and changes realization methods are allocated.
Keywords: production management, operational management, management of changes, control, continuity of production

 

Strategy of small business development in machine building industry
Ogandzhanyan S. B., candidate of engineering sciences, associate professor at the Intelligent monitoring systems Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Many branches of the machine-building complex have lost their positions in the struggle against foreign manufacturers, yielding to them on such key indicators as the products cost and quality. Mechanical engineering industrial potential analysis revealed a number of characteristics adversely affecting the processes of its development. Based on the analysis results, it is concluded that the small business activation in the satellite enterprises’ form in the mechanical engineering sphere is preferable for the Russian economy.
Keywords: machine-building complex, small enterprise, innovations, satellite enterprises

 

Pricing strategies within industrial holding in digital economy conditions
Cherner N. V., candidate of economic sciences, associate professor at the Management Department
Odintsovo Branch of MGIMO-University, Оdintsovo, Moscow region

Abstract: The article presents research in the field of pricing strategies within a holding management, in a digital economy. A conceptual scientific and design decision on the formation of a strategic management loop has been developed to optimize strategic pricing within holding management decisions.
Keywords: strategy, inside the holding price control, digital economy

 

Evaluation of efficiency in x-ray tomography application for workpiece control in machine-building production
Dronov E. A., candidate economic of sciences, Director General
Head of the Armaments Technology Department
Tulamashzavod JSC, Tula
Tula State University, Tula
Samochkin V. N., 2 doctor of economic sciences, Chief Executive Officer professor at the Finance & Management Department
Department Tulamashzavod PA, Ltd., Tula
Tula State University, Tula
Barakhov V. I., candidate of engineering sciences, Key Specialist
Tulamashzavod PA, Ltd., Tula

Abstract: This paper provides one of the approaches to evaluate the efficiency of X-ray computing tomography applied to workpieces quality control in machine-building production. The approach is based on localization of blanks with inadmissible inner defects and intolerable heterogeneity of density distribution in crosssections to eliminate such workpieces from machining process. As the result, both the labour intensity of annual production program and the products cost prices reduce to open up possibilities for additional quantum of output. Computational algorithm of economic effect includes production function and rate of substitution of capital by labour. Submitted herein is the example of economic effect calculation in application of tomograph to check diesel engine cylinder workpieces at Tulamashzavod JSC.
Keywords: economic efficiency, X-ray tomography, workpiece, quality control, labour intensity reduction, diesel engine cylinder, economic effect

 

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INNOVATIVE INVESTMENT ACTIVITY

Prospects for cluster development of industry based on multi-level integration of innovative industrial structures
Anisimov K. V., postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The research treats the concept of clustering as a mechanism for stimulating industry innovative development. The prerequisites and goals for the cluster structures existence are considered. Indicators of industry innovative development are given. The author’s approach to the definition of “innovative- industrial organization” is proposed. The role and importance of modern industrial ecosystems in improving innovations and economy clustering are considered. The special role of innovative-investment projects is highlighted. There are three possible approaches to the innovative-industrial organizations formation– centralized, decentralized, and mixed. Their characteristics are given.
Keywords: cluster, innovative-industrial organization, innovative-production structure, ecosystem, innovative-investment project

 

Innovative activities of russian enterprises and its impact on the country economic security
Kuzmina E. E., doctor of economic sciences, professor at the Institute of Tourism and Hospitality
Russian state University of tourism and service, Cherkizovo, Moscow region

Abstract: The article defines innovative activity and its characteristics in accordance with the Federal Law “About Science and the State Scientific and Technical Policy”. The problems hindering its development are revealed. The indicators for the evaluation and efficiency of Russian enterprises and organizations innovation activities are summarized. The dynamics of Russian enterprises’ innovation activities, as well as the dynamics of Russia’s position in the global innovation index (GII) ranking over the past five years are presented. The opinion of foreign experts on the problem of instability in the GII rating is feflected. The influence of innovation activity on the economic security of the country is shown.
Keywords: innovation activity, indicators, dynamics, enterprises, safety

 

