OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Methods of mechanical engineering production fi nancing optimization (on the example of the aircraft equipment)
Moscow Aviation Institute (National Research University)
Efimova N.S., Candidate of Economic Sciences, associate professor,
Novikov A.N., Candidate of Economic Sciences,
Bespalova V.E.

Abstract: The author proposes in the article the new algorithm for enterprise financing planning, based on the analysis of the existing organization of financing in the majority of enterprises of highly-technological branches of industry, and the game-theory financing structure optimization model.
Key words: aviation technique, financing, game-theory model, financing structure, management algorithm

 

Prospects of russian machinetool industry
LLC “InnoTsentr.Ru”, Moscow
Konovalov V.M., Candidate of Economic Sciences
Economic Society of Moscow, Moscow
Prorokov A.N., Candidate of Economic Sciences, professor

Abstract: The introduction some countries of sanctions against Russia showed strategic mistakes in the development of the domestic economy. The consolidation of the material orientation threatens state sovereignty of Russia. You cannot be a leader of the global economy without technologically advanced engineering and its constituent parts – the machine-tool industry.
Key words: economic advancement, machinery, machine-tool industry

 

Earlier engagement of suppliers in epc-projects: analysis of principles and effectiveness
Moscow Technological Institute «VTU», Moscow
Titov S.A., Candidate of Economic Sciences, associate professor
State University of Management, Moscow
Titova N.V., ассистент
Russian State Social University, Moscow
Titarenko B.P., Doctor of Engineering, professor
Moscow State University of Economics, Statistics and Informatics, Moscow
Titarenko R.B. Candidate of Economic Sciences, associate professor

Abstract: Today EPC-projects are being executed in many various branches of Russian economy. Especially widely EPC-projects are used in oil and gas industry. Many different managerial innovations are developed and being used in EPC-projects in order to increase the effectiveness of the projects. The article is devoted to the approach PEpC (Procurement-Engineering-procurement-Construction) that emphases the earlier engagement of strategic suppliers in EPC-projects. The article describes the key principles of PEpC and investigates the effectiveness of this approach.
Key words: project, project management, engineering, procurement, construction, management, EPC, EPCM, PEpC

 

Production business activity in regional cluster
Moscow Institute of State and Corporate Governance, Podolsk
Agarkov A.P., Doctor of Economics, professor,
Gerenrot B.A., associate professor,
Erokhin E.A.

Abstract: The foundations of manufacturing undertaking under the conditions of regional clusters formation.
Key words: manufacturing undertaking, regional cluster, legal ensuring

 

---

INNOVATIVE INVESTMENT ACTIVITY

The dialectics of the science cognitive functions development and innovative ideas’ natural origin
MATI – Russian State Technological University named after K.E. Tsiolkovsky, Moscow
Mylnik V.V., Doctor of Economics, professor

Abstract: The article is devoted to the study of science and cognitive ways of innovative ideas. The authors identified three main ways of forming new ideas: on the basis of the use of imagination, insight, and as a result of a dream. Under article defines the role of humanity in the scientific development of the information field, as well as major social and intellectual synergistic systems.
Key words: innovation, ideas, imagination, inspiration, information field, intellectual synergetic system, dreaming

 

Conceptual bases innovations parameters and zones determination in industrial enterprise’s investment processes
MATI – Russian State Technological University named after K.E. Tsiolkovsky, Moscow
Golov R.S., Doctor of Economics, professor
Russian University of Cooperation, Moscow
Dashkov L.P., Doctor of Economics, professor
Moscow State University of Technology and Management of K. Razumovsky
Smirnov V.G., Doctor of Economics, professor
Moscow State University named after M.V. Lomonosov Moscow
Plekhanova V.S.

Abstract: Аrticle is devoted to the development of integrated cyclical patterns of economic development in the context of innovation and investment in the industry. The authors determined the dynamics of change in costs depending on the rate and extent of development of the enterprise. Provides tools for determining the functional relationship of production systems in the implementation of innovation. On the basis of economic and mathematical modeling developed methods of measuring parameters and areas of innovation, allowing to solve the problem of determining zones needs for innovation, quality characteristics of innovation, etc.
Key words: innovation, investment, manufacturing, innovation and investment, modernization

 

Generalists as agents of philosophy of market participation in innovation
Financial University under the Government of the Russian Federation, Moscow
Sinyaeva I.M., Doctor of Economics, professor

Abstract: The article reveals the transformation processes in society and economy, in the basis of using new knowledge for innovation breakthrough. Special attention is paid to the importance of the formation of a marketing information system as the infrastructural element of the system of management. The directions of development of system of marketing management emitting role generalist marketing expert in the field of innovative engineering with an illustration of the mechanism of creation of the philosophy of market participation.
Key words: globalization, society, innovation, generalist, philosophy market participation, the world economy, individualization order marketer

 

Regional features of tax incentives for small innovative enterprises abroad
Moscow State University named after M.V. Lomonosov Moscow State University, Moscow
Shestakov V.A., graduate student

Abstract: The article examines the tax benefits and preferences in United States, which are aimed at encouraging innovative development of the regions.
Key words: taxes, innovation, small ebterprises, innovative development of the region

 

The analysis of fi nancial results of investment and innovative projects in hi-tech mechanical engineering conditions of global crisis
Moscow State University of Railway Engineering, Moscow
Glushchenko V.V., Doctor of Engineering, associate professor
Russian State Social University, Moscow
Glushchenko I.I., Doctor of Economics, associate professor

Abstract: Specifics of financial risks of the investment and innovative project in hi-tech mechanical engineering are investigated, risk factors of innovative projects in mechanical engineering are divided on external and internal, specifics of risk analysis of production of mechanical engineering in the conditions of global crisis are investigated, the analysis of the risk factors influencing financial result of the innovative project is carried out, the set of criteria for an assessment of financial result of the innovative project taking into account risks in the conditions of global crisis is offered.
Key words: hi-tech mechanical engineering, investment project, innovative project, financial result, risk, globalization, market, criterion, global crisis, analysis, technique, accident, uncertainty, external risk, internal risk

 

---

ENERGY SAVING AND ENERGY EFFICIENCY

Functions of accounting and control in the formation of energy saving management systems
MATI – Russian State Technological University named after K.E. Tsiolkovsky, Moscow
Teplyshev V.Yu., professor

Abstract: The article analyzes the role and importance of accounting and control functions within the formed complex power management systems industry. The study examined the basic technological and engineering software used in the system for implementing these functions: automated metering system and control of energy, controllers and data collection, analytical subsystem, etc. As one of the key parameters of efficiency and stability of the system is determined by the internal unity of management and information integration these subsystems.
Key words: energy saving, energy saving management system, enterprise accounting, control, systemic-functional approach

 

---

MARKETING, SALES APPROACH

Some features of sales policy in small businesses
Financial University under the Government of the Russian Federation, Moscow
Soldatova N.F., Candidate of Economic Sciences, associate professor
Plekhanov Russian University of Economics, Moscow
Ilyashenko S.B., Candidate of Economic Sciences, high teacher

Abstract: The authors consider the priorities in the management of a marketing policy of a small business, instruments, stimulating sales and consequently distribution, which are crucial for the economic development of small businesses. Active development of e-business, a significant place which took e-Commerce, carried out with the help of information and telecommunication systems and technologies, has a significant impact on the effective functioning of the enterprises of small business. E-Commerce facilitates communication and delivery of information, automates business processes, helps to reduce costs and improve the quality of goods and services, operates in online and is not limited by time and space. As one of directions of increase of efficiency of sales of the enterprises of small business serves the cloud technologies and services.
Key words: innovative approaches to sales management; management efficiency with a marketing policy of a small business, information technology, e-Commerce, cloud technology

 

Marketing innovation energi and information technologies
Moscow State University named after M.V. Lomonosov Moscow State University, Moscow
Chernikov A.V., Candidate of Economic Sciences, associate professor

Abstract: The problems of commercialization of energy-technology features of their implementation, preparation of practical recommendations to expand their areas of application.
Key words: structured water, cosmetics, device registration and control, application, product comparison with the analogous

 

Rational ignorance – as a result of the excess of information in decision making about purchase
Financial University under the Government of the Russian Federation, Moscow
Stytsyuk R.U., Doctor of Economics, professor
Artemyeva O.A., Candidate of Economic Sciences, associate professor
LLC “Spetsstroytehnologii”, Moscow
Motagali Y.B.

