Issue 5/2020

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Architecture of the flow management system in supply chains
Seryshev R. V., candidate of Economic sciences, associate professor at the Management and Innovations Department
Financial University under the Government of the Russian Federation, Moscow
Shutko O. S., master student
Moscow City University, Moscow

Abstract: Current market trends require an increasing specialization of companies in the production of individual products, which is accompanied by increased cooperation in network value added flows. Improving the efficiency and production management efficiency is necessary to achieve the production logistics goals, including minimizing the delivery time to customers while increasing at the same time the complexity of value addition processes. This requires an enhanced flow of information between partners. This paper discusses a modern approach to the development of an integrated production planning and management system focused on network value added flow. This approach leads to global optimization of material flows at all stages of value addition in the network, as opposed to local intra-company production processes consideration. The approach includes the following steps: requirements analysis, network modeling, system architecture development, incentive system definition, planning and control optimization.
Keywords: value added, supply chains, planning systems, Industry 4.0, network integration

The main theoretical and practical provisions in the subsidiaries formation and the prerequisites for their development. Part 1
Dronov E. A., candidate of Economic sciences, professor, Head of the Armaments Technology Department
Director General
Tula State University, Tula
Tulamashzavod JSC, Tula
Samochkin V. N., doctor of Economic sciences, professor at the Finance and management Department
Chief Executive Officer
Tula State University, Tula
Tulamashzavod PA, Ltd., Tula
Barakhov V. I., candidate of Engineering sciences, Key Specialist
Tulamashzavod PA, Ltd., Tula

Abstract: The article presents the main theoretical and practical provisions and recommendations used in restructuring large enterprises by combining or allocating structural divisions, production units, as well as creating integrated structures, including the parent company and subsidiaries. Solutions to problems of dedicated departments flexible development, including quantity determination of products in development, are considered. The main results obtained by the authors using the developed models of commodity and cash flows in the production association consisting of the parent company and subsidiaries using the example of Tulamashzavod software are given.
Keywords: theoretical and practical provisions, subsidiaries, flow modeling, flexibility, adaptability, integrated structure, synergy

Evaluating the success of lean manufacturing methods implementing
Seryshev R. V., candidate of Economic sciences, associate professor at the Management and Innovations Department
Financial University under the Government of the Russian Federation, Moscow
Yablonskaya O. L., master student
Financial University under the Government of the Russian Federation, Moscow

Abstract: Lean manufacturing is widely used to improve the work and productivity quality of in production systems. However, this approach has a number of limitations, such as the consistency lack between the lean manufacturing goals and company strategic management, as well as the lack of reasonable measurements for future effective implementations. Nowadays, it is still difficult to assess the production system efficiency due to the lack of appropriate indicators and methods for assessing them. The article presents a structure to overcome these limitations. This allows the company to assess, justify and ensure the lean production future implementation possibility in accordance with its strategic goals and objectives. This structure is based on real-time information exchange with several information systems, such as the executive production system and enterprise resource planning.
Keywords: lean manufacturing, six sigma, enterprise resource planning, manufacturing execution system, key performance indicators

INNOVATIVE INVESTMENT ACTIVITY

Innovative solutions: from mineral fertilizers to new generation agricultural machinery
Rusin V. N., candidate of Engineering sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: For new techniques of agrochemistry, the digital economy is the development of software for agronomic technologies, as well as the geographic information systems development for new generation agricultural machinery. In this article, when considering the field of mineral fertilizers usage, the food chain “agricultural plant – man” was identified. In this regard, “smart” fertilizers are considered in relation to innovations, and equipment for precision agriculture is allocated from agricultural equipment.
Keywords: digital economy, navigation equipment, precision farming, smart mineral fertilizers, sensors

Restructuring as a mechanism for innovative development
Psareva N. Yu., doctor of Economic sciences, Head of the Department of Economics and Management
Academy of Labour and Social Relations, Moscow

Abstract: Modern developmental trend of industrial corporations is communicating with innovational activity. Innovation creation is a complex multi-faceted process that requires the involvement of various actors with diverse competencies, which requires either the organization of specialized structures within the company that create intellectual property, or the involvement of third-party companies that have innovations. Some of the proposed options require business restructuring. This article discusses the reorganization mechanisms in the form of mergers and joins, as well as the simple partnership contract as options for ensuring innovative development. The need to change the management system based on the project approach and the desirability of focusing on the ISO 56000 series international standards is justified.
Keywords: innovation, reorganizing, mergers, connection, project approach

International trends in standardization of innovative processes
Boyarkin V. S., postgraduate at the Economics and Management Department
Academy of Labour and Social Relations, Moscow

Abstract: Striving to standardize innovative processes is a prerequisite for building effective industrial corporations that are highly competitive in the market. The international and domestic standardization experience usage in the practice of industrial corporations makes it possible to organize innovation processes based on a quality management system, taking into account the process approach, risk management tools that can reduce the innovation risks, rational use of resources and other tools provided for by international standards that can improve management efficiency in the context of market conditions changing in industry.
Keywords: industry, innovation, quality management, standards, quality, market, economy, digitalization, trends, development, investment climate, investment, economic growth, processes

MARKETING, SALES APPROACH

Functions, purpose and conceptual goal of internal marketing of the company
Stytsiuk R. Yu., doctor of Economic sciences, professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the role of internal marketing in the corporate marketing system of the modern enterprise, presents the differences between internal PR and marketing. The practical application of internal marketing in Russian companies was considered and it was noted that the focus should be on optimizing all processes related to internal communications. The author pays special attention to the fact that, in developing the internal company’s organizational environment, it is important to bring intangible benefits and values, which will change the attitude towards the organization or the employer as an object as the part of staff and the society.
Keywords: internal marketing, organization, specialist, personnel, loyalty, employer, internal organizational environment of the company

Marketing strategy for new products launch based on Gen Z consumer behavior features
Khasuntsev A. A., postgraduate at the Tourism and Hotel Business Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Increasing the purchasing power of Generation Z as it grows older raises the question of effective communication with the consumers of this group. Age characteristics are superimposed on the characteristics of the generation, changes in communication channels and consumer trends. A striking example of the changes of recent decades are representatives of Generation Z. Studying the consumer characteristics of this population group will improve the process of developing and forming marketing strategies for new goods and services.
Keywords: marketing strategy, consumer behavior, Generation Z, marketing communication

New aspects of product promotion and implementation in digital environment
Beskov A. A., postgraduate at the Tourism and Hotel Business Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers some new aspects of digital transformations and the development of digital marketing channels and platforms, including those triggered by the 2020 pandemic, which, inter alia, proved to be one of the strongest stimuli to digitalization. If previously digital marketing and promotion channels were combined with offline consuming products or services, year 2020 saw and increasing number of products and services with higher degree of digitalization while consumed. The article concludes that the modern digital environment has expanded not only the range of possibilities for using digital marketing processes, but also the length of the client experience sequence with the company and its product or service, as well expanded the range of issues and problems rising and solved during the marketing, selling and consuming products and services in digital environment.
Keywords: commoditization, marketing, marketing channels, marketing processes, nudges, promoting, digital envi- ronment, digital platform, digital transformation, sharing services, uberisation

Features of integrated marketing communications in the digital environment
Rozanova T. P., doctor of Economic sciences, professor, Head of the Tourism and Hotel Business Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article examines the role of integrated marketing communications in increasing profits in the short term and building long-term brand loyalty from consumers. The conditions for the integrated marketing communications usage that are optimal for an enterprise are considered. It is noted that the key factor for the success of integrated marketing communications in enterprises is an integrated approach to the tools used. The author pays special attention to barriers that prevent full interaction with potential consumers. It is concluded that integrated marketing communications are moving into a new technological area – digital marketing.
Keywords: integrated marketing communications, promotion tools, success criteria, communication channel, target audience, brand, digital environment

EDUCATION AND PERSONNEL TRAINING

The role of innovation in educational services to ensure technological leadership
Firsova I. A., doctor of Economic sciences, professor at the Department of Logistics and Marketing
Financial University under the Government of the Russian Federation, Moscow
Korovushkina M. V., senior lecturer at the Department of Foreign Languages and Intercultural Communication
Financial University under the Government of the Russian Federation, Moscow