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MARKETING, SALES APPROACH

Conceptual mechanism of internal marketing organization at external order implementation
Dmitriev O. N., doctor of economic sciences, professor at the Management and marketing of hightech industries Department
Moscow Aviation Institute (National Research University), Moscow
Novikov S. V. , candidate of economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: A typified organizational and economic scheme of the modern Russian corporate group (сorporation) consisting of high-tech enterprises is considered. The introduction of additional hierarchical pseudosubject complication of the commodity products market for modern Russian conditions is shown and the emergence of cognitive dissonance of subjectivity of the commodity products supplier in the presence of an out-of-сorporation customer is reflected. The main emphasis is made on the conceptual vision presentation of the internal distribution mechanism of the external order, i.e. decomposition of the supply project for the corporation enterprises-members. The mechanism is considered in the aspects of environmental, structural and procedural scientific and project execution. The author proclaims the applicability of the main organizational and economic schemes of corporatization development in Russia in modern conditions.
Keywords: enterprise, corporate group (corporation), order, delivery project, corporation’s internal and external marketing operations, external order, internal distribution mechanism

 

Practical aspects of production promotion management at the energy market
Soldatova N. F., candidate of economic sciences, associate professor at the Marketing Department at the Institute of Marketing
State University of Management, Moscow

Abstract: The world experience does not consider all aspects of the national energy markets development, especially the Russian market specifics, which is characterized by such trends as: strengthening the economic independence of electric power systems (EPS) and energy enterprises, expanding and deepening the relationship of the EEC with regional authorities, etc., which significantly affects the management methods, forms new management and marketing tools of the EEC, the content of specific management tasks and relations between them. At the moment, it becomes necessary to further develop the existing practical approaches to solve the problems of power systems and enterprises management. From all management directions variety in this article the marketing aspect of management of the enterprise functioning in the power market is considered.
Keywords: energy market, power generation companies, sustainable development marketing, marketing promotion; B2B market; promotion tools; promotion management strategic model

 

Adaptation of new helicopters’ development and production to the market demand
Krivolutsky Yu. V., doctor of economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Now problems of new helicopters sales and helicopter park updating became aggravated. It is generally recognized that in the condition of homogenous demand and high competitiveness of domestically produced helicopters to keep the earlier gained market shares seems not to be achievable. The maximum adaptation of new helicopters production to the needs of various market segments could be strategically a right solution to the demand stimulation. In order to solve the problem it is necessary to analyze the market as a combination of consumers, to define the target audience and to research the segments and their specific characteristics.
Keywords: adaptation, air company, market segments, consumers, helicopter base model, equipment modification

 

Features of marketing strategy forming in new products launch
Khasuntsev A. A., postgraduate of the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Successful new product launch is impossible without a high-quality marketing strategy. New products development can become a competitive advantage and contribute to incremental revenue growth. The marketing strategy formation begins long before the launch of the product in serial production. In this article, we will look at the features that arise in developing and shaping the new product marketing strategy, as well as the dependence of the product strategy on the company’s strategy.
Keywords: marketing, marketing strategy, new products development, market share, segmentation

 

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EDUCATION AND PERSONNEL TRAINING

Methodological analysis of certain issues of the All-Russian Economic Dictation
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Kostikov Yu. A., candidate of physico-mathematical sciences, Head of the Mathematics Department
Moscow Aviation Institute (national research university). Moscow
Romanenkov A. M., candidate of engineering sciences, associate professor at the Mathematics Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The paper analyses the distribution of options for answers to the questions of the All-Russian Economic Dictation, which took place on October 4, 2018 with the support of the Free Economic Society of Russia. The focus of the work is on the analysis of methodological and methodological nuances, which were revealed after the questions analysis of the All-Russian Economic Dictation and answers to them. The distribution of correct and incorrect answers in tasks that involve multiple choices of correct choices is clearly shown. From these diagrams it is possible to draw conclusions about complexity, correctness and importance of this kind in the economic dictation. With this data, specialists and experts can offer recommendations for improving the tasks of the dictation, and recommendations for actions necessary to increase the level of population’s economic literacy.
Keywords: software complex, data processing, All-Russian Economic Dictation, information and analytical system, statistical analysis

 

