OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

System dynamics approach to resource management in simulation model
Galkin V. I., doctor of economic sciences, professor at the Technologies and systems of metallurgical processes automated design Department
Moscow Aviation Institute (national research university). Moscow
Galkin E. V., candidate of Engineering Sciences, assistant professor at the Technologies and systems of metallurgical processes automated design Department
Moscow Aviation Institute (national research university). Moscow
Kusina S. M., chief specialist
Joint Stock Company «Sukhoi Civil Aircrafts»

Abstract: The technique of combining the two approaches in the construction of the production process simulation model is presented. Using the discrete-event approach, the process of manufacturing products in the form of a queuing system is described. In order to manage resources, a tool has been added to the developed model – a PI controller, implemented using a system-dynamic approach. The use of simulation for solving similar problems is effective both for operating enterprises and for projected ones, which do not yet have sufficient information on production parameters.
Keywords: simulation modeling, discrete event modeling, system dynamics modeling, resources management, lean production, proportional plus integr

 

Theoretical foundations of industrial enterprises’ intellectual and technological development in the context of the ‘‘Industry 5.0’’ paradigm
Golov R. S., doctor of economic sciences, professor, acting Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (national research university). Moscow
Mylnik A. V., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The authors’ research is devoted to the urgent problem of high-tech production system development based on «Industry 5.0» paradigm. In the article, the main elements of preceding «Industry 4.0» are consistently analyzed, among them: the artificial intelligence development, production individualization, the cyber- physical systems creation at the enterprises. The authors form the theoretical foundations of the enterprises’ intellectual and technological development on the basis of the latest paradigm of the high-tech production organization–‘‘Industry 5.0’’. Among its main components are such areas as technologies for the artificial intelligence systems formation within the IASA enterprise, self-learning and goal-oriented training of industrial robots and recognizing human speech technologies.
Keywords: intellectual and technological development of enterprises, ‘‘Industry 4.0’’, ‘‘Industry 5.0’’, innovations, artificial intelligence, intelligent industrial robots, cyber-physical systems

 

Problems of personnel motivation in aviation industry
Kharitonova Yu. V., postgraduate of the Institute of business studies
The Russian Presidential Academy of National Economy and Public Administration, Moscow

Abstract: This article is devoted to the study of the personnel motivation key problems in the aviation industry in conditions of modern market management. The author has carried out the literary analysis of competent sources on the basis of which the relevance and role of efficiency development of aviation branch specialists activity and also basic mechanisms of material and non-material personnel stimulation are defined. Process of personnel potential rehabilitation as one of radical methods of motivation and stimulation systems’ intensive development is described. Advantages of using personnel marketing at the aviation industry enterprises as effective personnel technology in market managing modern conditions are specified.
Keywords: aviation industry, personnel, specialist, motivation, stimulation, sphere, branch, mechanism

 

Development of automated liquefied hydrocarbon gas supply system for industrial enterprise
Ogandzhanyan S. B., candidate of engineering sciences, associate professor at the Management of business information structure Department
Moscow Aviation Institute (national research university). Moscow

Abstract: One of the tasks of fuel and energy complex of the Russian Federation developing until 2030 is the optimal natural resources utilization, including also the industrial enterprise’s gas supply efficiency increasing by liquefied petroleum gas. To fulfill this task author proposed an automated control system. This is an automated human-machine system that includes economic and mathematical models of liquefied petroleum gas supply, information support and control units, as well as a software tools set to solve the problem of optimal liquefied petroleum gas supply to the industrial enterprise. The expediency of representing a mathematical model in the form of partly-whole line model is shown.
Keywords: gas supply automated system, industrial enterprise, liquefied petroleum gas, mathematical model, partly- whole line model, information system

 

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INNOVATIVE INVESTMENT ACTIVITY

Application of indistinct and multiple approach in innovative projects efficiency forecasting
Lebenkova E. E., postgraduate student of the Economy of innovations and Project management Department
Moscow Aviation Institute (national research university). Moscow
Tarasova E. V., candidate of economic Sciences, professor at the Economy of innovations and Project management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The innovative activity importance in modern conditions, which determines the research relevance in the innovation processes management, is considered. Deficiencies of existing methods of the innovation projects effectiveness forecasting are indicated. Mechanism with the presentation of the initial information in a fuzzy-plural form is proposed for evaluating the innovative project effectiveness. The following mechanism allows to avoid the deficiencies of the existing forecasting methods, especially the subjectivity of the initial information. Based on the mechanism of innovative project effectiveness forecasting, the innovation project risk assessment procedure is described.
Keywords: innovative project, project efficiency, risk assessment, expert forecasting methods, fuzzy sets