Abstract: Ensuring technological leadership in the economy depends on the innovations development in the field of education. It is known that the bearer and producer of all new ideas is a person, and the knowledge and experience that he receives during life is embodied in his activities. The modern economy is a knowledge economy, where professions with a predominance of intellectual labour account for the main increase in employment: 85% in the US, 89% in the UK, 90% in Japan. The knowledge economy has become the main characteristic of all socially and economically leading countries. The article substantiates the role of knowledge and education in the modern economy, as well as reflects the relationship between the stages of human capital development and the role of innovation in education.
Keywords: education, technological leadership, knowledge economy, innovation, intellectual labor

Framework Scrum as a basis for training personnel for high-tech production
Prikhodko A. Ya., student of Higher management school Faculty
Financial University under the Government of the Russian Federation, Moscow
Trifonov P. V., candidate of Economic sciences, associate professor at the Management and Innovation Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: This scientific article analyzes the prospects for the transition of high-tech production from the Waterfall framework to the Scrum framework, which, according to the author, is more suitable for this type of activity. The disadvantages of Waterfall and the possibility of eliminating them with the help of Scrum were analyzed, the prospects were analyzed, and the options for integrating Scrum for high- tech production were proposed. The competencies that the team needs to switch to the framework and suggested methods for obtaining them for future development teams are also identified. In addition, the experience of switching to Scrum was analyzed, which helped to create applied tips for the future transition of enterprises to Scrum.
Keywords: Scrum, Kanban, projects, technologies, Waterfall

ANALYTICAL RESEARCH

Digitalization of lean production technologies
Aleksanyan O. V., master student
Financial University under the Government of the Russian Federation, Moscow
Seryshev R. V., candidate of Economic sciences, associate professor at the Management and Innovations Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The elements of lean manufacturing seem to have reached the limit of their capabilities in terms of reducing losses in production processes. The combination of widespread lean manufacturing methods with digitalization allows you to introduce its principles, methods and tools in a new way. The article highlights the initial situation and the need for a methodology that supports the assessment of existing lean production systems, as well as the selection of appropriate digitalization technologies. The main structure of this methodology and the content of its four elements are described. Two tasks are a universal description of production systems in the context of lean manufacturing and digitalization technology. Taking into account that lean methods are a static set of rules, it is necessary to take into account the dynamic development of digitalization technologies and on this basis realize the synergistic advantage of the two technologies.
Keywords: lean manufacturing, digitalization, information technology, Industry 4.0, Toyota system

Technological leadership of service and science organizations as a basis of country security
Safronova N. B., candidate of Engineering sciences, associate professor at the Department of Organization of Construction and Estate Management
Moscow State University of Civil Engineering, Moscow
Firsova I. A., doctor of Economic sciences, professor at the Department of Logistics and Marketing
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the context of the accelerated technological development of the world economy, Russia’s real competitors are not only leading countries in the field of innovation, but also many developing countries. The economic development period of the leading countries at the next stage (sixth) of the technological structure, the technological revolution in resource saving and alternative energy sharply increase the ambiguity in the development of Russia, the basis of which specialization in world markets is the traditional energy carriers export. The alternative energy development, the emergence of cost-effective technologies for the hydrocarbons extraction from non-traditional sources (shale, oil sands, etc.) can lead to a decrease in demand and prices for key goods of Russian raw materials exports, a reduction in financial resources and, as a result, a decrease in Russia’s importance in geopolitics. The 2009 crisis reinforced the importance of this challenge for Russia. This is primarily due to the fact that investments in technological development, in an innovative breakthrough, are carried out by leading countries, as well as BRICS countries as a key anti-crisis measure. The article substantiates the importance of the country’s technological leadership developing as the basis for the country’s security.
Keywords: technological leadership, economy, national security, service sector and science

Canadian aerospace industry: current structure and development trends
Khoroshilov E. E., candidate of Economic sciences, leading researcher
Institute for the U.S. and Canadian Studies, Russian Academy of Sciences, Moscow

Abstract: Canada is one of the world’s leading players in the development and production of aircraft, aviation and space systems and components. The article examines the structure and place of the aerospace industry in the Canadian economy. It is concluded that in recent years, Canada’s position has noticeably weakened in markets for regional and medium-haul aircraft. At the same time, there is a clear trend for growing role of foreign subsidiary companies in the Canadian aerospace industry. This is further evidence of increased international competition and growing monopolization in the aerospace industry.
Keywords: aerospace industry, aircraft industry, aircraft engineering, machinery engineering

Editor-in-chief of the magazine “Economics and Management in Engineering” Roman Golov commented on the course of the All-Russian economic dictation on Russian television

Sorry, this entry is only available in Russian.

The magazine “Economics and Management in Engineering” is an information partner of the IV All-Russian Interuniversity Scientific and Practical Conference “Innovative development of high-tech Industry as a basis for technological Leadership and Global Security in Russia”

Sorry, this entry is only available in Russian.

Editor-in-chief of the magazine “Economics and Management in Engineering” Roman Golov formulated the main drivers of the development of the Russian economy in the post-pandemic period in the program “DOM E” on the OTR channel

Sorry, this entry is only available in Russian.

Issue 4/2020

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Budgeting as an effective technology of corporate finance governance at the defense-industrial complex enterprises
Bunak V. A., candidate of Economic sciences, associate professor at the Economics of aerospace industry Department
Moscow Aviation Institute (National Research University), Moscow
Sholokh L. S., postgraduate at the Economics of aerospace industry Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Within the framework of this article, the author formulates the current principles of organizing the budgeting process at innovative enterprises, considers the main points of financial structure developing and a holistic budgeting model that take into account the specifics of the innovative enterprise’s activities, including the search for the methodology for the most accurate cost planning of individual innovative projects and the organization’s innovative activities as a whole.
Keywords: integrated structures, innovation activity, targeted budgeting, automated budgeting systems

Features of the original value analysis method and its further development
Kovalev A. P., doctor of Economic sciences, professor at the Financial management Department
Moscow State University of Technology “STANKIN”, Moscow

Abstract: The basic principles of the value analysis method, developed about 60 years ago by the American engineer Lawrence D. Miles, are considered. The changes in the methodology made next years and the its development directions in relation to the Russian economy’s current conditions are shown.
Keywords: value, costs, function, analysis, functional approach, design, machinery, equipment

Two-vectorial diversification of defense-industrial enterprise (efficiency, tasks and approaches to problem solving with regard for experience obtained by Tulamashzavod). Part 2
Dronov E. A., candidate of Economic sciences, professor, Head of the Armaments Technology Department
Director General
Tula State University, Tula
Tulamashzavod JSC, Tula
Samochkin V. N., doctor of Economic sciences, professor at the Finance and management Department
Chief Executive Officer
Tula State University, Tula
Tulamashzavod PA, Ltd., Tula
Barakhov V. I., candidate of Engineering sciences, Key Specialist
Tulamashzavod PA, Ltd., Tula

Abstract: The article presents approaches to diversifying defense industry enterprises by creating and managing the development of a two-vector (defense and civil-purpose products) integrated structure, using mechanisms of flexibility, adaptability, restructuring of enterprises, ensuring synergy and its effectiveness. A set of interdependent linkages between the fields of production, procurement, taxation and legislation is shown, and on this basis, tasks and ways of solving them are identified, allowing defense industry enterprises to have opportunities for their development. The research describes the main scientific and methodological materials developed and used in the Tulamashzavod PA , which make it possible to justify management decisions and introduce optimization elements when diversifying the defense industry enterprise, as well as describes the main stages of corporate restructuring based on Tulamashzavod JSC and the results of its implementation.
Keywords: diversification, defense-industrial enterprise, efficiency, civil-purpose and defense products, restructur- ing, production, flexibility, adaptivity, integrated structure, synergetic effect

About productivity growth strategy at the industrial enterprises
Fomin A. N., candidate of Philosophical sciences, Director
Centre for shopless production implementation, Moscow