Priorities of masters’ training in “Marketing” in Belarus Republic
Baybardina T. N. , candidate of economic sciences, associate professor, head of the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Belarus
Burtseva O. A., senior lecturer at the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Belarus

Abstract: In the modern state policy of Belarus, education is considered as a special driving force of socio- economic development of the country, and as a leader of its innovative evolution. The orientation towards innovation of the Republic determines, in turn, new priorities in the higher education development. It is clear that the priorities should be aimed at matching the quality training of professionals with higher education to the modern-day level requirements to the innovative development of economy sectors and social sphere. The article deals with the key priorities in the masters’ training in “Marketing” in Belarus Republic in the higher education transition to the international system of undergraduate and graduate studies.
Keywords: master’s degree, marketing specialists, higher education, practice-oriented training, education system, education quality

 

Analysis of the results of the Second All-Russian Economic Dictation (part 4)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article discusses the results of the Second All-Russian economic Dictation, which is held annually to determine and improve the economic literacy level in Russia. The comparative analysis of quantitative and qualitative participants’ composition indicators and dictation results in 2017 and 2018 are carried out. The important practical result of the action and the need for its further development is noted.
Keywords: all-Russian economic dictation, respondent, regional platform, category of participants, results distribution

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Specificity of marketing companies’ organizational structures realizing innovation projects
Artyemyeva O. A., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article the author identifies the advantages and disadvantages of possible organizational structures for marketing companies realizing innovative projects. To conclude that an innovative project is a temporary phenomenon. Marketing company needs to form quickly at least one team of experienced marketers and decide whether to keep staff constantly (at the same time you will have to bear the overhead during the idle time between closing and opening projects) for its implementation, or select a team in the external labor market during the new project opening. This largely determines the specifics of the company’s organizational structure.
Keywords: organizational structure, marketing project-oriented company, innovative project, team, personnel, motivation, promotion, supervisor, marketer

 

Machine learning usage for business process optimization
Kiselev D. S., magistrant of Management Faculty
Financial University under the Government of the Russian Federation, Moscow
Trifonov P. V., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The definition of digital economy in connection with the Industry 4.0 concept and cognitive management is elaborated. The machine learning algorithms principles and their application field are described. During machine learning experiment on the business process of accounts receivable control process was described and key machine learning implementation points are highlighted. The organizational measures to support machine learning implementation are offered.
Keywords: digital economy, Industry 4.0, machine learning, business processes, accounts receivable

 

Outsourcing as the effective management tool of company’s business processes
Makuev D. G., 2-year student of Management faculty
Financial University under the Government of the Russian Federation, Moscow
Kirpicheva M. A., candidate of economic sciences, deputy Marketing chief, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the context of the economic downturn, the competitiveness issue is particularly acute for enterprises of different levels and activity spheres. In this situation, it became obvious the need to search for new, more modern approaches to management. Many managers have found a solution to the problem in the transfer of non-core enterprise’s functions to outsourcing. The article reveals the essence of outsourcing and its importance for the operational tasks and business processes management system. The main outsourcing types by the tasks criterion are considered. The main strengths and reasons for the outsourcing usage, including key risks are listed. The most popular reasons of practical outsourcing usage or refusal are allocated.
Keywords: outsourcing, business processes, control system, operational management

 

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INNOVATIVE INVESTMENT ACTIVITY

Analysis of the main trends in the development of Russia’s innovative economy in the context of the Fourth industrial revolution
Anisimov K. V., postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: This research analyzes the major macroeconomic trends in the development of the innovative economy, formed as part of the transition to a new technological order. The article describes the features of the Sixth technical order’s formation process: the development of scientific and technical progress, digitalization, clustering. The author notes the role and participation of Russia in these processes, due to the necessity of its own innovative economy building. The problem of digital society forming in Russia is considered, and the authoritative experts’ opinions are analyzed. There is also a need to strengthen the role of the state in stimulating high-tech business and developing comprehensive measures to digitalize various economy sectors.
Keywords: fourth industrial revolution, digitalization, digital economy, sixth technological order, organizational and economic system, innovation centers

 