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Formation of energy efficient intelligent systems for enterprise’s power management based on microgrid technology
Teplyshev V. Yu., candidate of Economic sciences, Нead of the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The research considers a new technology for the modern science of the energy efficient intellectual system organization for managing enterprises’ energy supply. The author justifies the energy saving necessity for modern Russian economy, and also carries out a conceptual analysis of the state policy in the sphere of energy efficiency increase. Based on the smart grids methodology, the scientific foundations of microgrid construction are being formed. The definition of the «microgride» concept is developed, the basic principles of its organization are determined in the framework of solving the problem of industrial enterprise’s uninterrupted power supply. The perspectives of microgrid usage for the social sphere are considered.
Keywords: energy saving, industry, power supply of enterprises, intelligent systems, smart grids, microgrids, automation, artificial intelligence

 

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MARKETING, SALES APPROACH

Content of outsourcing services for fullfilm of engineering products
Sinyaev V. V., doctor of economic Sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In article the author discloses value of a machine-building complex of the country for improvement of human life quality and of defense capability conditions creation. The place of Russia in the mechanical engineering world market is explored. In the logical sequence contents of the fulfillment definition and dynamics of the outsourcing market development in electronic trading system of machine-building production reveal. Author’s assessment of fulfillment outsourcing services structure presents scientific novelty
Keywords: outsourcing, outsourcer, IT – service, Internet-trade, market, tracking, factoring, fulfillment

 

Improvement of the marketing research methodology in digitization conditions
Rozhkov I. V., candidate of economic Sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Modern information technologies significantly change the traditional methods of marketing research. The article analyzes the improvement of the methodology of marketing research on the basis of platforms for collective interaction (crowdsourcing), big data, consumer behavior modeling based on artificial neural networks. The article deals with the experience of implementing large-scale field research using the example of MillionAgents, reveals the main directions of neural networks and artificial intelligence in marketing research using the example of the NTechLab, characterized the possibilities of monitoring the behavior of consumers in natural conditions using the example of the Shopperception. The article draws conclusions about trends in improving the methodology of marketing research in the future.
Keywords: marketing research, industrial enterprises, information technology, crowdsourcing, neural networks, artificial intelligence, face recognition, consumer behavior

 

Marketing as the main direction of mechanical engineering cluster development
Sinyaeva I. M., doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the present paper the current trend of Russia’s innovation complex integration in the engineering clusters of is highlighted. The contribution of foreign and domestic scientists to the cluster formation theory is noted. According to the GII 2017 (global innovation index), the world leading countries and transnational corporations in the world innovative mechanical engineering market are distinguished. With an illustration the marketing directions and its importance in the engineering cluster are presented. Finally, the conclusion about marketing as the most important direction of innovative engineering cluster design is made.
Keywords: cluster, marketing, mechanical engineering, innovations, market, environment, design

 

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EDUCATION AND PERSONNEL TRAINING

Competence of marketing specialists taking into account labor market requirements
Baybardina T. N., candidate of economic sciences, associate professor, Head of Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Republic of Belarus
Burtseva O. A., senior lecturer at the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Republic of Belarus
Protsko T. L., assistant at the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Republic of Belarus
Anisim S. N., postgraduate student at the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Republic of Belarus
Chechounov A. V., master student at the Marketing Department
Belarusian Trade and Economics University of Consumer Cooperatives, Gomel, Republic of Belarus

Abstract: For ensuring of national economy innovative development, its competitive advantages and growth sources, each state has to dispose, first of all, the new generation experts possessing not only practical competences and vocational guidance for work in the economy real sector, but also capable for creative usage of the potential and ready to innovations. In article the main assessment of marketing specialists’ necessary professional competences and skills in the innovative development conditions of Republic of Belarus is given. The opinions of employers to the marketing specialists’ innovative potential caused by modern economy requirements are revealed and priorities in the professional potential formation of marketing specialists at the higher school meeting the labor market requirements are defined.
Keywords: competencies, marketing specialists, training, professional potential, innovative development, employers, labor market