Abstract: The article describes the main components of the strategy for increasing productivity in industrial enterprises, reflected in the materials of the national project “Labor productivity and employment support” and specified in the formulas for calculating productivity for various industries’ enterprises. The role of lean production is shown as one of the significant tools for productivity growth in the context of structural enterprises reform on the principles of shopless management. Particular attention is paid to the criterion of the personnel number in ensuring productivity growth and the prospects for number reducing in a shopless production environment.
Keywords: shopless management structure, shopless production, shopless revolution, shopless production manage- ment, transition to a shopless structure, shopless structure implementation

Peculiarities of formation and functioning of cooperative relations of the state defense order tasks’ head executor
Bunak V. A., candidate of Economic sciences, associate professor at the Economics of aerospace industry Department
Moscow Aviation Institute (National Research University), Moscow
Savkin N. V., postgraduate at the Economics of aerospace industry Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article considers the concept and structural elements of scientific and industrial cooperation of the state defense order’s head executor. A review of the cooperation formation sequence between state contract executors, ensuring the contractual obligations fulfillment and the Supervisory authorities participation in monitoring and controlling the cooperation organizations activities was made. The problem of regulatory and legal support for the cooperation formation of the state defense order head executor is outlined.
Keywords: cooperative relations, cooperation, national projects, competitiveness, state contract, state defense order, military-industrial complex, defense industry, armament, military and special equipment

Prospects for the cyberphysical systems formation in industry in the context of Industry 4.0.
Anisimov K. V. , postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author analyzes the main trends in the modern digital economy development, taking into account the key technologies influence. A comparative analysis of the “digital economy” definitions in the scientific field is being carried out. The relationship between the digital economy and Industry 4.0 is determined. One of the most important areas of Industry 4.0 applied development is considered – the construction of cyber physical systems at enterprises. The author’s definition of “cyber physical system” is being developed, as well as practical experience in creating such systems in foreign industry is being analyzed.
Keywords: digital technology, digital economy, innovation industry, intelligent manufacturing automation, Indus- try 4.0, cyber physical systemа

Application of modern business process management technologies in industry
Trifonov P. V., candidate of Economic sciences, associate professor at the Management Department, Head of Master programme Operational Management
Financial University under the Government of the Russian Federation, Moscow
Aleksanyan O. V., master student of Management faculty
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article deals with the business process management issues in the organizations of the industrial complex of the Russian Federation. The main trends in the business process management systems development are identified and described based on a experts survey and manufacturing enterprises’ representatives. The survey revealed that the level of industrial enterprises maturity is low and process management is used for certain key business processes; and a number of enterprises do not have a business process management system if there is an understanding of the need from the management side. An algorithm for the business process management system implementing based on the implementation of SRM system for regulating procurement logistics processes, maintaining a supplier database, and evaluating suppliers by key performance indicators is presented.
Keywords: business processes, manufacturing industry, process management, automation

About the conceptual approach to work with the results of scientific and technical activities as an element of the investments efficiency ensuring in scientific and production activities
Tsisarskiy A. D., doctor of Economic sciences, professor at the Economics and production organization Department
Bauman Moscow State Technical University, Moscow
Tsybulevskiy S. E., head of the “Corporate Governance” department
Agat Organization JSC, Moscow

Abstract: The article considers the need to develop and apply the innovative approach conceptual foundations and project management tools related to the foreign practice of forecasting labor intensity and costs in creating assets as part of the government contracts execution for research, development and technological work (R&D), their nomenclature and value, followed by decomposition (using composite results elements) for the benefit of high-tech industries, as well as the recovery of previously created results under the above contracts. Besides, in article the foreign experience of labor input determination and cost of developments in the field of research, developmental and technological works on the example of such agencies, DARPA – agencies defense advanced research projects, and NASA – the national office for Aeronautics and space of the USA.
Keywords: high-tech industries, rocket and space industry, cost forecasting, assets, research and development, recovery of results, innovation and recovery approach in management, decomposition of results

ENERGY SAVING AND ENERGY EFFICIENCY

Analysis of world energy consumption
Koshelev A. S., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the analysis of the world consumption of energy resources. The author reviews their consumption structure by the leading countries in terms of energy consumption. Taking into account the constantly growing demand for energy resources, the author describes the current situation in Russia of “clean” and renewable energy sources usage, which are especially important in this context. Based on the global situation consideration and energy consumption forecasts in the world, the enormous importance of revealing the energy saving potential is justified.
Keywords: energy-efficient technologies, energy saving, natural resources, energy saving potential, innovations, en- ergy intensity of the economy

EDUCATION AND PERSONNEL TRAINING

Model of universal competence formation in financial literacy for non-economic bachelors’ degrees
Pushkareva M. B., candidate of Economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Pushkarev M. D., student of the Engineering Economics and Humanities Institute
Moscow Aviation Institute (National Research University), Moscow

Abstract: For university students, financial literacy knowledge is essential. It should be noted that these skills for the greater extent should not concern only professional activity, but a prosperous life. It is especially important to form a similar skill among graduates of educational programs for training non-economic bachelors’ degrees. As an example, in this article, the bachelor program 43.03.01 Service is selected.
Keywords: universal competence, financial literacy, educational standard, new education paradigm

Analysis of the Third all-Russian economic dictation results (Part 4)
Golov R. S., doctor of Еconomic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Third all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2018 and 2019 is carried out. The important practical result of the action and the necessity of its further development are noted.
Keywords: all-Russian economic dictation, respondent, regional platform, participants category, results distribution

ANALYTICAL RESEARCH

Conceptual framework for the digital economy in the context of the Fourth Industrial Revolution
Palamarchuk A. G., applicant of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s research is based on the analysis of those radical scientific concepts and their applied implementation examples, on the basis of which the genesis of the digital economy modern model took place. In the historical sequence, the author considers the evolution of the term “digital economy”, the main stages of which are closely related to the general increase of digital technologies influence on economic and social reality. Particular attention is paid to the main aspects of industry’s technological development in the digital economy context, which is currently taking place in line with the Fourth Industrial Revolution. The author considers the main hallmarks of all four industrial revolutions, with special attention paid to the analysis of the definition of Industry 4.0. The final part of the study, based on the analysis, proposes its own definition of Industry 4.0.
Keywords: innovation, digital economy, e-commerce, production automation, man-machine systems, industrial rev- olutions, Industry 4.0

Issue 3/2020

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Research of the process of warehouse logistics supply of a production enterprise
Azarova S. P., candidate of Economic sciences, associate professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article describes the tasks of the production enterprise’s warehouse system, the warehouse activity peculiarities of supply logistics warehouses, which ensure the production process continuity; research of the factors affecting the processes in the supply depot is conducted; it is shown that the factors’ identification is necessary to improve the technological process organization of warehouse cargo handling. The author considered the supply logistics process stages and identified their features; potential risks in the activities of supply logistics warehouses are shown.
Keywords: warehouse systems, supply logistics, material and technical resources, technological process, unloading and storage area

Evolutionary development of the project office as an element of business system improvement at enterprises of the multi-industry holding
Kolobov A. V., candidate of Engineering sciences, Director of Business system development
Severgroup LLC, Moscow
Glukhov V. V., doctor of Economic sciences, professor, Head of the Rector’s Administrative apparatus
Peter the Great St. Petersburg Polytechnic University, St. Petersburg
Petrenya Yu. K., doctor of Physico-Mathematical sciences, professor, General Director
PJSC Power Machines, St. Petersburg
Igumnov E. M., Director of Business system development
Sveza Company, St. Petersburg
Naumov D. N., senior manager of the Business system development Center
Severstal Management JSC, St. Petersburg

Abstract: In recent years, many companies in various sectors of the Russian economy have intensified activities related to business system transformational changes and development, aimed at a leading competitive advantage in the market. Traditionally, such corporate transformations are initially managed with the experts support of such experienced consulting companies as McKinsey, Ernst & Young, Boston Consulting Group, etc. As the benchmarking of the business systems formation in various companies shows, after several transformational waves, as a rule, a decision is made to form its own project office, which ensures the changes sustainability and further approach replication. Despite the fact that business systems have a similar ideology, basic elements and structure, each company chooses a cascading approach to the project offices’ formation and development. The authors describe the business system’s infrastructure component, the basic principles of forming project offices. The example of a large industrial company of a multisectoral holding shows the project office formation stages and the business system development level relationship, recommendations are made on the necessary conditions and infrastructure formation.
Keywords: project office, development service, business system