Abstract: The article focuses on the features of rational and emotional behavior of buyers in the assessment and selection of the product, its features, properties and options in the process of decision making under uncertainty. We consider the specifics of bounded rationality in customer behavior and usage of modern marketing rational ignorance.
Key words: marketing, irrational behavior, bounded rationality, rational ignorance, decision making under uncertainty, consumer, product selection, information, heuristics, purchase decision, investors, emotions

 

Social entrepreneurship: the goals and values
Moscow State University named after M.V. Lomonosov Moscow State University, Moscow
Markova M.V., Candidate of Economic Sciences, associate professor
Sazanova S.L. Candidate of Economic Sciences, associate professor

Abstract: This article focuses on the correlation of the objectives of social entrepreneurship with social and subjective values, and the role of social marketing tools to achieve these objectives, classification of the values and directions of social marketing. Customer-centric marketing, social commerce, social and ethical marketing link to corporate social responsibility; social entrepreneurship is based on socially responsible marketing.
Key words: social entrepreneurship, social marketing, corporate social responsibility, socially responsible business, socially responsible marketing

 

---

FOREIGN EXPERIENCE

Energy efficiency features abroad (the review of foreign journals)
MATI – Russian State Technological University named after K.E. Tsiolkovsky, Moscow
Pushkareva M.B., Candidate of Economic Sciences, associate professor

MARKETING OF TERRITORIES

Specific features of building marketing strategy in transregional corporations in Russia
Financial University under the Government of the Russian Federation
T.P. Rozanova
Y.N. Ivanova

Abstract: The article is dedicated to the building of marketing strategy in Russian transregional corporations (TRC) when entering Russian regional markets. It studies the motives of regional expansion, specific features of TRC competition, principles of regional markets analyses, forming product, assortment range and price policy, building the sales network in regions. It also discovers the mistakes of TRCs, when planning regional expansion and suggests recommendations on correcting their marketing strategies. The results of research, performed in this article can be used in any large corporation, Russian of international, which plans regional expansion.
Key words: marketing strategy, regional expansion, assortment range, price policy, product policy, regional sales network.

 

Investment appeal of rural territories in the north-east of Russia
North-Eastern Federal University named after MK Ammosova, Yakutsk
N. Yu. Bagayeva
N. Yu. Ivanov

Abstract: Article is devoted to a problem of investment appeal of rural territories. Now very difficult is northeast regions, remoteness from which mass market nonpluses the majority of investment undertakings.
Key words: investments, agrarian question, diversification, northeast region, minerals, plaster.

 

Foreign direct investments in the economy of the country as an parameter of marketing attractiveness of the territory
Branch of Kemerovo State University, Anzhero- Sudjensk
N.V. Kolodeshnikova

Abstract: This article is devoted to consideration of question marketing attractiveness of the territory. One of the parameter of this attractiveness marked direct foreign investments in the economy of the country. The paper analyzes the situation with the amount and geography of direct foreign investments in the Russian economy.
Key words: foreign direct investment, marketing attractiveness of the territory, marketing approach.

 

Update of valuation methods of international direct mail given the characteristics of CIS
Ryazan State Radio Engineering University, Ryazan
V.V. Motorzhin
JSC “Centre of marketing”
A.A. Tsvetkov

Abstract: We present an analysis of the methods suggested by Professor of M nster Marketing Institute Manfred Krafft for the assessment of the international direct mail. The analysis includes consideration of the relevance of parameters used in the studies in Western Europe, Asia and the Pacific, and their applicability to assess the situation in the countries of the Commonwealth of Independent States. With the help of mathematical statistics obtained characteristics of reliability studies on the example of Germany and China. According to the analysis we proposed adjustments that improve the information content and reliability of the data, taking into account the peculiarities countries of the Commonwealth and we have argued the necessity of building an effective methodology for assessing international marketing communications in the CIS and gave examples of using the of the Russian Federation.
Key words: direct mail, marketing, research, consumer market.

 

The estimation procedure of the utilization of a regional marketing capability
Omsk State Transport University, Omsk
T.N. Tselykh

Abstract: The problem of the marketing potential of the system is of current importance. The estimation procedure of marketing potential of the region is developed. Target groups or basic groups of territory consumers are suggested to be used as main factor. An attempt to determine the elements of the marketing process, the structure and the original version of the dynamic criterion is made.
Key words: societal marketing, territory consumers, marketing process, marketing potential, dynamic criterion, level of the utilization of a regional marketing capability.

 

Marketing regional management and spatial planning
Financial University under the Government of the Russian Federation
Yu.N. Shed’ko

Abstract: This article examines marketing as part of regional management and spatial planning. Analyzes the methodological framework of the marketing mechanism in terms of orientation for innovative development in the region. Identified promising tools, organizational and economic solutions are used in the marketing mechanism.
Key words: regional management, spatial planning, marketing mechanism, marketing tools territory.

 

---

AGRO-INDUSTRIAL COMPLEX MARKETING

An estimation of competitiveness of integrated formations in the agrarian and industrial sector of Mari El Republic
Mari State University, Yoshkar-Ola
A.E. Mamaev
N.P. Shoshina
V.E. Mamaeva

Abstract: The article gives an estimation of competitiveness of integrated formations in the agrarian and industrial sector, taking into account the specifics of their functioning. Having considered different methods of an estimation of competitiveness of the enterprise, we concluded that these methods take into account the competitiveness of individual enterprises and do not fully consider the competitiveness of the integrated formation on the whole. As you know, depending on the form of integrated formation in the agrarian and industrial sector this structure includes several enterprises or integrated formation may be one of the economic entity. This estimation allows to determine the position of integrated formations in the agrarian and industrial sector among competitors, identify factors influencing on competitiveness and propose directions of increasing competitiveness of integrated formations in the agrarian and industrial sector.
Key words: competitiveness, factors of competitiveness, complex parameters of competitiveness, integrated formations in the agrarian and industrial sector.

 

Mortgage lending in agriculture: market outlook today and tomorrow
State University of Land Management, Moscow
G.St. Osipov

Abstract: Article reflects sense and value of a mortgage for a rural level of development. Relationship of cause and effect of a problem which needs to be solved by use of the mortgage mechanism is comprehended.
Key words: economic, AIC, mortgages, bancs, agriculture.

 

Agromarketing – features in development
Yakutsk State Agricultural Academy, Yakutsk
G.A. Semenova
State University of Land Management, Moscow
N.Yu Ivanov

Abstract: The problem of development agromarketing has the sources since there was a marketing in Russia. The first attempts to duplicate theoretical and practical aspects of the western model of marketing development to anything good didn’t lead. Therefore, the special teoretiko-practical bases of agromarketing is necessary.
Key words: marketing, agrarian sector, delusions and mistakes, North efficiency, agrarian business, innovations.

 

---

FINANCIAL MARKETING

The problem of increase of lending activity of commercial banks in a region with using of marketing techniques
Russian State University of Tourism and Service, Moscow region.
V.G. Amosоv
E.A. Sazonova
N.A. Milosenko

Abstract: The aim: to analyze and assess the possibilities of marketing techniques for increase the lending activity of commercial banks.
The novelty: the most of Russian regional commercial banks, non-bank finance and credit institutions and other nonfinancial organizations offer identical services, what inevitably leads to stronger competition and influences on the level of their yield. These and other aspects generate a need for implementation of the bank marketing as an integrated system.
The urgency of the research is the bank marketing as a process and as an element of management is actively used in the system of market relations. Moreover, it works towards to the rational decision of multiform problems. Problems of positioning and functioning of regional commercial banks in the modern conditions are determined by political, economic, technical, socio-cultural, informational, technological and innovative development factors.
Key words: financial policy of the state, lending activity, lenders, liquidity stocks, marketing techniques, regional bank.