 

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ANALYTICAL RESEARCH

Informational management and digital transformation in high-tech spheres of economy
Vartanyan A. A. , doctor of economic sciences, candidate of physico-mathematical sciences, professor at the industrial management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Information management for high-tech companies–production and technological tasks, as well as management tasks at all stages of the enterprise’s lifespan to achieve the company goals with information technologies. They benefit from digital transformation, find new ways to overcome emerging difficulties and to work confidently in the digital age, conduct automation and intellectualization of their activities, move on to operate with internet of things, smart devices and economic systems. Information management tasks: building technological environment and organization chart in companies, development and maintenance of information systems, innovation strategy implementation, resource management and data protection.
Keywords: information management, digital transformation, architecture of information technologies, information systems, infocommunication technologies, business process automation

 

Import substitution as element of anti-crisis policy
Shurkalin A. K., doctor of economic sciences, professor at the Finance Department
Moscow State Technical University, Moscow

Abstract: In article import substitution is considered as an important element of anti-crisis policy of the enterprise, branch and all national economy of the Russian Federation. The purposes and the directions of import substitution measures expansion in various branches of Russian economy are shown. The attention to problems and difficulties of import substitution in a number of industries of Russia is paid. Conditions and features of import substitution in oil and gas branch are shown. Its success contacts Russian economy reindustrialization need , complete recovery of machine-building base of the Russian industry, what will provide independent and effective development of Russian economy, create a strong basis of sustained economic growth.
Keywords: import substitution, anti-crisis policy, machinery building, industrial base, sanctions, oil and gas industry, machinery and equipment

 

Legal problems of public and corporate management in industry
Agarkov A. P., doctor of economic sciences, professor, Propector of regional development
Moscow Financial-economic Institute, Moscow
Gerenrot B. A., associate professor at the Department of theory of law and comparative law
National Research University Higher School of Economics, Moscow
Erokhina E. A., senior lecturer at the Department of economics and management
Moscow Financial-economic Institute, Moscow

Abstract: The ways of legal regulation in modern world are changing greatly, new economic situations are coming up in the society and the country. The article examines the problematic items of public and corporate management, role functions and obstacles appearing in the way of their improvement
Keywords: public governance, corporate management, corporation, legal space, law, legal order, industry

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Formation of hybrid clusters in mechanical engineering in conditions the sixth technological order transition
Golov R. S., doctor of economic sciences, professor, Head of the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Milnik A. V., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Prokofiev D. A., аssistant at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The study is devoted to a new type of cluster structures – hybrid clusters – from a scientific point of view. The authors consider the key technologies of the sixth technological order. The definition of the concepts «bionics» and «hybrid cluster» are given. The authors draw an analogy between the development of hybrids in the animal kingdom and the economy, on the basis of which they develop a mechanism for the hybrid cluster formation based on the integral chains merger, which include the unique qualities and parameters of organizations and enterprises entering the cluster.
Keywords: hybrid clusters, the sixth technological order, bionics, integral chains, engineering, innovations, investments

 

Method of labour division optimization at machine-building enterprise
Komarova N. V., candidate of engineering sciences, associate professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Tichomirova A. M., candidate of economic sciences, associate professor at the Hi-tech enterprises management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In article the optimization method «operational labor division on the conveyor with network planning model usage» is stated. Operations formation is made proceeding from works difficulty. Technological transition joins in the next operation if all his predecessors are executed. Requirements and the main model restrictions groups are described. Authors offer to use microelement rationing as measuring tools for existing work organization assessment. The order of assembly operation formation and optimization examples of labor processes with this method usage are shown.
Keywords: optimization, modeling, mechanical engineering, scientific labor organization, network planning, microelement rate setting

 

Choice of helicopter company’s strategic development objectives
Krivolutsky Yu.V., doctor of economic sciences, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In the article the multiple marketing researches necessity on the base of which the economical grounded decisions about the formation and realization of strategic development goals of helicopter building firm are possible to take, is substantiated. The essence of the research at the marketing goal formation stage is to combine the company potential with market demand. To achieve this it is necessary to examine the current demand for helicopters in the light of their types, characteristics and work quantity at the customers in different country regions. Based on the analysis of firm’s resources and quantity determined goals, the best goal is shown.
Keywords: market demands, market segments, target market, marketing research, main goal, advanced helicopters