Integration of lean manufacturing and enterprise’s crisis management system
Soldatova N. F., candidate of Economic sciences
associate professor at the Marketing Department оf Institute of marketing
associate professor at the Logistics and marketing Department
State University of Management, Moscow
Financial University under the Government of the Russian Federation, Moscow

Abstract: The author considers the possibility of integrating the lean production and crisis management concepts in modern conditions. The aim of the research is to develop a new integrated concept algorithm for large industrial enterprises. The author compares the goals, objectives, principles, tools of existing concepts and offers a new integrated algorithm. The proposed algorithm allows you to effectively implement a project for crisis management in a functioning lean management system, which ensures that plans are adjusted in a short time.
Keywords: lean manufacturing, crisis management, algorithm implementation, lean manufacturing tools

Modern approaches to the formation of a wage system on research and production enterprises of the military-industrial complex, taking into account the organizational management structure specifics
Degtyarev Yu. A., postgraduate of the Economics of aerospace industry Department
Moscow Aviation Institute (National Research University), Moscow
Bunak V.A., candidate of Economic sciences, associate professor the Economics of aerospace industry Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the basic approaches to the material incentive systems formation at research and production enterprises (NPP) of the military-industrial complex (MIC), taking into account the existing organizational management structures specifics. A comparative analysis of the most common organizational structures at present is carried out, their strengths and weaknesses are revealed. The proposals on the incentive systems development in the management structure context, built on the matrix type, as the most suitable for enterprises engaged in high-tech research and development on a wide range of activities. It is assumed that the proposed approaches will ensure the construction of effective integrated wage systems for workers at industry enterprises.
Keywords: military-industrial complex, state defense order, material incentive system, wages, payroll, organizational management structure, matrix management structure, production diversification

INNOVATIVE INVESTMENT ACTIVITY

Stimulation of innovative activity of employees in the machine building enterprises
Zhidikov V. V., candidate of Engineering sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The content of the “innovative activity of personnel” concept as a subject of management is considered. It is proposed to define innovative activity as an independent type of activity, different from research and identical project activities. The psychological features inherent in innovatively active employees are shown. Triggers with innovative activity are proposed. Motivation methods for innovatively active personnel are proposed.
Keywords: innovative activity, research activity, psychological characteristics of the innovators personality, em- ployee motivation

Comparative analysis of the investment potential in the metallurgical sector of the Russian Federation with OECD countries
Glazkova V. E., student of the Management Faculty
Financial University under the Government of the Russian Federation, Moscow
Trifonov P. V., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The metallurgy sector of Russia is considered as an industry with high investment potential. The key factors affecting the investment attractiveness of the metallurgical sector are identified. The investment attractiveness of the industrial production sector of the Russian Federation is justified. A comparative analysis of the investment attractiveness factors of Russia and the OECD countries was also carried out. Conclusions are drawn about the prospects for the industrial production development in the Russian Federation based on a key factors comparison affecting the investment attractiveness of the industry and the country as a whole.
Keywords: industry, ecomonics, metals&mining, investment potential

Organizational environment features needed to drive employee innovation
Zhidikov V. V., candidate of Engineering sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Kirpicheva M. A., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The rationale is given that the innovative products and technologies creation is not the best, but the only way to survive in global competition conditions. Failure to even start this pathway reduces the likelihood of survival to a minimum. The goal and main criterion of innovation success is the products demand growth of this enterprise from foreign users and consumers. The organizational environment functions needed to solve two different tasks: innovations creation and implementation are shown. Current and effective methods employees’ stimulating innovative activity and organizational environment properties that prevent it are proposed.
Keywords: innovation, organizational environment, innovation strategy, enterprise’s innovative development, staff motivation, employees motivation

MARKETING, SALES APPROACH

Social networks as an internet marketing tool and methodology for their research in the mechanical engineering market
Artemyeva O. A., candidate of Economic sciences, associate professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article discusses the internal tools of social networks, with the help of which it is possible to analyze the users behavior. This data helps marketers in the field of choosing the most popular content, the most effective way to sell a product. Recommendations for industrial companies on the social networks usage as information and advertising platforms were formulated.
Keywords: internet marketing, social networks, consumers, product, target audience, users, engagement, subscribers

Modern model of preserving consumer value in industrial markets
Kalinina M. A., candidate of Economic sciences, associate professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article conducted a study of the main trends in industrial economy and marketing, which are the result of the main consumer characteristics change, its new social and psychological orientation. The world has stepped into the digital economy, companies and consumers are competing with each other in the race to master digital technologies, the introduced and used innovations and technologies amount, and the digitalization level. And this is a new reality, perceived by everyone. The question is, are consumers ready to go completely into the digital consumers category? Studies have shown that recently there is a trend that the consumer does not want to lose his human essence, does not want to lose his “offline activity,” still maintaining and deepening ties with communities, family, friends, to enjoy shopping and in stores. Thus, we come to the concept of “hybrid consumer,” which combines the features of offline and online characteristics, and this is a new reality for adapting a business to a new consumer value.
Keywords: convergence, customer’s value, hybrid customer, industrial markets

Characteristics and tools of internet marketing in industrial companies
Stytsiuk R.Yu., doctor of Economic sciences, professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article discusses the main characteristics of Internet marketing, such as: interactivity, convenience in the service time providing or obtaining information about a product, marketing mix integration, as well as the main Internet marketing tools used by industrial companies. The advantages and disadvantages of Internet marketing are determined. Recommendations for its usage by industrial companies are formulated.
Keywords: internet marketing, industrial company, product, competitiveness, target audience, marketing, advertising

Analysis of the factors that determine consumer behavior
Rozhkov I. V. , candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article analyzes the factors that influence consumer behavior. There are five main groups of factors that determine consumer choice: marketing campaigns of producers; personal preferences; opinion of various social groups; purchasing power. The role of patterns inherent in collective behavior is also noted. It is shown that consumer choice can depend both on the type and quantity of simultaneously purchased goods, and on the time and frequency of purchases, and the goods purchasing method. In conclusion, the influence of the consumer behavior model on his choice is considered, the importance of studying the consumer behavior factors in the context of the digital economy formation is emphasized.
Keywords: consumer behavior, purchase, decision, consumer, factor

EDUCATION AND PERSONNEL TRAINING

New paradigm of engineering and technological education services formation in digital environment conditions
Firsova I. A., doctor of Economic sciences, professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow
Korovushkina M.V., senior lecturer at the Foreign languages and intercultural communication Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The digital education services development strategy for the period up to 2025 is formulated based on the country’s future image in the conditions of new technological structure and the labour market. According to leading analysts, global economy digitalization can change and eliminate up to 25% of jobs after 2020. The article considers new directions of digital education services development.
Keywords: engineering and technological education, educational services, digital education, digital environment

Prospects for the new professions emergence in the modern educational environment
Stysiuk R.Yu., doctor of Economic sciences, professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The problems arising in the development of the modern labour market are caused by the rapid introduction of digital technologies in all spheres of the society economic life. In this regard, it becomes relevant to study the development of the world labour market in the context of the fourth industrial revolution. The purpose of the study is to substantiate the new professions emergence prospects associated with the digital technologies introduction. The study provides arguments supporting the growing need for planning the new professions emergence prospects in the context of the economy digitalization. The methods such as experiment, expert assessments, strategic forecasting, analysis, etc. are used.
Keywords: digital economy, artificial intelligence, competencies, new professions, modern educational environment

Features of big data technology application in the education sphere
Artemyeva O. A., candidate of Economic sciences, associate professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the article, the author examines the role of the big data technology emergence in modern information and business spaces. In this regard, the significance and usage of this technology in the field of education is of interest. The distinctive features, data types and directions of big data usage in the studied industry are considered, the specifics and prospects of its application in the future are characterized.
Keywords: big data, information technology, education, communications, information

Analysis of the Third all-Russian economic dictation results (Part 3)
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Third all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2018 and 2019 is carried out. The important practical result of the action and the necessity of its further development are noted.
Keywords: all-Russian economic dictation, respondent, regional platform, participants category, results distribution