 

The development of bank marketing
Financial University under the Government of the Russian Federation
I.S. Zacharov

Abstract: Defines the role of information and communication technologies (ICT) in development of financial institutions, enabling them to move to electronic banking. Disclosed modern direction of development of Bank marketing through the use of banks of social networks in the Internet
Key words: information and communication technologies, e-banking, mobile banking, crowdsourcing social media marketing.

 

---

MARKETING IN EDUCATION

Modeling of educational services, as the basis of the sales activities of marketing
Financial University under the Government of the Russian Federation
I.A. Firsova

Abstract: Modeling of educational services, as the basis of the sales activities of marketing The article considers marketing activities on the market of educational services. The emphasis is on the modeling of educational services, which has a certain technological chain. The author proposes the main stages of the modeling techniques of educational services.
Key words: marketing of educational services, modeling educational services, integrated marketing activities.

 

Features of marketing interaction of the labor market and the market of educational services based on social partnership
Financial University under the Government of the Russian Federation
M.V. Korovushkina
I.A. Firsova

Abstract: Marketing concept of the interaction of labor market and the market of educational services based on social partnership of higher education institution and employer is described. New approach of higher education institutions to attract consumers using social networks is proposed.
Key words: marketing of educational services, social partnership, social networks

 

Interaction marketing as instrument of HIGHER EDUCATION INSTITUTION’s sustainable development providing
Lomonosov Moscow State University
M.V. Markova

Abstract: This article focuses on the adaptation of universities to market conditions and the role of interaction marketing in this process. This article discusses factors of the market potential of the university to ensure its sustainable development in the long term. Application of methods and tools of interaction marketing is a condition of creating a positive image of the university in the education market and among employer companies. At the same time marketing functions should not be concentrated in any particular unit of the university, but must be performed by employees of different departments responsible for different functional areas.
Key words: interaction marketing, sustainable development, high school, educational services, employer companies.

 

---

INFORMATION TECHNOLOGIES AND INTERNET MARKETING

Analysis of information security in health care
Ryazan State Radio Engineering University, Ryazan
M.G. Ponomareva

Abstract: Article describes the topics of prevention of confidential information in health care, makes the analysis of requirements of information security in medical information systems, gives recommendations to ensure the security of protected data in the integration process of segments of Global State medical information system.
Key words: Information security, confidential information, personal data, medicine, health care, Global State medical information system, analysis of principles.

 

Recommendations on the choice of corporate information systems and software in the management of marketing activity of the state universities of the Ural region
Magnitogorsk State Technical University named after GI Nosov, Magnitogorsk
S.V. Sysoeva
E.G. Zinovieva
T.I. Kuchmiy

Abstract: In this article the urgency of marketing activity of universities in General, and provides recommendations on the selection and application possibilities using of its means of Informatization.
Key words: marketing management of universities, the elements of the marketing system, Informatization of the marketing activities, the corporate information system (CIS), software products (SP), software

 

Application of internet-marketing tools on fi nancial market
Financial University under the Government of the Russian Federation
A.O. Tikhomirov

Abstract: Most perspective, up to my mind, instruments of marketing, used by financial organizations and examples of their application are considered in this work.
Key words: CRM, SMM, internet, acquiring, marketing, technologies.

 

---

MARKETING IN BRANCHES AND FIELDS OF ACTIVITY

Competitive strategy of small and medium business in the conditions of uncertainty
North-Eastern Federal University named after MK Ammosova, Yakutsk
D.P. Lavrova
State University of Land Management, Moscow
N. Yu. Ivanov

Abstract: The present article reflects formality and functionality of small and medium business. In abstract aspect the world outlook assessment of a choice of competitive strategy in the conditions of uncertainty for small and medium business is offered.
Key words: competition, strategy, small enterprise, medium business.

 

Some features of the strategy of development of small business
Financial University under the Government of the Russian Federation
N.F. Soldatova

Abstract: The consumer sector is leading in the economic structure of Russia, but its economical development is irregularly and cyclic.
Key words: innovation priorities, modernization of the economy, the consumer sector.

 

Development of interaction of internal divisions companies based marketing approach
Lomonosov Moscow State University
A.V. Chernikov
Institute of Business, psychology and management, Khimki
Yu.P. Chernyatovich

Abstract: Describes the concept of the use of intra-enterprise environment (UPU) in an industrial plant, considered rationale for the use of the internal mechanisms of the Arbitration Commission to create the conditions reconciling the interests of owners, management and staff.
Key words: domestic consumer, intra-enterprise environment, an in-house civil society, intra Arbitration Commission.

 

Marketing possibilities of the alcoholic beverage industry enterprises’ sales stimulation in modern conditions
Kemerovo Technological Institute of Food Industry, Kemerovo
V.G., Shadrin
M.A. Shemchuk
T.V. Naumova

Abstract: Objective: the purpose of the study is to identify the opportunities to promote sales of highly alcoholic drinks in the conditions of legislative limits. The novelty of the study in the practical recommendations for stimulating alcoholic sales and their novelty for the Kuzbass market. The article deals with the current problems and the existing limits in the advertising of alcoholic production in the conditions when producers have to compete between each other because of the saturation of the modern market with variety trademarks. The results of marketing research of consumer preferences of alcoholic drinks in Kemerovo have been presented. On the basis of these results it is proposed to focus on the up-to-date market opportunities for sales promoting , primarily in the field of merchandising and interactive technologies.
Key words: marketing, sales promotion, merchandising, advertising, alcohol, consumer preferences.

 

---

FOREIGN EXPERIENCE

Internet marketing technologies improvement: key problems and decisions (review of foreign magazines)
Financial University under the Government of the Russian Federation
I.V. Rozhkov

THEORETICAL AND METHODOLOGICAL PROBLEMS OF RUSSIAN SYSTEM OF MARKETING FORMATION

Conceptual bases of strategic marketing planning in innovative and investment activity management of the industrial organizations
Russian State Technological University
R.S. Golov,
A.V. Rozhdestvensky,
A.V. Mylnik,
M.B. Pushkareva,
Moscow Institute of state and corporate management
A.P. Agarkov

Abstract: The article is devoted to the problems and challenges of strategic marketing planning within the innovation and investment projects and raises questions structure the marketing strategy, marketing research cycle, the relationship of strategic planning and market research. The authors developed a classification of marketing strategies by market maturity.
Key words: marketing, marketing research, strategic planning, marketing strategy, innovation and investment activities

 

The future of the department: convergent marketing
Russian State Technological University
N.S. Perekalina,
S.P. Kazakov,
Financial University under the Government of the Russian Federation
I.V. Rozhkov

Abstract: The article deals with convergence as one of the directions of development of the Russian marketing education. The article examines the historical and economic background of convergent marketing. The paper analyzes the essence of convergent marketing ithin the paradigm of rate of use value and its application in the educational process of the Marketing department in MATI.
Key words: marketing, convergence, rate of use-value, convergent marketing.

 

Mechanizms and instruments of marketing
International Slavic Institute
Smirnoff K.,
Nikitina T.

Abstract: Revealed new policy named as 5 P – policy of possibilities – has been elaborated by the authors. In the article classical 4 policies are anew considered and evaluated as well as it has been shown their insufficiency from the point of view of production due to their market and consumer orientation. Marketing structure is regarded as the total amount of policies being marketing elements. Marketing instruments are represented in the article as a set of operations such as advertisement and advocacy within the framework of the Promotion policy and so on.
Key words: Marketing instruments, marketing structure, policy of possibilities, ensuring of competitiveness, reduction of expenditures, control of material resources optimization of organizational structure of a company.

 

Convergence and interactivity of the modern information flows as marketing resourses
Saint–PetersburgstateUniversityofcinemaandtelevision
I.V. Maruseva

Abstract: In article are considered the ways and senses of moral movement of business andmarketing to the consumer in today’s media content.
Key words: convergence of mass media, interactive advertising, business, ethics, adaptation to the consumer, culture of the society.