Formation of innovative energy-efficient clusters in the context of competitiveness improving of the Russian high-tech industry (Part 2)
Palamarchuk A. G., applicant of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The author focuses on the problem of organization of high-tech production as one of the main drivers of development of innovative economy of Russia. As the most optimal model of such production organization, the author proposes a new type of cluster structures – innovative energy-efficient clusters. The structural construction of the cluster is being developed, which, in addition to industrial, research and investment organizations, is integrated with the energy service company, which provides the creation of an integrated energy saving management system using the energy service mechanism. The algorithm of implementation of the energy service project in the construction of such a cluster is considered in detail. In the final part of the study, the author highlights the key global trends in the development of innovative industry, which are reflected in the structure and essence of innovative energy-efficient clusters.
Keywords: high-tech industry, energy efficiency, innovation, innovation and investment activities, clusters, energyefficient innovation clusters, energy service

 

Territorial innovative clusters and their role in modern integration development of metallurgy and mechanical engineering of Russia
Kostygova L. A., doctor of economic sciences, associate professor at the Department of
Corporate Finance and Corporate Governance
Financial University under the Government of the Russian Federation, Moscow

Abstract: The modern way of Russian development places great demands on native industry, and first of all on the key branches connected with production and the first stages of raw materials processing, such as metallurgy and mechanical engineering. Their innovation and transformation increasing in the direction of the high degree readiness knowledge-intensive products assumes new trends accounting and modern organizational forms usage. First of all, this is due to the integration of production. The article deals with modern integration forms (holdings, strategic alliances, consortia, clusters). It is established that the most perspective integration form for metallurgy and mechanical engineering is territorial innovative clusters. Additional competitive advantages as a integration result of metallurgical and machine-building production on the basis of territorial innovative clusters are defined and characterized. Implementation of the proposed provisions is illustrated on the example of a titanic territorial innovative cluster (Sverdlovsk region).
Keywords: metallurgical and machine-building production integration, territorial innovative clusters

 

Transformation of innovation managing approaches in the digital economy
Nazarov A. A., 4th year student
Financial University under the Government of the Russian Federation, Moscow
Trifonov P. V., candidate of economic sciences, Associate Professor
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article discusses various approaches to innovation management in the new conditions of the digital economy. The assessment of factors influencing the innovations development in the digital economy is given. On the basis of economic statistical analysis the critical assessment of innovative mechanisms’ realization hypotheses of Industry 4.0 technological way is given. Recommendations on the choice of industrial innovations realization directions in the XXI century are given.
Keywords: digital economy, digitalization, innovation, industry 4.0, information and communication technologies

 

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MARKETING, SALES APPROACH

Big data analisys usage in marketing research
Kozlova N. P., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Galyapin G. R., 4th year student of the Management Faculty
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article is devoted to big data analysis tools investigation for marketing research purposes. It evaluates big data analysis instruments impact on marketing information gathering methods for developing managerial decisions and creating extra customer value. Research results conclude with the necessity of big data tools usage for maintaining long-range competitiveness and developing technology «marketing mix» for creating an extra value in context of IO technologies growth.
Keywords: marketing research, big data, machine learning, predictive technologies, information technologies

 

Social media marketing as a promising tool for company and its products
Motogali Ya. B., senior lecturer of the Department of Economics and Management
Institute of Lifelong Education, Moscow

Abstract: The author justifies the need for the company’s presence in social networks, since social media has become the universal cost-effective tool that allows not only to increase the target audience, but also to monitor the development of the brand, to help: strengthen relationships with existing customers; increasing brand awareness, establishing communications with intermediaries and end users, stimulating traffic for the company’s main website, etc. Make a conclusion that social media marketing is a promising tool in the activities of modern companies to promote their own brands.
Keywords: marketing, social networks, social media promotion specialist, target audience, brand, marketing communications, social media marketing

 

Factors of big data technology application in the consumer preferences analysis
Levchenko K. V., senior lecturer at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article reveals the role of Big Data technology as a marketing tool for the study of consumer behavior and competitors’ area. This technology is more relevant in the context of Russian economy present statement. How to keep the customer, how to conduct new marketing campaigns, what products and services are needed at the market, how and when to enter the market with a new product or a new service, how to build a loyalty system for the company’s customers? All these questions are answered by the Big Data’s technology, which processes all types of requests, it has practically no volume limits. It is able to make any measurements and analysis of the received information.
Keywords: big data technologies, marketing, competition, competitors’ fighting, customer behavior, customer preferences

