OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Principle concept of digital transformation for high-tech enterprises
Kolesin D. A., head of the Department of risks insurance of fuel and energy complex enterprises, vice-president LLC «Insurance Broker Willis CIS», Moscow

Abstract:
The author’s study is devoted to the development of conceptual foundations for the digital transformation of high-tech enterprises based on Industry 4.0 technologies. Author substantiates the relevance of digital technology implementation in Russian industry. The key barriers to systemic digital transformation of enterprises are analyzed. An architecture for distribution of the digital technologies in an enterprise in accordance with the functions implemented by them is developed.
Keywords:
high-tech enterprise, digital transformation, digital technology, Industry 4.0, artificial intelligence, cyberphysical system, big data, industrial internet of things

Self-organization and self-development of personality as the basis for human potential management at an enterprise in conditions of environment transformation
Gubanova S. E., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow

Abstract:
The article is devoted to the problem of human potential managing in a new socio-economic reality characterized by the active transformation processes with a high degree of uncertainty, unpredictability and turbulence. Author declares the necessity to restructure the socio-economic institutions and production systems on the basis of modern scientific knowledge, creative values and priorities, self-organization, self-development and sound management. She also justifies her own vision of aspects and competencies relevant in the context of the global transformation.

Keywords: global transformation, human potential management, self-organization, self-development, active selfdependence, responsible self-dependence

Development of criteria for selecting strategic goals of an industrial organization based on a retrospective analysis of NASA goal-setting documents
Zaripov R. N., head of the Department for development of advanced methods оf organization and management JSC “Organization “Agat”, Moscow

Abstract: The purpose of this article is to form an approach to selection of the strategic goals for an organization. To implement this task, the analysis of the formation of NASA strategic goals for three periods was carried out, their comparison with the criteria of the SMART methodology was performed. As a result, a register of criteria for selecting the strategic goals has been formed, which on the grounds of a developed matrix “market requirements – enterprise capabilities” allows to create the strategic goals that most accurately meet the specifics of an organization and its capabilities, as well as take into account the risks of activity.

Keywords: development strategy, strategic goals, SMART methodology, mission of the organization

Analysis of the possibility to reproduce promising technologies without the use of licenses in emergency circumstances: problems and advantages
Komonov D. A., senior lecturer at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow

Abstract:
The article is devoted to the analysis of the possibility of reproducing the latest promising foreign technologies with the exception of production secrets including know-how obtained by concluded license agreements. The impossibility of acquiring foreign intellectual property may be induced by the severe economic sanctions and other extraordinary circumstances. Examples of both successful and unsuccessful copying of complex technology are considered, the reasons for this are analyzed. In addition, the procedure and features of searching for counterparties and concluding of license agreements are considered.

Keywords: promising technologies, reproduction, know-how, intellectual property, economic sanctions, counterparty, licensor, licensee, license agreement

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INNOVATIVE INVESTMENT ACTIVITY

Applied principles to form innovative power-efficient clusters
Palamarchuk A. G., postgraduate student at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow

Abstract: One of the most important tasks of economic development of the Russian cluster sphere is to increase the energy efficiency of its participants. To solve this problem, author has developed a new type of the cluster structures called an innovative energy efficiency cluster. This study presents the applied basis for the formation of such clusters within the framework of six functional projections. In addition, special attention is paid to the energy saving measures implemented while constructing these projections.

Keywords: innovation, innovative energy-efficient cluster, functional projections, energy-saving technologies, energy service

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MARKETING, SALES APPROACH

Digitalization of the marketing activities of aircraft manufacturing corporations
Kalugina G. A., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow

Abstract:
Currently, the marketing activities of enterprises, as well as other business processes, are undergoing the digital transformation. This applies not only to the communications and sales, but also to the analytical capabilities of market participants, since the successful promotion of goods depends on the precise definition of the target audience, customer needs, their preferences regarding goods and sales conditions, reaction to communicative influences, competitive environment. Aviation-industrial enterprises producing science-intensive high-tech products carry out marketing research at all stages of civil aircraft life cycle. Exactly large-scale automation of analysis and forecasting of the aircraft market and related markets, consolidation of individual databases into a single array, as well as the use of artificial intelligence to process large amount of information is on the agenda at the aviation-industrial sector enterprises.

Keywords: digitalization, marketing research, aviation and industrial enterprises, civil aviation, aircraft

ENERGY SAVING AND ENERGY EFFICIENCY

The main directions for improving the efficiency of enterprises on the basis of energy-saving measures in post-crisis conditions
Kaliyev N. B., master at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Pushkareva M. B., candidate of Economic sciences, associate professor at the Energy service and energy saving management Department Moscow Aviation Institute (National Research University), Moscow

Abstract: Crisis phenomena in the country’s economy are the objective reality regardless of the origins of their occurrence. However, any crises lead to the destruction of economic ties, financial losses of enterprises and the economy as a whole.

Keywords: efficiency, enterprise, energy-saving measure, post-crisis conditions

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EDUCATION AND PERSONNEL TRAINING

New opportunities for students of domestic universities
Eropkin A. M., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow
Mezina N. A., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow

Abstract: The article substantiates the potential openings for largest domestic universities due to industrial transformations caused by western sanctions. The real ways of career development for future graduates are considered. Authors suggest few necessary changes in constructing educational trajectories of future specialists and the learning policy on the grounds of integrated activities of the industrial enterprises and the large universities. The steps aimed at achieving such integration applying the elements of an integrated learning system are considered.
Keywords: career development, integration of universities and industry, training courses “introducing” to the profession, integrated training system, objectness of training

Analysis of the 5th All-Russian Economic Dictation outcome (Part 2)
Golov R. S., doctor of Economic sciences, professor, head of the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow

Abstract: The article considers the results of the 5th All-Russian Economic Dictation, which is held annually in order to determine and increase the economic literacy level in Russia. Comparative analysis of quantitative and qualitative indicators of composition of participants and dictation results in 2021 and 2020 was carried out. Of particular interest is the analysis of the dictation indicators dynamics change during the period from 2017 to 2021. The important practical result of the campaign and the need for its further development are noted.

Keywords: All-Russian economic dictation, respondent, participants category, population distribution, literacy, economic activity ratings, economic literacy rating

ANALYTICAL RESEARCH

Classic model of balanced market economy
Smirnov V. G., doctor of Economic sciences, professor at the Energy service and energy saving management Department Moscow Aviation Institute (National Research University), Moscow

Abstract: The model (mechanism) of achieving a balanced market economy developed by A. Smith within the framework of the classical school of political economy is examined. The economic situation, which was formed at the initial stage of the formation of a new variant of management (the emergence of the market), the conditions for the formation of the worldview, ideas and methodological apparatus of A. Smith, are analyzed. The contribution and legacy of A. Smith are described.

Keywords: market economy balance model, political economy, economic situation analysis, market formation, worldview, ideas, methodological apparatus, contribution and legacy of A. Smith

The possibilities of using polymer-mineral materials in the construction and exploitation of tailings
Avanesyan E. V., assistant at Natural sciences and information technologies Department Shushi University of Technology, Stepanakert

Abstract: A polymer-mineral material (PMM), developed at the Institute of Mechanics of Lomonosov Moscow State University, over the past few years has been used by the scientists of Moscow State University and Shushi Technological University in agriculture, urban planning, water management, waste disposal and other sectors of the economy. Numerous experimental studies conducted in the Russian Federation and the Republic of Armenia by various organizations (the Botanical Garden of Moscow State University, the Timiryazev Academy, the Institute of Agriculture of the Crimea, the Sadko Company, the ShTU, the Institute of Water Management of Armenia, etc.) have shown that the dosed mixing of PMM with various soils allows significantly increase their moisture capacity, as well as significantly increase the viscosity of the liquid, which makes it possible to use PMM not only in agriculture for growing plants, but also in the construction of reservoirs and the exploitation of tailings as a waterproofing material.

Keywords:tailing, mining industry, source of environmental contamination, waste disposal, toxic emission

Cyber readiness as an imperative for public governance in the digital age
Kaunov E. N., lecturer at the State governance Department
Moscow State Institute of International Relations – MGIMO – University under the Ministry of Foreign Affairs of the Russian Federation, Moscow
Lisov A. A., student at the State governance Department
Moscow State Institute of International Relations – MGIMO – University under the Ministry of Foreign Affairs of the Russian Federation, Moscow

Abstract: The article sheds light on the basis of cyber readiness as the highest form of digital sovereignty, as well as its specific characteristics and the ways of implementing the concept in the context of global risks, challenges and threats for national economies. The object of the research is cyber readiness as a sustainable capability of a state to set cyberspace agenda and ensure national cybersecurity basing on sovereignty, proactive government actions and creation of a specific digital culture. Specific characteristics, factors and criteria of creation of cyber readiness are the subjects of research. The goal of the article is to create the concept of cyber readiness as a state of a system.

Keywords: cyber readiness, digital economy, digital sovereignty, global risks and threats

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Elaboration of HR strategy for a machine-building enterprise in times of Industry 4.0
Komarova N. V., candidate of Engineering sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Tikhomirova A. M., candidate of Economic sciences, senior lecturer at the Management of high-tech enterprises Department
Moscow Aviation Institute (National Research University), Moscow

Abstract:
The article shows the relevance of creating a personnel development strategy within the framework of the Fourth Industrial Revolution. The main directions of strategy formation and the application of economic and mathematical modeling and methods of mathematical statistics for personnel planning are considered. Authors represent the following items: a system of training and retraining in an organization, the features of a learning organization, a mechanism of hiring employees using artificial intelligence technology, the principles of a motivation system and the electronic leadership.
Keywords:
strategy, Industry 4.0, inclusive education, self-organization, process owners, artificial intelligence, motivation, machine-building enterprise, electronic leadership

 

Features of formation of strategic development goals for an organization that is part of a holding
Zaripov R. N., Head of the Department for development of advanced methods оf organization and management
JSC “Organization “Agat”, Moscow

Abstract:
The purpose of this article is to assess the quality of developing strategies for the holding structures and their affiliated organizations, as well as to suggest improvements for a procedure applied for forming and decomposing their strategic goals. The article analyzes the strategic goals of JSC “United Shipbuilding Corporation” and its subsidiary structure – JSC “Admiralty Shipyards”, reveals the shortcomings of the approaches used to choose them, and also gives critical comments on the expediency of adjusting the principles of forming both goals and indicators.