 

About strategy development and deployment relevance of production potential transformation of science-intensive industry enterprises of Russia
Ladoshin M. P., board member in the Joint-stock company «Scientific design and technological Bureau “Ferrite”
Joint-stock company “Scientific design and technological Bureau “Ferrite”, Moscow

Abstract: Production potential is the integral component of the strategy development of the science-intensive industry enterprises of Russia. Existence of demand for methodology development of the organizational and economic mechanism of strategic management formation and the mechanism of production capacity transformation strategy formation of the science-intensive industry enterprises of Russia is caused by urgent need of production quality improvement of the science-intensive industry enterprises, enterprises’ productivity increasing, consumers’ satisfaction increasing that, in turn, improves the economic and socio-economic relations.
Keywords: strategy, production capacity, production organization, high-tech industry, innovative development

 

Synergistic development of intellectual industrial production systems
Pushkareva M. B., candidate of economic sciences, associate professor, deputy head of the Energy service and power management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: This paper is devoted to consideration of Intelligent industrial production systems’ synergetic development. Synergy is a new enough direction in the field of human knowledge. To achieve synergy development first of all it is necessary to define a type of intellectual industrial production system and to consider its basic features. Open intellectual industrial production system represents itself logically and organizationally as a uniform complex, each separate element of complex has enough degrees of freedom for the individual self- expression and development which isn’t breaking system integrity.
Keywords: synergy, intellectual industrial production system, attractor, open system, synergetic development

 

The mechanism of adaptive business management realization in crisis conditions
Tichonov G. V., candidate of economic sciences, associate Professor at the Economic Theory Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In article adaptive management principles system issues, the adaptive business management mechanism basic elements interrelation are considered. The important place in the research is allocated for possible approaches and methods of business management adaptation in crisis conditions. Also in article methods of collecting, generalization and systematization of necessary information for adaptive business management mechanism development are considered.
Keywords: аdaptive management, crisis condition, management decision, import substitution

 

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INNOVATIVE INVESTMENT ACTIVITY

Risk evaluation using cash flow discounting
Badalova A. G., doctor of economic sciences, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Khomyakov S. S., third-year magistrate student of the Industrial management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The article discusses the enterprise transition to innovative development path. The basic normative- legal documents regulating innovative activities are reflected. The innovative development advantages of the country’s economy and its competitiveness improvement are shown. The reasons for innovative backwardness of Russian entrepreneurship are pointed. The research results conducted by the Center for Economic Analysis under the Government of the Russian Federation and the Institute for statistical studies and Economics of knowledge in Higher School of Economics are summarized. The problems hindering the development of innovative entrepreneurship in Russia are identified.
Keywords: discounting methodology, cash flow, component parts, probable scenarios, risk, final sample

 

Commercialization of scientific and technological innovations as a guarantee of successful innovative and investment strategy
Vnuchkov Yu. A., candidate of economic sciences, professor at the Industrual management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: In article features of the scientific and technical innovations commercialization providing their practical application at manufacturing enterprises and ensuring steady profit inflow from the products market in which innovations are realized, are considered. In this process also methodologically correct search of new developments’ introduction ways in real production is strategically decisive. The alternative type of the scientific and technical innovations recipients search strategy aimed at ensuring economic effect taking into account risk factors is offered.
Keywords: innovations, innovations practical implementation and commercialization, risks, economic effect

 

Investment activities management by means of controlling mechanism
Danilochkina N. G., doctor of economic sciences, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Cherner N. V., candidate of economic sciences, associate professor at the Management Department
Odintsovo Branch of MGIMO-University, Odintsovo
Bobrova M. B., postgraduate of the Industrial management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Nowadays the innovation economy is an important link in the successful development of entrepreneurial activities. The enterprise needs innovation and products variety that make it more competitive in market relations conditions. The article describes the main problems of innovative economy development and justified the introduction of the innovative development concept. Because of innovative process complexity, special approach in management is required. Such approach is innovations controlling. Innovations controlling is a system for supporting of planning, monitoring, analyzing and advancing the innovative projects development processes, taking into account the enterprise objectives and using internal and external information to achieve a given profitability level of the developed innovation project.
Keywords: innovations, innovative development, innovative development concept, controlling, innovative changes controlling, controlling functions