 

Formation of engineering organization image with digital marketing tools usage
Sinyaev V. V., doctor of economic sciences, CEO
FSK Valex, Moscow

Abstract: The article reveals the mechanism of engineering organization positioning as a result of decent image creating using digital marketing tools. The importance of mechanical engineering in the national economy progressive development and its authority at the world stage is reflected. It is concluded that the dynamics in Russia on average corresponds to global growth. In a logical sequence the world scientists whose works formed the image theory and marketing electronic technologies development are given. With the illustration of figure 2, the author clearly presented the organization’s image mechanism scheme and approaches to its content disclosure. In conclusion, the author rightly notes the digital marketing tools importance in the image forming mechanism of a engineering organization.
Keywords: digital marketing, tools, image, engineering, media advertising, social networks, Yandex direct

 

Modern trends of marketing collaboration in mechanical engineering
Sinyaeva I. M., doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article notes innovative technologies’ rapid activation in the mechanical engineering field in the robotics areas, artificial intelligence, artificial neural networks. Against the background of national economy stabilization, the author examines the content breakthrough technologies in the development of the world robotics market and Russian national market achievements. The scientific novelty is represented by the author’s research of the marketing collaboration content in mechanical engineering with an illustration of the collaboration components indicative scheme with the allocation of the collaboration participants’ brand value. Rightfully, the author highlights the great contribution of collaboration in mechanical engineering for the social projects realization.
Keywords: collaboration, marketing, investor, crowdfunding, robotics, artificial intelligence, neural networks, fundraising

 

Features of the innovative products’ promotion in the automotive industry
Stytsyuk R. Yu., doctor of economic sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article presents the results of the research of the innovations implementation features in the automotive industry, which form the companies’ competitive advantages, provide an opportunity to save and strengthen its own position in the market. The main manufacturers of metal auxiliary equipment for automobiles, as well as four production groups in the category «additional equipment and accessories» were identified, the characteristics of their advancement were formulated, it was concluded that in today’s highly competitive operating conditions Russian companies need to look for contacts, establish strong ties with potential consumers on the earliest stages of work, to participate in industry exhibitions, to carry out personal sales. One of the important promotion methods in the B 2B market should be called cooperation with enterprises’ potential consumers. The benchmarking method provides an opportunity to establish the production, new products promotion and sale. Internet marketing plays an increasingly important role in the promotion of additional equipment and accessories for cars, for example, advertising in Youtube through the video blogger search and selection who specializes in the cars’ components installation.
Keywords: innovations, marketing, innovative marketing, promotion, automotive industry, accessories, benchmarking, consumers, B 2B market, distributors, suppliers, dealers, additional equipment, production

 

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EDUCATION AND PERSONNEL TRAINING

Analysis of the Second all-Russian economic dictation results (Part 3)
Golov R. S., doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article discusses the Second all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2017 and 2018 is carried out. The important practical result of the action and the necessity of its further development are noted.
Keywords: all-Russian economic dictation, respondent, regional platform, participants category, results distribution

 

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ANALYTICAL RESEARCH

Various sources of pollution: ways of ecological damage decreasing from the economy real sector
Rusin V. N., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Today, the state of the earth’s biosphere is deteriorating dramatically. The article shows the directions of human anthropogenic activity negative impact on the nature. Factors of adverse environmental impact of the dot and dispersed sources of some technologies pollution, including mechanical engineering are revealed. To reduce environmental harm from production, it is necessary to switch to resource-saving and environmental, as well as nature-like technologies. In addition, environmental standards should be improved.
Keywords: ecology, pollution, dot and dispersed sources, technologies, nature similar. nature protection standards, ecological

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Basic aspects of structuring the economic-financial information about the enterprise’s activities
Kalyakin O. A., postgraduate student of the Economics and management Department
Academy of labour and social relations, Moscow