Keywords:
development strategy, SMART methodology, strategic goals, organization mission, dynamic modeling

 

Some features of labor costs formation at creation of defense hardware and software complexes
Ulanov D. V., leading engineer of the scientific and research Division of the External design and efficiency of aircraft complexes Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The labor market situation has created a steady demand for IT specialists involved in software development. An increase in the share of software development costs in the overall cost structure for the creation of defense hardware and software systems makes one attract qualified highly paid specialists to work and keep them in the organization. The level of wages of software developers, formed in the IT industry, significantly exceeds the wages of engineers involved in the development of the product hardware. The current approach in the military-industrial complex to formation of calculation materials for the state defense order basing on the averaged economic indicators of labor costs for various categories of engineering and technical workers does not provide sufficient accuracy in determining the price of development work to create software and hardware systems for defense purposes. Author suggests a methodical approach to the formation of labor costs when creating hardware and software systems for defense purposes, the use of which will improve the accuracy of price determining for the relevant government contracts.

Keywords:

defense and security, remuneration, software and hardware complex, R&D, software, pricing

 

Digital transformation of high-tech enterprises in situation of energy transition 4.0

Golov R. S., doctor of Economic sciences, professor, head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Mylnik A. V., candidate of Economic sciences, assistant professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Over the recent few years, development of Russian innovative industry is accompanied by widespread implementation of the Fourth Industrial Revolution technologies at high-tech enterprises. These technologies enable significant increase of both technological and economic efficiency of production. At the same time, another important direction of the digital economy is the systemic improvement of the energy efficiency of enterprises, which aims not only to unlock their energy-saving potential, but also to reduce environmental risks and the negative industrial impact to the environment. In the paradigm of the Fourth Industrial Revolution, this direction is called energy transition 4.0. The study conducted by the authors is aimed at forming the conceptual foundations for the digital transformation of high-tech enterprises in the context of the energy transition 4.0.

Keywords: high-tech enterprise, Fourth Industrial Revolution, digital transformation, environmental risks, energy efficiency, energy transition 4.0

 

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INNOVATIVE INVESTMENT ACTIVITY

Management of investment resources in space industry
Kolesnikova O. V., candidate of Economic sciences, associate professor at the Department of management in energy and industry
National Research University «Moscow Power Engineering Institute», Moscow

Abstract: The article discusses the investment resources of the space industry. Presenting the results of her study author focuses on the development of astronautics in the United States and Russia. The preferential investments in the space industry are highlighted. Conclusions regarding the most promising areas for investments in the space industry in modern conditions are drawn.

Keywords:investment resources, space, SpaceX, State Space Corporation ROSCOSMOS, private investors

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Necessity and prerequisites for improving energy efficiency of aerospace complex enterprises
Pushkareva M. B., candidate of Economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract:Rational use of energy resources forms a favorable climate for the constant development and economic growth of aerospace enterprises. With the increasing consumption of energy resources, there is a need to keep a balance between fuel depletion and increased energy consumption to improve production efficiency. In addition, energy efficiency touches on environmental and energy security, making energy efficiency a priority at the levels of the world community and the individual state.

Keywords: energy transition, aerospace complex, energy efficiency improvement, energy intensity

 

The essence and content of energy management at an enterprise
Latypov E. R., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: This article reveals the essence of energy management in an enterprise, namely the tasks of energy management and their place in all areas of operation. The special role of a comprehensive audit of an enterprise to determine the energy efficiency of production and other indicators is noted. The decision-making process for the implementation of energy-efficient measures is described. The importance and responsibility of the energy manager and ordinary employees in achieving highquality results of energy monitoring is noted.

Keywords: industry, energy saving, energy efficiency, energy intensity, energy efficient technologies, methodology, energy audit, renewable energy source

 

Impact of ESG-factors on management decisions in the energy sector
Pushkarev M. D., student at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Nowadays, many experts are trying to assess the effectiveness of “responsible investment”. The modern trend that broke into the global business community so far gives only promises not always supported by real actions. This article discusses the named phenomenon in detail and evaluates its impact on energy efficiency projects.

Keywords: sustainable development, energy saving, ESG strategy, management

 

Energy saving management at enterprises of aviation industry
Smirnov V. G., doctor of Economic sciences, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: This article describes an integral approach to creation of an energy management system for an industrial aviation enterprise. In order to increase energy and environmental efficiency of production process, this system must be applied to all stages of the life cycle of energy-efficient technologies.

Keywords: energy saving, energy efficiency improvement, industrial enterprise, energy management system, aviation
industry, integrated approach

 

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EDUCATION AND PERSONNEL TRAINING

Human capital of a science-intensive enterprise against the background of advancing artificial intelligence
Eropkin A. M., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Mezina N. A., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article highlights conversion of the human capital functions in enterprises in connection with the escalation of production processes, automation and intellectualization of production. Dynamics of these processes predetermines creation of digital ecosystems, including platforms that unite the work of designers, technicians, production and labor managers. As a result, it is necessary to form appropriate requirements for educational courses aimed at training specialists who will be able to work effectively in new conditions. Authors suggest procedures dealing with elaboration of educational plans and programs on the grounds of specifications formulated by industrial enterprises ordering learning services.
Keywords: intellectualization of labor, digital ecosystems, human capital qualities, competency models, educational process

 

Cell phones in university foreign language education in the context of Industry 4.0
Artyushina G. G., candidate of Chemical sciences, head of the Foreign language for technological specialties Department
Moscow Aviation Institute (National Research University), Moscow

Sheypak O. A., candidate of Biological sciences, associate professor at the Foreign language for technological specialties Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: An overview of research on the integration of cell phones in English language learning through podcasts is presented. The gradual transition of students from the state of a passive listeners and performers of comprehension tasks to an active role of creators of own podcasts using cell phones showed that the combination “podcast – cell phone” gives birth to a new mobile technology in the development and improvement of listening and speaking skills in the study of foreign languages in the training of young professionals in Industry 4.0.

Keywords: communication competence, listening skills, mobile phone, podcasting

 

Mechanism of formation of demand for higher education services
Buzinova L. S., senior lecturer at the Physical education Department
Moscow Aviation Institute (National Research University), Moscow

Volokhova S. V., candidate of Pedagogical sciences, associate professor at the Physical education Department
Moscow Aviation Institute (National Research University), Moscow

Zubeeva E. V., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: This article is devoted to the formation of demand for educational services of higher professional education. The current trends of this market are noted, as well as the requirements of employers that they set for universities and future employees. The process of choosing a higher education service is described. The role of the economic and geographical status of the region in the formation of the structure of demand for educational services is analyzed. In addition, the main vectors of market impact are identified, using marketing tools to resolve inconsistencies between the services of higher education and the demands of the labor market.

Keywords: labor market, higher education, university, trend, employer, market demand, service selection, marketing efforts

 

Analysis of the 5th All-Russian Economic Dictation outcome (Part 1)
Golov R. S., doctor of Economic sciences, professor, head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article considers the results of the 5th All-Russian Economic Dictation, which is held annually in order to determine and increase the economic literacy level in Russia. Comparative analysis of quantitative and qualitative indicators of composition of participants and dictation results in 2021 and 2020 was carried out. Of particular interest is the analysis of the dictation indicators dynamics change during the period from 2017 to 2021. The important practical result of the campaign and the need for its further development are noted.

Keywords: All-Russian economic dictation, respondent, participants category, population distribution, literacy, economic activity ratings, economic literacy rating

 

ANALYTICAL RESEARCH

Areas of application of a number of space technologies in the economy
Rusin V. N., candidate of Engineering sciences, associate professor at the Department of logistics and marketing
Financial University under the Government of the Russian Federation, Moscow

Abstract: The agricultural applications of space technologies are considered. It is shown that the future of manned cosmonautics is associated with the creation of new orbital assembly complexes for the implementation of Lunar and Martian programs. Satellite technologies for observing the ecological condition of agricultural lands and precise agrochemical techniques are highlighted.
Keywords: space, monitoring, environmental management, emergency, ecology, agriculture

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Technology improvement at industrial enterprises in modern conditions.
Tikhonov G. V., candidate of Economic sciences, associate professor at the Economic theory Department Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the prospects for modernization in Russia, development of innovative infrastructure and effective strategy, and technology improvement at industrial enterprises. A significant place in the work is given to possible ways to improve financial support and assistance in the industrial sector. Author analyzes the bottlenecks cramping efficient operation of enterprises, discusses the main objectives of modernization, the main prerequisites for further improvement and development of industrial production.
Keywords: transfer, technology, resource provision, modernization, finance, infrastructure, market

 

Development of an industrial enterprise strategy: specification of the SMART method
Zaripov R. N., head of the Department of development of advanced methods of organization and management of RSI
JSC “Organization “Agat”

Abstract: The purpose of this article is to improve the methods and mechanisms for designing documents on the strategic development of economic entities. The article justifies the need to develop strategies, considers the practical approaches currently used for this. The SMART methodology, for which the requirements, capabilities and application features are structured and clarified, is examined in detail.
Keywords: development strategy, SMART methodology, strategic goals, mission of the organization