ANALYTICAL RESEARCH

Analysis of implementing factors for the Russian manufacturing industry development strategy
Trifonov P. V., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the factors that affect the Russian manufacturing industry development strategy implementation for the period up to 2025: drivers of industrial growth and strategy implementation barriers. “The Strategy of manufacturing industry development of the Russian Federation up to 2024 and for the period up to 2035” developed by the Russian Federation Government is analyzed. The key risks and opportunities for manufacturing industry growth, including its main sub-sector mechanical engineering, were highlighted as conclusions.
Keywords: manufacturing industry, development strategy, engineering, high technologies, growth drivers

Issue 2/2020

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Budgeting system as a form of production and economic processes integration
Starikova E. A., postgraduate at the Economics and Management Department
Academy of Labour and Social Relations, Moscow
Psareva N. Yu., doctor of Economic sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Managing the activities of subsidiaries that are part of integrated structures is related to the need to coordinate production and financial plans, which allows achieving strategic goals. Each of the subsidiaries has its own production programs, the balancing of which ensures the synergy of their joint activities and the fulfillment of their tasks. The article discusses the possibilities of using the budgeting system for integrating production and financial planning processes. The advantages of integrating the production and financial planning processes by allocating a separate procedure for balancing the production program within the budgeting system are shown.
Keywords: production planning, budgeting system, balancing

Application of multicriteria evaluation method at machine-building enterprises
Vishnevskiy M. S., postgraduate at the Economics and Management Department
Academy of Labour and Social Relations, Moscow
Lulya V. V., postgraduate at the Economics and Management Department
Academy of Labour and Social Relations, Moscow

Abstract: In modern conditions, machine-building corporations should quickly switch to the new production, and it is necessary to ensure products high quality and minimum production cost. In this context, the counterparties relations system improvement related to the production and marketing of products is of great importance. The integrated structures development makes it possible to respond more flexibly to possible changes in demand indicators, as well as to make optimal use of available material, labour and financial resources. The research examines the basic principles of multicriteria method evaluation of integrated structures’ enterprises in mechanical engineering, based on the theory of fuzzy sets and the hierarchy analysis method.
Keywords: integrated structures, functioning principles, hierarchy analysis method, multicriteria assessment method, integration, expert assessments

Optimization of the supply chain as a way to improve transport logistics management efficiency at the enterprise
Dubanevich L. E., candidate of Economic sciences, associate professor at the Economics Department
Moscow Economic Institute, Moscow
Ilchenko S. V., candidate of Pedagogic sciences, associate professor at the Housing and personnel management Department
Moscow Economic Institute, Moscow

Abstract: The most important measure to increase the trade enterprise profit level is to optimize the logistics chain, which helps to increase the profit level, increases the prestige of the enterprise as a whole. The article considers optimization of the logistics chain on the example of a commercial enterprise. Optimization of the logistics chain is presented as a necessary way to improve the transport logistics management efficiency. The article provides a comparative analysis of cargo transportation methods. The ways to save costs for transport logistics are also presented: savings due to the scale of cargo transportation and savings due to the route distance.
Keywords: logistics, logistics chain, transport logistics, cargo movement, transport services logistics, logistics chain, transport logistics, cargo movement, transport services

Development of planning tools in industrial holdings
Kalyakin O. A., postgraduate at the Economics and Management Department
Academy of Labour and Social Relations, Moscow
Psareva N. Yu., doctor of Economic sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Coordination of holding participants’ interests through planning system restructuring is a necessary and mandatory step to achieve the unity of interests of all holding participants. Creating a balanced system of production programs for all business units of the holding will ensure the unity of all participants in achieving the objectives and reduce the risks of their failure. The article considers the problems of planning tools developing in industrial holdings aimed at balancing production both within each business unit and the holding as a whole. The author reveals the connection between the production planning tools development and enterprise economic management.
Keywords: production planning, holding, production balance

Automated control systems applicated at the industrial enterprises
Trifonov P. V., candidate of Economic sciences, associate professor at the Management Department, Head of Master programme «Operational Management»
Financial University under the Government of the Russian Federation, Moscow
Makevnina A. Yu., master student
Financial University under the Government of the Russian Federation, Moscow

Abstract: The main features and stages of the digital economy developing are described in the article. The purpose of the research was to consider the main automated systems which are integrated at the industrial enterprises in order to keep or improve current market positions. Relevance of the article is determined by the fast development of new technologies which created new reality where modern companies have to survive. Huge step forward recently made by the east companies has intensified the competition on the world market of goods and services.
Keywords: digital economy, automatization, information technology, Industry 4.0

INNOVATIVE INVESTMENT ACTIVITY

Impact of the tax system on the enterprise’s innovative development
Levitskaya N. L., candidate of Economic sciences, associate professor at the Economics, production organization and management
Bryansk State Technic University, Bryansk
Levochkina T. A., candidate of Economic sciences, associate professor at the Economics Department
Moscow Economic Institute, Moscow

Abstract: The article discusses the importance of the tax system in the of enterprises’ innovative activities development. State legislative regulation in this area is limited to the regulation of state support for innovation, the main tool of which is the legislation on taxes and fees. Today, the legislation on taxes and fees contains a large number of measures to support the taxpayers’ innovative activity, mainly related to the scientific research and (or) development projects’ implementation. The taken measures made it possible to observe some growth in innovation activity. These indicators show the urgent need to take effective measures to stimulate domestic organizations’ innovation activity, create legal and financial conditions for expanding innovation within the country. But at present, there is no systematic approach to the consistent legal framework formation in the innovation activity field on the state scale. Therefore, the development of the most innovative activity is hindered.
Keywords: taxation, innovation activity, investment tax credit, tax benefits and preferences

MARKETING, SALES APPROACH

Modern marketing technologies forming a client experience
Uzakov B. I., master student
Financial University under the Government of the Russian Federation, Moscow
Nazarov M. T., postgraduate at the Corporate Finance and corporate governance Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article reveals the concept and importance of the customer experience formation, the importance of this activity for the organization’s effectiveness, analyzes modern marketing technologies that provide a new vision for the customer experience formation process. The theoretical basis of customer experience formation used in the article is supported by concrete examples from the practice, this activity development potential in the current market conditions is considered. The study allows us to conclude that the latest IT technologies usage in the companies’ marketing activities is of high importance, which allows us to improve the creating customer experience methodology.
Keywords: marketing, customer experience, new marketing technologies, customer loyalty

Transformation of marketing in crisis
Zaharenko I. K., candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the goals and objectives of anti-crisis marketing in the context of Russian crises history from 1990 to the crisis of 2020. Special attention is paid to marketing technologies used in crisis, such as consumer behavior analysis in crisis, goods and services positioning, purchase decision making models, and marketing budgets formation. The priorities of anti-crisis marketing related to the marketing of innovations are highlighted. The issues of company’s diversification as a strategic advantage in a crisis are considered. The most problematic and promising industries are identified, as well as the marketing technologies’ features of the crisis in 2020.
Keywords: history of Russian economic crises, marketing aspect of crises, marketing transformation, marketing budget, segmentation, positioning, sales management, consumer behavior, competitive advantages, per- sonification, personalization

Factoring as one of the modern effective marketing tools
Dubanevich L. E., candidate of Economic sciences, associate professor at the Economics Department
Moscow Economic Institute, Moscow
Zvezdichev G. Yu., candidate of Economic sciences, associate professor at the Natural- science disciplines Department
associate professor at the Economic Theory Department
Moscow International University, Moscow
Moscow Aviation Institute (National Research University), Moscow

Abstract: The need for factoring arises in connection with the commodity credit provision to an organization. Factoring is associated with the new products’ introduction to the market, the organization’s entry into new niches and markets, competition, increased sales, and profitability. The supplier and the buyer are in a favorable position when entering into a purchase and sale agreement using a factoring scheme: for the seller factoring is a short – term loan received without payment for goods or services by the buyer. The article presents an analysis of the factoring scheme when making a transaction on the example of a commercial organization.
Keywords: factoring, marketing tools, working capital financing, factoring operations, factoring scheme