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Assignment of the energy e ciency class of an industrial enterprise
Miatishkin G. V., candidate of Engineering sciences, associate professor at the Thermal engineering and heat engines Department
Samara National Research University, Samara
Filinova A. S., postgraduate student of the Thermal engineering and heat engines Department
Samara National Research University, Samara

Abstract: In article the industrial enterprises’ energy efficiency rating assessment technique on the basis of the studied object comparison with the similar branch enterprises is considered, assessment indicators of fuel and energy resources consumption condition are offered, energy saving classes options and their appointment example are presented. Article contains an example of this technique trial usage on the open data basis, the research result of 1415 industrial enterprises of 84 territorial subjects in Russian Federation is presented, statistical these studied enterprises distributions for the offered energy efficiency classes (from E to And ++) are presented.
Keywords: industrial enterprise’s energy efficiency, energy saving, energy efficiency class

 

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EDUCATION AND PERSONNEL TRAINING

Framework
of professionals for engineering training on the basis
of 7M method
Mylnik V. V., doctor of economic sciences, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Zubeeva E. V., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow
Milnik A. V., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: This article is devoted to research in the field of personnel training for machine-building enterprises. The authors are developing a new knowledge transfer system, based on involving in the process of learning and memorizing knowledge the maximum memory areas number of students. Within the framework of the study, the authors formulate a memory areas classification and corresponding methods of their activation within the educational process, and formulates a general concept of a new approach to the disciplines teaching in the personnel training for machine-building enterprises.
Keywords: training for mechanical engineering, knowledge, creativity, educational process, seven memory areas

 

Modern education and engineering staff training problem for hi-tech production
Shkarubo S. N., candidate of philosophical sciences, associate professor at the History Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Article is devoted to consideration of modern high technological educational institutions’ influence on effective engineering staff training for high-tech productions. The attention is paid on the fact, that the hi-tech enterprise’s personnel policy is, first of all, the effective strategy of human resource usage formed both in the high technical educational institutions and in hi-tech design bureau and on the enterprises. It is offered to pay attention to importance of students participation in research activity including the hi-tech enterprises’ platforms. Importance of students’ and postgraduates’ innovative scientific activity stimulation is noted.
Keywords: high technology industry, aerospace industry, aerospace branch, science and information intensive industry, innovations

 

Future technologies in training specialists for aviation
Nikolaeva M. E., senior lecturer at the Personnel management Department
Moscow Aviation Institute (national research university). Moscow
Sorokina N. D., candidate of philosophical sciences, associate professor at the Sociology, psychology and social management Department
Moscow Aviation Institute (national research university). Moscow
Yarimaka V. V., associate professor at the Foreign languages for technological specialties Department
Moscow Aviation Institute (national research university). Moscow
Yarimaka S. K., assistant at the Personnel management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Article is devoted to introduction of new personnel training technologies for space branch. The education system in modern society becomes a part of innovative economy, it is forced to submit to corporations’ functioning and development norms that demands quick response in new training technologies introduction which can lead to high-quality improvement of educational process. The new training technologies which are used in experts training for the aviation industry are considered. The conclusion about that in process of new technologies emergence in our life it is necessary to find their application in education is made.
Keywords: space branch, new training technologies, new technologies introduction in personnel training process for the aviation industry

 

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ANALYTICAL RESEARCH

Current state and prospects of Russian civil aircraft industry development
Tikhonov A. I., candidate of engineering sciences, Associate Professor, Director of institute of engineering economics and Humanities
Moscow Aviation Institute (national research university). Moscow
Kraev V. M., doctor of engineering sciences, associate professor, professor at the Personnel management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The current state of the leading aircraft equipment Russian manufacturing enterprises is considered. The United Aircraft Corporation development strategy analysis for a long-term outlook is carried out. Production and financial and economic activity results of the aircraft equipment production and rendering services world market main participants are considered. Priority tendencies of world and Russian aircraft industry development are revealed. Information about competitive modern aircraft product range is provided. Innovative opportunities of United Aircraft Corporation for leading positions in the world keeping are shown.
Keywords: aircraft industry, United Aircraft Corporation, plane, aircraft, market, demand, military aviation, civil aviation