 

Distribution logistics model in the planning strategy for the creation of high-tech sophisticated products
Vnuchkov Yu. A., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow
Khmelevoy V. V., candidate of Economic sciences, associate professor at the Innovative economics, finance and project management Department Moscow Aviation Institute (National Research University), Moscow

Abstract: Based on the theory of fuzzy sets, external logistics model for a manufacturer of high-tech sophisticated products is considered. It is intended for making decisions at the output of the enterprise management system. With its help, the construction of a logistics network for the distribution of products is carried out. Due to the significant uncertainty in the characteristics of new products during the formation, the model uses expert assessments and the apparatus of the theory of fuzzy sets. The model will allow you to make effective logistics decisions. The article reflects the authors’ view on the design of modern control systems for creation of high-tech sophisticated products. On the one hand, authors consider domestic practice in development of automated control systems, and on the other, focus on modern information systems, methods and models united by the common name «artificial intelligence».
Keywords: high-tech sophisticated products, planning strategy, supply chain, supply logistics, selection of suppliers, distribution logistics, logistics network, fuzzy sets, decision model

 

Digitalizing recording and support for transportation business
Boldycheva A. G., candidate of Economic sciences, associate professor at the Industrial economics: accounting, analysis and audit Department Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the prospects for the introduction of an electronic transportation document. In accordance with the general trend of expanding the digitalization of internal accounting, companies need to introduce new systems and software products related to government information systems. One of the options is electronic accounting and tracking of transportation. The article discusses new opportunities and benefits from the introduction of an electronic transportation document, the companies’ difficulties associated with their transition to application of this electronic document. The forms of the electronic transportation documents and algorithm of their usage are currently undergoing the approval process, and enterprises have enough time to prepare and master a new software product.
Keywords: electronic transportation document, cargo transportation, electronic document management

 

Theoretical foundations of designing the organizational and economic structure of innovative energy-efficient clusters (part 2)
Palamarchuk A. G., postgraduate student at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s research is devoted to the problems of development of the new-type cluster structures like innovative energy-efficient clusters. Author substantiates the relevance of such clusters for the modern conditions of the Russian economy taking into account new trends in the development of high-tech production, and gives a definition of an innovative energy-efficient cluster concept. He also devises an organizational and economic structure of the innovative energy efficiency cluster, paying special attention to digital transformation of its participants, as well as to the cluster-wide implementation of the energy-efficient technologies. To realize informational integration of cluster participants, author suggests creation of a cloud management system being a digital cloud of the cluster.
Keywords: cluster economy, innovative energy-efficient cluster, digital transformation, digitalization of production, energy efficiency, energy service, cloud computing technology

 

Social planning as a way of personnel management at an industrial enterprise
Solodova A. D., senior lecturer at the Energy service and energy saving management Department Moscow Aviation Institute (National Research University), Moscow

Abstract: Affecting labor behavior, the economic mechanism seriously impacts on the value orientations of employees, labor activity, lifestyle, contributes to the formation of an employee. A form of regulation of such processes in society is called the social planning. The subject of social planning in an organization has always excited many different discussions. It does not matter which industry the company belongs to, whether it is small or large, highly specialized or multidisciplinary. This article describes the problems of social planning at an industrial enterprise as continuation of the general business planning process. Author also studies the necessity and possibility of implementing such plans. The article is a tribute to a marvelous person, Ph.D. in economics, associate professor G. A. Aminova.
Keywords: business planning, social planning, indicators of social planning, economic effect, social effect, mecha- nical engineering

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INNOVATIVE INVESTMENT ACTIVITY

Conceptual foundations of cluster development of innovative industry (part 2)
Andrianov A. M., postgraduate student at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s research is based on the comprehensive analysis of the historical context and methodological aspects of development of the theory and the principles of cluster building in the modern innovation industry. Author pays special attention to contemporary normative-legal support in the sphere of cluster creation, as well as cluster structures already operating within the Russian economy. The impact of government ministries to construction of Russian clusters is defined.
Keywords: cluster, innovative industry, state industrial policy, pilot innovative territorial clusters, digital economy, intellectual-technological industrial cluster

 

Fundamentals of organizing a team to form an intellectual innovation-industrial cluster (part 2)
Anisimov K. V., postgraduate student at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the development of the basis for organizing a team to form an intellectual innovation-industrial cluster. The author analyzes the latest trends in construction of cluster economy, determines the need to form a new type of cluster structures, namely the intellectual innovation-industrial clusters. The structure of the team for formation of this type of clusters is being designed with reference to distribution of powers of its participants over five functional planes corresponding to the individual types of tasks for the integration of its participants. Specific tasks and functions of the team members within the individual planes are defined.
Keywords: innovation, digital transformation, Industry 4.0, intelligent innovation-industrial cluster, cluster forma- tion team

 

Innovation-based development of Samara Aerospace Cluster
Valieva Z. G., postgraduate student at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow

Abstract: Modern Russian industry, including its high-tech segments such as mechanical engineering, is the basis for ensuring the competitiveness of countries, as well as sustainable GDP growth. The development of this segment is currently taking place at the junction of two main trends, reflecting both the general trends of digital transformation and taking into account the specifics of cluster approaches. Aerospace engineering is one of the most advanced, knowledge-intensive segments of mechanical engineering; at the same time, it is historically developed at a high level in our country and is a participant in the global market, an exporter of high-tech products and services. In this regard, this article is devoted to the consideration of the hypothesis about the potential for the development of mechanical engineering in the context of digital transformation on the example of the Samara Aerospace territorial innovation cluster.
Keywords: intercluster ecosystems, «clusters 2.0» – hybrid clusters, digital economy, Samara territorial innovative Aerospace cluster

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MARKETING, SALES APPROACH

Impact of marketing studies when elaborating requirements for high-tech products of civil aviation
Kalugina G. A., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is dedicated to the role of marketing in the development of the product offer of aviation industrial enterprises and creation of such high-tech products as civil aircraft. Based on the results of the study of marketing management practices in the definition of requirements for the modern aircraft design, the possibilities of the most complete use of marketing strategic analysis tools are considered. The main purpose of a comprehensive market research is to define the requirements of airlines for aircraft project, which requires complex analysis of the route network development, the competitive environment, as well as the political, economic and legal factors. Marketing support of competitive aircraft design process is of particular importance when entering the foreign market. In that context, critical analysis of specific features and systematization of the possibilities to use marketing research methods in creation and promotion of civil aircraft on the world market seems an important and actual problem.
Keywords: marketing, marketing research, civil aircraft, competitiveness, aviation, airline, aviation industry

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ENERGY SAVING AND ENERGY EFFICIENCY

Major factors and sources of benefits while implementing a system for power efficiency control
Koshelev A. S., assistant at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to classification of factors and sources providing achievement of the results due to introduction of a system for energy saving management at high-tech enterprises. Author typifies the key goals of such a system, namely: economic, technological and environmental achievements, and lists few factors and sources per each type of goals.
Keywords: energy efficient technologies, energy saving, improved processes, energy saving potential, innovations, industry, analysis, energy saving assessment, energy efficiency dynamics

 

Features of investing in green industrial projects
Pushkareva M. B., candidate of Economic sciences, associate professor at the Energy service and energy saving management Department Moscow Aviation Institute (National Research University), Moscow

Abstract: Currently, the inflow of investment funds to domestic and foreign companies closely relates to the 4th energy transition, which involves the active use of renewable energy sources in the structure of the energy system, as well as the presence of green projects in leading industries. Despite some inertia in indust- rial investment decisions, the industrial sector is the flagship of changes in competitiveness improving and green economy building. The article reflects the features of investing in «green» projects in industry.
Keywords: energy efficiency, energy transition, responsible investment, sustainable development, green projects, energy conservation, renewable energy

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EDUCATION AND PERSONNEL TRAINING

Marketing strategies for university competitiveness in the digital environment
Zubeeva E. V.,candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department Moscow Aviation Institute (National Research University), Moscow
Volokhova S. V., candidate of Pedagogical sciences, associate professor at the Physical education Department Moscow Aviation Institute (National Research University), Moscow
Businova L. S., senior lecturer at the Physical education Department Moscow Aviation Institute (National Research University), Moscow

Abstract: This article is devoted to the issues of competitiveness of the university. The necessity of developing a competitive strategy in accordance with the digital transformation of society is substantiated. The main indicators of the competitive position of the university are suggested. The possible strategic positions of the university in the market are determined. Possible strategies of competitive behavior are listed and characterized.
Keywords: competitiveness, higher education institution, market position, strategy, economic indicators, social indi- cators, indicators of the digital environment

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Theoretical basis for designing the organizational and economic structure of innovative energy-efficient clusters (Part 1)
Palamarchuk A. G., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s research is devoted to the problems of a new type of cluster structures development − innovative energy-efficient clusters. The author substantiates the relevance of such clusters for the Russian economy modern conditions, taking into account new trends in the high-tech production development and gives the definition of «innovative energy-efficient cluster». The organizational and economic structure of the innovative energy-efficient cluster is being developed, within the framework of which special attention is paid to the digital transformation of its participants, as well as the introduction of a set of energy- efficient technologies at the level of the entire cluster. As a solution to the task of information integration of cluster members, the author proposes the creation of a cloud management system – digital cluster cloud.
Keywords: cluster economy, innovative energy-efficient cluster, digital transformation, production digitalization, energy efficiency, energy service, cloud computing technology

 