Abstract: It is necessary, in addition to the basic principles and traditional methods usage, to observe the rules of structuring the financial and economic management subject area to archive its key tasks. It allows to define clear responsibility frames for each budgeting and planning system component, information flows, to impose appropriate detailed requirements for the each part structuring.
Keywords: budget model, budget, reporting, data collection forms

 

Key success factors in supply chain management
Karapetyan S. E., course 4th year student of the Management Department
Financial University under the Government of the Russian Federation, Moscow
Seryshev R. V., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Supply chain management is seen in the practical and academic spheres as a nascent field. In both cases, supply chain management is not yet a fully developed phenomenon. It is assumed that to complete this process, both of these areas must be inextricably linked. In supply chain management, an important aspect is the key success factors identification for focus in planning, organizing, accounting and controlling material and related flows. The identification of these factors and their conceptualization will allow further progress in solving the problems of improving supply chain management and the value proposition implementation for all its participants and final users of goods and services
Keywords: supply chain management, key success factors

 

Outsourcing information system usage as a tool of company’s efficiency improvement
Rebrikova N. V. , candidate of economiv sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Kolesnikova O. V. , candidate of economic sciences, associate professor at the «Management in energy and industry» Department
National research University Moscow Energy Institute, Moscow
Suvorova E. V. , senior lecturer at the «Management in energy and industry» Department
National research University Moscow Energy Institute, Moscow

Abstract: In recent years, outsourcing of information systems (IS) has become increasingly important. The possibility of better performance obtaining from the IS infrastructure is increasingly being explored. However, the results of outsourcing are mixed. The study shows that there has been a significant improvement in impact in terms of efficiency, service level, cost and time savings. The article proposes a method of choosing a supplier, taking into account the information systems outsourcing usage.
Keywords: outsourcing, information systems, efficiency, service level and cost and time savings

 

Experience of lean technologies implementation in Russia
Steblyuk I. Yu. , master’s student of Operational management programme
Financial University under the Government of the Russian Federation, Moscow
Trifonov P. V. , candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The efficiency of industrial enterprises management is an indicator affecting the competitiveness of the Russian economy. One of the methods to increase management efficiency is the concept of lean production, presented as a set of ways to minimize the production process costs. Since 2000, Russia has been trying to adapt the features of this technology in various areas of production, including industry. Only few companies can achieve positive results. The relevance of the chosen topic is due to the need to use the lean production principles in large and medium-sized industrial enterprises. This is especially true for enterprises built on a mass production system, which have problems with the stocks management, worn-out equipment, as well as unnecessary labour units. In recent years, the number of domestic organizations improving their quality management systems through the lean manufacturing methods and principles usage has increased markedly.
Keywords: lean manufacturing, lean manufacturing in Russia, implementation experience

 

Simultaneous production planning: concept, structure, introduction features
Patoka N. B. , student of the Management Department
Financial University under the Government of the Russian Federation, Moscow
Seryshev R. V. , candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The activity of production companies in modern conditions is faced with new challenges associated with increased competition and customer requirements for the accuracy of the orders timing, a high level of planned calculations reliability. The production planning and management systems used in practice, based on the outdated production scheduling principles, are no longer suitable for the modern business tasks implementation. In this regard, the article discusses the concept of synchronous production planning, known as ASP. The disclosed questions in the article relate to the General concept of this system, its structure, stages and implementation features in practice, a comparative analysis of this system usage compared to its predecessors and conclusions about the advantages of the new system of optimized production planning.
Keywords: synchronous scheduling of production schedules, production operational management

 

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INNOVATIVE INVESTMENT ACTIVITY

Concept, essence and clusters’ classification in the innovative industry sphere
Anisimov K. V., postgraduate student of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In article the analysis of the existing cluster structures in the innovative industry is carried out. The most perspective innovative and industrial clusters are especially allocated. Classification of IPK depending on territorial arrangement and management (hierarchy) level and also depending on solvable functional problems and knowledge intensity degree is offered. The factors promoting more active introduction of IPK in innovative investment activities process are considered.
Keywords: innovative and industrial cluster, industrial organization, innovative industry, synergy, public-private partnership

 