 

Counteraction against public benefits unpaid consumption in the light of economy modernization
Financial University under the Government of the Russian Federation
O.E. Pyrkina,
A. Yu. Yudanov

Abstract: The curtailment of public goods unpaid consumption (PGUC) is a problem of paramount importance in effective economy creating. The phenomenon of PGUC, well known in the world scientific literature as a “free rider problem”, usially is considered as an unsolvable problem. This paper suggests an idea of specific solution for an important particular case, when economic interests of “free rider” immediate environment are infringed. We consider the mathematical model on the base of Markov chain with a single absorbing state to describe the effect of PGUC local resistance. The convergence to a stable Markov chain final distribution is observed. The system is demonstrated to be self-adjustable throw the force of economic levers, which presents much more effective control system than application of administrative measures of restriction.
Key words: Public goods, free rider problem, actively involved surroundings of free rider, Markov chain, absorbing state, self-adjusting system.

 

Marketing development of tax relations as a factor of increasing the activity of innovative production
The Vladimir branch of the Financial University under the Government of the Russian Federation
T.A. Iskyanderova,
I.N. Novokupova

Abstract: The article deals with analyses of the results of Russian innovative production, estimates the tax system of innovative activity in Russia and abroad, proposes the necessity of bringing the tax legislation to the requirements of the innovations market and marketing development of tax relations at all stages of the innovation cycle as a factor of increasing the Russian innovative production activity.
Key words: marketing of tax relations, innovations, innovative production activity, innovations commercialization.

 

The evolution of approaches to the study of customer behaviour in Russia
N.V. Dozortceva

Abstract: The article rates evolution of relationship between sellers and customers in Russia at the close of XX century and at the beginning of XXI century. The study is performed with the help of main marketing conceptions. The main aim of the article is consideration of evolution of approaches to the study of consumer behavior in Russia. The subject of the article is relevant, because Russian marketing is actively developing, and the knowledge of stages, which it has gone during it`s evolution, is the base for efficient doing business in current terms. The subject of the article is new, because in recent years Russian market of customer formed, and that`s why the knowledge of approaches to the study of consumer behavior is important for efficient doing business.
Key words: marketing, marketing conceptions, consumer, seller, study of consumer behavior, USSR, Russia.

 

Troubles of market segmentation techniques classification
Yaroslavl branch of the Financial University under the Government of the Russian Federation
A.P. Karasyov

Abstract: The paper concerns the trouble of market segmentation techniques classification. The main conclusion of the paper is the absence of unified classification of market segmentation techniques. This situation results the decreasing effectiveness of segmentation techniques usage and abandons all advantages of segmentation ideas. A number of classifications suggested by Russian and foreign scientists have been analyzed and author’s classification has been suggested. The new author’s classification gives an opportunity to point out advantages and disadvantages of each old classification.
Key words: market segmentation, segmentation criterion, segmentation techniques, classification, automatic interactive detection, clustering analysis.

 

Problems and perspectives of communication in Civil Aviation
Financial University under the Government of the Russian Federation
O.V. Kolesnikova

Abstract: The article includes analyze of problems in small aircraft, how to ensure them navigation equipment, problems of conditions of personnel staff. This article includes considering the funding from the budget of Civil Aviation, borrowing runways and flight personnel retraining, automatic broadcasts organization and operational aeronautical information about navigation aids and airfields with existing communication channels. Communication links between the various users of information.
Key words: Small aircrafts, airport, air routes, airmen, planes, traffic, Global Navigation Satellite System, budgetary financing, content, modernization, development of airdrome infrastructure.

 

Gain factor in the formation of positioning strategy of companies
Lomonosov Moscow State University
А.М. Chernikov,
О.М. Zavalovich

Abstract: Considered content positioning, revealed its key elements and their relationships, basic positioning function, importance ranking grounded at different stages of the company’s strategy is a sequence of steps in the process of positioning, as well as an approach to its formation in the company in business markets.
Key words: the company’s strategy, positioning, marketing, target audience, business markets.

 

Making of complex marketing decisions in crisis conditions
Financial University under the Government of the Russian Federation
Ya. V. Chupina

Abstract: This article is devoted to the marketing decision-making problem within the crisis management. This issue is also as essential for the new economy, as poor developed in the Russian and international economic science. The article includes description of arising problems during the process of designing management decisions in crisis and states existing methods and algorithms for integrated management of anti-crisis solutions. The peculiarities of aims of marketing decisions within stable and unstable economic systems are described. The increasing importance of marketing hysteresis effect and the conditions leading to possibility of its existence are observed.
Key words: crisis, marketing decisions, unstable systems, marketing-mix, marketing hysteresis.

 

---

INNOVATIVE TECHNOLOGIES OF MARKETING ACTIVITY AND MARKETING OF INNOVATIONS

Innovations in marketing activity of organizations
Financial University under the Government of the Russian Federation
S.V. Karpova

Abstract: Defined stages, justifying the value of unique offers in the benefits of the market and increase profits. It is shown that companies have two basic options when searching for new business areas is sustainable and disruptive innovation.
Key words: unique idea, unique technology, the market for unique offers, disruptive innovations, sustaining innovations.

 

Marketing technologies as a tool for output new product on market
Financial University under the Government of the Russian Federation
I.M. Sinyaeva

Abstract: This article reveals the content of marketing technology as an essential tool for the commercialization of new products with the release of the purpose and objectives. The paper presented in a logical sequence of the market trends and patterns of innovation, organizational forms of innovation management and maintenance of the innovative project startup. Noteworthy summary of new items commercialization stages of the algorithm, which is presented in the article.
Key words: market, innovation, commercialization, marketing technology, test marketing.

 

Marketing aspects of commercialization the investment projects in the R&D market
Russian state professional pedagogical University
A.D. Denisov,
V.A. Shaposhnikov,
L.N. Bondareva,
Ural State Mining University
A.V. Namyatov

Abstract: The purpose of research: to identify problem of commercialization the investment projects in modern Russian by the marketing. The novelty of research: we believe that in the process of investment projects pay insufficient attention to pre-stage. We decide that the marketing should be the leading direction on this stage. The article describes the features of commercialization investment projects in industrial countries by the example of R&D market. Presented the interpretation of the basic ways to overcome risks of investing, to consider approaches for minimization the negative consequences from risks.
Key words: Marketing, investment projects, R&D market, managing risk when investing, minimization the negative consequences from risks.

 

The infl uence of product constituent for economic clusters grocering
JSC “Centre of marketing”
V.V. Motorzhin

Abstract: The article discusses the specific features of developing the innovative economic cluster based on the principles of trade and technology. The term of key competence for technological cluster is introduced, and the technological cluster in terms of service economy is considered.
Key words: technology cluster, innovation, competence center.

The innovative direction in development of industrial marketing
Bryansk state University named after academician I. G. Petrovskii
M.A. Muravyeva,
V.V. Silaeva,
O.G. Nazarova

Abstract: Article is devoted to production and consumption research wood pellets as to one of ways of innovative development of timber processing complex. Wood pellets – real alternative to fossil types of fuel as according to the calorific characteristics don’t concede to them, and their ecological parameters out of competition. Now there is an increase in use of wood waste and low-grade wood in production of thermal energy abroad. Production wood pellets in Russia only starts developing, and market capacity constantly grows. It is necessary to send efforts of the Russian businessmen to the sphere of deep processing of wood waste, to stimulate investors to finance similar projects.
Key words: Innovative development, power policy, wood pellets, investors, ecology, biofuel, bio-energetics, greenhouse effect, competition, demand, export.

 

Co-branding technologies in the age of innovatoin
The Liberal Arts University (Ekaterinburg)
N.V. Hmelkova

Abstract: Co-branding – new technology of development brands is considered. The author’s view on the role of co-branding in the age of innovation and examples of international co-branding alliances are presented.
Key words: co-branding, strategic marketing alliance, innovation, brand, branding

 

---

MARKETING AND LOGISTICS, MODERN PROBLEMS AND DECISIONS

Logistics of outsourcing services – key element of merchantability
Financial University under the Government of the Russian Federation
V.V. Sinyaev

Abstract: The article reveals the specific of structure of outsourcing service market, its performance and the major players. The article highlights the benefits of outsourcing opportunities with respect to the corporate allocation of the basic criteria for selection of outsourcer. The article shows the benefits of outsourcing with an illustration of organizational – methodical model study outsourcing logistics services.
Key words: logistics services, outsourcing, the outsourcer, provider control, principles, model, cross-docking.