Industry in the digitalization era: analysis of the state and main development directions (using the example of mechanical engineering) (Part 2)
Valieva Z. G., applicant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Modern Russian industry is the basis for ensuring national competitiveness, as well as sustainable GDP growth, driven mainly by growing high-tech contents of such segment as engineering. The mechanical engineering development is currently at the junction of two problems that reflect both general trends in the industrial policy development, and taking into account the specifics of digitalization and cluster approaches in the industry. In this regard, a series of two articles is proposed, in which these problems are considered. This article is devoted to the formation of the mechanical engineering leadership potential as a result of the industrial clusters evolution under the digitalization influence.
Keywords: leadership potential of mechanical engineering, evolution of industrial clusters, digital economy

 

Potential of mergers and acquisitions transactions in stimulating digital transformation in the fuel and energy complex..
Kovalchuk Ju. A., doctor of Economic Sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Stepnov I. M., doctor of Economic sciences, professor
Head of Asset Management Department
MGIMO University, Moscow
Professor at the Corporate Finance and Corporate Governance Department
Financial University under the Government of the Russian Federation, Moscow
Deryagina T. I., студентка
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article presents the research results of the feasibility, aspects and advantages of implementing mergers and acquisitions in Russian energy sector. Approaches to assessing the mergers and acquisitions essence and the effectiveness of these transactions, as well as options for integration processes and business consolidation are considered. Quantitative industry trends of the Russian M&A market are determined, taking into account the influence of economic and geopolitical factors. The directions and features of integration processes in the industry and the future energy business transformation are highlighted, taking into account the digital and intelligent network technologies development and alternative energy sources.
Keywords: mergers and acquisitions, digital transformation, business transformation, energy industry sector, trans- action, synergetic effect

 

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INNOVATIVE INVESTMENT ACTIVITY

Conceptual foundations of innovative industry cluster development (Part 1)
Andrianov A. M., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s research is based on a comprehensive analysis of the historical context and methodological aspects of the theory and principles of cluster building development in the modern innovation industry. The author pays special attention to the research of modern normative-legal support development in the sphere of cluster creation, as well as cluster structures already operating in the Russian economy. The role and influence of government ministries on the Russian clusters construction is defined.
Keywords: cluster, innovative industry, state industrial policy, pilot innovative territorial clusters, digital economy, intellectual-technological industrial cluster

 

Fundamentals of the team organization for the intelligent innovation and industrial cluster formation (Part 1)
Anisimov K. V., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the foundations development of the team organization for the intelligent innovative-industrial cluster formation. The author analyses the latest trends in the cluster economics development, determines the need to form a new type of cluster structures – intelligent innovation and industrial clusters. The team structure for this type of clusters formation is being developed, taking into account the powers distribution of its participants in five functional planes corresponding to individual types of tasks for its participants integration. Specific tasks and functions of team members within individual planes are defined.
Keywords: innovation, digital transformation, Industry 4.0, intelligent innovation-industrial cluster, cluster forma- tion team

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Formation of energy efficiency indicators system of the high-tech industrial enterprise
Koshelev A. S., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the formation of energy efficiency indicators system in the context of a high- tech industrial enterprise. Taking into account the need to develop a system solution when analyzing and evaluating implemented technologies aimed at improving energy efficiency, the author conducts a structural indicators system construction with subsequent analysis of the blocks included in it.ующим анализом входящих в нее блоков.
Keywords: energy-efficient technologies, energy saving, visualization, energy saving potential, innovations, indica- tor system, industry, analysis, energy saving assessment, energy efficiency dynamics

 

Using blockchain technologies to improve energy efficiency
Pushkarev M. D., student
Moscow Aviation Institute (National Research University), Moscow
Pushkareva M. B., candidate of Economic sciences, associate professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article provides an overview of the fundamental principles underlying blockchain technologies, such as system architecture and consensus algorithms. The article analyzes the current state of the market and presents blockchain solutions for the energy industry. The basis of the study was an analysis of 140 research projects and startups, as a result of which the potential and relevance of the use of blockchains in the energy sector was revealed. In the work, the use of blockchain was classified depending on the area of activity, the implementation platform and the fundamental principles used.
Keywords: blockchain, energy industry, innovation, energy efficiency, internet of things

 

Green energy for private consumers: the case of the Republic of Dagestan
Naloeva L. Z., student
Financial University under the Government of the Russian Federation, Moscow
Stepnov I. M., doctor of Economic sciences, professor
Head of Asset Management Department
MGIMO University, Moscow
Professor at the Corporate Finance and Corporate Governance Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article presents green energy’s development assessment in terms solar installations introduction in the private sector on the example of one of the Russian regions characterized by special natural and climatic conditions. The features of the spread of alternative and, in particular, solar energy in the world, advantages and limitations for Russia are determined. The results of the electricity tariff calculations of the solar panels installation by private consumers in the Republic of Dagestan are presented, including a comparison with the current tariffs and investment return assessment from a solar station. The role of state support and prospects for the green technologies dissemination are determined.
Keywords: green energy industry, electricity shortage, solar installations, renewable energy sources, investments

 

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EDUCATION AND PERSONNEL TRAINING

Analysis of the Fourth all-Russian Economic dictation results (Part 4).
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Fourth all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2019 and 2020 is carried out. The important practical result of the action and its further development necessity are noted.
Keywords: all-Russian economic dictation, respondent, participants category, results distribution, economic popula- tion activity, economic population literacy

 

Methodological frameworks for assessing the educational process effectiveness in the pandemic era
Zubeeva E. V.,candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Businova L. S., senior lecturer at the Physical education Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: This article is intended to consider the difficulties and possibilities of assessing the educational process effectiveness in universities in the era of distance learning. The main emphasis concerns such issues as the place of online learning in the distance learning system, the advantages and disadvantages of online learning, tools for assessing the effectiveness of online learning from the perspective of three sides of the educational process: student, university, employer. Conclusions were drawn on the importance and necessity of constant interaction of the participants in the educational process in order to achieve the ultimate goal – the constant improvement of the educational process quality.ва образовательного процесса.
Keywords: university, student, lecturer, online learning, pandemic, questionnaire, assessment, performance, engagement, health

 

Lean technologies in the University 4.0 concept implementation for high-tech industries enterprises
Eropkin A. M., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Mezina N. A., candidate of Economic sciences, associate professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract:
The article considers the introduction of lean production approaches and tools in the educational process of higher professional education as part of the of the modern concept University 4.0 implementation. Special attention is paid to the training of economic and managerial personnel for knowledge-intensive and high-tech sectors of domestic industry. It is emphasized that the concept of University 4.0 clearly sets the task, firstly, to consider the educational process in its triunicity: the educational process itself, theresearch process and the educational process, and secondly, when preparing economic and managerial personnel, pay due attention to the education object orientation, the graduate’s complex knowledge formation, skills in the field of technics and technology designed and implemented in the relevant sectors.
Keywords: University 4.0, lean technology, educational process, personnel for high-tech industries

 

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ANALYTICAL RESEARCH

Analysis of the state and prospects of the mechanical engineering development (Part 2)
Kostygova L. A., doctor of Economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: This article is the second in a series devoted to the analysis of the state and prospects of the mechanical engineering development. It deals with the problem of sustainable development of the machine-building complex in modern conditions. The article articulates and describes the requirements for the mechanical engineering development. It has been established that compliance with these requirements is possible with the industry sustainable development. On the example of Scania-Rus, the world’s leading manufacturer of heavy trucks and buses, the state of sustainable development in mechanical engineering is considered. It was established that further improvement of the sustainable development process in the industry is possible through the formation, analysis and improvement of end-to-end supply chains. The expected results of sustainable development of mechanical engineering in this direction are determined.
Keywords: sustainable development of mechanical engineering, improvement of end-to-end supply chains

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

The theoretical foundations of the industry digital transformation in the context of the Fourth industrial revolution (part 2)
Andrianov A.M., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The technological development intensification of modern industry in recent years has contributed to significant progress in intelligent production automation systems development. The development and active implementation of such systems in enterprises made it possible to achieve a drastic increase in the production efficiency and to combine individual technical subsystems of these enterprises within the common digital infrastructure framework. The scale of changes in the production organization and management due to the these technologies usage allowed leading world scientists and experts to declare the beginning of the Fourth Industrial Revolution, also known as Industry 4.0. In the proposed study, the author analyzes both the prerequisites for the Fourth Industrial Revolution and the positions of individual scientists and researchers regarding its essence and influence on modern industry. In addition, in the final part of the study, the author considers some scenarios for the two Industry 4.0 technologies: digital twins and augmented reality.
Keywords: innovative economy, Fourth Industrial Revolution, Industry 4.0, production digitalization, digital twins, augmented reality

 

Analysis of the russian clusters development dynamics in the conditions of economy digital transformation (part 2)
Anisimov K.V., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s research is devoted to the consideration of the problems of clusters creating and developing in Russia and abroad. The author justifies the relevance of creating clusters for the modern innovative economy, studies the main technological and organizational drivers of their development in the Fourth Industrial Revolution era. The second part of the study deals in detail with major state cluster programmes. The author pays special attention to the main indicators analysis reflecting the cluster formations development in high-tech sectors of Russian industry.
Keywords: innovative economy, the Fourth industrial revolution, economy digital transformation, cluster policy, cluster, cluster development dynamics

 

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INNOVATIVE INVESTMENT ACTIVITY

Сoncept, essence and classification of clusters in the innovative economy conditions (Part 2)
Palamarchuk A. G., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In a modern innovative economy, the development of new forms of scientific and industrial cooperation, including cluster structures, is of particular importance. In the study, the author analyzes the prerequisites of the cluster theory development, the concept and essence of cluster structures. Classification of clusters is being developed on the basis of 10 classification criteria followed by the analysis of certain types of cluster formations reflected in it. The focus of the cluster on improving its own energy efficiency is highlighted as a priority criterion. Taking into account the high economic importance in the economic crisis context , the author’s definition of a new type of cluster structures – innovative energy-efficient clusters is being developed.
Keywords: innovation, Industry 4.0, high-tech industries, cluster, classification of clusters, innovative energy efficient cluster