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Organization of innovation management processes while creating aerospace technology
Ageeva N. G., doctor of economic Sciences, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Skutin A. S., postgraduate student of the Industrial management and Marketing Department
Moscow Aviation Institute (national research university). Moscow

Abstract: The state and prospects of management processes development in the innovative products creation for the aviation enterprise require changes of the design processes technique, and development of necessary tools for its organization and management. The aim of the work is the technology system engineering identification, the usage of the fixed step-model “V design process” on the basis of configuration management products for the market and consumers growing needs.
Keywords: aviation, technology, management, configuration management, system engineering, innovative products

 

Specifics of the lean manufacturing programs implementation for Russian energy companies
Soldatova N. F., candidate of economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Russian industrial enterprises are on the position of the lean production strategy selection and implementation, focus of domestic manufacturers is on the development of fundamentally new for Russia, competitive lean manufacturing technologies and tools, administrative apparatus innovative updating, their role and responsibility for the lean production strategy selection and implementation increasing. The aim of this work is to evaluate the emerging practice of Russian energy companies’ lean production programs in the current economic conditions. Instrumental-methodological apparatus of the research is based on the methods of induction, deduction, system analysis separate elements in the electricity sector, based on quantitative and qualitative methods, as well as on the methods of logic and situational analysis. The theoretical results of the research can be used to perform complex analysis of lean manufacturing programs for the company’s management activities transformation.
Keywords: lean manufacturing, business processes, sustainability, energy company, image management, managing resource conservation, high quality products provision высокого качества продукции

 

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INNOVATIVE INVESTMENT ACTIVITY

Evolution of innovative entrepreneurship and the its development problems in Russia
Kuzmina E. E., doctor of economic Sciences, professor, Head of Marketing and advertising communications in the socio-cultural sphere Department
Moscow international University, Moscow

Abstract: The article discusses the enterprise transition to innovative development path. The basic normative- legal documents regulating innovative activities are reflected. The innovative development advantages of the country’s economy and its competitiveness improvement are shown. The reasons for innovative backwardness of Russian entrepreneurship are pointed. The research results conducted by the Center for Economic Analysis under the Government of the Russian Federation and the Institute for statistical studies and Economics of knowledge in Higher School of Economics are summarized. The problems hindering the development of innovative entrepreneurship in Russia are identified.
Keywords: entrepreneurship development, innovative way, legal documents regulating innovative activity, innovative development strategy, innovation development problems

 

Innovative processes management in the aircraft and space engineering creation sphere
Prozorov D. E., candidate of economic sciences, associate professor of the Industrial Management Department
Moscow State Aviation Institute (National Research University), Moscow

Abstract: The article deals with the problems of managing innovative processes in the creation of the newest aviation and space technology. Particular attention is paid to the discussion of the role of high-tech organizations’ innovation policy in ensuring competitiveness and implementing the strategy of sustainable development and growth. The results of the innovative projects and programs content analysis that take into account their life cycle key factors, innovations types the expected results nature are presented. The necessity of designing a system for maintaining the domestic enterprises’ innovative activity that create perspective aviation and space equipment is substantiated.
Keywords: innovative process, sustainable scientific and technological development, innovative strategies for the aviation enterprises development, innovative project

 

The main directions of machine-building enterprises’ innovative management in modern conditions
Putyatina L. M., doctor of economic sciences, professor at the Industrial management Department
Moscow State Aviation Institute (National Research University), Moscow
Tarasova N. V., candidate of economic sciences, associate professor at the Industrial management Department
Moscow State Aviation Institute (National Research University), Moscow

Abstract: The article discusses the need to focus on advanced engineering high-tech enterprises to innovative development to establish and sustain competitive advantages. Maintaining these benefits requires constant attention to innovation not only from management but also from each employee. The authors are focusing on the most important aspects of innovation management. The main directions of innovative culture and climate creation are given. In detail modern types of staff stimulation of the enterprises to innovations promotion are considered. Issues of innovative projects justification and selection are reflected. Problems of innovative projects promotion control as important stage of their introduction and also issues of innovations success level forecasting are given.
Keywords: innovative development, competitive advantages, innovation culture, motivation, creativity, innovation process, brainstorming method

 