 

The method of solving problems in transport logistics with using the nonlinear transport model
Kemerovo Institute (branch) of the Plekhanov Russian University of Economics
M.A. Anisova,
Ye.I. Kharlampenkov

Abstract: Decrease in expenses for transportation of goods and, as a result, increase of competitiveness of the enterprise, is an actual problem of transport logistics. We consider the problem of drawing up plans of transportations of clients (Nash equilibrium). Transportation tariffs depend linearly on total volumes of transportations of all clients. Electric networks, pipeline systems, railway transport can serve as an application of this model.
Key words: nonlinear transport model; logistics; optimization of transport; tariffs; Nash equilibrium; quadratic programming.

 

---

FOREIGN EXPERIENCE

Modern approaches to relationship marketing and CRM-systems
Financial University under the Government of the Russian Federation
I.V. Rozhkov

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Refi nancing problems of crisis organization in order of bankruptcy prevention

Mamaeva A.V.
National Research Nuclear University MEPhI (Moscow Engineering Physics Institute)
e-mail: fenhelann@mail.ru

Abstract: The article concerns some problems which may appear when making and realizing decisions on crisis organization refi nancing in order to restore crisis organization solvency and to stave off bankruptcy proceeding initiation. The problems causes and ways of its eliminations are investigated. The material may be useful to fi nancial managers, enterprises promoters and creditors when making anti-crisis measures.
Keywords: crisis, solvency restoring, insolvency, creditor, refi nancing, debt restructuring

Methods of the economic modernization

Khroni К.О.
MATI — Russian State Technological University
e-mail: spiavia@gmail.com

Abstract: The article contains the study of the theoretical directions of of economic systems modernization. The comparative description of the object and methods of diff erent directions are given.
Keywords: modernization, theoretical directions of modernization, innovations, societ

Features of mission and vision formation in the organizations’ activity

Zvonnikov V.I.,
Nefedov V.A.,
Safonov A.A.
State University of Management
e-mail: nefedov@guu.ru

Abstract: The article is devoted to the features of mission and vision formation of the organizations, activities. The authors examine the diff erent types of missions. The article also touches the issues of leadership and teamwork.
Keywords: mission, vision, leadership, teamwork, organization activity

 

---

INNOVATIVE INVESTMENT ACTIVITY

Production business activity and its legal support – the way of innovative economy development

Agarkov A.P.,
Gerenrot B.A.,
Erokhina E.A.
Moscow Institute of state and corporate management
e-mail: migky@rambler.ru

Abstract: The authors explore the state and the opportunities in entrepreneurial manufacturing activity, types and methods of legal council using the undertaking under the cluster approach
Keywords: entrepreneurship, manufacturing, entrepreneurial manufacturing activity, innovation (innovative activity), legal council

State support of small innovation export-oriented enterprises

Shestakov V.A.
Lomonosov Moscow State University
e-mail: shestakov_v@list.ru

Abstract: The article discusses various forms of state support of small innovation export-oriented enterprises, which are used in the world practice. Also examine the current situation in Russia and formulated a number of recommendations to reform and improve the system of small innovation enterprises support.
Keywords: taxes, innovation, small business, export-oriented enterprise, export policy of the state

Conceptual bases of the innovative and investment clustered environments formation in conditions of modernization

Golov R.S.,
Milnik A.V.
MATI — Russian State Technological University
e-mail: roman_golov@rambler.ru

Abstract: The article is devoted to the issues of formation of the innovative and investment clustered environments, representing an eff ective platform for the implementation of the cluster integration between innovation, investment and industrial structures. Also the authors provide the concept, nature and structure of automated process control systems cluster (ACS PC). In the framework of the research the participants’ integration basic principles have developed in a cluster environment, as well as methods of state incentives for integration processes.
Keywords: cluster, a clustered environment, innovation and investment activity, automation, industrialorganization, innovation, investment, self-organization

Basic problems of development of innovative technologies: the role of innovations and technologies in economy

Bogachev D.V.,
Kashirin V.V.
MATI — Russian State Technological University
e-mail: kavava@mail.ru

Abstract: The article considers the technological innovation as an integral part of eff ective economic development, based on high technology effi cient production. And also describes the main problems – the barriers and difficulties that arise during the development and implementation of technological innovation, as well as the defi nition of common problems of doing business in Russia based on production innovations. Also described the current situation in the Russian Federation and evaluated the prospects of solving those problems and further development.
Keywords: innovation, product and process innovation, innovation centers, industrial park, economic modernization, improvement

 

---

ENERGY SAVING AND ENERGY EFFICIENCY

Conceptual framework and the energy saving management system structural building at the industrial enterprises

Teplishev V.Yu.
MATI — Russian State Technological University
e-mail: teplishev@tbnenergo.ru

Abstract: The article is devoted to the study of science cognitive functions and ways of innovative ideas occurrence. The author defi nes the three main ways of new ideas formation: on the basis of fantasy usage, as a result of illumination and in a dream. Under article defi nes the role of the scientifi c development of humanity> s information fi eld, as well as major social intellectually-synergetic systems.
Keywords: system, the systemic-functional approach, energy saving management, energy efficiency, structure, subsystem, innovation, functions. innovation

 

---

MARKETING, SALES APPROACH

The history of marketing scientifi c school development in MATI

Perekalina N.S.,
Kazakov S.P.,
Rozhkov I.V.
MATI — Russian State Technological University
e-mail: ivr1@yandex.ru

Abstract: The article reveals the origins of the marketing scientifi c school in MATI – RSTU named after K.E. Tsiolkovsky. The article defines the objective economic reasons for the Russian marketing development from the 80s of the last century. The article also lists the main results of the Marketing department in MATI in anticipation of its 20th anniversary. In conclusion, the article indicated the basic direction of the department in the future – the convergence of technological and economic knowledge, based on marketing categories of the rate and mass of use-value.
Keywords: marketing scientifi c school in MATI, convergence, marketing categories, rate of use-value

 

---

QUALITY PRODUCTION, COMPETITIVENESS

Modern methods of achieving a competitive advantage in the industry

Kuleshova T.A.
Russian State Social University
e-mail: tanprokhorova@yandex.ru

Abstract: The article describes current approaches to achieve competitive advantage in the construction fi eld. The study is based on the principle of the fi ve competitive forces of M. Porter. The proposed methods are associated with the Internet resources, using Pareto law, internet resources and new technologies.
Keywords: innovation, competition, business processes, competitive advantage, Internet resources, Pareto law

 

---

FOREIGN EXPERIENCE

Managerial decision making in modern socialeconomical systems

Pushkareva M.B.
MATI — Russian State Technological University
e-mail: mpushkareva@yandex.ru

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Rozhdestvensky A. V., Golov R. S. — Conceptual bases of military-industrial complex enterprises’ reengineering in context of industry modernization

Abstract: The article is devoted to the modernization of the military-industrial complex based on the reengineering of business processes. The main purpose of the modernization is to improve the socio-economic benefits through the implementation of innovative and investment activity. As a key approach to the reengineering of the authors developed a conceptual model for an integrated center of innovation and investment activities, implemented in the structure of the enterprise.
Key words: innovation, investment, innovation and investment, business process reengineering, the military-industrial complex

Pushkareva M. B. — Holarhy production systems’ architecture features in intellectual industrial production systems

Abstract: Heterogeneity of approaches, methods and requirements to intellectual industrial production systems demands united methodology creation. Usage of holarhy production systems could solve this problem and integrate various management paradigms into a whole, keeping thus advantages and individual traits of each.
Key words: holarhy production system, intellectual industrial production systems, management

Bogatyryov V. D., Yesipova O. V., Morozova S. A., Sitnikova A. Yu. — Project financing method when updating fixed assets of machine-building enterprise