 

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MARKETING, SALES APPROACH

One-size-fits-all approach to creating a marketing strategy when developing and launching new products
Khasuntsev A. A., postgraduate student at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The role and place of the marketing strategy in the new products development and launch changed along with the innovation process approaches evolution, towards increasing the role and importance. However, at the same time, the decision making goods sale model became more complicated, which significantly increased the time from the origin idea to the new product commercial sale. This problem can be solved by the one-size-fits-all approach to the marketing strategy formation, its place and role within the organizations’ innovative process.
Keywords: marketing strategy, innovation process, chains innovation model, funnel innovation approach, decision-making matrix

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Challenges in implementing energy-efficient technologies in industrial enterprises
Smirnov V. G., doctor of Economic sciences, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Tokareva V. V., student
Lomonosov Moscow State University, Moscow

Abstract: The article describes the problems of introducing energy-efficient technologies that exist in almost all national economy areas, including industry. This situation has occurred because of not yet been given due attention. This led to a low level of consciousness, a misunderstanding the importance of solving this problem both among developers of equipment, technologies, and energy users. This situation is the result of inadequate legislation and a higher degree of complexity in the process of energy-efficient technologies creating. The article also outlines the constraints in implementing energy-efficient technologies.
Keywords: energy-efficient technologies, increasing demand for fuel and energy resources, non-renewable energy resources, global fuel crisis, environmental degradation, climate warming, air pollution

 

Classification of energy-efficient technologies as a tool for systematic implementation of energy-saving measures in industrial enterprises
Koshelev A. S., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the creation of energy-saving technologies classification according to individual classification criteria. The author considers the industry-specific and cross-industry technology. The technologies implemented at the micro -, meso-and macro-levels are analyzed from the point of view of scale. Energy-saving technologies used in engineering networks, power supply systems and ventilation groups of industrial enterprises are described. The relevance of the energy-saving technologies usage based on renewable energy sources is indicated.
Keywords: classification of energy-efficient technologies, industry, energy saving, energy efficiency, energy intensity, technologies, energy efficient technologies, methodology, energy audit, renewable energy source

 

Preconditions and trends of energy saving management in the Russian Federation
Latypov E. R., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Tokareva V. V., student
Lomonosov Moscow State University, Moscow

Abstract: The article is devoted to the energy saving strategy development of the Russian Federation until 2035. The analysis of the electricity consumption statistics, as well as the energy consumption structure, is carried out, the main trends in the energy policy are outlined. The forecast of necessary investments in the fuel and energy complex is also presented. Particular attention is paid to the importance of energy consumption and energy audit. The main measures of the state energy policy of Russia are also noted.
Keywords: industry, energy saving, energy efficiency, energy intensity, technologies, energy efficient technologies, methodology, energy audit, renewable energy sources

 

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EDUCATION AND PERSONNEL TRAINING

Analysis of the Fourth all-Russian Economic dictation results (Part 3)
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Fourth all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2019 and 2020 is carried out. The important practical result of the action and its further development necessity are noted.
Keywords: all-Russian economic dictation, respondent, participants category, results distribution, economic population activity, economic population literacy

 

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ANALYTICAL RESEARCH

Information technology market in the Russian Federation: challenges and prospects
Velmozhko I. I., student
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article is devoted to the issues of becoming one of the key industries in terms of the country’s long-term economic growth, namely, the information technology sector. It examines the key features of the information technology market formation in the modern Russian economy and the main problems that hinder its full-scale development. Also, recommendations were developed to public administration bodies regarding the forms and methods of its regulation in order to realize this market segment potential and the digital economy formation in Russia.
Keywords: information technology, innovation, Internet, IT-services, software, knowledge-intensive industries, economic development

 

Analysis of the electric car market potential consumers’ segment
Nepluhina D. S., student
Financial University under the Government of the Russian Federation, Moscow
Kaminsky M. V., student
Financial University under the Government of the Russian Federation, Moscow
Kovalchuk Ju. A., doctor of Economic sciences, professor, professor at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article presents the results of an analytical research of the emerging electric cars market and its consumers. A comparative analysis of cars with an internal combustion engine and electric vehicles on the economic and environmental aspects is carried out. The consumer’s assessment of the economy and convenience of using various types of cars, including the cost of operation, access to charging, and technical parameters of using the car, is given. The main target groups for the electric car purchase have been identified, as well as the prospects for the electric car market development in Russia, taking into account the need to modernize the energy industry and state support.
Keywords: industry, market, electric car, environmental friendliness, economy, consumer

 

Industry in the digitalization era: analysis of the state and main development directions (using the example of mechanical engineering) (Part 1)
Valieva Z. G., applicant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Modern Russian industry is the basis for ensuring the countries’ competitiveness, as well as sustainable GDP growth, including such high-tech economy sectors as mechanical engineering. The mechanical engineering development is currently at the junction of two problems that reflect both general trends in the industrial policy development, and taking into account the specifics of digitalization and cluster approaches in the industry. In this regard, a series of two articles addressing these problems is proposed. This article is devoted to the issues of modern industrial policy.
Keywords: industrial policy, digital economy, clusters

 

Analysis of the state and prospects of the mechanical engineering development (Part 1)
Kostygova L. A., cdoctor of Economic sciences, professor at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Tokareva V. V., student
Lomonosov Moscow State University, Moscow

Abstract: Mechanical engineering is one of the leading branches of Russian industry, so the problems concerning the state of the industry and the processes of its development are of great importance. The main trends in the development of mechanical engineering in modern conditions include digitalization, clustering, and sustainable development. In a series of two articles, these issues are considered. The first article of the series is devoted to the analysis of the state and processes of machine-building industry digitalization. As a result of the analysis, it was found that despite the negative factors (pandemic and sanctions) influence, the decline in mechanical engineering production was no more than 0.5%. Digitalization is a priority direction for the industry development. The industry has experience in the introduction of robotics, flexible systems, automation, the question is about creating a technological platform for Russian digital engineering for functioning on the basis of intersectoral systems and technological chains. An important element of digitalization is the transfer of the “gravity center” from the enterprise level to higher levels: corporate, industry and intersectoral.
Keywords: mechanical engineering state, digitalization based on intersectoral systems and technological chains

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

The theoretical foundations of the industry digital transformation in the context of the Fourth industrial revolution (part 1)
Andrianov A.M., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The technological development intensification of modern industry in recent years has contributed to significant progress in intelligent production automation systems development. The development and active implementation of such systems in enterprises made it possible to achieve a drastic increase in the production efficiency and to combine individual technical subsystems of these enterprises within the common digital infrastructure framework. The scale of changes in the production organization and management due to the these technologies usage allowed leading world scientists and experts to declare the beginning of the Fourth Industrial Revolution, also known as Industry 4.0. In the proposed study, the author analyzes both the prerequisites for the Fourth Industrial Revolution and the positions of individual scientists and researchers regarding its essence and influence on modern industry. In addition, in the final part of the study, the author considers some scenarios for the two Industry 4.0 technologies: digital twins and augmented reality.
Keywords: innovative economy, Fourth Industrial Revolution, Industry 4.0, production digitalization, digital twins, augmented reality

 

Analysis of the russian clusters development dynamics in the conditions of economy digital transformation (part 1)
Anisimov K.V., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The author’s research is devoted to the consideration of the problems of clusters creating and developing in Russia and abroad. The author justifies the relevance of creating clusters for the modern innovative economy, studies the main technological and organizational drivers of their development in the Fourth Industrial Revolution era. The second part of the study deals in detail with major state cluster programmes. The author pays special attention to the main indicators analysis reflecting the cluster formations development in high-tech sectors of Russian industry.
Keywords: innovative economy, the Fourth industrial revolution, economy digital transformation, cluster policy, cluster, cluster development dynamics

 

The main theoretical and practical provisions in the subsidiaries formation and the prerequisites for their development. Part 2
Dronov E. A., andidate of Economic sciences, professor, Head of the Armaments Technology Department
Director General
Tula State University, Tula
Tulamashzavod JSC, Tula
Samochkin V. N., doctor of Economic sciences, professor at the Finance & Management Department
Chief Executive Officer
Tula State University, Tula
Tulamashzavod JSC, Tula
Barakhov V. I., candidate of Engineering sciences, Key Specialist
Tulamashzavod PA, Ltd., Tula

Abstract: The article presents the main theoretical and practical provisions and recommendations used in restructuring large enterprises by combining or allocating structural divisions, production units, as well as creating integrated structures, including the parent company and subsidiaries. Solutions to problems of dedicated departments flexible development, including quantity determination of products in development, are considered. The main results obtained by the authors using the developed models of commodity and cash flows in the production association consisting of the parent company and subsidiaries using the example of Tulamashzavod software are given.
Keywords: theoretical and practical provisions, subsidiaries, flow modeling, flexibility, adaptability, integrated structure, synergy

 

Analysis of financial results inclusion feasibility of the organization’s activities with state participation in its scorecard
Zaripov R. N., Head of the Development of advanced methods of RSI organization and management department
JSC Organization “Agat”, Moscow