Investments development in Russia: problems and prospects
Rusin V. N., candidate of Economic Sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The modern role of investments-public or social. To reduce people incomes inequality in the country it is necessary to provide economic height not less than 6-7 % of GDP per year. In many respects modern form of investments for Russia is real options. As direct investments financing the new type of monetary receipts-cryptocurrency will be used soon. Difficulties of investments in Russia are listed in article. Today in our country there is a development bank and target financing of strategic investments under guarantees of the Government of the Russian Federation is carried out. The state should be connected to activization of workers savings transformation into investments.
Keywords: investment, economic development, options, banks, engineering

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Fundamentals of energy-efficient clusters building in high-tech industry
Golov R. S., doctor of economic sciences, professor, Head of the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Mylnik A. V., candidate of economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Prokofiev D. A., postgraduate at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the problem of energy-efficient clusters forming in the high-tech industry sphere. The authors analyze the existing potential of energy saving in industry, on the basis of which the importance of Russian industrial enterprises’ energy efficiency increasing is substantiated. The pilot innovation clusters classification created in Russia is cited, the position of their leadership in relation to the introduction of energy-saving measures in the controlled structures is determined. Concepts, essence and structure of energy-efficient clusters are developed on the basis of distributed energy management system building.
Keywords: energy saving, energy management, high-tech industry, energy-efficient clusters, cluster structure, distributed energy management system

 

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MARKETING, SALES APPROACH

Improvement of internet marketing management process in production organization
Zhiltsov D. A., postgraduate student of the Department of Management
Financial University under the Government of the Russian Federation, Moscow

Abstract: In article internet marketing management process in production organization at the logistic services market for its economic efficiency increasing is revealed. The article relevance is in that 4P classical marketing is adapted by the author in relation to Internet environment taking into account of Russian Internet development factors, increasing numbers of competitors in an Internet environment, the changing legislation, etc. The article novelty, first of all, is in improvement of internet marketing complex by obligatory component called “Internet platform” addition. The purpose of article is in internet marketing complex improvement depending on the chosen Internet platform according to the production organization purposes and depending on target audience types.
Keywords: internet marketing, internet marketing management, internet marketing complex, internet platforms, logistics services market, target audience types

 

Research of conjuncture-forming factors of civil passenger aircraft world market
Kalugina G. A., candidate of Economic sciences, Associate Professor at the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article considers one of the most important marketing research areas – analysis and forecasting of market conjuncture. The primary importance in this case is the identification of the conjuncture-forming factors’ system. On the basis of the civil aviation markets in various regions and countries research, factors that shape the world market conjuncture of such high technology, high-tech goods as civilian passenger aircraft were identified and systematized. The allotted set of the most important factors can be used to perform prospective market research and to plan the activities of aviation manufacturing enterprises.
Keywords: marketing research, commodity market conditions, conjuncture-forming factors, high technology products, civil passenger aircraft

 

Analysis of the industrial companies media advertising application
Katkova Ya.I., lecturer at the Department of Company Marketing, School of Business Administration, Faculty of Business and Management
National Research University “Higher School of Economics” (HSE), Moscow

Abstract: This article includes the research of the industrial companies’ media advertising application in the Russian market. The study used data of 225 largest industrial companies that produce, sell and promote their products in Russia. The article analyzes their media advertising budgets, shares of the various advertising tools, frequency of their use and other characteristics. It was also carried out the industrial companies comparison of different types of products, industries and origin regions in media advertising. Finally conclusions and recommendations were presented for companies promoting or planning to promote their products on the media market.
Keywords: companies, media advertising, advertisers, advertising budgets, advertising segments

 

Marketing outsourcing – the starting point in effective business innovation
Sinyaev V. V., doctor of economic Sciences, associate professor at the “Marketing and logistics” Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In fierce competition conditions, the author notes the impossibility of innovative project execution without outsourcing services usage. This is dictated by the desire of market participants not only to innovate, but also the necessity to employ professionals companies service providers and the latest technology. In logical sequence the author notes the trend of marketing outsourcing services market growth. For the first time the concept of target marketing outsourcing as a multi-faceted process of advanced business technologies and know-how usage for gaining and retaining competitive advantage is highlighted. Illustration of the figure represents the mechanism of interaction between customer and marketing services provider-outsourcer to implement marketing research, brand promotion and positive image creation. In conclusion, the author notes that it is the marketing tools set allows the outsourcer to “shoot” and accurately hit the bull’s eye, that certainly contributes to the effective business creation.
Keywords: outsourcing, brand, customer, image, concept, marketing, business, strategic roadmap, market, efficiency