Anti-crisis marketing of territories: industrial aspect
Zhukova N. A., candidate of Economic sciences, professor of the Economics and Management Department
Academy of Labour and Social Relations, Moscow
Shabalov V. V., postgraduate at the Economics and Management Department Head of Sales Department
Academy of Labour and Social Relations, Moscow
LLC Mitrofanova & Partners, Moscow

Abstract: The article discusses the relevance of applying marketing policy various concepts at the present stage in relation to the industry management at the regional level. The necessity of the expanded usage of the marketing interaction concept for the reputation and image formation of a particular territory, including the characteristics of its industrial potential, is revealed. The composition of the necessary communication tools is determined. The conclusion about the content and consequences of the reputation effect that can be obtained as a result of their application is made.
Keywords: anti-crisis marketing, territorial industrial policy, marketing concepts, information and communication tools, reputation effect

Specifics of digital marketing of high-tech companies in Vietnam
Le Hung Ninh, postgraduate at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article is devoted to the analysis of factors that affect the digital marketing activity in business in Vietnam. Based on testing of 158 companies in Vietnam, the author identified 8 factors that positively affect the activities of digital marketing companies in Vietnam. From the results of the study, the author provides some management implications to help businesses in Vietnam improve their digital marketing activities.
Keywords: digital marketing, enterprises, organizations, clients, business

Methodical approaches to the conscious buying behavior formation in the digital environment
Rozhkov I. V., candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the problem of the psychological triggers influence on consumer behavior. The author pays attention to the relevance of this problem in the context of the digital society development. Various types of triggers used in the digital environment and determining consumer behavior are considered. The methodology of the informed consumer behavior process, consisting of seven stages, is presented. The characteristic of consumer actions at each stage of purchasing behavior is given. The conclusion is formulated on the proposed methodology adaptation to various market segments, types of goods and services, specific purchase conditions, and it is also proposed to develop training complexes based on it that would help modern consumers in the digital environment.временным потребителям в цифровой среде.
Keywords: consumer behavior, trigger, information, digital environment, guidelines

Evolution of consumer behavior factors and features of their influence
Zaharenko I. K., candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers consumer behavior factors in order to identify patterns in the making a purchase decision process by consumers. The evolution of consumer behavior factors at different stages of marketing development is considered. Special attention is paid to the integrated marketing approach to the factors’ classification that influence the consumer preferences formation. The consumer behavior features in a crisis are highlighted, and the consumer behavior model based on adaptive decision-making on the basis of consumer’s individual and contextual characteristics is considered. Changes in consumer behavior under the impact of the crisis in 2020 are analyzed.
Keywords: consumer behavior, factors influencing consumer preferences, marketing evolution, consumer behavior in a crisis

Transformation of marketing tools in the digital revolution era
Seryshev R. V., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Blokhin T. M., chief specialist of the System analysis Departmen
JSC BCS Bank, Moscow

Abstract: The article offers five basic marketing principles during the Fourth industrial revolution and discusses their impact on general marketing: cooperation, mutual discussion, mutual creativity, mutual knowledge, and interconnectedness. The principles can be combined with a marketing mix and create a new platform for implementing marketing functions in the digital ecosystem. They are related to each other and form a holistic concept of creating innovative marketing tools in the digital revolution era. The presented conceptual framework defines the direction of further research in the marketing field in the context of Industry 4.0.кетинга в контексте развития Индустрии 4.0.
Keywords: marketing, digitalization, advertising, Internet, digital revolution

ANALYTICAL RESEARCH

Research of manufacturing industries’ activities
Kamaletdinov A. Sh., candidate of Physico-mathematical sciences, associate professor at the Data Analysis, Decision-making and Financial Technology Department
Financial University under the Government of the Russian Federation, Moscow
Ksenofontov A. A., candidate of Physico-mathematical Sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article explores the branches of the economic activity type Manufacturing. The main goal of the article is to explore the efficiency of the Russian regions’ functioning in the manufacturing industry. An index method is used as a private-scientific method of research. As a result of the calculations, the efficiency of all Russian regions’ functioning by economic activity type Manufacturing was evaluated and their rating for 2017 was compiled. The most and least effectively functioning subjects were identified.
Keywords: management, finance, taxes, statistical data processing, index method

Editor-in-chief of the magazine “Economics and Management in Engineering” Roman Golov spoke about the economy in the context of the coronavirus pandemic in the author’s column in “Arguments of the Week”

Sorry, this entry is only available in Russian.

Issue 1/2020

EDITOR’S NOTE

Marketing in digital era: epoch of great discoveries
Golov R. S., doctor of Economic sciences, professor, еditor-in-Chief
Journal «Economica i upravlenie v mashinostroenii»

Abstract: The material describes the results of the fifth All-Russian inter-university scientific-practical conference “Formation of the Russian marketing system in conditions of economy modernization”, which took place on February 17, 2020. The conference was held under aegis of the new digital reality creation, including marketing methods and tools. The importance of combining the scientific community representatives’ efforts in solving the problems of the Russian economy competitiveness increasing through the creation of new marketing tools, adapted to domestic market conditions, is emphasized.
Keywords: interuniversity conference, marketing, marketing instruments, digital reality, digital economy, digital ecosystem, digital platform

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Cloud production: transformation of production systems
Seryshev R. V., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Novikova S. V., Head of the Information systems user support Department of the Information technology Department of the Director General ‘s Office
PJSC MOSTOTREST, Moscow

Abstract: Recent significant advances in information technology, such as cloud computing and the Internet of things, have opened up a new area of research – cloud manufacturing. This area has the potential to change the way companies do business. Cloud manufacturing customers can have access to on-demand services such as engineering design, modeling, manufacturing, assembly, testing and management. In order to expand the understanding of this area of research, both for the scientific community and for industry, this article has taken an attempt to consider the most important terms and concepts of cloud production.
Keywords: digitalization, production, cloud technologies, Industry 4.0, cloud production

Principles of the metallurgical companies’ strategy formation in Russia
Glazkova V. E., bachelor
Financial University under the Government of the Russian Federation, Moscow
Trifonov P. V., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The ferrous metallurgy sector is considered as an important component of Russian industry. Key trends and priorities have been identified in shaping the companies’ strategy in the metallurgy sector of the Russian manufacturing industry. A detailed analysis of the factors affecting strategic business risks in the global metallurgical sector is made. It is shown that digital innovations play a key role. Competencies in R&D, increasing operational efficiency, investments in technologies of Industry 4.0 – these are the main strategic priorities of metallurgical companies in the framework of the fourth industrial revolution.
Keywords: heavy industry, metallurgy, strategy, innovations

Key factors of operating activities for ensuring organization’s competitiveness
Savin D. I., master student
Financial University under the Government of the Russian Federation, Moscow
Anitshenko R. V., master student
Financial University under the Government of the Russian Federation, Moscow
Trifonov P. V., candidate of Economic sciences, associate professor at the Management Department, Head of Master programme Operational Management
Financial University under the Government of the Russian Federation, Moscow

Abstract: Different factors are taken into account during organization’s life cycle, and they may not always be rationally taken into consideration in the operational strategy implementation. The article shows an operational strategy concept, its hierarchical subordination in the general system of strategies and key factors that can influence the strategy formation.
Keywords: operational strategy, operational activities, production costs, price, quality, demand

Pricing policy as a means of the manufacturing company’s goals achieving
Artemyeva O. A., candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the key objectives of the manufacturing enterprise’s pricing policy. It is established that the price acts as a method of establishing relations between the producer and the buyer of the product, contributes to the formation of certain ideas about the single product characteristics, which affects the level of demand and subsequent development. The necessity of improving and adjusting the strategy for managing the enterprise’s pricing policy throughout the entire product life cycle is substantiated. It is concluded that price characterizes the level of vitality and financial stability of a manufacturing enterprise.
Keywords: manufacturing enterprise, price, pricing policy, marketing policy, consumer, profit, profitability, costs, demand, payback