Abstract: The purpose of this article is to substantiate the need of balanced scorecard introduction in state- owned enterprises as a more effective alternative to the financial indicators system. To achieve this goal, the domestic regulatory framework analysis and the existing practice of developing and implementing indicators systems for evaluating the performance of organizations (KPIs) was carried out, and the reasons for their lack of efficiency and beneficial effect were identified. An approach is proposed that makes it possible to form a cross-cutting cascaded indicators system that combines the strategic goals of state socio-economic development and the performance indicators of individual economic entities.
Keywords: balanced scorecard, key performance indicators, matrix of indicators, strategic development, state enterprise management

 

New approaches to solving modern problems of system management in industry and machine-building production
Agarkov A. P., doctor of Economic sciences, professor, Нead of the Regional department
Moscow International Academy, Moscow

Abstract: The presented materials are devoted to a hot topic – improving the management of industrial and machine-building production. At present, new approaches to solving modern problems of system production management are needed. Many of the proposed directions of socio-economic development of the country can be implemented only by joint efforts of the state, corporate, municipal levels of government and industrial organizations’ labour collectives in difficult conditions of international relations, the coronavirus pandemic, financial and economic crisis, etc. In these conditions, the key production factors are increasing production efficiency, introducing IT and other high technologies, digital methods and, of course, innovative management solutions.
Keywords: system-integrated approach, system management, industrial and machine-building production, problems of systems development and interaction

 

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INNOVATIVE INVESTMENT ACTIVITY

Сoncept, essence and classification of clusters in the innovative economy conditions (Part 1)
Palamarchuk A. G., postgraduate student at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: In a modern innovative economy, the development of new forms of scientific and industrial cooperation, including cluster structures, is of particular importance. In the study, the author analyzes the prerequisites of the cluster theory development, the concept and essence of cluster structures. Classification of clusters is being developed on the basis of 10 classification criteria followed by the analysis of certain types of cluster formations reflected in it. The focus of the cluster on improving its own energy efficiency is highlighted as a priority criterion. Taking into account the high economic importance in the economic crisis context , the author’s definition of a new type of cluster structures – innovative energy-efficient clusters is being developed.
Keywords: innovation, Industry 4.0, high-tech industries, cluster, classification of clusters, innovative energy efficient cluster

 

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MARKETING, SALES APPROACH

Social media as a tool for marketing interaction for the aviation industry promotion in the global information field
Bulantseva L. V., senior lecturer at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Vanzhula A. V., bachelor student
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article reveals the concept and essence of interaction marketing as a modern concept, which was started by the marketing of relationships, which relies on maintaining and strengthening long-term relationships with customers. There is a list of tools used in the interaction marketing is presented, among which special attention is paid to social networks as an effective tool for interaction between the company and the target audience to ensure its loyalty both in the present and in the future. Data for January 2021 show the relevance of using social platforms to achieve strategic business goals. The issue of the use of social networks by aviation industry enterprises has been considered in detail. Data on the dynamics of the number of subscribers to the pages of the aviation industry in popular social networks in the second half of 2020 are noted opportunities to use online platforms to promote the aviation industry in the global information field.
Keywords: relationship marketing, interaction marketing, interaction marketing tools, social media, indicators that characterize the relevance of social networks, social media opportunities for the development of aircraft-building enterprises

 

Digital marketing and modern technologies as essential attributes of the successful enterprise
Solodova A. D., assistant at the Energy service and energy saving management Department
Moscow Aviation Institute (National Research University), Moscow
Fedotova A. V., candidate of Economic sciences, associate professor at the Economic theory Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: Digital marketing and modern technologies create not only new conditions for market interaction, but also push the boundaries of the existing solutions application. Today, digital marketing is a necessary attribute for the development and further functioning of any enterprise, and modern technologies help to accelerate all business processes, reducing the distance between the manufacturer and the consumer. The authors make a number of undeniable arguments in favor of the widespread of digital marketing tools usage, reveal their essence, and also give their forecasts for their development in 2021–2022.
Keywords: digital marketing, innovation, state-of-the-art technology, marketing tools, promotion, key performance indicators

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Systematic approach to energy-saving technologies implementing in industrial enterprises
Koshelev A. S., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to systemic improvement analysis of industrial enterprises’ energy efficiency through energy-efficient technologies introduction. The author analyzed the definitions of “energy- saving technology.” Based on the considered definitions, the author has formed his own definition of the “energy-efficient technology,” justifying the importance of systematic approach applying to the practical implementation of technologies in enterprises. Own classification of energy efficient technologies has been developed and described according to individual classification criteria.
Keywords: industry, energy saving, energy efficiency, energy intensity, technologies, energy efficient technologies, methodology, energy audit, renewable energy source

 

Current state and prospects of energy conservation in the world
Latypov E. R., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article is devoted to the analysis of the current state and prospects of energy saving in the world. The author analyses the consumption of world energy resources and their use. The article provides up-to-date data that allow you to assess the prospects for energy saving.
Keywords: energy resources, energy saving, energy efficiency, fuel and energy resources, energy consumption, competitiveness

 

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EDUCATION AND PERSONNEL TRAINING

Analysis of the Fourth all-Russian Economic dictation results (Part 2)
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Fourth all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2019 and 2020 is carried out. The important practical result of the action and its further development necessity are noted.
Keywords: all-Russian economic dictation, respondent, participants category, results distribution, economic population activity, economic population literacy

 

Superindustrial civilization and education
Eropkin A. M., candidate of Economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Zubeeva E. V., candidate of Economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Mezina N. A., candidate of Economic sciences, associate professor at the Management and Marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article deals with the requirements to the human capital of the modern economy, based on the signs of superindustrial civilization which is coming to replace the post-industrial society. Special attention is paid to the human capital of high-tech industries. In turn, this requires a change in the approach to the education system that prepares employees for these industries. The article focuses on the training of economic and managerial personnel by strengthening the object orientation of this education. The integrated educational system is considered as a basic tool of such education.
Keywords: HR education program for high-tech industries, integrated education system, superindustrial civilization

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Assessment of financial and economic management transformation in industrial holdings
Kalyakin O. A., postgraduate at the Economics and Management Department
Academy of Labour and Social Relations, Moscow

Abstract: The estimating issues of the financial and economic management transformation in enterprises are considered, a list of effects is formed and analyzed, the declared effects of the main consulting companies in Russia are analyzed. The effects were grouped, which allows suggesting methods for evaluating them for each group. The author, analyzing each group, suggests evaluating it in three main ways: expert, dichotomous, and mathematical. Data for the last two methods can be obtained from automated enterprise systems.
Keywords: improving efficiency, accessibility and transparency of planning, management transformation

 

Role of digital models in product lifecycle management
Seryshev R. V., candidate of Economic sciences, associate professor at the Management and Innovations Department
Financial University under the Government of the Russian Federation, Moscow
Shavlak E. A., master student
Moscow City University, Moscow

Abstract: The digital twin is one of the key concepts related to cyber physical production systems, industrial Internet of Things and Industry 4.0. This article comprehensively examines the concept of digital twins and related theories and existing practices. We are investigating the technological requirements and conditions for the development of a lifecycle management environment for cyber physical products – the basis for the implementation of effective digital twins. In addition, definitions of the digital product model, intelligent product, cyberphysical product, product avatar, digital shadow and digital flow are given, and their relationships are discussed as the main building blocks for the development of the cyberphysical environment of cyberphysical products.
Keywords: product lifecycle management, digital product models, digital twins, Industry 4.0, industrial Internet of Things

 

Role of information support in customer relationship management.
Le Hung Ninh, postgraduate of the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Industrial Revolution 4.0, occurring at an exponentially fast pace, is reshaping the global economic landscape and has a growing impact around the world. For survival and future development, every enterprise needs to understand how to apply new information technologies. It can be noted that the use of information software is important in the enterprise’s activities, contributes not only to improving the enterprise’s efficiency, but also to responding to growing customer demands. The article discusses the application of information technology in customer relationship management and offers a number of solutions for the effective use of IT in the telecommunications business.
Keywords: information technologies, business, clients, telecommunications, marketing

 

Experimental study of multicriterial heuristic algorithms for the distribution of requirements across network nodes
Shikhaliev M. S., postgraduate of the Intellectual transport systems Department
Russian University of Transport (MIIT), Moscow

Abstract: The modern trend of industrial corporate management is characterized by the use of a project approach not only in the projects implementation related to the innovations creation, but also in the organization of basic business processes. To coordinate numerous processes, as a rule, companies create a project office in which information flows are concentrated, the processing of which requires their separation, which makes it very popular to organize computing tasks in a computer network, which allow for uniform loading of network nodes and scheduling of solving many problems on a single computer network. The paper discusses a computational experiment with multicriterial heuristic algorithms for distributing requirements across network nodes.
Keywords: network nodes, uniform loading, heuristic algorithms

 

Current trends in the ERP systems development in industry.
Trifonov P. V., candidate of Economic sciences, associate professor at the Management and Innovation Department
Financial University under the Government of the Russian Federation, Moscow
Volodina E. V., student of the Distance Education Institute
Financial University under the Government of the Russian Federation, Moscow

Abstract: This article discusses the market aspects of ERP systems development for industry. The most competitive offers in the field of modern ERP systems are also analyzed. Based on international and Russian statistics on the implementation of ERP systems, forecasts are given for choosing the decision support direction for forming a consumption forecast, creating production plans, and timely raw materials purchasing of in the near future. This article examines the reasons for the introduction and principles of choosing an ERP system based on the leading manufacturers experience, as well as the evolutionary aspects of the ICT systems formation and factors influencing the formation and implementation of ERP in production systems.
Keywords: ERP system, planning, production, supply chain

 

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INNOVATIVE INVESTMENT ACTIVITY

Peculiarities of investment planning results’ integration in budget model formation within industrial holdings’ budget planning
Starikova E. A., postgraduate of the Economics and Management Department
Academy of Labour and Social Relations, Moscow