Abstract: Developed the scheme of project financing, adapted for machine-building enterprise for that scheme the technique of calculating rents and dividends is proposed.
Key words: project finance, investor, project, assets, rent, dividends, project organization

Sakharov A. V. — Neural networks application of for business management forecasting

Abstract: The theme of prognosis and planning at a factory with the use of artificial neural networks is elucidated in this article. The theoretical possibility of prognosis is shown, and the example of practical use of this method is given.
Key words: forecasting, technical analysis, neural networks, business management, financial management

Agarkov A. P., Yerokhina E. A. — System and complex decisions in enterprise management

Abstract: Considered managerial decision making in the organization on a systematic basis.
Key words: system, effective managerial decision, comprehensive approach

Rodinova N. P. — Resource management optimization of machine-building enterprise

Abstract: The author of article considers possibilities of resource management optimization of machine-building enterprise and comes to the conclusion that the most effective is outsourcing usage.
Key words: resources, machine-building enterprise, outsourcing

Gorish A. V., Gorish E. A., Kirillov A. B., Makarov Yu. N., Ponomarev S. A. — To a question of enterprises’ joint management of various forms of ownership

Abstract: The structure of the main functions of the unitary branch enterprise collective management three-tier system collective bodies is given. The problem of commercial aspects implementation, which provides work motivation and engineering management efficiency is studied.
Key words: branch research institutes, boards, collective nature of management, organizational and legal property, conversion, mixed organizational and legal structure

Grishina T. G., Feofanov A. N. — Risk as uncertainty in decision-making

Abstract: Considered risk assessment in decision-making and on the stages of the project, as well as methods of risk management.
Key words: criterion, risk, management, methods of analysis

---

INNOVATIVE INVESTMENT ACTIVITY

Fateev A. E. — Communication environment formation in the state — business system in industry restoration processes of the country

Abstract: The assessment of initial communication base of the social and economic tasks solution is given. The analysis of conditions, methods and means of domestic economy transition period is made. Some prime tactical decisions are provided in the organization of the new communication environment.
Key words: communication environment, social and economic tasks, state, economy

Obukhova I. A. — Efficiency assessment of innovative and investment projects

Abstract: In the following article the author offers a new mechanism for economic efficiency assessment accuracy. This mechanism is the mechanism of calculation of the individualized on time intervals project’s of the discounting rate including risk-free norm, inflationary award, risk award of external and internal environment of the project.
Key words: innovations, investments, efficiency, discounting rate

Volovikov B. P. — Innovative activity management efficiency increasing of the industrial enterprise

Abstract: Article is devoted to the innovative activity efficiency analysis of the industrial enterprise. The analysis of the enterprise innovative portfolio is provided in article, the method of innovative portfolio investment appeal increasing is offered. The organizational plan of innovations selection is submitted.
Key words: innovative portfolio, innovative project efficiency indicators, risks, innovative activity business process

Maslennikova N. P. — Innovative development as factor of organization’s competitiveness preservation

Abstract: The innovation development program should include 5 following innovation blocks: of the efficiency, of the evolution, disruptive, of the integration and social. That allows to forecast and plan the innovation development for the long term perspective and to increase the competitiveness of the organization.
Key words: innovation, organization, development program, competitiveness

Konovalov V. M., Prorokov A. N. — Measures for innovative activity stimulation in the European Union

Abstract: European countries for long time were oriented on conservative policy in the sphere of innovations. However, the success of USA and other countries forced to take measures in such area. The scientific-technical, innovation and educational activities become the priority tasks now for the countries of European Unity.
Key words: innovation, scientific-technical development, state subsidies, capital, small business

---

MARKETING, SALES APPROACH

Bor V. N. — The structured goal focused indicators system and technique and efficiency and stability monitoring algorithm of small enterprise of services

Abstract: The author of article offered a technique and efficiency and stability monitoring algorithm of small enterprises of the services, providing activity results control of the enterprise and zones of mutually beneficial transactions, allows to expand possibilities of management with efficiency and stability of the enterprise of a services, solving problems of the best satisfaction of clients needs.
Key words: system of indicators, efficiency assessment algorithm, small enterprises, services

---

QUALITY PRODUCTION, COMPETITIVENESS

Kovkov D. V. — Technique of internal and external factors influence assessment on competitiveness of space-rocket branch at large projects implementation

Abstract: Тhe approaches on creation of a technique to assess the influence of internal and external factors on competitiveness of space-rocket industry while implementing various large projects are developed in the article. This technique has great practical value because it allows receiving quantitative estimates of industry competitiveness. Their comparison in dynamics for a few years as well as comparison with similar indicators of other industries in the state allows making a conclusion about dynamics and efficiency of state measures and various large projects.
Key words: internal and external factors, competitiveness, space-rocket industry, projects

Skhirtladze A. G., Feofanov A. N., Grishina T. G. — Modelling of expenses changing at mechanical engineering products production

Abstract: The paper deals with determining the costs in the manufacture of engineering products in different years they are in production. Shows the factors affecting costs, as well as models of change.
Key words: рroduct, engineering, manufacturing, costs, design, process, equipment

---

FOREIGN EXPERIENCE

Pushkareva M. B. — Power saving features abroad (the review of foreign journals)

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Polkovsky L.M. — IKIS — the effective instrument of the industrial enterprise management

Abstract: At the present time, large industrial companies move to implement integrated enterprise information systems (IEIS). The most popular software products on the market are the developers of these systems: the corporation “Galaxy” and “1C”. This article was first carried out a comparative analysis of functional IEIS, which enables users to select the priority of them for practical use.
Key words: IEIS, industrial enterprises, the corporation “Galaxy”, “1C”, a comparative analysis of functional IEIS

Gorish A.V., Gorish E.A., Dunaevsky V.P., Kirillov A.B., Makarov Yu.N., Ponomarev S.A. — Organizational structure of division management

Abstract: The main types of machinery plant scientific and technical department corporate management are studied.
Key words: structure of management, collective nature of management

Korshunova Ye.D., Il’ichiova Ye.S. — An enterprise innovative potential management method based on system decomposition of the structure and componentry rating

Abstract: An issue of enterprise innovative potential management is considered. A notion of innovative potential is defined more accurately, its structure is determined. A method of innovative potential management is developed, which is based on system decomposition of innovative potential structure.
Key words: enterprise, innovative potential, management

Yunin I.Yu., Feofanov A.N., Capitanov A.V., Mitrofanov V.G. — Information and analytical control systems of the industrial enterprise

Abstract: One of the most important tasks of the industrial plant scheduling is actual data extraction from the accounting systems using data warehouse. The latter gives an opportunity for constructing reporting forms, multivariate analysis with different level of detailing, graphic representation of information, automatic deviation computation. The above mentioned functions allow using stored in the warehouse information for a better plant management control and business understanding. Analytical reports may be run over in different layout and by many devices: as a WEB-page from computer and mobile equipment, as spreadsheets, as formatted report with strictly settled order.
Key words: analytic control system of production profitability, manufacturing automation

Grishina T.G., Feofanov A.N. — Risk as criterion of a technical system assessment

Abstract: The article on the definition of the characteristics of technical systems. Selected one of the criteria for the evaluation of technical systems — the risk. We consider the nature, identification, risk objects and instruments of influence on risk. The methods of risk analysis.
Key words: technical system, criterion, risk management, methods of analysis

Fedorov V.K., Gvozdarev R.S., Arkhiptsev S.A. — Updating of design documentation as risk factor of emergence of a work in progress

Abstract: The article deals with the urgent problem which is related to the influence of the quantity of documentation corrections as the factor that determinates the occurrence of unfinished production and is very complicated for being regulated in the course of mastery of new production.
Key words: corrections, documentation, unfinished production, motivated and unmotivated errors

Barabash Zh.A., Molchansky A.V. — Methods of productions research for recommendations development about the combined production organization possibility

Abstract: In work three methods of research of productions the mathematical, morphological analysis and neural networks are considered. As parameters for research of production structure parameters of the concept of general quality management (total quality management, TQM) were used.
Key words: productions processes, combined production, neural networks, total quality management