Theoretical aspects of the corporate governance methods’ development in industrial holdings
Oitov K. S., postgraduate at the Economics and Management Department
Academy of Labour and Social Relations, Moscow
Psareva N. Yu., doctor of Economic sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Scientific research in the field of corporate business management has proved that corporate governance mechanisms affect its activities’ effectiveness. These mechanisms are of particular importance in the industrial corporations’ integrated structures, so their influence extends not only to the one legal entity management, but also determines the conditions and procedure for interaction between members of a group of companies. The management mechanisms and tools development is the subject of this research.
Keywords: corporate governance, mechanisms, management tools, integrated corporate structures

INNOVATIVE INVESTMENT ACTIVITY

Marketing in an innovative integrated system
Sinyaeva I. M., doctor of Economic sciences, professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: In presented article the author analyzes the topical problem of innovative marketing formation in the integrated system. Under the integrated innovation system, the author considers the industry cluster as a key indicator of the national economy. Noting the evolutionary development of the innovative integrated system, the author, with the figure illustration illustration, rightfully notes the main directions of marketing at the stages of innovative design and commercialization. The scientific novelty is the marketing content disclosure in the innovative integrated system.
Keywords: brand, integrated innovation system, commercialization, marketing, society, nanоtechnology

Crowdfunding as a tool for the social projects’ implementation
Kozlova N. P., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article is devoted to the study of an innovative way of attracting financial resources for the social projects implementation – crowdfunding. The essence of crowdfunding is revealed; its various types are considered. The author analyzes the most popular crowdfunding platforms in Russia and abroad, singling out those that are mainly engaged in raising funds for projects related to solving social problems. The problems inhibiting the development of crowdfunding in Russia are assessed, and it is proposed to solve these problems.
Keywords: crowdfunding, fundraising, corporate social responsibility, social projects, crowdfunding, charity, investment

Digital society development in the context of innovative economic transformations
Firsova I. A., doctor of Economic sciences, professor at the Logistics and Marketing Department, Depute Director of Out-of Institute Department
Financial University under the Government of the Russian Federation, Moscow
Balova S. L., candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The XXI century is characterized by the rapid development of digital technologies based on the information revolution and the economic globalization processes. Digitalization of business processes and management processes is a key and most important factor in the activity of market entities at the present time. At the same time, digital transformation affects all levels, sectors and economy branches. It is necessary to take into account that Russia has unfavorable starting conditions, an inefficient institutional model of science, etc. therefore, the formation of digital society and digital economy as the dominant one is not possible, as is the case in foreign leading countries. However, the forecast values are quite optimistic. The article considers the characteristic features of the digital society and the position of Russia in modern conditions of its development. The forecast values of digital society development in Russia up to 2035 are presented.
Keywords: digital society, digital economy, digital technologies

MARKETING, SALES APPROACH

Features of utilizing integrated marketing communications in digital sphere
Beskov A. A., postgraduate at the Marketing and Logistics Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article discusses the features of integrated marketing communications usage in the digital environment, which has significantly expanded the marketing tools arsenal for business. It is noted that if previously the feedback from the consumer served only for the planned tasks’ reconciliation purpose with the achieved results, now the consumers’ reaction in social networks can be an additional tool for promoting the brand and strengthening its position in the market. There are four basic stages of consumer actions that can be not only planned during the development of integrated marketing communications, but also tracked using various tools of available analytical programs. It is concluded that the modern digital environment has expanded not only the range of possibilities for integrated marketing communications usage, but also the range of issues and problems related to the marketing communications’ quality.
Keywords: integrated marketing communications (IMC), marketing, marketing mix, channeled communication, digital environment, marketing communications channels, marketing campaign, brand, organizational goals, digital marketing tools, synergy, touch points, virtual reality

Marketing research – new directions of their development and human factor problem
Rusin V. N., candidate of Engineering sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Scientific and technological progress has ensured the transition from the knowledge economy to the information economy. Around the world, the emergence of new scientific directions is largely connected with the synthesis of existing sciences It was not by chance established that in marketing studies statistical analysis needs to be summarized to the analysis standardization level that has been achieved in the technical sciences. The article discusses three new areas of marketing research, including the information conversion into digital form and the big data usage based on electronic platforms. A comparison of the subjective factor influence in researching both in marketing and in technology is made. Measures to reduce the human factor influence on the results of marketing research, including a proposal to develop a robot interviewer are proposed.
Keywords: marketing research, human factor, reduction, influence, proposal, development, robot interviewer

Digital marketing: concept, tools, perspectives
Seryshev R. V., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Gaidamak I. V., account manager for working with corporate clients of the Directorate for working with corporate clients
Group of companies 1C-RARUS, Moscow

Abstract: The article discusses the concept of digital marketing and the tools used to implement it: search engine optimization; social media marketing; content marketing; affiliate marketing; native advertising; pay-per-click; email; online PR; websites; attribute modeling; behavioral advertising on the Internet; data-based advertising; remarketing; game advertising. The characteristic of marketing in the field of B2B and B2C, features of lead generation and customer acquisition is given. The analysis of the use of digital marketing tools is carried out and conclusions are made about the prospects of their use. The role of digital marketing and marketers in the era of the digital revolution is defined.
Keywords: marketing, marketing tools, Internet, digital revolution, digital marketing

Features of companies’ marketing communications in the IT-market
Stytsyuk R. Yu., doctor of Economic sciences, professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Marketing communications’ features of the IT companies, making and using the technologies connected with receiving, processing, storage and transfer information by means of computer and telecommunication devices are given in article. Two types of business organization models are considered: service (outsourcing) and product. There is a justification for the special approach need to the marketing tools selection for each business model. The properties of the IT company using the business organization service model are defined, on which it is necessary to focus in the development of communication policy. The tool kit of communication policy management of the IT company using product model depending on a market segment, in particular for B2B and B2C-segments is formulated.
Keywords: marketing communications, IT companies, business models, client. software product, communication policy, B2B and B2C segment, services

Model of neurolinguistic and neuromarketing manipulations’ influence on consumer behavior under conditions of digitalization
Rozhkov I. V., candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the problem of the neuromarketing and neuro-linguistic manipulations’ influence on consumer behavior. The article discusses the essence of the psychological trigger concept, notes the specifics of using triggers in the context of the digital society formation. The main two types of psychological triggers, those are formed by neuromarketing and neuro-linguistic programming, are identified. The author has proposed a multifactorial information model of the neurolinguistic and neuromarketing manipulations influence on consumer behavior in the context of the society digital transformation.
Keywords: consumer behavior, psychological trigger, digitalization, neuromarketing, neuro-linguistic programming, model

Creation of marketing strategies at the different lifecycle product stages
Khasuntsev A. A., postgraduate at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Marketing strategy creation is a multi-stage and multi-factor process, the basic principles of which have varying degrees of the strategy implementation influence, depending on the product life cycle. The study provides an example of the product life cycle classification, defines the basic principles in the marketing strategy formation and the degree of their influence.
Keywords: marketing strategy, process management, principles of market strategy formation, product life cycle

QUALITY PRODUCTION, COMPETITIVENESS

Innovative industrial development based on ISO 56000 standards
Boyarkin V. S., postgraduate at the Economics and Management Department
Academy of Labour and Social Relations, Moscow
Psareva N. Yu., doctor of Economic sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The innovation processes’ standardization is the basis of innovation processes, ensuring the industrial corporations competitiveness. The study and analysis of new innovation processes’ standards at the international and domestic levels showed that their use at the industrial corporations’ activities is the key to the successful innovations creation and commercialization and, as a consequence, the competitiveness of Russian industry.
Keywords: industry, innovation, standards, quality, market, economy, digitalization, trends, development, investment climate, investment, ISO, economic growth, processes

Issue 6/2019

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Methods of organization’s material-technical resources planning
Azarovа S. P., candidate of Economic sciences, associate professor at the Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article discusses deterministic, stochastic and evaluation methods of material resource flow planning. A study has been conducted on the factors affecting the logistics plan development. Problems of material-technical resources planning are disclosed. An assessment of the economic-mathematical modeling method usage in the Decision Equilibrium program in calculating resources is given.
Keywords: procurement budget, material and technical resources, logistics, planning methods, material requirements