Abstract: The issues of the investment planning results integration in the formation of the budget model within the framework of industrial holdings’ budget planning of are considered, integration options within the mathematical apparatus are analyzed depending on the peculiarities of the processes regulatory procedures. The author forms assumptions and proposes approaches to updating investment projects within the budget campaign framework. As a special case, if it is not possible to synchronize the investment and budget planning processes, an alternative version of data synchronization is proposed.
Keywords: investment planning, budget model, data integration

 

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MARKETING, SALES APPROACH

Role and tools of internal marketing in implementing the needs of company employees
Artemyeva O. A., candidate of Economic sciences, associate professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The development of the modern business space could not but affect the internal marketing of enterprises. The author notes that the task of intra-organizational marketing is to determine and identify motivation tools for each employee of the company. The article interprets the five-step pyramid of A. Maslow’s needs from the point of view of the employee’s work activity, analyzes the levers of influence on the staff, and considers the main tools of staff motivation. The author notes the key role of such criteria as receiving feedback (especially in the case of a horizontal management system), encouraging results’ achievement, and creating a team focused on a single result in the modern organization’s internal marketing system.
Keywords: needs, employees, personnel, motivation, adaptation, employer, working conditions, intra-organizational marketing

 

Industrial marketing: results of application assessment in the Russian market
Soldatova N. F., candidate of Economic sciences, associate professor at the Marketing Department, Institute of marketing
associate professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow
State University of Management, Moscow
Shkarovskiy S. I., candidate of Economic sciences, associate professor at the Marketing Department, Institute of marketing
associate professor at the Statistics, Marketing and Accounting Department
State University of Management, Moscow
Moscow University for the Humanities, Moscow

Abstract: The article examines the marketing concepts that determine the strategy and tactics of an industrial enterprise marketing activities, substantiates the position that modern companies in conditions of economic uncertainty activate the use of marketing practices. The results of a mini-study of small and medium-sized industrial enterprises that use five main types of modern marketing are presented. Special attention is paid to the study of differences between groups of companies that implement different types of marketing and the intensity level of its application. The development of the marketing management system, in a turbulent environment, allows to use the system as part of the company’s anti-crisis management.
Keywords: transactional marketing, active marketing, hybrid marketing, inactive marketing, personal relationship marketing, marketing practices, marketing tools, marketing practice intensity

 

Search marketing model for promoting an intelligent product
Sinyaeva I. M., doctor of Economic sciences, professor at the Logistics and marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The directions of intellectual product promotion in the context of the pandemic and economic sanctions from Europe and the United States are considered. The need for the introduction of new modern technologies, which determine the search and use in practice of new forms and methods of promoting intellectual products on the market, is noted. One of them is search marketing, among the key tasks of which are IT audit, search engine promotion and online advertising, semantic analysis, improving site navigation and usability, content marketing, increasing link popularity, etc. The scientific novelty lies in the proposed model of search marketing for the promotion of an intelligent product.
Keywords: IT audit, innovations, model, search marketing, digital marketing

 

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ENERGY SAVING AND ENERGY EFFICIENCY

Perspectives, opportunities and challenges of energy efficient Smart Cities in Russia and the World
Koshelev A. S., assistant at the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow
Pushkarev M. D., student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow
Lyapustina N. G., student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow
Kozlovtsev S. A., student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow
Merkulov M. Yu., student of the Institute of Engineering Economics and Humanities
Moscow Aviation Institute (National Research University), Moscow

Abstract: Smart City strives to realize the most ambitious hopes of mankind, promising to use the latest technologies for a better life and social harmony. But, according to some residents, the widespread appearance of “smart cities” will lead to conditions in which all life processes will be controlled by artificial intelligence and automated devices. The authors of the article consider the prospects of smart cities and assess the arised risks.
Keywords: Smart Сity, energy saving, technologies, Society 5.0

 

Feasibility of heat supply using local energy sources.
Gorbachev A. N., postgraduate of the Economics and Management Department
Deputy General Director
Academy of Labour and Social Relations, Moscow
LLC EnergoConsult, Moscow
Psareva N. Yu., doctor of Economic sciences, professor, Head of the Department of Economics and Management
Academy of Labour and Social Relations, Moscow

Abstract: In territories where there is no main supply of energy for the heat supply purpose, the heat supply organization efficiency is associated with the use of local energy potential. Reducing the release of chemicals into the environment in energy production is also possible by traditional fossil fuels usage reducing in heat supply systems. The article considers the issues of the feasibility of using local energy sources for heat supply. Economic, social and environmental factors influencing such assessment are considered.
Keywords: heat supply, local energy sources, feasibility assessment, factors

 

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QUALITY PRODUCTION, COMPETITIVENESS

Technology leadership strategies for corporate brand promotion
Balova S. L., candidate of Economic sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The strategic role of digital technologies, the high dynamism of international markets, and the internationalization of investment and financial capital determine the ways to create competitiveness and achieve competitive advantages of corporations in world markets and the opportunities to promote their brand. The leadership of modern corporations is based on competitiveness in technology markets. The competitiveness of countries and modern corporations is linked to leadership positions in technology markets.
Keywords: technology leadership strategy, Industry 4.0, technology ecosystems, startups

 

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EDUCATION AND PERSONNEL TRAINING

Analysis of the Fourth all-Russian Economic dictation results (part 1)
Golov R. S., doctor of Economic sciences, professor, Head of the Management and marketing of high-tech industries Department
Moscow Aviation Institute (National Research University), Moscow

Abstract: The article discusses the Fourth all-Russian economic dictation results, which is held annually to determine and improve the level of economic literacy of Russia. A comparative analysis of the participants’ quantitative and qualitative composition and the dictation results in 2019 and 2020 is carried out. The important practical result of the action and its further development necessity are noted.
Keywords: all-Russian economic dictation, respondent, participants category, results distribution, economic population activity, economic population literacy

 

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ANALYTICAL RESEARCH

Problems and prospects for development of mechanical engineering in Russian Federation
Velmozhko I. I., student of the Economics and Business Faculty
Financial University under the Government of the Russian Federation, Moscow
Sofin K. A., student of the Economics and Business Faculty
Financial University under the Government of the Russian Federation, Moscow

Abstract: The engineering industry has been and remains one of the leading industries in Russia, determining the ways of its development for the coming years. The article discusses the key difficulties in ensuring high-quality renewal of the machine-building complex of our country and prospects for a radical increase in industrial production productivity.
Keywords: industry, machine-building complex, scientific and technological progress, innovative development, economic growth, reorientation, government support, competitiveness

 

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Architecture of the flow management system in supply chains
Seryshev R. V., candidate of Economic sciences, associate professor at the Management and Innovations Department
Financial University under the Government of the Russian Federation, Moscow
Shutko O. S., master student
Moscow City University, Moscow

Abstract: Current market trends require an increasing specialization of companies in the production of individual products, which is accompanied by increased cooperation in network value added flows. Improving the efficiency and production management efficiency is necessary to achieve the production logistics goals, including minimizing the delivery time to customers while increasing at the same time the complexity of value addition processes. This requires an enhanced flow of information between partners. This paper discusses a modern approach to the development of an integrated production planning and management system focused on network value added flow. This approach leads to global optimization of material flows at all stages of value addition in the network, as opposed to local intra-company production processes consideration. The approach includes the following steps: requirements analysis, network modeling, system architecture development, incentive system definition, planning and control optimization.
Keywords: value added, supply chains, planning systems, Industry 4.0, network integration

 

The main theoretical and practical provisions in the subsidiaries formation and the prerequisites for their development. Part 1
Dronov E. A., candidate of Economic sciences, professor, Head of the Armaments Technology Department
Director General
Tula State University, Tula
Tulamashzavod JSC, Tula
Samochkin V. N., doctor of Economic sciences, professor at the Finance and management Department
Chief Executive Officer
Tula State University, Tula
Tulamashzavod PA, Ltd., Tula
Barakhov V. I., candidate of Engineering sciences, Key Specialist
Tulamashzavod PA, Ltd., Tula

Abstract: The article presents the main theoretical and practical provisions and recommendations used in restructuring large enterprises by combining or allocating structural divisions, production units, as well as creating integrated structures, including the parent company and subsidiaries. Solutions to problems of dedicated departments flexible development, including quantity determination of products in development, are considered. The main results obtained by the authors using the developed models of commodity and cash flows in the production association consisting of the parent company and subsidiaries using the example of Tulamashzavod software are given.
Keywords: theoretical and practical provisions, subsidiaries, flow modeling, flexibility, adaptability, integrated structure, synergy

 

Evaluating the success of lean manufacturing methods implementing
Seryshev R. V., candidate of Economic sciences, associate professor at the Management and Innovations Department
Financial University under the Government of the Russian Federation, Moscow
Yablonskaya O. L., master student
Financial University under the Government of the Russian Federation, Moscow

Abstract: Lean manufacturing is widely used to improve the work and productivity quality of in production systems. However, this approach has a number of limitations, such as the consistency lack between the lean manufacturing goals and company strategic management, as well as the lack of reasonable measurements for future effective implementations. Nowadays, it is still difficult to assess the production system efficiency due to the lack of appropriate indicators and methods for assessing them. The article presents a structure to overcome these limitations. This allows the company to assess, justify and ensure the lean production future implementation possibility in accordance with its strategic goals and objectives. This structure is based on real-time information exchange with several information systems, such as the executive production system and enterprise resource planning.
Keywords: lean manufacturing, six sigma, enterprise resource planning, manufacturing execution system, key performance indicators

 

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INNOVATIVE INVESTMENT ACTIVITY