 

Applying augmented reality technologies to evaluate a product during the design phase
Nikolaeva E. G., student of the 4th year of bachelor’s degree in Management
State University of Management, Moscow

Abstract: Decision-making throughout the design process is critical for the success of the finished product, but at present a limited amount of tools are available to support the designer activities, especially in the early stages design. These steps in many ways affect the quality, price and success of the product on the market. Besides, the cost of correcting errors or making design changes increases as the product progresses in the life cycle. In this paper, the author consider the process of making decisions about product design in consumer perception terms. The application concept for a mobile device is proposed, with the help of which designers can receive feedback from the user of the target group.
Keywords: augmented reality, product design, decision making, product evaluation, marketing development

 

Digital-marketing – the intellectual product commercialization reserve
Sinyaeva I. M., doctor of economic Sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In article, against the background of domestic science high achievements in space researches, the modest national economy contribution to a world moneybox of business-about 2% is noted. In the logical sequence the digital marketing content, its value and role in the course of the design organization, production, intellectual product commercialization reveals. Noting a scientists contribution to digital marketing development of in the innovations sphere, the authors accent on digital tools value-marketing for any participant of the market. The illustrations confirm that electronic marketing instruments penetrate all process from a plan, design, mass production before innovation commercialization. A research aim is justification the intellectual product commercial system maintenance with turning on digital marketing tools. Exploring canals of innovations promotion in the Internet – targeting tools usage are legally recommended. A conclusion about need of system approach usage to intellectual product commercial system development taking into account digital marketing elements is the research result. Authors for the first time recommended the structure of intellectual product commercial system with the digital tools usage-marketing in price, grocery and communication policy.
Keywords: electronic business, Internet space, commercialization, intellectual product, digital marketing, innovations market, targeting, user

 

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QUALITY PRODUCTION, COMPETITIVENESS

Quality ensuring at aerospace branch production development
Aleshina O. N., candidate of Economic Sciences, associate professor at the Industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Aleshin N. N., Deputy Director of testing center
Federal enterprise “Lavochkin Association”, Moscow

Abstract: Quality management improvement at the large knowledge-intensive enterprises such as aerospace enterprises, demands the large quantity of analytical and project works. The solution of new production development release problem, ensuring of qualitative production release from the first pilot batch is impossible without modern, effective, approved methods application.
Keywords: quality management, quality ensuring, total quality management, total quality control, process approach in quality management, quality management system

 

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EDUCATION AND PERSONNEL TRAINING

Integrated system of training and human capital industry
Eropkin A. M., candidate of economic sciences, associate professor, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow
Mezina N. A., candidate of economic sciences, associate professor, professor at the Industrial management Department
Moscow Aviation Institute (national research university). Moscow

Abstract: Issues of creation and development of the integrated training system at the enterprise as means of the human capital maintenance of the aviation industry knowledge-intensive and hi-tech enterprises are considered. The integrated system of training consists of five blocks forming system 5P: vocational guidance, professional selection, personnel training, professional development and retraining. The training system is compared with competences models, which are necessary for the branch organizations.
Keywords: aviation industry development program, human capital, integrated education system, competency model, professional promotion

 

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ANALYTICAL RESEARCH

Methods of expert tasks statement and their adjustment
Sidelnikov Y. V., doctor of engineering sciences, professor at the industrial management Department
Moscow Aviation Institute (National Research University), Moscow
Kalmykov N. S., junior research officer
V.A. Trapeznikov Institute of Control Sciences of Russian Academy of Sciences

Abstract: In the research the general review of the Russian and foreign literature about problem and their adjustment is offered. The review in the technical sphere where the real production arising problems have to be resolved, is selected and approach to expert tasks’ statement and correction has been already created. The existing procedures, receptions and methods used in the course of expert tasks’ statement and their adjustment out the technical sphere including innovative approaches of production organizers which in the production practice have experience of traditional tasks statement effective change are briefly described. The new method of expert tasks’ statement correction is considered.
Keywords: expert task, expert task statement and its adjustment, concept “contradiction”, innovative approaches of production organizers