Two-vectorial diversification of defense-industrial enterprise (efficiency, tasks and approaches to problem solving with regard for experience obtained by Tulamashzavod). Part 1
Dronov E. A., candidate of Economic sciences, professor, Head of the Armaments Technology Department
Director General
Tula State University, Tula
Tulamashzavod JSC, Tula
Samochkin V. N., doctor of Economic sciences, professor at the Finance & Management Department
Chief Executive Officer
Tula State University, Tula
Tulamashzavod PA, Ltd., Tula
Barakhov V. I., candidate of Engineering sciences, Key Specialist
Tulamashzavod PA, Ltd., Tula

Abstract: The article presents approaches to diversifying defense industry enterprises by creating and managing the development of a two-vector (defense and civil-purpose products) integrated structure, using mechanisms of flexibility, adaptability, restructuring of enterprises, ensuring synergy and its effectiveness. A set of interdependent linkages between the fields of production, procurement, taxation and legislation is shown, and on this basis, tasks and ways of solving them are identified, allowing defense industry enterprises to have opportunities for their development. The research describes the main scientific and methodological materials developed and used in the Tulamashzavod PA , which make it possible to justify management decisions and introduce optimization elements when diversifying the defense industry enterprise, as well as describes the main stages of corporate restructuring based on Tulamashzavod JSC and the results of its implementation.
Keywords: diversification, defense-industrial enterprise, efficiency, civil-purpose and defense products, restructuring, production, flexibility, adaptivity, integrated structure, synergetic effect

Relevance of shopless production at industrial enterprises in the conditions of Industrialization 4.0
Fomin A. N., candidate of Philosophical sciences, Director
Centre for shopless production implementation, Moscow

Abstract: The proposed article substantiates the need to introduce a shopless production structure in industrial enterprises in connection with the sharp competition aggravation in the world economy in the context of the unfolding fourth industrial revolution. The main ideas of the article are based on the experience of developing the theory and practice of shopless management in the nuclear and traditional power industry of Russia, on the practical experience of shopless production implementing at Russian water utilities. The article presents the results of a comparative analysis of shops and shop management structures, shows the fundamental advantages of shopless production in the conditions of Industrialization 4.0. The article’s argument reflects the shopless management concept developed by the author in the previously published books Shopless production and Shopless revolution.
Keywords: shopless management structure, shopless production, shopless revolution, shopless production management, transition to a shopless structure, shopless structure implementation

Strategic performance management in employer branding.
Khromova S. A., postgraduate at the Human resource management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article deals with issues related to managing the effectiveness of an organization’s employer branding based on a key performance indicators system (KPI – Key Performance Indicator). Rules for developing an effective KPI system are given. The algorithm of strategic employer’s brand performance management based on the KPI system is considered, a brief description of algorithm’s individual blocks, using systems analytics technologies in the digital HR platform environment is given.
Keywords: strategic management, organization’s employer branding effectiveness, KPI system, digital economy, employer branding efficiency management algorithm, non-equilibrium level of the system environment, HR information platforms

Classification, grouping and definition of tools usage conditions for efficiency improving of the enterprise’s business system
Kolobov A. V., candidate of Engineering sciences, Business system development Director
Severgroup LLC, Cherepopvets
Glukhov V. V., doctor of Economic sciences, professor, Head of the Rector’s Administrative Apparatus
Peter the Great St. Petersburg Polytechnic University, St. Petersburg
Varfolomeev I. A., senior manager of Severstal Business System Development Center
Severstal Management JSC, Moscow

Abstract: The tools that underpin business systems allow to improve product quality and reduce costs without significant investments. The complexity and ambiguity of the algorithm for using business system efficiency tools are associated with the lack of a formalized approach to their application. The problem raised in this article, the reduction in the effectiveness of the tools implementation due to the methodology, can be partially solved by grouping the tools based on their purpose, formalizing the priority of their usage and determining the conditions for their sustainable usage. To solve this problem, the authors proposed an approach consisting in the interconnected tools packages formation, rules for their use, as well as restrictions on their use depending on the company development level.
Keywords: business system, improving efficiency tools, tool packages, business system development levels

INNOVATIVE INVESTMENT ACTIVITY

Innovation and industrial clusters as a way of the Russian Federation economic security ensuring at the present stage.
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Andrianov A. M., postgraduate at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Anisimov K. V., postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Palamarchuk A. G., postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Dorokhov V. V., postgraduate at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Kritsyn A. A., postgraduate of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s study is devoted to the analysis of modern problems related to the global economy development in the era of the Sixth Technological Order. Noting the increasing number of geopolitical risks associated with the global crisis phenomena of recent years, the authors observe the increasing influence of the Russian innovative economy as part of the transition to a multipolar world. As one of the key directions of the domestic innovative economy development, the authors identify innovative and industrial clusters, the strategic development of which in the future can take place within the framework of the Eurasian economic space and the CIS (Commonwealth of Independent States), thereby strengthening the international authority of Russia as one of the high-tech industry leaders.
Keywords: innovation, risks, globalization, socio-economic development, innovation-industrial cluster, cluster economy, multipolar world

MARKETING, SALES APPROACH

Features of modern brand management.
Karpova S. V., doctor of Economic sciences, professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow
Ustinova O. E., candidate of Economic sciences, associate professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow
Kazakov S. P., doctor of Economic sciences, associate professor at the Department of Company Marketing
Higher School of Economics (National Research University), Moscow

Abstract: The article discusses the features and problematic issues that arise in brand management, taking into account the research conducted on differences in the emotional connections types among consumers. The article reveals the motivation factors of various consumers segments, primarily through the regular customers motivation analysis. The authors discuss the question of how to estimate the share of customers’ spending on a particular brand. The indicators of satisfaction, loyalty and the relative rating of the company’s products in the eyes of the consumer are evaluated. Special attention is paid to the luxury goods branding. Consumers of luxury goods began to flaunt expensive things less, we can talk about the so-called “unobtrusive luxury”. According to the authors, the change in consumer preferences towards modesty will be long-term, not cyclical.
Keywords: consumer, branding, brand, motivation, loyalty, luxury goods

Approaches to consumer behavior classification.
Rozhkov I. V., candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government Russian Federation, Moscow

Abstract: The article discusses various approaches to the consumers’ classification. The author analyzes various types of consumer behavior, the motives for making a purchase decision. The article provides specific examples of products and markets in which one or another type of consumer behavior predominates. The main types of consumers, which also have a significant impact on the decision to purchase in various cases, are also highlighted in the article. In conclusion, it is shown that it is necessary to compile a generalized classification of consumer behavior according to various criteria, adequate to modern market conditions.
Keywords: consumer behavior, classification, decision making, individual consumers, collective consumers

QUALITY PRODUCTION, COMPETITIVENESS

Model of evaluating customer service quality in the context of economy digitization
Do Thi Kuen , postgraduate at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The service sector is increasingly playing an important role in the economy. In particular, service quality is always an urgent problem for the solution that customers expect, and the supplier is most concerned. In the banking sector, it is important to increase customer loyalty in order to gain trust and customer loyalty; banks need to choose the appropriate model for measuring service quality in order to better manage customer relations. This article also identifies the flaws of the models and problems associated with the quality of service in order to allow researchers and managers to have a basis, choosing evaluation criteria or appropriate measurement models when implementing further research projects.
Keywords: service quality, banking, loyalty, customers, model, customer relationship management

EDUCATION AND PERSONNEL TRAINING

Analysis of the Third all-Russian economic dictation results (Part 2)
Голов Р. С., doctor of Еconomic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Third all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2018 and 2019 is carried out. The important practical result of the action and the necessity of its further development are noted.
Keywords: all-Russian economic dictation, respondent, regional platform, participants category, results distribution

ANALYTICAL RESEARCH

State mechanisms for import substitution policy implementation in the industry.
Psareva N. Yu., doctor of Economic sciences, professor at the Management Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The ambiguity of the results of the import substitution policy is noted by scientists of the Russian Academy of National Economy and Public Administration. Despite an active import substitution policy, the share of machinery and equipment in the import commodity structure has not changed. The main obstacle to the import substitution policy implementation is the lack of equipment manufactured by Russian companies, raw materials and components. The purpose of this article is to systematize the state regulation mechanisms of import substitution processes and evaluate their effectiveness.
Keywords: import substitution, mechanisms, regulation