---

INNOVATIVE INVESTMENT ACTIVITY

Grigoriev S.N., Gribkov A.A., Zakharchenko D.V. — Influence on domestic machine-tool construction of Russia’s occurrence in the World Trade Organization

Abstract: In the following article the key factors defining influence of Russia’s occurrence in the WTO on domestic machine-tool construction are considered. The carried-out analysis showed the limited scale of influence on short-term prospect and possibility of substantial negative effects on medium-term and long-term prospect. In article the main problems arising in machine-tool construction in connection with Russia’s accession to the World Trade Organization are defined, and offers on machine-tool construction development in modern conditions are formulated.
Key words: machine-tool construction, World Trade Organization, competitiveness, assessment

Nefedov V.A., Lazukina A.O. — New model of innovative activity of the clothing industry enterprises

Abstract: This article describes the current state of innovation in the form of garment manufacturing coupled model, provides the features and conditions of developing the industry. The work proposes a new Integration model of innovation, where introduced notions of commercial agent — retailer and made integration with the environment in the form of consumer goods and raw materials suppliers.
Key words: innovation, innovation activity, garment manufacturing, textile industry, coupled model, integrated model, dealer, retailer, vendor selection, material support, raw materials suppliers

Zvonnikov V.I., Nefedov V.A., Safonov A.A. — Innovations in modeling of the organizations’ management systems

Abstract: The approaches of modern models, strategy of development models excellence quality of management company are given.
Key words: models, quality management, innovations, competitiveness

Tochilin O.V. — Calculation features of innovative investment projects efficiency on developing aircraft complexes

Abstract: One of the most urgent and important issues in innovative investment projecting of aircraft complexes, i.e. risks management is considered.
Key words: innovative investment project, uncertainty and risk, aircraft complex

---

MARKETING, SALES APPROACH

Tokhirov T.I. — Current planning of road freight transport

Abstract: In article routine planning of freight automobile transportation at the motor transportation enterprise is considered.
Key words: plan freight, production program, plan for the operation, maintenance and repair of rolling stock

---

QUALITY PRODUCTION, COMPETITIVENESS

Karasev K.S., Feofanov A.N. — Strategy of company’s working quality indicators determination and implementation

Abstract: Company’s working quality indicators determination and implementation is a very complicated part of firm’s development. Such a serious activity requires a serious strategic plan. In this article you can find the main points of such plan development and implementation. There is also described the main faults which can be made during the determination of the needed quantity and quality of indicators.
Key words: company’s working quality, firm’s development, indicators

Feofanov A.N., Belalov I.R. — Virtual enterprise creation on the basis of PLM-systems

Abstract: Necessary mechanisms and structure of the virtual enterprise (design) creation.
Key words: PDM, PLM, CALS, virtual enterprise

Zmiyevsky V.I. — Quality management systems’ assessment (QMS) of machining production

Abstract: Current requirements for the quality management systems certification of machining processes are covered, and suggestions on controlling the requirements by the executive bodies of quality management systems certification in their activities are given.
Key words: metal cutting, quality, conformance evaluation

---

EDUCATION, PROFESSIONAL TRAINING

Romanovich V.K., Teplishev V.Yu. — Conceptual approaches to the educational policy new vector formation in the field of service

Abstract: Authors the following paper note that exactly in the educational sphere at the present stage exists possibility of the country sustained economic growth ensuring. The special attention is paid to a problem of experts’ absence in the field of power service.
Key words: power service, educational policy, competitiveness, professional education

---

FOREIGN EXPERIENCE

Pushkareva M.B. — Energy management features abroad (the review of foreign journals)

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Rozinov A.Y., Shatilov V.A., Logunov V.V. — Technical and economic efficiency of assembly and welding assembly connections by unproductive labor costs reduction

Abstract: A technical and economic efficiency calculation of unproductive labour expenditures reduction at the assembly process of erection joints of thing-sheet ship hull constructions is carried out.
Key words: assembly, welding, erection joints, labour expenditures, economic efficiency

Hayrullin A.N. — Features of the conglomerate integrated structures activity in Russia

Abstract: The questions of conglomerate holdings emergence and development in Russia and specific aspects of this integration type of the enterprises and management problems are considered.
Key words: conglomerate, holdings, integrated structures, management problems

Krasnopevtseva I.V. — Information technologies as a labor productivity growth factor at the industrial enterprises

Abstract: Necessity or information of industrial production with a view or increase of its efficiency is proved. The analysis of influence of information security of the enterprises on a labour productivity level is load. The basic problems, interfering universal introduction in manufacture of information technologies are revealed influence of the human factor on efficiency of use of information resources is noted.
Key words: industrial production, the enterprises of mechanical engineering, information resources, labour productivity, information potential of the staff

Mitrofanov V.G., Feofanov A.N., Capitanov A.V. — Main efficiency indicators of production systems

Abstract: The basic characteristics of the internal efficiency of production systems that are general and do not depend on the specific application of the system.
Key words: efficiency, production systems, quality

Agarkov A.P., Golikov A.M. — Formation and development of infrastructure and preproduction systems in mechanical engineering

Abstract: On the example of the machine-building enterprises working in modern market managing conditions, the question of preproduction systems formation and development management and its infrastructure in mechanical engineering is considered.
Key words: preproduction, mechanical engineering, infrastructure, organizational and economic systems

Kuzmichev A.I., Tshiptsova A.V. — Functional structure of power monitoring at the enterprise

Abstract: A low-cost-based functional structure of energy monitoring at machine-building enterprises is suggested. Active participation of the enterprise personnel is expected under the structure, as well as wide application of the information analysis systems.
Key words: energy monitoring, decomposition, energy-saving management, energy-saving programme, energy efficiency control information analysis systems, energy efficiency strategic guidelines, long-term supply-demand balance

Sigov A.S., Yushkov A.E., Yushkov E.S. — Creation of effective system of fastening and the rights to results transfer of scientific-technical activity in the framework of a public-private partnership

Abstract: It is suggested the system of distribution of rights to use the results of scientific and technical activities (RSTA), using of which provides a balance of the parties interests. In these conditions the contractor takes the leading role of basic information carrier, identification and bringing to the state customers’ notice in form of alternative proposals.
Key words: affiliate model, joint ownership, solving of problems of vested rights to RSTA, competitive recovery and budget efficiency

 

---

INNOVATIVE INVESTMENT ACTIVITY

Titov L.Yu. — Multiplicative and synergetic effects of innovative networks

Abstract: The author of the article focuses attention on the influence of synergetic and multiplicative effects of innovative networks on economy under the impact of such factors as scientifically-technical progress, trade balance, commodity stocks, extent of monopolization of production, etc. In modern conditions the idea of the multiplicator and sinergizm has to be used in macroeconomic models in all directions of innovative activity.
Key words: synergetic effect, multiplicative effect, innovative networks, macroeconomical model

Yegorova O.S. — Environmental safety management under conditions of industrial enterprise innovative development in Russia

Abstract: Issues of managing environmental safety to ensure competitive and efficient activity of an industrial enterprise are considered. It is shown that innovative production needs managerial personnel capable of analysing, forecasting, making decisions, assuming the responsibility and taking into account different ecological aspects of the enterprise activity. Results of the environmental policy from the point of social responsibility of the industrial plant are analysed.
Key words: environmental safety, industrial enterprise, innovative development, social responsibility

 

---

MARKETING, SALES APPROACH

Golubeva S.S. — Information flows management of the mechanical engineering enterprise

Abstract: Wide application of principles of logistics and information and computer technologies in various branches is one of prominent features of modern economy. Special value it gets for the mechanical engineering enterprises where the powerful industrial potential is concentrated. Use of this potential in market conditions is complicated by bad adaptedness to fluctuations of factors macro- and microhabitats the timely and qualitative information about which is necessary for release of hi-tech, competitive production.
Key words: management, logistics, information stream, the machine-building enterprise, uniform information field, information-computer technologies, information system

Hodina A.I. — Mathematical modeling of demands flow for spare parts at road-building equipment repair