Innovative solutions: from mineral fertilizers to new generation agricultural machinery
Rusin V. N., candidate of Engineering sciences, associate professor at the Logistics and Marketing Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: For new techniques of agrochemistry, the digital economy is the development of software for agronomic technologies, as well as the geographic information systems development for new generation agricultural machinery. In this article, when considering the field of mineral fertilizers usage, the food chain “agricultural plant – man” was identified. In this regard, “smart” fertilizers are considered in relation to innovations, and equipment for precision agriculture is allocated from agricultural equipment.
Keywords: digital economy, navigation equipment, precision farming, smart mineral fertilizers, sensors

 

Restructuring as a mechanism for innovative development
Psareva N. Yu., doctor of Economic sciences, Head of the Department of Economics and Management
Academy of Labour and Social Relations, Moscow

Abstract: Modern developmental trend of industrial corporations is communicating with innovational activity. Innovation creation is a complex multi-faceted process that requires the involvement of various actors with diverse competencies, which requires either the organization of specialized structures within the company that create intellectual property, or the involvement of third-party companies that have innovations. Some of the proposed options require business restructuring. This article discusses the reorganization mechanisms in the form of mergers and joins, as well as the simple partnership contract as options for ensuring innovative development. The need to change the management system based on the project approach and the desirability of focusing on the ISO 56000 series international standards is justified.
Keywords: innovation, reorganizing, mergers, connection, project approach

 

International trends in standardization of innovative processes
Boyarkin V. S., postgraduate at the Economics and Management Department
Academy of Labour and Social Relations, Moscow

Abstract: Striving to standardize innovative processes is a prerequisite for building effective industrial corporations that are highly competitive in the market. The international and domestic standardization experience usage in the practice of industrial corporations makes it possible to organize innovation processes based on a quality management system, taking into account the process approach, risk management tools that can reduce the innovation risks, rational use of resources and other tools provided for by international standards that can improve management efficiency in the context of market conditions changing in industry.
Keywords: industry, innovation, quality management, standards, quality, market, economy, digitalization, trends, development, investment climate, investment, economic growth, processes

 

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MARKETING, SALES APPROACH

Functions, purpose and conceptual goal of internal marketing of the company
Stytsiuk R. Yu., doctor of Economic sciences, professor at the Tourism and hospitality Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers the role of internal marketing in the corporate marketing system of the modern enterprise, presents the differences between internal PR and marketing. The practical application of internal marketing in Russian companies was considered and it was noted that the focus should be on optimizing all processes related to internal communications. The author pays special attention to the fact that, in developing the internal company’s organizational environment, it is important to bring intangible benefits and values, which will change the attitude towards the organization or the employer as an object as the part of staff and the society.
Keywords: internal marketing, organization, specialist, personnel, loyalty, employer, internal organizational environment of the company

 

Marketing strategy for new products launch based on Gen Z consumer behavior features
Khasuntsev A. A., postgraduate at the Tourism and Hotel Business Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: Increasing the purchasing power of Generation Z as it grows older raises the question of effective communication with the consumers of this group. Age characteristics are superimposed on the characteristics of the generation, changes in communication channels and consumer trends. A striking example of the changes of recent decades are representatives of Generation Z. Studying the consumer characteristics of this population group will improve the process of developing and forming marketing strategies for new goods and services.
Keywords: marketing strategy, consumer behavior, Generation Z, marketing communication

 

New aspects of product promotion and implementation in digital environment
Beskov A. A., postgraduate at the Tourism and Hotel Business Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article considers some new aspects of digital transformations and the development of digital marketing channels and platforms, including those triggered by the 2020 pandemic, which, inter alia, proved to be one of the strongest stimuli to digitalization. If previously digital marketing and promotion channels were combined with offline consuming products or services, year 2020 saw and increasing number of products and services with higher degree of digitalization while consumed. The article concludes that the modern digital environment has expanded not only the range of possibilities for using digital marketing processes, but also the length of the client experience sequence with the company and its product or service, as well expanded the range of issues and problems rising and solved during the marketing, selling and consuming products and services in digital environment.
Keywords: commoditization, marketing, marketing channels, marketing processes, nudges, promoting, digital envi- ronment, digital platform, digital transformation, sharing services, uberisation

 

Features of integrated marketing communications in the digital environment
Rozanova T. P., doctor of Economic sciences, professor, Head of the Tourism and Hotel Business Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The article examines the role of integrated marketing communications in increasing profits in the short term and building long-term brand loyalty from consumers. The conditions for the integrated marketing communications usage that are optimal for an enterprise are considered. It is noted that the key factor for the success of integrated marketing communications in enterprises is an integrated approach to the tools used. The author pays special attention to barriers that prevent full interaction with potential consumers. It is concluded that integrated marketing communications are moving into a new technological area – digital marketing.
Keywords: integrated marketing communications, promotion tools, success criteria, communication channel, target audience, brand, digital environment

 

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EDUCATION AND PERSONNEL TRAINING

The role of innovation in educational services to ensure technological leadership
Firsova I. A., doctor of Economic sciences, professor at the Department of Logistics and Marketing
Financial University under the Government of the Russian Federation, Moscow
Korovushkina M. V., senior lecturer at the Department of Foreign Languages and Intercultural Communication
Financial University under the Government of the Russian Federation, Moscow

Abstract: Ensuring technological leadership in the economy depends on the innovations development in the field of education. It is known that the bearer and producer of all new ideas is a person, and the knowledge and experience that he receives during life is embodied in his activities. The modern economy is a knowledge economy, where professions with a predominance of intellectual labour account for the main increase in employment: 85% in the US, 89% in the UK, 90% in Japan. The knowledge economy has become the main characteristic of all socially and economically leading countries. The article substantiates the role of knowledge and education in the modern economy, as well as reflects the relationship between the stages of human capital development and the role of innovation in education.
Keywords: education, technological leadership, knowledge economy, innovation, intellectual labor

 

Framework Scrum as a basis for training personnel for high-tech production
Prikhodko A. Ya., student of Higher management school Faculty
Financial University under the Government of the Russian Federation, Moscow
Trifonov P. V., candidate of Economic sciences, associate professor at the Management and Innovation Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: This scientific article analyzes the prospects for the transition of high-tech production from the Waterfall framework to the Scrum framework, which, according to the author, is more suitable for this type of activity. The disadvantages of Waterfall and the possibility of eliminating them with the help of Scrum were analyzed, the prospects were analyzed, and the options for integrating Scrum for high- tech production were proposed. The competencies that the team needs to switch to the framework and suggested methods for obtaining them for future development teams are also identified. In addition, the experience of switching to Scrum was analyzed, which helped to create applied tips for the future transition of enterprises to Scrum.
Keywords: Scrum, Kanban, projects, technologies, Waterfall

 

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ANALYTICAL RESEARCH

Digitalization of lean production technologies
Aleksanyan O. V., master student
Financial University under the Government of the Russian Federation, Moscow
Seryshev R. V., candidate of Economic sciences, associate professor at the Management and Innovations Department
Financial University under the Government of the Russian Federation, Moscow

Abstract: The elements of lean manufacturing seem to have reached the limit of their capabilities in terms of reducing losses in production processes. The combination of widespread lean manufacturing methods with digitalization allows you to introduce its principles, methods and tools in a new way. The article highlights the initial situation and the need for a methodology that supports the assessment of existing lean production systems, as well as the selection of appropriate digitalization technologies. The main structure of this methodology and the content of its four elements are described. Two tasks are a universal description of production systems in the context of lean manufacturing and digitalization technology. Taking into account that lean methods are a static set of rules, it is necessary to take into account the dynamic development of digitalization technologies and on this basis realize the synergistic advantage of the two technologies.
Keywords: lean manufacturing, digitalization, information technology, Industry 4.0, Toyota system

 

Technological leadership of service and science organizations as a basis of country security
Safronova N. B., candidate of Engineering sciences, associate professor at the Department of Organization of Construction and Estate Management
Moscow State University of Civil Engineering, Moscow
Firsova I. A., doctor of Economic sciences, professor at the Department of Logistics and Marketing
Financial University under the Government of the Russian Federation, Moscow

Abstract: In the context of the accelerated technological development of the world economy, Russia’s real competitors are not only leading countries in the field of innovation, but also many developing countries. The economic development period of the leading countries at the next stage (sixth) of the technological structure, the technological revolution in resource saving and alternative energy sharply increase the ambiguity in the development of Russia, the basis of which specialization in world markets is the traditional energy carriers export. The alternative energy development, the emergence of cost-effective technologies for the hydrocarbons extraction from non-traditional sources (shale, oil sands, etc.) can lead to a decrease in demand and prices for key goods of Russian raw materials exports, a reduction in financial resources and, as a result, a decrease in Russia’s importance in geopolitics. The 2009 crisis reinforced the importance of this challenge for Russia. This is primarily due to the fact that investments in technological development, in an innovative breakthrough, are carried out by leading countries, as well as BRICS countries as a key anti-crisis measure. The article substantiates the importance of the country’s technological leadership developing as the basis for the country’s security.
Keywords: technological leadership, economy, national security, service sector and science

 

Canadian aerospace industry: current structure and development trends
Khoroshilov E. E., candidate of Economic sciences, leading researcher
Institute for the U.S. and Canadian Studies, Russian Academy of Sciences, Moscow

Abstract: Canada is one of the world’s leading players in the development and production of aircraft, aviation and space systems and components. The article examines the structure and place of the aerospace industry in the Canadian economy. It is concluded that in recent years, Canada’s position has noticeably weakened in markets for regional and medium-haul aircraft. At the same time, there is a clear trend for growing role of foreign subsidiary companies in the Canadian aerospace industry. This is further evidence of increased international competition and growing monopolization in the aerospace industry.
Keywords: aerospace industry, aircraft industry, aircraft engineering, machinery engineering