Formation of innovative energy-efficient clusters in the context of competitiveness improving of the Russian high-tech industry (Part 1)
Palamarchuk A. G., applicant of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The author focuses on the problem of high-tech production organization as one of the main drivers of innovative economy development of Russia. As the most optimal model of such production organization, the author proposes a new cluster structures type– innovative energy-efficient clusters. The structural construction of the cluster is being developed, which, in addition to industrial, research and investment organizations, is integrated with the energy service company, which provides the creation of integrated energy saving management system using the energy service mechanism. The algorithm of the energy service project implementation in the construction of such a cluster is considered in detail. In the final part of the study, the author highlights the key global trends in the innovative industry development, which are reflected in the structure and essence of innovative energy-efficient clusters.
Keywords: high-tech industry, energy efficiency, innovation, innovation and investment activities, clusters, energyefficient innovation clusters, energy service

 

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MARKETING, SALES APPROACH

Trends in the outsourcing development at the Russian market
Artemyeva O. A. , candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article, the author considered the features of the outsourcing usage by various companies, including the reasons for using external sources and the benefits. The tendency to expand outsourcing at the Russian market in the direction of personnel office work, staff recruitment for business development, business processes, IT services, warehousing and production work and services, HR consulting, etc. is revealed. It is concluded that the main advantages of outsourcing include saving time and customer’s funds, as well as professionalism of specialists from specialized agencies, which ensures quality high level. However, the narrow profile of the customer and information inaccuracy can lead to the wrong choice of outsourcer and become a threat to the business. When choosing an outsourcer, special attention should be paid to such parameters as: the company’s experience and reputation; the performers’ professionalism, a certificate for the work performance, the work timing and quality.
Keywords: outsourcing, business, company-customer, personnel, effective experience, marketing research, optimization, costs, personnel management, HR consulting

 

Right brand positioning – a key factor of the companies’ success at the competitive market
Koslova N. P. , candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Elistratova E. D. , 2-year student of the Faculty of Financial Markets
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article discusses ways to promote domestic brands to the market through PR technology and branding policies in a constantly increasing competition. The benefits of the company’s successful brand are analyzed. Russian and foreign experience in brand positioning in a competitive market is considered. Conclusions have been made that, in order to strengthen its position, a company must not only provide a trademark to the market, but also make a brand, which has both material and psychological value for the buyer.
Keywords: PR, brand, branding, positioning, market, competition, concept, strategy

 

Theoretical approaches to the modern marketing communications disclosure
Stitsyuk R. Yu. , doctor of economic sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The author considers theoretical approaches to the marketing communications disclosure, marketing communications means and tools, defines the importance of managing marketing communications at a deeper level, including a serious increase in the promotional activities budget. It is concluded that the communication complex is changing – the traditional means of promotion are no longer the most effective communication forms. Current relevance is the marketing communications implementation through the global Internet. Nevertheless, here, only one characteristic affects the potential consumer perception – the communication source authenticity. If it is high, then there is a chance that the majority will perceive the appeal positively, regardless of the communication medium.
Keywords: marketing communication, advertising, social networks, potential consumers, sales promotion, communication tools, personal sales, content, communication complex

 

Marketing integration into the corporate project management system
Ilysheva M. A. , doctor of economic sciences, associate professor at the Marketing
Ural Federal University named after the first President of Russia B. N. Yeltsin (UrFU), Yekaterinburg
Pollyak G. M. , 2-year master student of the Marketing Department
Ural Federal University named after the first President of Russia B. N. Yeltsin (UrFU), Yekaterinburg
Lapshina S. N. , doctor of engineering sciences, associate professor at the Academic Department of Systems Analysis and Decision Making
Ural Federal University named after the first President of Russia B. N. Yeltsin (UrFU), Yekaterinburg
Detkov A. A. , doctor of economic sciences, associate professor at the at the Academic Department of Systems Analysis and Decision Making
Ural Federal University named after the first President of Russia B. N. Yeltsin (UrFU), Yekaterinburg