Abstract: Road-making machines failure kinds and what caused them are considered. It is noted that actual data is to be taken into account when using apparatus of queuing theory to solve problems of timely spares backing. Procedure of statistical data collection and processing is given. Least square method application for deriving a mathematical claim flow model for road-making machines spares is shown.
Key words: road building machinery, service parts, least square method

Bor V.N. — Integral index design procedure of a nonmaterial small-scale enterprise efficiency and stability evaluation

Abstract: Effectiveness and stability estimation procedure of a small-scale enterprise in the activity of Quality of Service under crisis conditions is developed.
Key words: management, enterprise, analysis, structure, metrics, monitoring

 

---

QUALITY PRODUCTION, COMPETITIVENESS

Vyacheslavova O.F., Savostyanova O.V., Ivanaysky V.A. — Information technologies in cars details fractal surfaces research and modeling

Abstract: Questions of information technologies application in fractal surfaces research with the automated control devices usage on the basis of the computer equipment that allows to receive sample surface images in the nanometer range three-dimensional and possibility of the detailed analysis of various characteristics of the cars details surface are considered.
Key words: information technologies, fractal surfaces, cluster, modeling, probe microscopes, particles

Zmiyevsky V.I. — Assessment of the quality management system of granular and powder metallurgy production

Abstract: An analysis of the present certification requirements of the quality management systems of granular and powder metallurgy production is given; suggestions on requirements fulfilment control by the certification bodies of the quality management systems as of exercising activities by them are offered.
Key words: granular and powder metallurgy, quality, conformance evaluation

 

---

EDUCATION, PROFESSIONAL TRAINING

Frolov V.A., Fedorov S.A. — Some aspects of technical universities activity in competence-based approach introduction in specialists training educational practice

Abstract: The article examines the main aspects implementing of competency approach in higher vocational education.
Key words: educational programs, countinuing education, competence, innovative educational technologies, third-generation Federal Educational Standard, competency approach

 

---

FOREIGN EXPERIENCE

Pushkareva M.B. — Organizations functioning in resource-constrained conditions (the review of foreign journals)

OPERATION OF BUSINESS, INDUSTRIAL ENGINEERING

Usmanova T.H., Hayrullina L.I. — Actual problems of regional projects formation and financing

Abstract: Now there is a set of problems at formation of regional investment programs. Absence of professional shots, and also real possibility of attraction of off-budget means, for realization of regional programs have led to deterioration of their investment appeal. Therefore it is necessary to develop new techniques of financial modelling for effective advancement of regional programs.
Key words: regional projects, formation of new mechanisms of financing, financial modeling, strategy of development of region, the business plan, off-budget financing, state-private partnership

Kashirin V.V., Privivkova L.A. — Mechanism of the modern enterprise management

Abstract: This article contains a development review of modern enterprise management process. Taking into account the development of industry sector shows the complexity of competition for leadership and the need for innovative technologies in the enterprise management system. Described the complexity of implementing automated innovations and the consequences of wrong choices for integrated development of modern industrial enterprises in Russia. The problems encountered in the implementation of automated control systems. There are some criteria for selecting automation. When you select a plan for the development businesses need a clear understanding its future development. It is also necessary to take into account all the costs (financial, labor, time) spent on the introduction of automated control systems. It should be kept in mind that the positive effect is usually seen immediately, but after some time.
Key words: industry, innovative technology, structure, enterprise application suite, automated enterprise management system, integrated enterprise management system

Hayrullina A.D., Shaykhullina L.R. — Corporate governance and company cost

Abstract: This article analyzes the dependence of the company’s value on the quality of corporate governance. The authors provide a variety of investigations on the link between corporate governance and firm value. Correlation and regression analyses was made in order to prove hypothesis about direct connection between the level of corporate governance and the value of the company.
Key words: company, corporate governance, value, correlation and regression analysis

Burtsev V.V. — Analysis of the commercial organization business segments

Abstract: The commercial organization’s business segments concepts and the economic added value centers are considered in this paper. Relevance of the commercial organization and its business segments development recurrence perspective is proved. The concept of business segments life cycle is entered. The hypothesis of the commercial organization cost cycles (business cost cycles) and cycles is offered. Results of research of the commercial organization cost cycles allowed to define system of indicators of its activity for the purpose of development prospect forecasting.
Key words: business segments, commercial organization, corporate activity, capital

Agarkov A.P. Yerokhina E.A. — The organization of transport-warehouse production supplying at the enterprise

Abstract: Under consideration there is a problem of the system organization of transport and storage facilities supply of manufacture at a machine building enterprise. A logistic approach to the problem is suggested.
Key words: a block of functional modules, transport supply of manufacture, logistic approach

Lukashev Ye.A., Poserenin S.P., Oleynik A.V. — Construction concept of the maintenance and repair optimal policy by the methods of graph theory and quasi thermodynamic cycles

Abstract: It is shown how the graph theory and reliability theory determine schedule and volume of the maintenance and repair functions. Assigned task may be formalized, as well as adapted at the phase of product design, its manufacturing, service system organization, operation and further utilization.
Key words: maintenance, repair, graph theory, quasi thermodynamic cycle

 

---

INNOVATIVE INVESTMENT ACTIVITY

Obukhova I.A., Solovyeva I.P., Asayeva T.A. — Management of industrial production innovative activity due to the investment efficiency increasing

Abstract: For innovative-investment projects’ economic efficiency assessment accuracy increasing the calculation method of the discounting rate project realization including risk-free norm individualized on time intervals, an inflationary award, a risk award external and a internal environment risk award of the project is offered.
Key words: innovations, investments, efficiency, discounting rate

Nefedov V.A., Lazukina A.O. — Creation of new model of the clothing industry enterprises innovative activity

Abstract: This article describes the current state of innovation in the form of garment manufacturing coupled model, provides the features and conditions of developing the industry. The work propose a new integration model of innovation, where introduced notions of commercial agent — retailer and made integration with the environment in the form of consumer goods and raw materials suppliers.
Key words: innovation, innovation activity, garment manufacturing, textile industry, coupled model, integrated model, dealer, material support

Fedorov V.K., Bendersky G.P., Pozdnyakov K.K. — Features of production manpower resources innovative potential development

Abstract: Article gives a characteristics of workforce and examines principals and approaches to development of it’s innovation in modern conditions.
Key words: innovation potential, workforce (labour resources), innovative development, high tech, agronomical principals

 

---

MARKETING, SALES APPROACH

Chatshin V.V. — Personnel marketing as a factor of machine-building enterprise innovative activity efficiency increasing

Abstract: Leaning against methods of the economic theory, opens the theoretical bases and teleological essence of marketing of the personnel as special approach to management of the internal environment of firm. The author shows, how personnel marketing can effectively influence criterion functions and parameters of restrictions of economic life of the machine-building organization, including at realization of an innovative policy.
Key words: innovative policy, machine-building organization, marketing of the personnel

 

---

QUALITY PRODUCTION, COMPETITIVENESS

Bogdanov A.V., Odinokov S.A., Tchernyaev A.V. — Regression-sedate assessment of difficult technological process key quality parameters

Abstract: The problem of mathematical modeling application in technological processes quality management on the basis of numerical methods is considered. The method of a regression-sedate assessment of difficult technological process key quality parameters with allocation of significant parameters by the sedate representation analysis of numerical results values in the form of functional dependences on its input parameters is offered.
Key words: mathematical modeling, numerical methods, technological process, quality parameters

Zmiyevsky V.I. — Quality management systems (QMS) assessment of the tool supplying production

Abstract: The analysis of existing requirements to procedures of tool ensuring production QMS audit is provided and offers of their performance checking by expert groups and certification bodies of quality management systems in their carried out activity are given.
Key words: tool production, quality, compliance assessment

---

EDUCATION, PROFESSIONAL TRAINING

Kaganov V.S. — Classification of the corporate training relations

Abstract: In the article discloses criteria for the classification of corporate learning relations, describes the types of corporate learning in separate classifications, and presents list of forms of corporate learning.
Key words: classification criteria for corporate learning, business size, forms of corporate learning

---

FOREIGN EXPERIENCE

Pushkareva M.B. — Venture investment usage in machine industry (the review of foreign journals)