Abstract: The article considers the feasibility of marketing integration into the company’s corporate project management system as a new stage in the development of management two practice-oriented areas. The project activities’ marketing support interpretation in two aspects is given. The first concerns the marketing presence in all phases of project life cycle and the solution of relevant tasks using marketing tools. The second aspect reflects the place of marketing in the project from the internal marketing point of view, which contributes to the effective project team management.
Keywords: marketing, project management, marketing support, project life cycle, internal marketing

 

Whether development of the Russian national marketing system is possible? Report on holding the IV All-Russian interuniversity scientific and practical conference «Formation of the Russian Marketing System in the economy modernization conditions»
Golov R. S. , doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: 20 of February, 2019 in Moscow the IV All-Russian interuniversity scientific and practical conference «Formation of the Russian Marketing System in the economy modernization conditions « took place. In article the analysis of the main conference performances is carried out. Most of experts agreed in opinion that the main trend influencing marketing activity technologies development is possible to distinguish digitalization and socio-economic challenges that it poses to domestic enterprises operating in various sectors of the Russian economy.
Keywords: conference, marketing, economy modernization, digitalization, Industry 4.0, Industry 5.0

 

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QUALITY PRODUCTION, COMPETITIVENESS

Ensuring competitiveness of industrial corporations in markets based on integration processes
Psareva N. Yu., doctor of economic sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Increasing competition in the markets requires the knowledge and skills from the leadership of industrial corporations to select management tools to ensure market leadership and provide competitive advantages. One of these tools is integration process which, under certain conditions, will ensure the corporation competitiveness. In this regard, it is important from a theoretical point of view to evaluate the influence of competition forces and the potential usage of vertical and horizontal integration tools, which allow strengthening or weakening the influence of such forces. This is the subject of this article.
Keywords: competitiveness, competitive forces, vertical, horizontal integration

 

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EDUCATION AND PERSONNEL TRAINING

Management features of masters’ training in «Marketing»
Baybardina T. N., candidate of economic sciences, associate professor, head of the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Belarus
Burtseva O. A., senior lecturer at the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Belarus
Nalivaiko L. S., postgraduate at the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Belarus

Abstract: The article reflects the trends in highly qualified specialists’ training focused on solving problems of management innovation. It reflects the main approaches to the management system and the specialists training organization in the field of marketing in accordance with the requirements of domestic organizations and educational standards of the Republic of Belarus. The main components of the masters’ training in «Marketing» are considered, the main directions of improving of the masters’ training managing organization in economic profile educational institutions of the country are defined.
Keywords: innovation policy, educational process, training management, training organization, master, marketer, management model

 

Analysis of the Second all-Russian economic dictation results (Part 2)
Golov R. S. , doctor of economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article discusses the Second all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2017 and 2018 is carried out. The important practical result of the action and the necessity of its further development are noted.
Keywords: all-Russian economic dictation, respondent, regional platform, participants category, results distribution

 

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ANALYTICAL RESEARCH

About classification criteria of the old-industrial region concept under modern conditions
Nazarov A. A., 4th year student of the Management Faculty
Financial University under the Government of the Russian Federation, Moscow

Abstract: The purpose of the study was to clarify the list of old industrial regions in the Russian Federation, taking into account modern Russian realities. The novelty of the research is in the fact that, based on the analysis of the approaches Russian and foreign authors to defining the concept of an «old-industrial region», a generalized list of 11 classification features of these spatial formations was formed. A sample of 18 regions of the Russian Federation was formed, by the example of which the above criteria were tested using a ranking method. According to the analysis results, 3 out of 11 parameters were confirmed, which led to identifying 12 regions of the Russian Federation that can be called old-industrial regions.
Keywords: region, old industrial region, old industrial territory, depressed region, innovation, regional development

 

Analysis of the state corporations development in Russia as the economy growth points
Starikova E. A., postgraduate student of economics and management Department
Academy of labour and social relations, Moscow

Abstract: State regulation of the economy is a necessary condition for ensuring sustainable economic development and growth. At the same time, the forms and instruments of state regulation are different. The establishment of state corporations in Russia is a new state regulation instrument. The analysis of the purposes of their activity establishment and results confirms transition from quantitative growth of state participation in country’s economy to qualitative.
Keywords: state regulation, state corporation, innovative development